Anna M.-Interim Online Marketing Lead
Check rate
Experience
Case Study & Content Manager (Freelance)
NILS Software (via Wenke Bühlmeyer PR)
Customer success stories and case studies for a B2B SaaS company (carbon accounting and climate strategy for the residential property sector) as part of the collaboration with Wenke Bühlmeyer PR: Developed and built a case study structure for web and PDF Interviews with customers in the residential property sector Completed case study: Gartenstadt Hamburg eG Sales materials featuring customer profiles, quotes and figures
SEO Copywriter (Freelance)
BAMAKA Baumaschinenshop (via Wenke Bühlmeyer PR)
Content creation for an online construction machinery shop as part of the collaboration with Wenke Bühlmeyer PR: Specialist articles and content on construction machinery and building supplies Topics for the construction and trades sectors
Content & PR Consultant (Freelance)
ALVA Energie (via Wenke Bühlmeyer PR)
Content and PR structure for energy upgrades to properties as part of the collaboration with Wenke Bühlmeyer PR: Content and PR structure for energy and property topics Target audience strategy for B2B and B2C Topic prioritization and editorial planning Blog and PR structures, as well as SEO-focused content Topics: Photovoltaics, tenant electricity, storage, energy management
Content & Blog Editor (Freelance)
NEVARIS / 123erfasst (via Wenke Bühlmeyer PR)
Blog and content creation for construction software as part of the collaboration with Wenke Bühlmeyer PR: Blog articles, whitepapers and checklists for NEVARIS and 123erfasst Topics around construction digitization, estimating and skilled trades Editorial planning and content coordination SEO-focused specialist content for the construction industry
Marketing Lead (Freelance)
Passcreator
Freelance marketing support in SaaS / Apple & Google Wallet / digital customer cards & loyalty:
- Content & thought leadership: company and founder posts, LinkedIn, blog articles, newsletters
- Case studies, event recaps & OMR communications
- Product messaging for Wallet features (NFC, Apple VAS, digital customer cards, push notifications)
- NFC & AI campaigns
Marketing Trainer & Consultant (Freelance)
Mediacampus Frankfurt GmbH
- Workshops, strategy consulting and marketing sparring as a freelance trainer for an educational center in the book and media industry:
- Positioning, USP and brand DNA
- Target group analysis and customer journey
- Communication and marketing strategy
- Facilitating strategy workshops
Partner & Communications Manager (Freelance)
elunic AG
Freelance management of partner and communications activities as a Partner & Communications Manager.
Marketing Specialist
FDI Digital Business / VALUE HUB GmbH
- Lifecycle messaging & automation
- Lead & demand generation
- Strategic and operational online marketing for FDI and VALUE HUB
- SEO blogging, editing and proofreading
- Cross-channel campaigns for leads, visibility and events (LinkedIn, Meta Ads, HubSpot, email)
- LinkedIn content for the management team, landing pages, email campaigns & performance ads
- CRM: HubSpot, Salesforce; lead nurturing and follow-ups; KPI analysis and optimization with the management team
- Email & marketing automation with Mailchimp, Brevo, Intercom and Zapier
Event Marketing Consultant (Freelance)
Hotfoot Run
Strategic and operational marketing support for a sporting event (obstacle course race): Marketing strategy and brand building Website optimization Social media and content Meta Ads and ticket sales campaigns
SEO & Content Consultant (Freelance)
Stiebner Verlag GmbH
SEO copywriting, customer journey workshop and strategic consulting for a publishing house: SEO-optimized book descriptions for Amazon and Google Product copy tailored to target groups Customer journey workshop Structuring book texts
Marketing Specialist DACH
Kolsquare SAS
- Developed the marketing and communications strategy for the German market using WordPress, Unbounce, Drupal and Wix
- Localized newsletters, paid ads, websites and materials
- Measured local KPIs with Google Analytics, Mixpanel and Apollo; continuously adjusted the strategy
- Built local Typeform partnerships
- Supported the Global Growth Team and Brand Manager with events, PR and social media, in close coordination with Sales
- Used AI and design tools: ChatGPT, Claude, Perplexity, Canva and CapCut
Marketing Consultant & Workshops (Freelance)
penumbra
Three practical online workshops and strategic consulting for an e-commerce provider: Website UX and SEO analysis Target audience analysis and positioning Newsletter process and email sequences Content strategy and conversion optimization
Freelance Marketing Specialist
Freelance Marketing Specialist
- Responsible for marketing from strategy and content to campaigns, funnels and reporting
- In-house experience at start-ups and scale-ups, combined with the speed of a freelancer
- Interim Marketing Lead for B2B SaaS & Tech in the DACH region (System Crew, Elunic, Passcreator)
- Focus on blogs & SEO, ghostwriting & copywriting, white papers & case studies, LinkedIn & personal branding
- Online B2B marketing, including Meta & Google Ads, marketing automation and AI-powered workflows
- Workshops and talks on social media & social ads
- Content marketing & strategy
Senior Online Marketing Manager
FastBill GmbH / FreshBooks Inc.
- Planned, created and delivered cross-channel campaigns
- Optimized acquisition, activation and customer retention
- Built and scaled partner channel integrations, marketing and affiliate programs
- Managed lifecycle messaging with Intercom and Appcues
- Led lead generation and demand generation
- Organized a webinar series
Marketing Consultant & Content (Freelance)
System Crew GmbH
Strategic and hands-on marketing support for an IT service provider: Built and developed its LinkedIn presence Developed the content strategy Created an SEO-optimized IT glossary Lead generation and marketing funnel Google Ads and LinkedIn Ads Strategic sparring with Business Operations and Marketing
Head of Community & Events
Flexperto GmbH
- Built the event management function from scratch
- Planned and organized the Digisurance and Digifinance conferences
- Managed VIP events, virtual roundtables, and webinars
- Recruited speakers and sponsors
Marketing & Event Manager
SocialHub by maloon GmbH
- Planned and managed campaigns
- Organized trade fairs and events from start to finish
- Created social media content, managed the community, and ran social ads
- Managed OMR and OMT across all channels
- Planned, edited, and produced the SocialHub blog, magazine, and YouTube channel
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Media and Entertainment, Sport, Retail, Real Estate, and Construction.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, and Sales.
Summary
Creative with a performance mindset.
My sweet spot is where social ideas, hooks, copy, briefs and testable creative directions come together.
Skills
Online Marketing, Content Marketing, Content Strategy, Seo, Blogging, Copywriting, Ghostwriting, Email Marketing, Marketing Automation, Lead & Demand Generation, Performance Marketing, Google Ads, Meta Ads, Social Media Marketing, Social Ads, Brand Marketing, Branding, Corporate Branding & Communications, Marketing Strategy, Positioning & Target Audiences, Marketing Consulting, Linkedin & Personal Branding, Interim Marketing Lead, Funnel Building, Crm, Hubspot, Salesforce, Mailchimp, Brevo, Intercom, Zapier, Google Analytics (Ga4), Workshops & Talks, Mentoring & Sparring, Event Management, Ai-Powered Workflows (Chatgpt, Claude, Perplexity), Canva, Capcut, Wordpress, Unbounce, Whitepapers & Case Studies
Languages
Education
Universität Passau
Bachelor of Arts, Media & Communication · Media & Communication · Passau, Germany · 1,5
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Anna is based in Hepberg, Germany.
Anna speaks the following languages: German (Native), English (Advanced), French (Elementary).
Anna has at least 9 years of experience. During this time, Anna has worked in at least 17 different roles and for 17 different companies. The average length of individual experience is 1 year and 6 months. Note that Anna may not have shared all experience and actually has more experience.
Based on recent experience, Anna would be well-suited for roles such as: Case Study & Content Manager (Freelance), SEO Copywriter (Freelance), Content & PR Consultant (Freelance).
Anna's most recent position is Case Study & Content Manager (Freelance) at NILS Software (via Wenke Bühlmeyer PR).
In recent years, Anna has worked for NILS Software (via Wenke Bühlmeyer PR), BAMAKA Baumaschinenshop (via Wenke Bühlmeyer PR), ALVA Energie (via Wenke Bühlmeyer PR), NEVARIS / 123erfasst (via Wenke Bühlmeyer PR), and Passcreator.
Anna is most experienced in industries like Information Technology, Sport, and Media and Entertainment. Anna also has some experience in Retail, Professional Services, and Education.
Anna is most experienced in business areas like Marketing, Strategy, and Sales. Anna also has some experience in Project Management.
Anna has recently worked in industries like Information Technology, Sport, and Media and Entertainment.
Anna has recently worked in business areas like Marketing, Strategy, and Sales.
Anna holds a Bachelor in Media & Communication from Universität Passau.
Anna is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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