Tamara N.-Senior SEO Editor | Content Strategy, GEO & Copywriting

SEO specialist editing and content optimization for a company specializing in drinking water hygiene and Legionella prevention.

I develop and create well-researched specialist content on Legionella, drinking water testing, legal requirements and technical regulations. The aim is to present complex issues clearly to different target groups and expand organic visibility for relevant specialist and service topics.

The editorial work is based on keyword and search intent analyses as well as thorough subject research.

My services:

• SEO and topic research for specialized topics requiring explanation
• Planning and creation of search-engine-optimized specialist articles
• Preparation of technical and regulatory requirements
• On-page optimization and internal linking
• Local SEO and structured data
• SEO monitoring and performance evaluation

Project data: From October 2025 to August 2026, the website recorded around 74,500 Google impressions and 1,415 organic clicks at an average position of 8.9.

SEO optimization, content architecture and editorial revision of a website for private psychotherapy in Munich.

The aim of the project was to make the practice easier to find for relevant therapy, symptom and local searches. At the same time, psychological and psychosomatic topics had to be presented in an understandable and professionally careful way, without unnecessary sales pressure.

A particular focus was placed on aligning the content with self-paying patients and privately insured patients.

My services:

• Keyword and search intent analysis for therapy services and psychological symptoms
• Development of clearly differentiated topic and service pages
• SEO proofreading and revision of existing website copy
• Local SEO for the Munich location
• On-page optimization of headings, page titles and metadata
• Improvement of information structure, patient communication and user guidance

Documented results:

• More than 384,000 organic Google impressions within one year
• More than 7,900 organic clicks
• Organic visibility through local searches as well as therapy and symptom topics

The project combines sensitive healthcare communication with SEO strategy and the targeted development of an existing website.

SEO optimization and editorial development of the website of an international professional association for conference interpreters.

For AIIC Deutschland, I was responsible for content-related search engine optimization and supported the growth of organic visibility. The aim was to present the association’s services and professional expertise in a clear way and make the website more accessible both for relevant search queries and potential clients.

My services:

• OnPage SEO and optimization of existing website content
• Keyword research and targeted revision of individual pages
• Local SEO to improve regional visibility
• SEO copywriting to present the association’s services
• Close editorial coordination with the people responsible
• Analysis of organic search performance and derivation of optimization measures

Results according to the performance evaluation:

• Organic clicks: +314 %
• Google impressions: +284 %
• Around 1.300 Bing AI citations during the evaluation period

The figures come from a quarterly comparison as part of the SEO optimization.

Long-term SEO and content support for an e-commerce company specializing in online printing of high school yearbooks.

For several years, I have been developing and optimizing guides, category pages and landing pages for GRADDY. The website already had good organic visibility. My task is to reach additional relevant search queries, make better use of existing rankings and strategically link the different types of content.

I combine keyword and performance analyses with editorial content creation, OnPage optimization and the continuous development of the information architecture.

My services:

• SEO and content strategy based on keyword and search intent analyses
• Planning and creation of guides, category pages and landing pages
• Content audits and optimization of existing content
• Development of thematic connections and internal linking structures
• Optimization of SEO titles and meta descriptions to improve click-through rate
• Planning and copywriting for the homepage with a focus on user guidance and conversion
• Continuous SEO monitoring and data-based content optimization

Documented results in the 1st half of 2026:

• Around 1,5 million organic Google impressions (+41,7 %)
• 37.830 organic clicks (+10,8 %)
• Increase in organic click-through rate of 24,6 %
• Around 11.700 AI citations according to Bing Webmaster Tools

The figures document the development of the website as part of ongoing SEO support. The AI citations also show that different types of content from the domain are used as sources in generative search systems.

SEO content and editorial planning for the website relaunch of an IT company in Munich.

For WAY Group, I developed website copy about software solutions, technology stacks and IT services. The challenge was to present technically demanding services in a clear way without losing their professional depth.

The content was aimed, among others, at developers and IT decision-makers. In addition to search engine optimization, it was therefore important to present technical differences and possible applications in an understandable way.

My services:

• Keyword research and topic mapping for IT and software services
• Content planning and structuring of website copy
• SEO copywriting for technical B2B services
• Creation of specialist content about software solutions and technology stacks
• Editorial development of technology comparisons covering strengths, limitations and areas of application
• Structuring content according to information needs and level of technical detail

Result: A newly developed content structure with clearly defined IT topics, well-founded service descriptions and comparison content for technical decision-making processes.

SEO concept development and editorial support for a website relaunch in the field of medical services.

For Zentrum für moderne Haartransplantation Berlin, I worked on improving regional and nationwide visibility. This included developing a keyword-based page structure, creating search-engine-optimized content and ongoing OnPage optimization.

My services:

• Keyword research and website structure development
• SEO support for the website relaunch
• Creation and optimization of website and service pages
• OnPage SEO to improve organic visibility
• SEO consulting and content marketing
• Collaboration with technical SEO specialists and graphic designers

Development and editorial enhancement of a specialist blog for production, logistics and business consulting.

For ifp Consulting, I supported content marketing activities with the goal of presenting complex consulting topics in a clear and accessible way and increasing the company’s professional visibility.

One focus was the development of well-founded specialist articles based on interviews and technical information from the company.

My services:

• Concept development, setup and SEO optimization of the company blog
• Research and editorial creation of B2B specialist articles
• Interviews with subject-matter experts
• SEO consulting and keyword research
• Content marketing to support digital professional communication

Since 2016, I have been supporting companies, agencies and organizations with the strategic planning, creation and optimization of their website content. My focus is on SEO, content strategy and editorial work for complex topics that require explanation.

I handle both the conception and implementation of individual content projects and ongoing SEO editing and development of existing websites. This includes analyzing search queries, developing page structures and making targeted improvements to existing content.

Key areas of expertise:

• SEO and content strategy: keyword research, search intent analysis, keyword mapping and content audits
• Information architecture: website structures, content hubs and internal linking
• SEO copywriting and specialist editing for websites, landing pages, blogs and online magazines
• Content optimization: revising existing content to improve discoverability, clarity and conversion
• GEO: optimization for AI-powered search systems and quality assurance of AI-generated content
• SEO monitoring and performance analysis with Google Search Console, Bing Webmaster Tools and Mangools

Industry focus: B2B, healthcare, NGOs and associations, consulting, as well as services that require explanation.