Find the perfect Copywriters in Germany in minutes from over 15,000 CVs with the power of AI.
Need campaign copy, landing pages, product storytelling, SEO content, or sharp brand messaging? Get matched with vetted copywriters who can write in your tone, adapt to German market needs, and work closely with marketing, design, and product teams — fast, precise matching with vetted, available freelancers.
About the role
What they write Copywriters turn a brief into clear, persuasive text that makes people act. They work on website copy, landing pages, ads, email campaigns, product pages, sales decks, scripts, and brand messaging. Strong copy is concise, on brand, and built for a clear goal.
Typical deliverables
- Ad copy for search, social, and display
- Landing page and website copy
- Email flows, newsletters, and nurture sequences
- Product and category descriptions
- Taglines, slogans, and campaign lines
- Tone of voice guides and messaging frameworks
Core skills A strong copywriter combines writing craft with commercial thinking. They ask the right questions, understand the audience, and translate product value into language that feels natural. They also know how to adapt tone for brand, channel, and funnel stage.
Tools and methods
- Brand and style guides
- SEO briefs and keyword maps
- CMS and marketing automation tools
- Collaboration in Figma, Docs, and review workflows
- A/B testing ideas and message variants
- Research from customer feedback, interviews, and competitor analysis
When to bring one in Companies hire freelance copywriters when they need fast support for a launch, a campaign, or a content backlog. It also makes sense when the in-house team needs a fresh voice, extra capacity, or specialist help with performance copy, B2B messaging, or German-language content. In Germany, many teams look for writers who can handle both English and German work with the same care.
What strong talent looks like The best copywriters do more than write nicely. They cut weak claims, keep the message focused, and make every line earn its place. They can work with marketing, product, and design without slowing the team down, and they revise quickly when the brief changes.
Meet FRATCH Copywriters
Veit Schumacher
Freelance Copywriter, Editor and Concept Developer
Last position:
Freelance Copywriter, Editor and Concept Developer
- My words make an impression with clients: Volkswagen AG, Allianz AG, LOWA, Wirecard AG
- As a creative copywriter for Suzuki Austria, CUPRA, VOLVO, MAN, Splunk, Virtimo
- Editor and concept developer, and editor-in-chief of the outdoor blogazine airFreshing.com
- Professional support in creating SEO-optimized content and developing unique 360-degree campaigns (online/offline) on a freelance or permanent basis
Julia Thiel
Freelance Copywriter, UX Writer & Localization Specialist
Last position:
Freelance Copywriter, UX Writer & Localization Specialist at Self-employed
Product and content communication across websites, apps and digital touchpoints
Localization and transcreation for DACH markets with focus on clarity and cultural nuance
UX copy, content planning, community management and social media
Integrated AI tools into writing and iteration processes for research and refinement
Spotify B2B — Localization for German market
YETI — B2C localization and DACH market strategy
Groundies — Head of Copy, brand rebranding and messaging strategy (2022–2025)
Anke Schölzel
Freelance copywriter, editor and communications consultant
Last position:
Freelance copywriter, editor and communications consultant at Self-employed
- Write and edit marketing texts for print and web, including SEO, such as website copy, landing pages, product descriptions, white papers, flyers, brochures, presentations, and mailings
- Research and write journalistic texts for print and web, including ghostwriting, such as blog articles, interviews, profiles, and articles for newsletters and customer magazines
- Write press releases
- Project management
Arne Siegner
SEO freelancer and GEO consultant for B2B companies in energy, tech, and e-mobility in the DACH market.
Last position:
Communication Specialist at BMW Group
- project and transformation communications
- operational control and planning
- execution of project-related communication activities
Joachim Bley
Freelance media conceiver and copywriter
Last position:
Freelance media conceiver and copywriter at Self-employed
- Worked in areas such as telecommunications, IT, crafts, real estate and business administration.
- Focused on making complex issues understandable, user-friendly and entertaining.
- Project examples: conception and texts for websites, company portraits, image brochures and exposés for the real estate industry; blog posts and whitepapers on digitalization in craftsmanship; podcast scripts on developments in mobile and fixed networks; product and software usability tests and article creation for trade magazines; study evaluations in telecommunications for specialist publishers; conception and realization of magazine supplements on various technical topics; creation of German product catalogs, sales manuals, user manuals, training materials and press releases for consumer electronics companies; other marketing materials.
Anastasia Stokes
Content Marketing & Copywriting
Last position:
Marketing Project Management & Content (Freelance) at Vattenfall
Excerpt:
- Further development of the content marketing strategy, increasing SEO website traffic through the heat pump info hub (blog) by over 300%
- Project responsibility for the website/content area and management of external agencies and service providers
- Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
- Set up data tracking and reporting for the SEO area
Henrike Klein
University Lecturer & Academic Copywriter, Ghostwriter & Author
Last position:
University Lecturer & Academic Copywriter, Ghostwriter & Author
- Specialization: Digital Marketing, Social Media, Content Marketing & Storytelling
- Specialization: Artificial Intelligence
- Specialization: Business Planning & Consulting
Viola Klingspohn
Newspaper editor, layout designer
Last position:
Newspaper editor, layout designer at Verlagsgesellschaft Madsack GmbH & Co. KG und RedaktionsNetzwerk Deutschland
- Topic research in the dpa pool
- Writing own articles
- Conducting interviews and editing
- Planning topics in coordination with the team
- Proofreading and quality control
- Designing and laying out daily and weekly newspaper pages as well as special brochures
- Independently sending print-ready data to the printing plant
- Research and filing in the publisher's CMS
- Creating and editorially managing event calendars
Helmut Barz
Service Provider for Writers and Self-Publishers
Last position:
Service Provider for Writers and Self-Publishers at Selfpublisher-Verband
- Offered proofreading services and creation of supplementary texts
- Provided book design and typesetting
- Coached authors in conducting readings and presentations
- Developed e-learning offerings
- Managed the blog “FragDenWortSupport”
Jürgen Vagt
Senior AI Data & Business Consultant
Last position:
Senior AI Data & Business Consultant at Freelance
- Annotated and QA-checked business, finance, and mobility datasets for AI training projects
- Structured datasets for E-Mobility, Micro-Mobility, and sustainable transport solutions
- Optimized prompt engineering workflows and validated AI outputs for international clients
- Evaluated social media content, campaigns, and customer feedback for marketing AI projects
- Built cashflow and financial models, prepared business plans, break-even analyses, and market research studies
- Trained teams in data-driven decision-making and reporting
Sandra Zoufahl
Copywriter
Last position:
Copywriter at tech2com
- Writing press releases and technical articles for clients in technology and IT environments
- Translating and editorial adaptation of English-language texts
- Topics: digitalization, software, IT security, AI
- Target media: trade press, business media
Thomas Romana
Copyright Analyst
Last position:
Copyright Analyst at International Copyright Enterprise
- Assessed copyright data from international rights collection organisations and publishers
- Solved and monitored cases using industry-specific applications, databases and programs
- Communicated with customers to ensure deadlines were met and quality checks respected
Eva Hofmann
Freelance Copywriter and Social Media Manager
Last position:
Freelance Copywriter and Social Media Manager at Content 4Now
- Creation of targeted copy for performance marketing campaigns, video scripts, websites, and newsletters.
- Development of ideas and concepts for marketing campaigns.
- Writing of engaging texts to support sales and conversions.
- Review and optimization of existing content to meet individual client requirements.
- Management of social media platforms, including LinkedIn company pages and personal profiles and Instagram business accounts.
- Development of social media strategies and editorial plans tailored to client objectives.
- Production of custom content, including videos, graphics, and photography, to enhance online presence.
- Writing of platform-specific content for effective communication with target audiences.
Anne Horsten
Freelance editor (non-fiction & fiction) and copywriter
Last position:
Freelance editor (non-fiction & fiction) and copywriter at Self-employed
Collaborates with publishers and authors, guiding manuscripts (novels & non-fiction) from draft to print-ready with linguistic precision, stylistically confident revisions, and proofreading, with a trained eye for dramaturgy and target audience.
Revises and optimizes AI-generated texts professionally in terms of style, structure, and tone.
Provides content and stylistic editing (non-fiction & fiction).
Conducts proofreading (spelling, grammar, punctuation).
Offers manuscript review and qualified text feedback.
Supports self-publishers.
Worked with clients including Penguin Random House, Münchner Verlagsgruppe, Deutscher Wirtschaftsbuch Verlag, Next Level Verlag, Wolters Kluwer Editorial Services, Eskimoz, Die Wirtschaft Köln, Visable, and Pylot.
Holds a Master's degree in English and German Studies.
Produces SEO-optimized articles and web texts, PR and press texts, and translations (German/English).
Completed further training in online marketing and CMS.
Member of the Association of Freelance Editors (vfll.de).
Marcello Buzzanca
Writer / Editor / Copywriter (freelance)
Last position:
Writer / Editor / Copywriter (freelance)
Discover over 15,000 top freelancers
Copywriters statistics
Typical experience
19 years
Average project duration
7.4 years
Certifications per freelancer
1
Top business areas
Marketing, Project Management, Strategy
Top industries
Media and Entertainment, Advertising, Information Technology
Most common languages
German, English, French
Bachelor's degree or higher
90%
Master's degree or higher
53%
Doctorate
10%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Copywriters & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Got questions? Learn key details about FRATCH right now
A Copywriter creates the words that support a clear business goal, such as getting sign-ups, leads, or sales. That can include ads, landing pages, email sequences, website pages, product copy, and campaign slogans. Good freelancers also help shape the message when the brief is still rough.
Look for strong writing, message clarity, and the ability to adapt tone across channels. A good copywriter should understand audience needs, brand voice, and basic SEO when content needs to be found in search. They should also be able to revise quickly and work from feedback without losing the core idea.
The difference is usually the goal of the text. A copywriter focuses on persuasion, conversion, and sharper marketing language, while a content writer often focuses more on education, information, or reach. In practice, many freelancers do both, but the emphasis changes with the brief.
Freelance support is a good fit when you need help for a launch, a campaign, a rewrite, or a temporary backlog. It also works well if you need a specialist for a narrow task, such as ad copy or B2B messaging, without adding permanent headcount. Many companies use a freelancer first to define the scope before deciding on a long-term role.
Yes, most projects can be done remotely if the brief, feedback loop, and approval process are clear. For teams in Germany, it helps when the freelancer can work in German or switch between German and English as needed. On-site sessions can still be useful for workshops, stakeholder interviews, or brand messaging sprints.
A good brief should include the target audience, the goal, the channel, the key offer, and any brand rules. It should also show examples of what feels right and what should be avoided. The clearer the inputs, the faster the copywriter can produce text that fits the project.
Review how well the writing matches the brief, the audience, and the intended action. Strong work is focused, easy to scan, and free of vague filler. Ask for a relevant sample, a short test task, or a review of similar work to see how the freelancer thinks, not just how they write.
Depending on the company, the same work may be posted as copywriter, marketing copywriter, or content writer with a persuasion focus. Some teams also look for a brand writer or creative writer when the assignment is more about voice and campaign messaging. The title matters less than whether the freelancer can write for the actual business goal.
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Philipp Thomaschewski
FRATCH CEO
