Markus S.-Content Expert, AI Content Architect | Intelligent UX Writing and Localization
Check rate
Experience
Co-Founder & Managing Director
dialogue gmbh
- Strategic and operational responsibility for a specialized agency focused on UX Writing & Content Strategy
- Product development, client acquisition, and the creation and strategic development of UX writing systems for clients in the IT and finance industries
Freelance Senior UX Writer & Content Strategist
Self-employed
- Conversion optimization & onboarding: Planned and wrote empathetic user journeys for financial service providers (including Ginmon), reducing the abandonment rate from approx. 60 % to 15 % (approx. 75 %).
- UX writing for complex products & features: Planned and wrote content for the STIHL connected IoT platform, the MyPorsche app, and interactive elements such as chatbot dialogues (Shop-Apotheke) and in-app tours.
- Developed and improved UX writing guidelines (RTL+, DAK) and scalable content processes (Shop-Apotheke, Stihl).
- Ran enablement workshops for UX designers and product owners to ensure lasting content quality.
Freelance Copywriter
Self-employed
- Developed comprehensive, cross-channel content and campaign strategies for brands such as Microsoft, Kabel Deutschland, and Disney to ensure brand impact and sales effectiveness across various touchpoints (digital, social media, TV, POS).
- Planned and wrote UX content for the Consorsbank (BNP Paribas) relaunch, creating user-friendly microcopy and context-sensitive help (tooltips, FAQs).
- Developed tailored UX writing guidelines for web and app to make complex financial products accessible to a broad audience.
Copywriter / Junior Copywriter
Tribal DDB / Red Urban (DDB Worldwide, Heye)
- Planned and wrote content for digital platforms and websites for global brands such as McDonald's, Bosch Hausgeräte (BSH), and Müllermilch to improve the user experience.
- Planned and delivered creative, cross-channel campaigns (online, TV, cross-media) for brands such as Vodafone and McDonald's to increase brand awareness and sales.
- Successfully championed creative concepts in a highly competitive agency environment, working closely with art and creative directors to ensure the highest quality and brand standards for clients such as Bosch and Süddeutsche Zeitung.
Change Communication Intern
Publicis
- Worked with clients such as Renault, Toyota, Dresdner Bank, and Nestlé on change communication.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Information Technology, Telecommunication, Advertising, Automotive, and Insurance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, and Sales.
Summary
Experienced content strategist and editor with over 15 years of expertise in developing high-quality editorial content and comprehensive content strategies. My core strength is planning and creating formats tailored to target audiences—from newsletters and online magazines to cross-channel campaigns. I specialize in building long-term, structured content plans and have consistently maintained editorial quality through my work in cross-functional teams. As a strategic partner, I combine creative storytelling with data-driven content planning and have made a significant impact on content communications for leading brands (including Consorsbank, Vodafone, DAK Gesundheitskasse, RTL+) through engaging, consistent content. Strong knowledge of common CMS platforms and digital tools rounds out my profile.
Skills
- Newsletters And Editorial Content
- Content Strategy
- Ux Writing & Microcopy
- Ux Writing Guidelines & Tone Of Voice
- Enablement & Workshops
- User & Customer Journey Design
- Conversion Rate Optimization
- A/B Testing
- Onboarding Optimization
- Content Strategy & Audits
- Stakeholder Management
- Accessibility & Inclusive Language
- Jira
- Notion
- Miro
- Figma
- Phrase
Languages
Education
Institut für Marketing und Kommunikation Wiesbaden
M.A. Communications, equivalent to the Diplom Marketing-Kommunikationswirt · Communications · Wiesbaden, Germany
Carl-von-Ossietzky-Universität Oldenburg
Undergraduate studies · Social Sciences · Oldenburg, Germany
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Markus is based in Munich, Germany.
Markus speaks the following languages: German (Native), English (Advanced).
Markus has at least 25 years of experience. During this time, Markus has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 5 years. Note that Markus may not have shared all experience and actually has more experience.
Based on recent experience, Markus would be well-suited for roles such as: Co-Founder & Managing Director, Freelance Senior UX Writer & Content Strategist, Freelance Copywriter.
Markus's most recent position is Co-Founder & Managing Director at dialogue gmbh.
In recent years, Markus has worked for dialogue gmbh and Self-employed.
Markus is most experienced in industries like Banking and Finance, Information Technology, and Telecommunication. Markus also has some experience in Advertising, Automotive, and Insurance.
Markus is most experienced in business areas like Marketing, Product Development, and Sales.
Markus has recently worked in industries like Automotive, Banking and Finance, and Insurance.
Markus has recently worked in business areas like Marketing, Product Development, and Sales.
Markus holds a Master in Communications from Institut für Marketing und Kommunikation Wiesbaden.
Markus has 1 certificate: Certified Professional for Usability and User Experience (CPUX-F).
Markus is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 5 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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