Markus Schrumpf - Senior UX Writer & Content Strategist

Q: Where is Markus based?

Markus is based in Munich, Germany .

Q: What languages does Markus speak?

Markus speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Markus have?

Markus has at least 25 years of experience. During this time, Markus has worked in at least 5 different roles and for 4 different companies . The average length of individual experience is 5 years and 11 months . Note that Markus may not have shared all experience and actually has more experience.

Q: What is Markus's latest experience?

Markus's most recent position is Co-Founder & Managing Director at dialogue gmbh .

Q: What companies has Markus worked for in recent years?

In recent years, Markus has worked for dialogue gmbh and Self-employed .

Q: Which industries is Markus most experienced in?

Markus is most experienced in industries like Banking and Finance , Information Technology , and Telecommunication . Markus also has some experience in Advertising , Automotive , and Insurance .

Q: Which business areas is Markus most experienced in?

Markus is most experienced in business areas like Marketing , Product Development , and Sales .

Q: Which industries has Markus worked in recently?

Markus has recently worked in industries like Automotive , Banking and Finance , and Insurance .

Q: Which business areas has Markus worked in recently?

Markus has recently worked in business areas like Marketing , Product Development , and Sales .

Recommended expert

Available

Munich, Germany

Check rate

Experience

Aug 2023 - Present

3 years 1 month

Co-Founder & Managing Director

dialogue gmbh

Strategic and operational overall responsibility for a specialized agency for UX Writing & Content Strategy
Product development, client acquisition, and the setup and strategic further development of UX writing systems for clients in the IT and finance sectors

Jan 2018 - Jul 2023

5 years 7 months

Freelance Senior UX Writer & Content Strategist

Self-employed

Conversion optimization & onboarding: Concept and copy for empathetic user journeys for financial service providers (including Ginmon), reducing the drop-off rate from around 60% to 15% (around 75%).
UX writing for complex products & features: Concept and copy for the IoT platform STIHL connected, the MyPorsche app, and interactive elements such as chatbot dialogs (Shop-Apotheke) and in-app tours.
Building and further developing UX writing guidelines (RTL+, DAK) and scalable content processes (Shop-Apotheke, Stihl).
Running enablement workshops for UX designers and product owners to embed content quality in a lasting way.

Jan 2009 - Dec 2018

10 years

Freelance Copywriter

Self-employed

Development and concept of holistic, cross-channel content and campaign strategies for brands like Microsoft, Kabel Deutschland, and Disney to ensure brand impact and sales effectiveness across different touchpoints (digital, social media, TV, POS).
Concept and UX writing for the relaunch of Consorsbank (BNP Paribas): development of user-friendly microcopy and context-sensitive help content (tooltips, FAQs).
Building specific UX writing guidelines for web and app to make complex financial products accessible to a broad audience.

Jan 2004 - Dec 2009

6 years

Munich, Germany

Copywriter / Junior Copywriter

Tribal DDB / Red Urban (DDB Worldwide, Heye)

Concept and copywriting for digital platforms and websites of global brands such as McDonald's, Bosch Home Appliances (BSH), and Müllermilch to improve the user experience.
Concept and execution of creative, cross-channel campaigns (online, TV, cross-media) for brands like Vodafone and McDonald's to increase brand awareness and sales.
Successful defense of creative concepts in a highly competitive agency environment through close collaboration with art and creative directors, ensuring the highest quality and brand standards for clients such as Bosch and Süddeutsche Zeitung.

Jan 2002 - Dec 2003

2 years

Change Communication Intern

Publicis

Collaboration with clients such as Renault, Toyota, Dresdner Bank, and Nestlé in change communication.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Information Technology, Telecommunication, Advertising, Automotive, and Insurance.

Banking and Finance

Information Technology

Telecommunication

Advertising

Automotive

Insurance

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, and Sales.

Marketing

Product Development

Sales

Summary

Experienced content strategist and editor with over 15 years of expertise in developing high-quality editorial content and holistic content strategies. My core strength lies in the concept and creation of target-group-oriented formats – from newsletters and online magazines to cross-channel campaigns. I specialize in building long-term, structured content plans and, through my work in cross-functional teams, have consistently ensured editorial quality. As a strategic partner, I combine creative storytelling with data-driven topic planning and have helped shape content communication for leading brands (including Consorsbank, Vodafone, DAK Gesundheitskasse, RTL+) through engaging, consistent content. Solid knowledge of common CMS and digital platforms rounds out my profile.

Skills

Newsletters And Editorial Content
Content Strategy
Ux Writing & Microcopy
Ux Writing Guidelines & Tone Of Voice
Enablement & Workshops
User & Customer Journey Design
Conversion Rate Optimization
A/B Testing
Onboarding Optimization
Content Strategy & Audits
Stakeholder Management
Accessibility & Inclusive Language
Jira
Notion
Miro
Figma
Phrase

Languages

German

Native

English

Advanced

Education

Oct 1999 - Jun 2001

Institut für Marketing und Kommunikation Wiesbaden

M.A. Communications, equivalent to a diploma in marketing communications · Communications · Wiesbaden, Germany

Oct 1994 - Jun 1999

Carl-von-Ossietzky-Universität Oldenburg

Basic studies · Social Sciences · Oldenburg, Germany

Certifications & licenses

Statistics

Experience

Total positions 5

Experience in Banking and Finance 14.5 y

Avg length 5 y 3 m

Longest experience 9 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Co-Founder & Managing Director, Freelance Senior UX Writer & Content Strategist, Freelance Copywriter

Main industries Banking and Finance, Information Technology, Telecommunication

Main business areas Marketing, Product Development, Sales

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

April 2026

Last Update

July 2026

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Frequently asked questions

Have questions? Find more information here.

Markus is based in Munich, Germany.

Markus speaks the following languages: German (Native), English (Advanced).

Markus has at least 25 years of experience. During this time, Markus has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 5 years and 11 months. Note that Markus may not have shared all experience and actually has more experience.

Based on recent experience, Markus would be well-suited for roles such as: Co-Founder & Managing Director, Freelance Senior UX Writer & Content Strategist, Freelance Copywriter.

Markus's most recent position is Co-Founder & Managing Director at dialogue gmbh.

In recent years, Markus has worked for dialogue gmbh and Self-employed.

Markus is most experienced in industries like Banking and Finance, Information Technology, and Telecommunication. Markus also has some experience in Advertising, Automotive, and Insurance.

Markus is most experienced in business areas like Marketing, Product Development, and Sales.

Markus has recently worked in industries like Automotive, Banking and Finance, and Insurance.

Markus has recently worked in business areas like Marketing, Product Development, and Sales.

Markus holds a Master in Communications from Institut für Marketing und Kommunikation Wiesbaden.

Markus has 1 certificate: Certified Professional for Usability and User Experience (CPUX-F).

Markus is immediately available full-time for suitable projects.

Markus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Markus, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 3 6 9 12

<€800 €800-1200 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

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Daily rate avg. 871 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 860 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.