Sandra Althoff-Interim Head of Marketing Brand Business
Check rate
Experience
Interim Head of Marketing Brand Business
Hochwald Foods GmbH
- Managed the marketing for the brand business (Bärenmarke, Lünebest etc.)
- Carried out the complete strategic realignment
Lecturer in Strategic Business Management
FH Ludwigshafen
Founder, Partner and Managing Director
pleasurefoods GmbH
- Built an agency for the conceptualization and marketing of food brands
- Developed and marketed the 7sonntage brand with a direct sales business (later sold)
Independent Consultant, Trainer, Interim Manager
Independent Consultant, Trainer, Interim Manager
- Specialist in value creation development (brand – corporate strategy – innovation)
- Industry focus: Food
- Trainer in strategic thinking, strategic and operational brand management, corporate strategy, innovation management, business wargaming
- Advised clients such as Fuchs GmbH, Meggle GmbH, Ravensburger Spieleverlag, Aurora-Mühlen GmbH, Ruf Lebensmittelwerk KG, Kathi Rainer Thiele GmbH, General Mills GmbH, MVV Energie AG, Bergader Privatkäserei GmbH, Hochwald Foods GmbH, Aisci Ident GmbH, apetito AG, Herforder Pils GmbH, BST eltromat international GmbH, Gelato classico GmbH, plasmatreat GmbH, spaeti48 GmbH, Parlasca Keksfabrik GmbH, FOODco GmbH
- Provided training for companies such as Fraport AG, Carglass GmbH, zooplus AG, Hettich GmbH, EWE Tel GmbH, Warsteiner Group, apetito AG, Stada AG, Adwen GmbH, BST eltromat international GmbH
Head of Food Products and Member of the Food Division Management
Dr. August Oetker Nahrungsmittel KG
- Developed the marketing strategy for the core business, including portfolio and range strategies
- Planned and took responsibility for the entire marketing mix
- Strategically advanced the business unit
- Led the interdisciplinary integration of teams and processes
- Managed the marketing department for the core business, including training future leaders
- Coached international marketing on brand management, innovation management, and international convergence
- Took part in due diligences as a strategy assessor and developer
- Realigned the Vitalis brand with a crunchy positioning, which increased market share from 28% to 42% within six months and expanded it throughout Europe
- Launched the first pan-European communication strategy in the pudding category, boosting market share to over 80% in Germany
- Developed a growth strategy for the baking division with a rollout in Europe and the introduction of several innovative product lines
- Successfully repositioned the Koopmans and Dr. Oetker brands in the Netherlands
- Built the sweet dry convenience meals division and took market leadership from Unilever/Mondamin
- Fended off competitors Unilever/Mondamin and Nestlé/Herta in the baking division in Germany
- Revitalized the canned goods range for younger consumers
- Redesigned the direct marketing strategy for the Dr. Oetker brand, including personnel reorganization
- Built the European marketing network, including a harmonization strategy for the Dr. Oetker brand on both brand and product line levels
- Co-developed the umbrella brand strategy and brand vision for Dr. Oetker
Senior Product Manager Frozen Baked Goods
Dr. August Oetker Nahrungsmittel KG
Product Manager Frozen Baked Goods
Dr. August Oetker Nahrungsmittel KG
Junior Product Manager Frozen Pizza
Dr. August Oetker Nahrungsmittel KG
Sales Trainee
Dr. August Oetker Nahrungsmittel KG
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage and Education.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Strategy, and Sales.
Summary
- I am a doer with a strategic mindset and a strong focus on results
- My clients particularly value my general manager mindset, my strong analytical and strategic skills, decisiveness, resilience, and my training skills
- I need creative freedom in my job to unfold my quality
- I am single and therefore flexible
Skills
- Coach Training (Leadership Qualification Heitsch & Partner)
- Basic Training As A Trainer And Facilitator
- Good Knowledge Of Standard Office Applications
Languages
Education
University of Bielefeld
Diploma in Business Administration · Economics/Business Administration · Bielefeld, Germany
Municipal Gymnasium Lage
Abitur · Lage, Germany
Certifications & licenses
Coach Training (Leadership Qualification)
Heitsch & Partner
Basic Training as Trainer and Facilitator
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sandra is based in Lage, Germany.
Sandra speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary), Italian (Elementary).
Sandra has at least 35 years of experience. During this time, Sandra has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 4 years and 10 months. Note that Sandra may not have shared all experience and actually has more experience.
Based on recent experience, Sandra would be well-suited for roles such as: Interim Head of Marketing Brand Business, Lecturer in Strategic Business Management, Founder, Partner and Managing Director.
Sandra's most recent position is Interim Head of Marketing Brand Business at Hochwald Foods GmbH.
In recent years, Sandra has worked for Independent Consultant, Trainer, Interim Manager.
Sandra is most experienced in industries like Food and Beverage and Education.
Sandra is most experienced in business areas like Product Development, Marketing, and Strategy. Sandra also has some experience in Sales.
Sandra has recently worked in industries like Food and Beverage.
Sandra has recently worked in business areas like Marketing, Product Development, and Strategy.
Sandra attended University of Bielefeld for Economics/Business Administration.
Sandra has 2 certificates. These include: Coach Training (Leadership Qualification) and Basic Training as Trainer and Facilitator.
The availability of Sandra needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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