Anna Maucher - Interim Online Marketing Lead

Q: Where is Anna based?

Anna is based in Hepberg, Germany .

Q: What languages does Anna speak?

Anna speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Anna have?

Anna has at least 8 years of experience. During this time, Anna has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 1 year and 2 months . Note that Anna may not have shared all experience and actually has more experience.

Q: What is Anna's latest experience?

Anna's most recent position is Marketing Lead (Freelance) at Passcreator .

Q: What companies has Anna worked for in recent years?

In recent years, Anna has worked for Passcreator , FDI Digital Business / VALUE HUB GmbH , Kolsquare SAS , Freelance Marketing Specialist , and FastBill GmbH / FreshBooks Inc. .

Q: Which industries is Anna most experienced in?

Anna is most experienced in industries like Information Technology , Professional Services , and Advertising . Anna also has some experience in Banking and Finance and Insurance .

Q: Which business areas is Anna most experienced in?

Anna is most experienced in business areas like Marketing and Project Management .

Q: Which industries has Anna worked in recently?

Anna has recently worked in industries like Information Technology , Professional Services , and Advertising .

Q: Which business areas has Anna worked in recently?

Anna has recently worked in business areas like Marketing and Project Management .

Recommended expert

Hepberg, Germany

Check rate

Experience

Feb 2026 - Present

5 months

Remote

Marketing Lead (Freelance)

Passcreator

Freelance marketing support for SaaS / Apple & Google Wallet / digital customer cards & loyalty:

Content & Thought Leadership: company & founder posts, LinkedIn, blog articles, newsletters
Case studies, event recaps & OMR communication
Product messaging for wallet features (NFC, Apple VAS, digital customer cards, push notifications)
NFC & AI campaigns

Mar 2025 - Mar 2026

1 year 1 month

Remote

Marketing Specialist

FDI Digital Business / VALUE HUB GmbH

Lifecycle messaging & automation
Lead & demand generation
Strategic and operational online marketing for FDI and VALUE HUB
SEO blogging, editing and proofreading
Cross-channel campaigns for leads, visibility and events (LinkedIn, Meta Ads, HubSpot, email)
LinkedIn content for executive management, landing pages, mailings & performance ads
CRM: HubSpot, Salesforce; lead nurturing and follow-ups; KPI analysis and optimization with management
Email & marketing automation using Mailchimp, Brevo, Intercom and Zapier

Sep 2023 - Feb 2024

6 months

Paris, France

Hybrid

Marketing Specialist DACH

Kolsquare SAS

Developed marketing and communication strategy for the German market using WordPress, Unbounce, Drupal and Wix
Localized newsletters, paid ads, websites and materials
Measured local KPIs with Google Analytics, Mixpanel and Apollo; continuously adjusted strategy
Established local Typeform partnerships
Supported Global Growth Team and Brand Manager on events, PR and social media with close sales alignment
Used AI and design tools: ChatGPT, Claude, Perplexity, Canva and CapCut

Feb 2022 - Present

4 years 5 months

Freelance Marketing Specialist

Marketing responsibility from strategy through content, campaigns, funnel and reporting
Inhouse experience in start-ups and scale-ups combined with speed of a freelancer
Interim Marketing Lead for B2B-SaaS & Tech in DACH (System Crew, Elunic, Passcreator)
Focus on blog & SEO, ghostwriting & copywriting, whitepapers & case studies, LinkedIn & personal branding
Online B2B marketing including Meta & Google Ads, marketing automation, AI-driven workflows
Social media & social ads workshops and specialist lectures
Content marketing & strategy

Feb 2022 - Sep 2023

1 year 8 months

Senior Online Marketing Manager

FastBill GmbH / FreshBooks Inc.

Conceptualized, created and implemented cross-media campaigns
Optimized acquisition, activation and customer retention
Built and scaled partner channel integrations, marketing and affiliates
Managed lifecycle messaging with Intercom and Appcues
Led lead and demand generation activities
Organized webinar series

Nov 2021 - Jan 2022

3 months

Head of Community & Events

Flexperto GmbH

Built the event management function from scratch
Designed and organized conferences Digisurance and Digifinance
Managed VIP events, virtual roundtables and webinars
Sourced speakers and sponsors

Apr 2018 - Oct 2021

3 years 7 months

Marketing & Event Manager

SocialHub by maloon GmbH

Planned and managed campaigns
Organized end-to-end trade shows and events
Created social media content, managed community and social ads
Executed OMR and OMT across all channels
Conceptualized, edited and produced SocialHub blog, magazine and YouTube channel

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Professional Services, and Advertising.

Information Technology

Professional Services

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing.

Marketing

Summary

Creative with a performance mindset.

My fit lies at the intersection of social idea, hook, copy, briefing, and a testable creative route.

Skills

Online Marketing, Content Marketing, Content Strategy, Seo, Blogging, Copywriting, Ghostwriting, Email Marketing, Marketing Automation, Lead & Demand Generation, Performance Marketing, Google Ads, Meta Ads, Social Media Marketing, Social Ads, Brand Marketing, Branding, Corporate Branding & Communication, Marketing Strategy, Positioning & Target Audiences, Marketing Consulting, Linkedin & Personal Branding, Interim Marketing Lead, Funnel Development, Crm, Hubspot, Salesforce, Mailchimp, Brevo, Intercom, Zapier, Google Analytics (Ga4), Workshops & Lectures, Mentoring & Sparring, Event Management, Ai-Driven Workflows (Chatgpt, Claude, Perplexity), Canva, Capcut, Wordpress, Unbounce, Whitepapers & Case Studies

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 2014 - Jun 2018

University of Passau

Bachelor of Arts, Media & Communication · Media & Communication · Passau, Germany · 1.5

Statistics

Experience

Total positions 7

Experience in Information Technology 8 y

Avg length 1 y 7 m

Longest experience 4 y 4 m

Global Experience

Countries worked in 1 (France)

Primary country France

Expertise

Recent roles Marketing Lead (Freelance), Marketing Specialist, Marketing Specialist DACH

Main industries Information Technology, Professional Services, Advertising

Main business areas Marketing

Qualifications

Highest degree Bachelor

Profile

Created

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Anna based?

Anna is based in Hepberg, Germany.

What languages does Anna speak?

Anna speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Anna have?

Anna has at least 8 years of experience. During this time, Anna has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 1 year and 2 months. Note that Anna may not have shared all experience and actually has more experience.

What roles would Anna be best suited for?

Based on recent experience, Anna would be well-suited for roles such as: Marketing Lead (Freelance), Marketing Specialist, Marketing Specialist DACH.

What is Anna's latest experience?

Anna's most recent position is Marketing Lead (Freelance) at Passcreator.

What companies has Anna worked for in recent years?

In recent years, Anna has worked for Passcreator, FDI Digital Business / VALUE HUB GmbH, Kolsquare SAS, Freelance Marketing Specialist, and FastBill GmbH / FreshBooks Inc..

Which industries is Anna most experienced in?

Anna is most experienced in industries like Information Technology, Professional Services, and Advertising. Anna also has some experience in Banking and Finance and Insurance.

Which business areas is Anna most experienced in?

Anna is most experienced in business areas like Marketing and Project Management.

Which industries has Anna worked in recently?

Anna has recently worked in industries like Information Technology, Professional Services, and Advertising.

Which business areas has Anna worked in recently?

Anna has recently worked in business areas like Marketing and Project Management.

What is Anna's education?

Anna holds a Bachelor in Media & Communication from University of Passau.

What is the availability of Anna?

Anna is immediately available part-time for suitable projects.

What is the rate of Anna?

Anna's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.