Marcus S.-Freelance Consultant – Strategic & Operational Marketing · Business Development · Launch Execution · Interim Leadership
Check rate
Experience
Freelance Consultant – Strategic & Operational Marketing · Business Development · Launch Execution · Interim Leadership
Freelance
- Supporting clients in operational & strategic marketing, portfolio shaping, commercial strategy, BD and storytelling across TAs
- Delivering go‑to‑market strategies, launch execution, and cross‑functional alignment
- Providing interim leadership in complex matrix environments
Global Director Strategic Marketing COVID-19 and RSV Vaccines
J&J, Janssen Global Commercial Strategy Organisation (GCSO)
- Led global commercial strategy for COVID‑19, RSV, and the broader vaccine portfolio, shaping positioning and value narrative
- Orchestrated a 20‑member global cross‑functional matrix team(US, EMEA, LATAM, and APAC), ensuring structured governance and aligned strategic decision‑making.
- Drove global–regional alignment to maximize launch readiness and performance
Global Director Strategic Marketing Lead ID&V/Respiratory
J&J, Janssen GCSO
- Developed global strategy for Influenza/Pimodivir and contributed to broader ID&V portfolio shaping
- Led a cross-functional and highly matrixed Global Commercial Team
Strategic Pioneers Team Lead EMEA (IBVTL)
J&J, Janssen EMEA
- Shaped early-stage asset strategies in RSV & Influenza vaccines, Ponesimod (MS), and Imetelstat (Hematology/Oncology) across EMEA
- Led a cross-functional EMEA team to drive portfolio shaping, scenario planning, and investment recommendations across multiple TAs
International Brand Value Team Lead Respiratory EMEA
J&J, Janssen EMEA
- Directed EMEA strategy and execution for RSV and Influenza across 50+ markets.
- Delivered operational excellence, regional alignment and structured governance processes.
Director New Business Development and Innovation Management & BU Lead Vaccines
J&J, Janssen Germany
- Led Business Development in Germany and served as EMEA BD TA Lead Infectious Diseases, driving opportunity assessment and partnering strategy.
- Built the Vaccines business in Germany from scratch, including Crucell integration, commercial strategy, operational setup, and team build‑up.
Director Marketing TA CNS/Chronic Pain
J&J, Janssen Germany
- Led launch and lifecycle strategy for the Pain portfolio with P&L responsibility.
- Led a high‑performing marketing team, ensuring cross‑functional alignment
Marketing Manager Pain US
J&J, Janssen US
- Managed US Pain products, shaping positioning and tactical execution.
- Collaborated with Market Access, and Sales to drive commercial impact
PM CNS/Psychiatry (Risperdal) and Dermatology (Sporanox); Marketing Controller
J&J, Janssen
- PM CNS/Psychiatry (Risperdal) and Dermatology (Sporanox) at J&J, Janssen
- Marketing Controller at J&J, Janssen Germany
Controller & Supply Chain Manager
Rhône-Poulenc Rorer (now Sanofi)
- Controller & Supply Chain Manager at Rhône-Poulenc Rorer (now Sanofi)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Pharmaceutical, Healthcare, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Finance, Accounting, Supply Chain Management, and Sales.
Summary
Senior Pharma & Biotech executive with 25+ years of international experience in global portfolio leadership & governance, Strategic & Operational Marketing, Business Development, and cross-functional execution across Global, EMEA, and country levels. Proven track record in shaping and managing diverse therapeutic area portfolios, including ID&V, Respiratory, Hem/Onc, CNS/Chronic Pain.
Expert in synthesizing scientific, clinical, competitive, and market insights into clear strategic recommendations that guide senior leadership. Recognized for building structured governance frameworks, enabling prioritization, and ensuring operational discipline in highly matrixed organizations.
- Johnson & Johnson Standard of Leadership Award, 3 times (2014 - 2016)
Skills
Portfolio Governance & Strategic Prioritization: Designed And Led Global And Regional Decision‑Making Frameworks Across Multiple Tas, Enabling Transparent Prioritization, Lifecycle And Investment Planning
Broad Therapeutic Area Leadership: Extensive Experience Across Respiratory, Id&V, Hem/Onc, Cns/Pain
Cross‑Functional Leadership In Matrix Organizations: Directed Global And Emea Teams Across Commercial, Medical, R&D, Market Access To Drive Portfolio Shaping And Execution Excellence.
Launch Excellence & Operational Discipline: Orchestrated Go‑To‑Market Strategies, Launch Readiness, And Execution Across 50+ Markets In Multiple Therapeutic Areas.
Bd/L&A And Alliance Management: Led Partnering Initiatives, Opportunity Evaluation And Prioritization.
It & Tools: Ms-Office 365, Sap, Business Intelligence Platforms
Methodologies: Design Thinking (Innovation Management), Marketing Excellence
Languages
Education
University of Applied Sciences Cologne
Master’s degree of Business Administration, focus on Marketing & Foreign trade · Business Administration · Cologne, Germany · good
Rhône-Poulenc Rorer
Industrial Manager
Gymnasium Pesch Cologne
Abitur - German A-Levels · Cologne, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Marcus is based in Cologne, Germany.
Marcus speaks the following languages: German (Native), English (Native), Spanish (Elementary), French (Elementary).
Marcus has at least 34 years of experience. During this time, Marcus has worked in at least 10 different roles and for 8 different companies. The average length of individual experience is 3 years and 5 months. Note that Marcus may not have shared all experience and actually has more experience.
Based on recent experience, Marcus would be well-suited for roles such as: Freelance Consultant – Strategic & Operational Marketing · Business Development · Launch Execution · Interim Leadership, Global Director Strategic Marketing COVID-19 and RSV Vaccines, Global Director Strategic Marketing Lead ID&V/Respiratory.
Marcus's most recent position is Freelance Consultant – Strategic & Operational Marketing · Business Development · Launch Execution · Interim Leadership at Freelance.
In recent years, Marcus has worked for Freelance, J&J and Janssen Global Commercial Strategy Organisation (GCSO).
Marcus is most experienced in industries like Pharmaceutical, Healthcare, and Professional Services.
Marcus is most experienced in business areas like Marketing, Strategy, and Finance. Marcus also has some experience in Accounting, Supply Chain Management, and Sales.
Marcus has recently worked in industries like Healthcare, Pharmaceutical, and Professional Services.
Marcus has recently worked in business areas like Marketing, Strategy, and Sales.
Marcus holds a Master in Business Administration from University of Applied Sciences Cologne.
Marcus is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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