Markus Schrumpf - Co-Founder & Managing Director

Q: Where is Markus based?

Markus is based in Munich, Germany .

Q: What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Markus have?

Markus has at least 24 years of experience. During this time, Markus has worked in at least 5 different roles and for 4 different companies . The average length of individual experience is 5 years and 10 months . Note that Markus may not have shared all experience and actually has more experience.

Q: What is Markus's latest experience?

Markus's most recent position is Co-Founder & Managing Director at dialogue gmbh .

Q: What companies has Markus worked for in recent years?

In recent years, Markus has worked for dialogue gmbh and Self-employed .

Q: Which industries is Markus most experienced in?

Markus is most experienced in industries like Banking and Finance , Information Technology , and Telecommunication . Markus also has some experience in Advertising , Automotive , and Insurance .

Q: Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing , Product Development , and Sales .

Q: Which industries has Markus worked in recently?

Markus has recently worked in industries like Automotive , Banking and Finance , and Insurance .

Q: Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Marketing , Product Development , and Sales .

Recommended expert

Munich, Germany

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Experience

Aug 2023 - Present

2 years 10 months

Co-Founder & Managing Director

dialogue gmbh

Full strategic and operational responsibility for a specialized UX Writing & Content Strategy agency
Product development, client acquisition, and building and strategically evolving UX writing systems for clients in the IT and financial industries

Jan 2018 - Jul 2023

5 years 7 months

Freelance Senior UX Writer & Content Strategist

Self-employed

Conversion optimization & onboarding: designing and writing empathetic user journeys for financial service providers (e.g., Ginmon), reducing the drop-off rate from around 60% to 15% (about 75%).
UX writing for complex products & features: designing and writing for the IoT platform STIHL connected, the MyPorsche app, and interactive elements like chatbot dialogs (Shop Apotheke) and in-app tours.
Establishing and evolving UX writing guidelines (RTL+, DAK) and scalable content processes (Shop Apotheke, STIHL).
Conducting enablement workshops for UX designers and product owners to embed content quality sustainably.

Jan 2009 - Dec 2018

10 years

Freelance Copywriter

Self-employed

Developing and designing holistic, cross-channel content and campaign strategies for brands like Microsoft, Kabel Deutschland, and Disney to ensure brand impact and sales effectiveness across various touchpoints (digital, social media, TV, POS).
Concept and UX writing for the relaunch of Consorsbank (BNP Paribas): creating user-friendly microcopy and context-sensitive help (tooltips, FAQs).
Establishing specific UX writing guidelines for web and app to make complex financial products accessible to a broad audience.

Jan 2004 - Dec 2009

6 years

Munich, Germany

Copywriter / Junior Copywriter

Tribal DDB / Red Urban (DDB Worldwide, Heye)

Concept and copywriting for digital platforms and websites of global brands like McDonald's, Bosch Home Appliances (BSH), and Müllermilch to improve user experience.
Designing and executing creative, cross-channel campaigns (online, TV, cross-media) for brands such as Vodafone and McDonald's to boost brand awareness and sales.
Successfully pushing through creative concepts in a competitive agency environment by working closely with art and creative directors to ensure top quality and brand standards for clients like Bosch and Süddeutsche Zeitung.

Jan 2002 - Dec 2003

2 years

Change Communication Intern

Publicis

Collaborated with clients such as Renault, Toyota, Dresdner Bank, and Nestlé in change communication.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Information Technology, Telecommunication, Advertising, Automotive, and Insurance.

Banking and Finance

Information Technology

Telecommunication

Advertising

Automotive

Insurance

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, and Sales.

Marketing

Product Development

Sales

Summary

Experienced Senior UX Writer and Content Strategist with over 15 years of expertise in product development for complex software applications. My core expertise is developing precise, user-friendly microcopy across the full spectrum of interactive elements – from in-app tours and chatbots to context-sensitive help.

I specialize in building and evolving UX writing guidelines and have successfully empowered cross-functional teams through enablement workshops. As a strategic partner for agile, remote-working teams, I have significantly improved the user experience for leading brands (including Porsche, STIHL, RTL+) through clear, user-centric wording.

Skills

Ux Writing & Microcopy
Ux Writing Guidelines & Tone Of Voice
Enablement & Workshops
User & Customer Journey Design
Conversion Rate Optimization
A/b Testing
Onboarding Optimization
Content Strategy & Audits
Stakeholder Management
Accessibility & Inclusive Language
Jira
Notion
Miro
Figma
Phrase

Languages

German

Native

English

Advanced

Education

Oct 1999 - Jun 2001

Institute for Marketing and Communication Wiesbaden

M.A. in Communications, equivalent to a Diplom Marketing-Kommunikationswirt · Communications · Wiesbaden, Germany

Oct 1994 - Jun 1999

Carl von Ossietzky University of Oldenburg

Undergraduate studies · Social Sciences · Oldenburg, Germany

Certifications & licenses

Certified Professional for Usability and User Experience (CPUX-F)

Statistics

Experience

Total positions 5

Experience in Banking and Finance 14.5 y

Avg length 5 y 2 m

Longest experience 9 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Co-Founder & Managing Director, Freelance Senior UX Writer & Content Strategist, Freelance Copywriter

Main industries Banking and Finance, Information Technology, Telecommunication

Main business areas Marketing, Product Development, Sales

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

April 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Markus based?

Markus is based in Munich, Germany.

What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced).

How many years of experience does Markus have?

Markus has at least 24 years of experience. During this time, Markus has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 5 years and 10 months. Note that Markus may not have shared all experience and actually has more experience.

What roles would Markus be best suited for?

Based on recent experience, Markus would be well-suited for roles such as: Co-Founder & Managing Director, Freelance Senior UX Writer & Content Strategist, Freelance Copywriter.

What is Markus's latest experience?

Markus's most recent position is Co-Founder & Managing Director at dialogue gmbh.

What companies has Markus worked for in recent years?

In recent years, Markus has worked for dialogue gmbh and Self-employed.

Which industries is Markus most experienced in?

Markus is most experienced in industries like Banking and Finance, Information Technology, and Telecommunication. Markus also has some experience in Advertising, Automotive, and Insurance.

Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing, Product Development, and Sales.

Which industries has Markus worked in recently?

Markus has recently worked in industries like Automotive, Banking and Finance, and Insurance.

Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Marketing, Product Development, and Sales.

What is Markus's education?

Markus holds a Master in Communications from Institute for Marketing and Communication Wiesbaden.

Does Markus have any certificates?

Markus has 1 certificate: Certified Professional for Usability and User Experience (CPUX-F).

What is the availability of Markus?

Markus is immediately available for suitable projects.

What is the rate of Markus?

Markus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.