Anna (Franziska) Maucher-Interim Online Marketing Lead
Check rate
Experience
Case Study & Content Manager (Freelance)
NILS Software (via Wenke Bühlmeyer PR)
Customer success stories and case studies for a B2B SaaS company (CO2 accounting and climate strategy for the housing industry) as part of the collaboration with Wenke Bühlmeyer PR: Concept and setup of a case study structure for web and PDF Interviews with customers from the housing industry Finished case study: Gartenstadt Hamburg eG Sales-focused materials with customer profile, quotes, and key figures
SEO Copywriter (Freelance)
BAMAKA Baumaschinenshop (via Wenke Bühlmeyer PR)
Content creation for a construction equipment online shop as part of the collaboration with Wenke Bühlmeyer PR: Specialist texts and content around construction equipment and construction supplies Topics for the construction and trades sector
Content & PR Consultant (Freelance)
ALVA Energie (via Wenke Bühlmeyer PR)
Content and PR structure for energy upgrades of properties as part of the collaboration with Wenke Bühlmeyer PR: Content and PR structure for energy and real estate topics Target group logic for B2B and B2C Topic prioritization and editorial planning Blog and PR structures as well as SEO-related building blocks Topics: solar power, tenant electricity, storage, energy management
Content & Blog Editor (Freelance)
NEVARIS / 123erfasst (via Wenke Bühlmeyer PR)
Blog and content creation for construction software as part of the collaboration with Wenke Bühlmeyer PR: Blog articles, whitepapers, and checklists for NEVARIS and 123erfasst Topics around digitalization in construction, costing, and trades Editorial planning and content coordination SEO-oriented specialist texts for the construction industry
Marketing Lead (Freelance)
Passcreator
Freelance marketing support in the area of SaaS / Apple & Google Wallet / digital customer cards & loyalty:
- Content & thought leadership: company and founder posts, LinkedIn, blog articles, newsletter
- Case studies, event recaps & OMR communication
- Product messaging for wallet features (NFC, Apple VAS, digital customer cards, push notifications)
- NFC & AI campaigns
Marketing Consultant & Advisor (Freelance)
Mediacampus Frankfurt GmbH
- Workshops, strategy consulting, and marketing sparring as a freelance consultant for an education center in the book and media industry:
- Positioning, USP, and brand DNA
- Target group analysis and customer journey
- Communication and marketing strategy
- Moderation of strategy workshops
Partner & Communications Manager (Freelance)
elunic AG
Freelance support for partner and communications activities as Partner & Communications Manager.
Marketing Specialist
FDI Digital Business / VALUE HUB GmbH
- Lifecycle messaging & automation
- Lead & demand generation
- Strategic and operational online marketing for FDI and VALUE HUB
- SEO blogging, editing, and proofreading
- Cross-channel campaigns for leads, visibility, and events (LinkedIn, Meta Ads, HubSpot, email)
- LinkedIn content for the management team, landing pages, mailings & performance ads
- CRM: HubSpot, Salesforce; lead nurturing and follow-ups; KPI analysis and optimization with the management team
- Email & marketing automation with Mailchimp, Brevo, Intercom, and Zapier
Marketing Consultant Event Marketing (Freelance)
Hotfoot Run
Strategic and operational marketing support for a sports event (obstacle race): Marketing strategy and brand building Website optimization Social media and content Meta Ads and ticket sales campaigns
SEO & Content Consultant (Freelance)
Stiebner Verlag GmbH
SEO copywriting, customer journey workshop, and strategic consulting for a publishing house: SEO-optimized book descriptions for Amazon and Google Target group-oriented product copy Workshop on the customer journey Structuring of book texts
Marketing Specialist DACH
Kolsquare SAS
- Development of the marketing and communications strategy for the German market with WordPress, Unbounce, Drupal, and Wix
- Localization of newsletters, paid ads, websites, and materials
- Tracking local KPIs with Google Analytics, Mixpanel, and Apollo; continuous adaptation of the strategy
- Building local Typeform partnerships
- Supporting the Global Growth Team and the Brand Manager with events, PR, and social media in close coordination with sales
- Use of AI and design tools: ChatGPT, Claude, Perplexity, Canva, and CapCut
Marketing Consultant & Workshops (Freelance)
penumbra
Three hands-on online workshops and strategic consulting for an e-commerce provider: UX and SEO analysis of the website Target audience analysis and positioning Newsletter process and email sequences Content strategy and conversion optimization
Freelance Marketing Specialist
Freelance Marketing Specialist
- Full marketing ownership from strategy through content, campaigns, funnels, and reporting
- In-house experience in start-ups and scale-ups, combined with the speed of a freelancer
- Interim Marketing Lead for B2B SaaS and tech in the DACH region (System Crew, Elunic, Passcreator)
- Focus on blog and SEO, ghostwriting and copywriting, whitepapers and case studies, LinkedIn and personal branding
- Online B2B marketing including Meta and Google Ads, marketing automation, AI-powered workflows
- Workshops and expert talks on social media and social ads
- Content marketing and strategy
Senior Online Marketing Manager
FastBill GmbH / FreshBooks Inc.
- Concept, creation, and execution of cross-media campaigns
- Optimization of acquisition, activation, and customer retention
- Building and scaling partner channel integrations, marketing, and affiliates
- Managing lifecycle messaging with Intercom and Appcues
- Leading lead and demand generation
- Organizing a webinar series
Marketing Consultant & Content (Freelance)
System Crew GmbH
Strategic and operational marketing support for an IT service provider: Building and developing the LinkedIn presence Developing the content strategy SEO-optimized IT glossary Lead generation and marketing funnel Google Ads and LinkedIn Ads Strategic sparring with business operations and marketing
Head of Community & Events
Flexperto GmbH
- Built the event management function from the ground up
- Planned and organized the Digisurance and Digifinance conferences
- Managed VIP events, virtual roundtables, and webinars
- Recruited speakers and sponsors
Marketing & Event Manager
SocialHub by maloon GmbH
- Planned and managed campaigns
- End-to-end organization of trade fairs and events
- Created social media content, community management, and social ads
- Managed OMR and OMT across all channels
- Concept, editing, and production of the SocialHub blog, magazine, and YouTube channel
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, Media and Entertainment, Sport, Professional Services, and Real Estate.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, and Strategy.
Summary
Creative with a performance mindset.
My fit is at the intersection of social idea, hook, copy, briefing, and a testable creative route.
Skills
Online Marketing, Content Marketing, Content Strategy, Seo, Blogging, Copywriting, Ghostwriting, Email Marketing, Marketing Automation, Lead & Demand Generation, Performance Marketing, Google Ads, Meta Ads, Social Media Marketing, Social Ads, Brand Marketing, Branding, Corporate Branding & Communication, Marketing Strategy, Positioning & Target Groups, Marketing Consulting, Linkedin & Personal Branding, Interim Marketing Lead, Funnel Setup, Crm, Hubspot, Salesforce, Mailchimp, Brevo, Intercom, Zapier, Google Analytics (Ga4), Workshops & Talks, Mentoring & Sparring, Event Management, Ai-Supported Workflows (Chatgpt, Claude, Perplexity), Canva, Capcut, Wordpress, Unbounce, Whitepapers & Case Studies
Languages
Education
University of Passau
Bachelor of Arts, Media & Communication · Media & Communication · Passau, Germany · 1.5
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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