Sandra A.-Interim Head of Marketing, Branded Business
Check rate
Experience
Interim Head of Marketing, Branded Business
Hochwald Foods GmbH
- Head of marketing for the branded business (Bärenmarke, Lünebest et al.)
- Led a complete strategic realignment
Lecturer in Strategic Corporate Management
FH Ludwigshafen
Founder, Shareholder and Managing Director
pleasurefoods GmbH
- Set up an agency for the development and marketing of food brands
- Developed and marketed the 7sonntage brand with a direct sales business (since sold)
Independent Consultant, Trainer, Interim Manager
Independent Consultant, Trainer, Interim Manager
- Specialist in developing value creation (brand – corporate strategy – innovation)
- Industry focus: Food
- Trainer in strategic thinking, strategic and operational brand management, corporate strategy, innovation management, and business wargaming
- Advised clients including Fuchs GmbH, Meggle GmbH, Ravensburger Spieleverlag, Aurora-Mühlen GmbH, Ruf Lebensmittelwerk KG, Kathi Rainer Thiele GmbH, General Mills GmbH, MVV Energie AG, Bergader Privatkäserei GmbH, Hochwald Foods GmbH, Aisci Ident GmbH, apetito AG, Herforder Pils GmbH, BST eltromat international GmbH, Gelato classico GmbH, plasmatreat GmbH, spaeti48 GmbH, Parlasca Keksfabrik GmbH, FOODco GmbH
- Delivered training for companies including Fraport AG, Carglass GmbH, zooplus AG, Hettich GmbH, EWE Tel GmbH, Warsteiner Gruppe, apetito AG, Stada AG, Adwen GmbH, BST eltromat international GmbH
Head of Division, Dry Products, and Member of the Division Management Team, Dry Products
Dr. August Oetker Nahrungsmittel KG
- Developed the marketing strategy for the core business, including portfolio and product range strategies
- Planned and managed the full marketing mix
- Strategically developed the business division
- Integrated teams and processes across functions
- Led the marketing department for the core business, including developing future leaders
- Coached international marketing teams in brand management, innovation management, and international convergence
- Took part in due diligence reviews as a strategy evaluator and developer
- Realigned the Vitalis brand with a crunchy positioning, increasing market share from 28% to 42% within six months and expanding it across Europe
- Developed the first pan-European communications strategy for the pudding category, raising market share to over 80% in Germany
- Developed a growth strategy for the baking division, rolled it out across Europe, and launched several innovative product lines
- Successfully repositioned the Koopmans and Dr. Oetker brands in the Netherlands
- Established the sweet instant dessert division and took market leadership from Unilever/Mondamin
- Fended off competitors Unilever/Mondamin and Nestlé/Herta in the baking category in Germany
- Revitalized the preserving product range for younger consumers
- Redesigned the direct marketing strategy for the Dr. Oetker brand, including a staff reorganization
- Built a European marketing network, including a harmonization strategy for the Dr. Oetker brand across brand and product range levels
- Helped develop the corporate brand strategy and brand vision for Dr. Oetker
Senior Product Manager, Frozen Bakery Products
Dr. August Oetker Nahrungsmittel KG
Product Manager, Frozen Bakery Products
Dr. August Oetker Nahrungsmittel KG
Junior Product Manager, Frozen Pizza
Dr. August Oetker Nahrungsmittel KG
Sales Trainee
Dr. August Oetker Nahrungsmittel KG
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Food and Beverage and Education.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Strategy, and Sales.
Summary
- I get things done with a strategic approach and a strong focus on results
- My clients particularly value my general manager mindset, strong analytical and strategic skills, confidence in decision-making, resilience, and ability to develop people
- I need room to shape things in my job so I can deliver my best work.
- I am single and therefore flexible
Skills
- Coach Training (Leadership Qualification, Heitsch & Partner)
- Basic Training As A Trainer And Facilitator
- Good Knowledge Of Common Office Applications
Languages
Education
Universität Bielefeld
Diplom-Kauffrau · Economics/Business Administration · Bielefeld, Germany
Städt. Gymnasium Lage
Abitur · Lage, Germany
Certifications & licenses
Coach Training (Leadership Qualification)
Heitsch & Partner
Basic Training as a Trainer and Facilitator
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Sandra is based in Lage, Germany.
Sandra speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary), Italian (Elementary).
Sandra has at least 35 years of experience. During this time, Sandra has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 4 years and 10 months. Note that Sandra may not have shared all experience and actually has more experience.
Based on recent experience, Sandra would be well-suited for roles such as: Interim Head of Marketing, Branded Business, Lecturer in Strategic Corporate Management, Founder, Shareholder and Managing Director.
Sandra's most recent position is Interim Head of Marketing, Branded Business at Hochwald Foods GmbH.
In recent years, Sandra has worked for Independent Consultant, Trainer, Interim Manager.
Sandra is most experienced in industries like Food and Beverage and Education.
Sandra is most experienced in business areas like Product Development, Marketing, and Strategy. Sandra also has some experience in Sales.
Sandra has recently worked in industries like Food and Beverage.
Sandra has recently worked in business areas like Marketing, Product Development, and Strategy.
Sandra attended Universität Bielefeld for Economics/Business Administration.
Sandra has 2 certificates. These include: Coach Training (Leadership Qualification) and Basic Training as a Trainer and Facilitator.
The availability of Sandra needs to be confirmed.
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Average rates for similar positions
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Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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