Copywriters in Germany
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Meet FRATCH Copywriters in Germany
Anastasia Stokes
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Setting up data tracking and reporting for the SEO area
Christian Liberty Marshall
Last position:
Communications Writer | Creative Concept Manager at Gamigo AG
- Achieved content and copy that contributed to pristine company and product narrative.
- Summoned atmosphere and initiated action by using intelligent pacing, smart slogans and word play claims in blog posts, banners, trailers, newsletters, and traditional marketing materials.
Catharina Rosique-Struve
Last position:
Freelance Social Media, Content & Copy at Various clients
Strategic and creative support for social media and content projects for B2C lifestyle brands / Focus areas:
- Strategy & Consulting
- Social Media Management
- Content Creation
- Copywriting
- Creator Partnerships
Stefan Dömelt
Last position:
Online editor and content manager at Federal Employment Agency
- Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
- Topic research and content planning for the online portal
- Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
- Building and maintaining multimedia content in the online portal CMS (Drupal)
- Monitoring the content of the online portal using Google Search Console and Matomo
- Ensuring the quality of the online portal through tests and analyses
- PowerPoint presentation of work results in topic conferences with BA specialist departments
- Supporting the existing online presence and analyzing and fixing errors
Veit Schumacher
Last position:
Freelance Copywriter, Editor and Concept Developer
- My words make an impression with clients: Volkswagen AG, Allianz AG, LOWA, Wirecard AG
- As a creative copywriter for Suzuki Austria, CUPRA, VOLVO, MAN, Splunk, Virtimo
- Editor and concept developer, and editor-in-chief of the outdoor blogazine airFreshing.com
- Professional support in creating SEO-optimized content and developing unique 360-degree campaigns (online/offline) on a freelance or permanent basis
Julia Thiel
Last position:
Freelance Copywriter, UX Writer & Localization Specialist at Self-employed
Product and content communication across websites, apps and digital touchpoints
Localization and transcreation for DACH markets with focus on clarity and cultural nuance
UX copy, content planning, community management and social media
Integrated AI tools into writing and iteration processes for research and refinement
Spotify B2B — Localization for German market
YETI — B2C localization and DACH market strategy
Groundies — Head of Copy, brand rebranding and messaging strategy (2022–2025)
Anke Schölzel
Last position:
Freelance copywriter, editor and communications consultant at Self-employed
- Write and edit marketing texts for print and web, including SEO, such as website copy, landing pages, product descriptions, white papers, flyers, brochures, presentations, and mailings
- Research and write journalistic texts for print and web, including ghostwriting, such as blog articles, interviews, profiles, and articles for newsletters and customer magazines
- Write press releases
- Project management
Melanie Lind
Last position:
Freelance Copywriter at Self-employment as a freelance copywriter
A little about me: I have been self-employed as a freelance copywriter since January 2017 and have found my personal passion in this field. Before that, I already worked as a copywriter in a permanent position at an advertising agency, where I was responsible for writing copy for major clients such as Zalando and Otto.
The step into self-employment was primarily for my own growth, not least because of the constantly new challenges. Today, my range of services includes the following:
- SEO texts
- product descriptions and product texts (Google SEO, Amazon SEO, Amazon+)
- website texts and category texts
- classic advertising copy / PR
- flyers, catalogs and brochures
- blog posts and editorial articles
- metadata optimization
As part of regular training and through relevant specialist reading, I naturally keep up to date with industry developments (especially in the SEO field, and now also AI) — both with classic Google SEO and for specific platforms such as Amazon.
Past and current clients include, among others:
- Trusted Shops Magazine
- Fielmann AG
- KLUGO
- Pinkbus
- #sinob
- Eucerin
- Hess Klangkonzepte®
- DogUniversity
- Beauty Concept Shop
- SmartXplain (here, among others, copywriting in cooperation with REWE, BASF)
Billing is subject to VAT via tax number and invoice. As a rule, I work with my hourly rate; for recurring projects, fixed prices per text are also possible. Of course, we can also discuss this personally — either via direct messages here, by email, or by phone.
Even in times of artificial intelligence, my focus remains on my craft. I use AI as support for organization, but I do 100 percent of the copywriting myself.
I look forward to your inquiry!
Arne Siegner
Last position:
Communication Specialist at BMW Group
- project and transformation communications
- operational control and planning
- execution of project-related communication activities
Nils Gabbe
Last position:
Sales Trainer at Self-employed
- Teaching sales techniques, automations, and body practices to increase acquisition, conversion rates, and objection handling.
- Created a 5-step transformation for freelancers based on 20+ feedbacks and 3 1-on-1 coachings.
- Developed, tested, and iterated a sales training system with AI.
Joachim Bley
Last position:
Freelance media conceiver and copywriter at Self-employed
- Worked in areas such as telecommunications, IT, crafts, real estate and business administration.
- Focused on making complex issues understandable, user-friendly and entertaining.
- Project examples: conception and texts for websites, company portraits, image brochures and exposés for the real estate industry; blog posts and whitepapers on digitalization in craftsmanship; podcast scripts on developments in mobile and fixed networks; product and software usability tests and article creation for trade magazines; study evaluations in telecommunications for specialist publishers; conception and realization of magazine supplements on various technical topics; creation of German product catalogs, sales manuals, user manuals, training materials and press releases for consumer electronics companies; other marketing materials.
Damiana Hieber
Last position:
Freelance Copywriter at Clio Texte
- SEO texts
- Advertising copy
- Informational texts
- Specialist articles
- Studies
- Product and service descriptions
- Blog posts
- Editing
- Creative ideas
- Effective results
- Translations
- Website optimization
- Landing page creation
- Deep understanding of grammar, style, and language
- Content marketing campaigns
- Graphics
- Design
- Advertising materials
Oliver Schönfeld
Last position:
Senior consultant & copywriter (content marketing, PR editing, B2B communication) at Strategic communications consulting & freelance editor
Concept development, editing and independent delivery of texts for press, websites, social media and content marketing formats (print and digital). This also includes strategic consulting for managing directors and specialist departments.
Assignments & project successes (selection):
- Content marketing and sustainability communication for industrial brands: among other things, the first sustainability magazine of the roofing system manufacturer Bauder, from topic research to the finished issue, as well as contributions for the customer magazine "taking care" by Vaillant.
- Digital editorial work for WestLotto/Eurojackpot: print and digital customer magazine as well as its own weekly content marketing blog on Spiegel Online, designed in a clear, brand-appropriate tone.
- GEO- and SEO-optimized website texts: ongoing content optimization in projects for WestLotto, DHL, kununu and jameda, among others.
- B2B specialist texts for fire protection specialist Hekatron: technical articles, press releases and editorial contact with the trade press.
- Project-related communication responsibility for the first "smart AI Congress" of the VDI (November 2025).
- DVV Media Group: project-related support for complex, cross-media corporate publishing projects, including for KRONE. Concept development of media formats for various B2B clients to strengthen customer loyalty
Tamara Niebler
Last position:
SEO Editor & Copywriter at Bildungsnetzwerk China
Challenge: Transform 23 websites with over 17,000 words from various authors into a consistent, highly professional tone.
My solution: I transformed the project based on the principles of digital reading psychology. Structural clarity: I implemented a clean H1–H3 hierarchy. This makes complex educational topics scannable and accessible. Linguistic precision: I broke up convoluted run-on sentences. Active language reduces cognitive load and keeps readers engaged until the end. Audience focus: I tailored the texts individually – professionally supportive for teachers, direct and activating for students. SEO basics: I developed a keyword strategy for all 23 pages and wrote snippets that inspire trust in search results instead of ending abruptly and unprofessionally.
The result: A consistent brand presence that combines information gain with technical excellence. "We're on a very good, shared linguistic and content level." – client feedback after the first round of editing.
Friederike Baer
Last position:
Copywriter at BuildTech Software Group
- Copywriting for the company website in English and German
Discover over 15,000 top freelancers
Copywriters statistics
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
6.9 years
Positions per freelancer
8
Top business areas
Marketing, Project Management, Strategy
Top industries
Media and Entertainment, Advertising, Information Technology
Certification focus areas
Marketing, Human Resources, Customer Service
Bachelor's degree or higher
86%
Master's degree or higher
57%
Doctorate
8%
Certifications per freelancer
1
Most common languages
German, English, French
Speak two or more languages
93%
Based on our profile pool as of 26 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Copywriters in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they write Copywriters turn a brief into clear, persuasive text that makes people act. They work on website copy, landing pages, ads, email campaigns, product pages, sales decks, scripts, and brand messaging. Strong copy is concise, on brand, and built for a clear goal.
Typical deliverables
- Ad copy for search, social, and display
- Landing page and website copy
- Email flows, newsletters, and nurture sequences
- Product and category descriptions
- Taglines, slogans, and campaign lines
- Tone of voice guides and messaging frameworks
Core skills A strong copywriter combines writing craft with commercial thinking. They ask the right questions, understand the audience, and translate product value into language that feels natural. They also know how to adapt tone for brand, channel, and funnel stage.
Tools and methods
- Brand and style guides
- SEO briefs and keyword maps
- CMS and marketing automation tools
- Collaboration in Figma, Docs, and review workflows
- A/B testing ideas and message variants
- Research from customer feedback, interviews, and competitor analysis
When to bring one in Companies hire freelance copywriters when they need fast support for a launch, a campaign, or a content backlog. It also makes sense when the in-house team needs a fresh voice, extra capacity, or specialist help with performance copy, B2B messaging, or German-language content. In Germany, many teams look for writers who can handle both English and German work with the same care.
What strong talent looks like The best copywriters do more than write nicely. They cut weak claims, keep the message focused, and make every line earn its place. They can work with marketing, product, and design without slowing the team down, and they revise quickly when the brief changes.
Frequently asked questions
Questions about Copywriters? Start with the answers below.
A Copywriter creates the words that support a clear business goal, such as getting sign-ups, leads, or sales. That can include ads, landing pages, email sequences, website pages, product copy, and campaign slogans. Good freelancers also help shape the message when the brief is still rough.
Look for strong writing, message clarity, and the ability to adapt tone across channels. A good copywriter should understand audience needs, brand voice, and basic SEO when content needs to be found in search. They should also be able to revise quickly and work from feedback without losing the core idea.
The difference is usually the goal of the text. A copywriter focuses on persuasion, conversion, and sharper marketing language, while a content writer often focuses more on education, information, or reach. In practice, many freelancers do both, but the emphasis changes with the brief.
Freelance support is a good fit when you need help for a launch, a campaign, a rewrite, or a temporary backlog. It also works well if you need a specialist for a narrow task, such as ad copy or B2B messaging, without adding permanent headcount. Many companies use a freelancer first to define the scope before deciding on a long-term role.
Yes, most projects can be done remotely if the brief, feedback loop, and approval process are clear. For teams in Germany, it helps when the freelancer can work in German or switch between German and English as needed. On-site sessions can still be useful for workshops, stakeholder interviews, or brand messaging sprints.
A good brief should include the target audience, the goal, the channel, the key offer, and any brand rules. It should also show examples of what feels right and what should be avoided. The clearer the inputs, the faster the copywriter can produce text that fits the project.
Review how well the writing matches the brief, the audience, and the intended action. Strong work is focused, easy to scan, and free of vague filler. Ask for a relevant sample, a short test task, or a review of similar work to see how the freelancer thinks, not just how they write.
Depending on the company, the same work may be posted as copywriter, marketing copywriter, or content writer with a persuasion focus. Some teams also look for a brand writer or creative writer when the assignment is more about voice and campaign messaging. The title matters less than whether the freelancer can write for the actual business goal.
The average hourly rate for Copywriters in Germany is 84 €, which corresponds to a daily rate of about 671 € based on an 8-hour working day.
Of the freelancers working as Copywriters in Germany, 86% hold at least a Bachelor's degree, 57% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers working as Copywriters in Germany have 19 years of professional experience, with a single engagement typically lasting around 6.9 years.
The most common languages among freelancers working as Copywriters in Germany are German (100%), English (91%), and French (33%).
The most common industries among freelancers working as Copywriters in Germany are Media and Entertainment (72%), Advertising (63%), and Information Technology (43%).
The most common business areas among freelancers working as Copywriters in Germany are Marketing (100%), Project Management (37%), and Strategy (35%).
FRATCH Copywriters main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin Request a free demo
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
