Eva Pilarek-SEO & SEA Consultant
Check rate
Experience
SEO Consultant
Coaching
SEO optimization of a coaching website based on WordPress, with a focus on keyword research, on-page optimization, and lead generation.
Responsibilities:
- Development of an SEO strategy based on keyword research
- Creation and optimization of landing pages
- Optimization of site structure, internal linking, and on-page factors
- Optimization of the Google Business Profile to improve local visibility
- Consulting and prioritization of further SEO measures
SEA & Affiliate Marketing Interim Manager
Energy supplier (electricity and gas tariffs)
Consulting and operational management of performance marketing measures with the goal of increasing contract sign-ups for electricity and gas tariffs. Focus on data-driven new customer acquisition in a highly competitive market environment. Responsible for the strategic development and performance optimization of SEA and affiliate channels based on clearly defined conversion and ROI goals.
Responsibilities:
- Planning, management, and optimization of Google Ads campaigns
- Performance optimization across the full conversion funnel
- Strategic development of the affiliate marketing channel
- Management of publishers and evaluation of partner performance
- Optimization of website content
- Analysis of relevant KPIs and data-based budget allocation
- Identification and scaling of profitable traffic sources
SEO Consultant
Public sector
SEO responsibility in a public sector environment with a focus on technical analysis, on-page optimization, and strategic development of organic visibility. Development of keyword and content strategies as well as creation of search engine optimized content to improve the discoverability of information services.
Continuous monitoring of relevant KPIs and derivation of sustainable measures to improve rankings and organic traffic. In addition, evaluation of large language models (LLMs) to support content and SEO workflows as well as identification of suitable use cases.
Responsibilities:
- Strategic SEO planning and operational implementation of on-page measures
- Technical SEO analyses and optimization of existing site structures
- Keyword analyses, research, and development of content strategies
- Creation and optimization of search engine friendly website content
- Local SEO and management of Google Business Profiles
- KPI monitoring and data-based derivation of optimization measures
- Interface function between departments, IT, and other stakeholders
- Analysis and evaluation of the potential of LLMs in an SEO and content context
SEA Consultant
SEO / SEA Agency
Strategic and operational support as well as optimization of SEA campaigns for clients of an online marketing agency in Zurich. Focus on performance-driven management of Google Ads and Microsoft Ads with responsibility for budgets in the five- to six-figure range.
Responsibilities:
- Strategic and operational management of SEA campaigns
- Budget responsibility in the five- to six-figure range
- Conversion and performance optimization in Google Ads and Microsoft Ads
- Keyword management and continuous search term analysis
- Development and optimization of smart bidding strategies
- Performance analysis and reporting of relevant KPIs
SEO Consultant
Consumer goods and retail
SEO consulting and operational implementation for a B2B-focused manufacturer and retailer of high-quality solid wood furniture. The goal was the sustainable improvement of organic visibility as well as the technical and content-related optimization of the website.
Support of the website relaunch from an SEO perspective with a focus on information architecture, site structure, and long-term discoverability of complex product and service offerings.
Responsibilities:
- Strategic and operational SEO support
- Technical SEO analyses and on-page optimization
- Development of keyword and content strategies in a B2B environment
- Structuring of site architecture based on search intent
- SEO support for the relaunch including requirements definition
- Implementation of tracking concepts with Google Tag Manager
- Setup and configuration of web analytics structures (Google Analytics)
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Retail, Government and Administration, Professional Services, and Utilities.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Information Technology, Business Intelligence, and Sales.
Summary
Senior SEO Consultant with over 15 years of experience in online marketing and e-commerce. My focus is on technical SEO, optimizing complex websites, Google Ads, and developing sustainable search strategies.
I also work extensively with AI Search, GEO, and AEO. I have experience advising digital learning platforms and support projects both strategically and operationally in close collaboration with subject matter experts and technical stakeholders.
Skills
Seo Strategy, Technical Seo, Sea / Paid Search (Google Ads & Microsoft Ads), Strategic & Operational Campaign Management, Performance Marketing & Conversion Optimization, Keyword & Competitor Analysis, Onpage & Offpage Seo, Seo Audits & Website Analysis, Keyword Research, Content Optimization, Information Architecture & Internal Linking, Seo Relaunch Support & Migrations, Generative Engine Optimization (Geo), Ai Search / Llm Optimization, Optimization For Ai Overviews & Generative Search Systems, Google Search Console, Google Analytics 4 (Ga4), Google Tag Manager, Web Analytics & Kpi Reporting, Data-Driven Performance Optimization, Strategic Online Marketing Consulting, Jira / Confluence, Wordpress, Typo3, Drupal, Shopify,
Languages
Certifications & licenses
AI competence according to EU AI Act Article 4
Digital Beat
Maximize Productivity With AI Tools
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Daily Rate Distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar Freelancers
Discover other experts with similar qualifications and experience
Jens Sander
Christian Hildebrandt
Julia Weinmann
Peer Wiesner
Michael Tomaschewski
Philip Ehlers
Gudrun Aydt
Ralf Gößling
Simona Burkart
Jennifer Kiunke
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a SEO Consultant
Maria Romanski
Philipp Roos
Robin Brunold
Martin Pahl
Tamara Niebler
Friederike Baer
Diego Brinner
David Schindler
Sonja Gottschalk
Patrick Hohensee
Nearby freelancers
Professionals working in or nearby Oerlinghausen, Germany
Alexander Pfaffenrot
Rufus Henneken
Oliver Fries
Thorsten Hackfort
Markus Batta
Ciro Manno
Sumera Osama
Alain Rakotondrazaka
Mathis Dudler
Stefan Bornemann
Most recent projects
FRATCH works with many companies and recruitment agencies. Here you will find our recently posted projects and opportunities.
