Dominic (Maximilian René) Dreiner-Senior SEO / GEO & B2B Content Strategist

• Industry: SaaS (Customer Success Management) – B2B

Full GEO implementation (Generative Engine Optimization) for a B2B CSM SaaS startup with a focus on AI Search Visibility and AI Citations in ChatGPT, Perplexity, and Google AI Overviews – including a GEO workshop and a prioritized implementation roadmap.

• GEO Workshop & Roadmap: Designed and led a GEO workshop (how LLMs work, AI Search Architecture, citation strategies); turned it into a prioritized implementation roadmap with impact/effort estimates
• Technical GEO Foundation: Robots.txt & llms.txt, Core Web Vitals & page speed, XML sitemaps for AI crawlers
• Schema & Structured Data: Gap analysis, implementation of Product/Service, FAQ, Article, Author, and Organization schema, validation of coverage
• Content Architecture & GEO: Flat content architecture, topic clusters (pillar and spoke), 200–300 word chunks and answer-first content structure, E-E-A-T rollout through author pages
• Query Fan-Out & Prompt Anticipation: User prompt mapping, query fan-out, content gap analysis based on prompt coverage
• Citation & Backlink Strategy: AI citation analysis (news, Reddit, Wikipedia, listicles) and development of outreach and backlink strategies

Tools & Technologies: Otterly.AI, PeecAI, Qforia (iPullRank), Schema Markup Validator, OpenAI Tokenizer, Prompt Coverage Monitor, ChatGPT, Perplexity AI, Semrush, Ahrefs, Framer CMS

• Industry: E-Commerce (Dietary Supplements)

Full SEO and Generative Engine Optimization (GEO) with an additional focus on AI visibility. Implementation of GEO & AEO strategies for ChatGPT, Perplexity, and Google AI Overviews.

Measurable results:

• Organic growth: +138% – monthly visitors increased from 8,000 to 19,000 in 3 months

• Significantly improved AI visibility for the main keyword "Manuka Honey" (AI Overviews & LLM citability)

• GEO / AEO: llms.txt creation & optimization, FAQ schema for AI Overviews, brand entity optimization for ChatGPT/Perplexity, rich snippets testing & validation, conversational query optimization (query fan-out), answer-first content structure, AI prompt anticipation

• On-Page SEO & Content: keyword analysis, concept development and creation of SEO- and GEO-optimized topic pages & product texts, H1–H6 structure for topical authority, E-E-A-T implementation

• Technical SEO: technical SEO audit (crawlability, indexability, site architecture), schema markup & structured data (JSON-LD), robots.txt optimization, GSC/Bing troubleshooting

• Website: project management for Shopify implementations and concept development for SEO- and conversion-optimized landing pages

Tools & Technologies: Google Analytics, Google Search Console, Bing Webmaster Tools, Semrush, Ahrefs, Moz, Screaming Frog, Schema.org, JSON-LD, Shopify, PeecAI, Otterly.AI

• Industry: B2B (team events)

Technical SEO audit and strategic support for a domain transition with a focus on preserving visibility and driving organic growth.

Measurable results:

• 300% increase in organic traffic after a successful domain migration & technical SEO optimization

• Planning and support of the relaunch, including redirect concept and migration monitoring

• Conducted a full SEO audit (crawlability, indexing, internal linking)

• Implemented Schema.org/JSON-LD for key page types

• Optimized the XML sitemap and cleaned up 404 error pages

Tools & Technologies: Google Search Console, Google Analytics, Screaming Frog, Schema.org, JSON-LD

• Industry: E-commerce (organic pest control)

Strategic development and continuous implementation of a comprehensive SEO, content, and link building strategy over 12 months, which increased organic reach exponentially.

Measurable results:

• +1,000% traffic growth – increase in organic traffic from 5,000 to 70,000/month in 12 months

• Significantly improved visibility for 150+ target keywords (20+ top-3 rankings, 50+ top-10 rankings)

• Increased organic revenue by around 500%

• Increased Domain Authority from 12 to 33 (+21 points)

• SEO & Content Strategy: Comprehensive technical SEO analysis (crawl audits, site speed, Core Web Vitals), fixing duplicate content across multilingual directories, developing a data-driven topical map strategy, implementing structured data (Schema.org/JSON-LD)

• Link Building & Authority: Built an organic link building process with outreach campaigns, link profile audit & disavow, identifying and acquiring relevant expired domains for fast DA growth

• Product Management & Development: Requirements definition & technical briefing, agile project coordination (sprints, backlog prioritization), cross-functional leadership, QA & testing (schema, redirects, canonicals), roadmap planning (12-month SEO roadmap with ROI focus)

• Team Management & Change Leadership: Led and coached the in-house marketing team, built a data-driven culture framework, coordinated cross-functional initiatives

Tools & technologies: Google Analytics, Google Search Console, Bing Webmaster Tools, Semrush, Ahrefs, Moz, Screaming Frog, Schema.org, JSON-LD, Shopify, Google Merchant Center, Google Disavow Tool, Miro, Asana, Jira, ChatGPT