Recommended expert
Julia (Natalie) Thiel-Freelance Copywriter, UX Writer & Localization Specialist
Check rate
Experience
Jan 2018 - Present
8 years 4 monthsPotsdam, Germany
Freelance Copywriter, UX Writer & Localization Specialist
Self-employed
Position Summary
Freelance Copywriter, UX Writer & Localization Specialist at Self-employed
Industries
Media and Entertainment
Retail
Business Areas
Marketing
Strategy
Product and content communication across websites, apps and digital touchpoints
Localization and transcreation for DACH markets with focus on clarity and cultural nuance
UX copy, content planning, community management and social media
Integrated AI tools into writing and iteration processes for research and refinement
Spotify B2B — Localization for German market
YETI — B2C localization and DACH market strategy
Groundies — Head of Copy, brand rebranding and messaging strategy (2022–2025)
Jan 2017 - Dec 2017
1 yearBerlin, Germany
Localization Manager AGS
NIKE, Inc.
Position Summary
Localization Manager AGS at NIKE, Inc.
Industries
Fashion
Sport
Business Areas
Marketing
- Copywriting and localization for all digital channels of the Nike ecosystem: websites, social media, newsletters, apps, partnerships and retail
Jan 2016 - Dec 2017
2 yearsBerlin, Germany
Digital Content Specialist AGS
NIKE, Inc.
Position Summary
Digital Content Specialist AGS at NIKE, Inc.
Industries
Fashion
Retail
Business Areas
Marketing
- Copywriting and concepting for all digital channels of the Nike ecosystem
- Content creation, localization and UX copy for social media, emails and Nike+ apps
- Strategy for digital activations; developing campaigns and concepts
Jan 2015 - Dec 2016
2 yearsBerlin, Germany
Community Manager Nike Women AGS
AKQA GmbH
Position Summary
Community Manager Nike Women AGS at AKQA GmbH
Industries
Advertising
Business Areas
Marketing
- Content creation, localization and strategy for social media
- Localization of Nike+ Training Club app prior to AGS launch
- Developing concepts for community engagement and growth
Jan 2014 - Dec 2015
2 yearsDresden, Germany
Project Management
Avantgarde Sales & Marketing Support GmbH
Position Summary
Project Management at Avantgarde Sales & Marketing Support GmbH
Industries
Advertising
Business Areas
Marketing
Project Management
- Planning & executing roadshow events for Volkswagen and BMW across Germany
- Content management; editor for social media, blog and newsletters
- Development of online training concepts
Jan 2013 - Dec 2014
2 yearsDresden, Germany
Editor & Online Editor
agaadoo UG
Position Summary
Editor & Online Editor at agaadoo UG
Industries
Media and Entertainment
Business Areas
Marketing
Research and Development
- Copywriting, research and content management
- Customer acquisition and stakeholder communication
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Media and Entertainment, Advertising, Fashion, and Sport.
Retail
Media and Entertainment
Advertising
Fashion
Sport
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, and Research and Development.
Marketing
Strategy
Project Management
Research and Development
Summary
I work at the intersection of product, language and user understanding.
Over the past years, I've helped international brands adapt digital products and communication for German-speaking markets. My work combines product communication, UX writing and localization, with a focus on clarity, nuance and context.
I work daily with AI tools across my projects to explore, refine and structure language. This has sharpened my sensitivity for how small changes in wording affect understanding and outcomes.
Skills
- Ux Writing
- Product Communication
- Localization (En → De)
- Transcreation
- Structured Content & Messaging
- Clarity & Simplification
- Brand Voice & Strategy
- Community Management
- Ai-supported Writing & Research
Languages
German
NativeEnglish
AdvancedEducation
Oct 2011 - Jun 2013
Technical University of Dresden
Master of Arts · German & English Linguistics · Dresden, Germany
Statistics
Experience
Total positions 6
Experience in Retail 10.5 y
Avg length 2 y 10 m
Longest experience 8 y 3 m
Global Experience
Countries worked in 1 (Germany)
Primary country Germany
Expertise
Recent roles Freelance Copywriter, UX Writer & Localization Specialist, Localization Manager AGS, Digital Content Specialist AGS
Main industries Retail, Media and Entertainment, Advertising
Main business areas Marketing, Strategy, Project Management
Qualifications
Highest degree Master
Profile
Created
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Julia based?
Julia is based in Potsdam, Germany.
What languages does Julia speak?
Julia speaks the following languages: German (Native), English (Advanced).
How many years of experience does Julia have?
Julia has at least 13 years of experience. During this time, Julia has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 2 years and 3 months. Note that Julia may not have shared all experience and actually has more experience.
What roles would Julia be best suited for?
Based on recent experience, Julia would be well-suited for roles such as: Freelance Copywriter, UX Writer & Localization Specialist, Localization Manager AGS, Digital Content Specialist AGS.
What is Julia's latest experience?
Julia's most recent position is Freelance Copywriter, UX Writer & Localization Specialist at Self-employed.
What companies has Julia worked for in recent years?
In recent years, Julia has worked for Self-employed.
Which industries is Julia most experienced in?
Julia is most experienced in industries like Retail, Media and Entertainment, and Advertising. Julia also has some experience in Fashion and Sport.
Which business areas is Julia most experienced in?
Julia is most experienced in business areas like Marketing, Strategy, and Project Management. Julia also has some experience in Research and Development.
Which industries has Julia worked in recently?
Julia has recently worked in industries like Media and Entertainment and Retail.
Which business areas has Julia worked in recently?
Julia has recently worked in business areas like Marketing and Strategy.
What is Julia's education?
Julia holds a Master in German & English Linguistics from Technical University of Dresden.
What is the availability of Julia?
Julia will be available full-time from May 2026.
What is the rate of Julia?
Julia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Julia?
To hire Julia, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
800
600
400
200
Market avg: 624-784 €
Market avg: 624-784 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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