Julia Thiel - Freelance Copywriter, UX Writer & Localization Specialist

Q: Where is Julia based?

Julia is based in Potsdam, Germany .

Q: What languages does Julia speak?

Julia speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Julia have?

Julia has at least 13 years of experience. During this time, Julia has worked in at least 6 different roles and for 5 different companies . The average length of individual experience is 2 years and 3 months . Note that Julia may not have shared all experience and actually has more experience.

Q: What is Julia's latest experience?

Julia's most recent position is Freelance Copywriter, UX Writer & Localization Specialist at Self-employed .

Q: What companies has Julia worked for in recent years?

In recent years, Julia has worked for Self-employed .

Q: Which industries is Julia most experienced in?

Julia is most experienced in industries like Retail , Media and Entertainment , and Advertising . Julia also has some experience in Fashion and Sport .

Q: Which business areas is Julia most experienced in?

Julia is most experienced in business areas like Marketing , Strategy , and Project Management . Julia also has some experience in Research and Development .

Q: Which industries has Julia worked in recently?

Julia has recently worked in industries like Media and Entertainment and Retail .

Q: Which business areas has Julia worked in recently?

Julia has recently worked in business areas like Marketing and Strategy .

Recommended expert

Potsdam, Germany

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Experience

Jan 2018 - Present

8 years 5 months

Potsdam, Germany

Freelance Copywriter, UX Writer & Localization Specialist

Self-employed

Product and content communication across websites, apps and digital touchpoints
Localization and transcreation for DACH markets with focus on clarity and cultural nuance
UX copy, content planning, community management and social media
Integrated AI tools into writing and iteration processes for research and refinement
Spotify B2B — Localization for German market
YETI — B2C localization and DACH market strategy
Groundies — Head of Copy, brand rebranding and messaging strategy (2022–2025)

Jan 2017 - Dec 2017

1 year

Berlin, Germany

Localization Manager AGS

NIKE, Inc.

Copywriting and localization for all digital channels of the Nike ecosystem: websites, social media, newsletters, apps, partnerships and retail

Jan 2016 - Dec 2017

2 years

Berlin, Germany

Digital Content Specialist AGS

NIKE, Inc.

Copywriting and concepting for all digital channels of the Nike ecosystem
Content creation, localization and UX copy for social media, emails and Nike+ apps
Strategy for digital activations; developing campaigns and concepts

Jan 2015 - Dec 2016

2 years

Berlin, Germany

Community Manager Nike Women AGS

AKQA GmbH

Content creation, localization and strategy for social media
Localization of Nike+ Training Club app prior to AGS launch
Developing concepts for community engagement and growth

Jan 2014 - Dec 2015

2 years

Dresden, Germany

Project Management

Avantgarde Sales & Marketing Support GmbH

Planning & executing roadshow events for Volkswagen and BMW across Germany
Content management; editor for social media, blog and newsletters
Development of online training concepts

Jan 2013 - Dec 2014

2 years

Dresden, Germany

Editor & Online Editor

agaadoo UG

Copywriting, research and content management
Customer acquisition and stakeholder communication

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Retail, Advertising, Fashion, and Sport.

Media and Entertainment

Retail

Advertising

Fashion

Sport

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Project Management, and Research and Development.

Marketing

Strategy

Project Management

Research and Development

Summary

I work at the intersection of product, language and user understanding.

Over the past years, I've helped international brands adapt digital products and communication for German-speaking markets. My work combines product communication, UX writing and localization, with a focus on clarity, nuance and context.

I work daily with AI tools across my projects to explore, refine and structure language. This has sharpened my sensitivity for how small changes in wording affect understanding and outcomes.

Skills

Ux Writing
Product Communication
Localization (En → De)
Transcreation
Structured Content & Messaging
Clarity & Simplification
Brand Voice & Strategy
Community Management
Ai-Supported Writing & Research

Languages

German

Native

English

Advanced

Education

Oct 2011 - Jun 2013

Technical University of Dresden

Master of Arts · German & English Linguistics · Dresden, Germany

Statistics

Experience

Total positions 6

Experience in Media and Entertainment 10.5 y

Avg length 2 y 10 m

Longest experience 8 y 4 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Copywriter, UX Writer & Localization Specialist, Localization Manager AGS, Digital Content Specialist AGS

Main industries Media and Entertainment, Retail, Advertising

Main business areas Marketing, Strategy, Project Management

Qualifications

Highest degree Master

Profile

Created

April 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Julia based?

Julia is based in Potsdam, Germany.

What languages does Julia speak?

Julia speaks the following languages: German (Native), English (Advanced).

How many years of experience does Julia have?

Julia has at least 13 years of experience. During this time, Julia has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 2 years and 3 months. Note that Julia may not have shared all experience and actually has more experience.

What roles would Julia be best suited for?

Based on recent experience, Julia would be well-suited for roles such as: Freelance Copywriter, UX Writer & Localization Specialist, Localization Manager AGS, Digital Content Specialist AGS.

What is Julia's latest experience?

Julia's most recent position is Freelance Copywriter, UX Writer & Localization Specialist at Self-employed.

What companies has Julia worked for in recent years?

In recent years, Julia has worked for Self-employed.

Which industries is Julia most experienced in?

Julia is most experienced in industries like Retail, Media and Entertainment, and Advertising. Julia also has some experience in Fashion and Sport.

Which business areas is Julia most experienced in?

Julia is most experienced in business areas like Marketing, Strategy, and Project Management. Julia also has some experience in Research and Development.

Which industries has Julia worked in recently?

Julia has recently worked in industries like Media and Entertainment and Retail.

Which business areas has Julia worked in recently?

Julia has recently worked in business areas like Marketing and Strategy.

What is Julia's education?

Julia holds a Master in German & English Linguistics from Technical University of Dresden.

What is the availability of Julia?

Julia is immediately available full-time for suitable projects.

What is the rate of Julia?

Julia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.