Anna Stylianakis-Content Design & UX Writing
Check rate
Experience
UX Writing & Content Strategy (for the agency think moto)
Kidstarter
Context: A financial company is launching Kidstarter, a digital financial guide for parents on child savings and planning. The goal is to present complex financial topics in an accessible way and guide parents through relevant themes.
Focus: Develop a content strategy and voice & tone guidelines as a foundation for consistent UX writing within the platform.
Key activities:
analyzed brand values, communication goals, and user personas
developed a content strategy for core topic areas and content formats
created voice & tone guidelines with concrete text examples for typical usage situations and modules
produced initial UX-writing examples illustrating the language guidelines
Results:
voice & tone guidelines serve as the basis for consistent writing and editorial content in the web app
customized GPT integration enables editors to optimize texts according to guidelines
Content Strategy & UX Writing (for the agency SYZYGY)
Mercedes AMG
Context: For the exclusive member area “AMG Private Lounge,” content needed to be developed and expanded for a discerning audience of vehicle owners and motorsport enthusiasts.
Focus: Create a content strategy and define tone for the member section.
Key activities:
analyzed existing content and user needs
developed a clear content structure and thematic categories
coordinated with SEO experts
conceptualized an editorial annual plan with sample content
defined tone and messaging for a premium audience
Results:
the content strategy provided the foundation for a consistent, brand-appropriate, and engaging user experience in the member area
UX Concept & Editorial Guidelines
KiKA
Context: KiKA is a public broadcasting service for children with high requirements for clarity, responsibility, and editorial quality. As part of a comprehensive rebranding, the website was fully re-conceptualized and migrated to a new CMS.
Focus: Lead UX concept for a ten-month end-to-end relaunch in collaboration with a product owner and two UI designers, emphasizing structure, user flows, and translating editorial goals into child-friendly UX.
Key activities:
developed clear entry points and navigation logic
structured content according to child-friendly usage scenarios
created editorial guidelines for tone, structure, and format logic
provided example texts for teasers and service areas
Results:
the relaunch delivered a clearer, more accessible UX as the foundation for ongoing platform development
guidelines enabled consistent, child-appropriate content in daily editorial workflows
UX/UI Framework
smartclip
Context: smartclip is a technology provider for digital advertising with multiple specialized tools for various user roles (Sales, Campaign Management, Operations). Existing systems were functionally strong but fragmented, inconsistent, and lacked user-oriented language.
Focus: Develop a central UX/UI framework across all tools together with two UI designers, ensuring:
linguistic consistency across tools
reduction of overly technical language in favor of a friendly and helpful tone
improved clarity of individual activity steps
Key activities:
analyzed existing microcopy and identified inconsistencies and comprehension hurdles
aligned with user interviews to validate findings
developed a UX tone and voice concept and defined linguistic guidelines (terminology, error messages, calls to action, states)
applied the concept to a specific tool, revising concrete microcopy
Results:
unified language reduced cognitive friction and created a clearer, more consistent user flow
demonstrated that tone is an integral part of UX architecture, especially in complex, tech-heavy systems
Website Relaunch
Hymer
Context: Hymer offers technically sophisticated vehicles requiring high explanatory effort. The challenge was to shift focus from purely technical specifications to the benefits of travel and usage experience, encompassing website and additional touchpoints like influencer collaborations and content formats.
Focus: UX concept for a website relaunch aimed at making complex product information understandable and shifting emphasis to decision-making, travel experience, and value.
Key activities:
analyzed and structured technical content based on user-relevant questions
developed an information architecture focused on orientation and benefits
translated technical product features into clear benefit arguments and narrative introductions
designed central page templates with stronger storytelling
collaborated closely with editorial and stakeholders to balance technical depth, brand world, and user comprehension
Results:
demonstrated that UX for complex products is most effective when technical details are embedded in clear structures, usage scenarios, and engaging stories
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Media and Entertainment, Advertising, and Banking and Finance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Product Development.
Summary
I have been working for many years on digital platforms with complex, content-driven structures.
My focus is on developing information architectures, clear user guidance, editorial guidelines, and UX writing. I translate technical and editorial requirements into understandable content, appropriate formats, and clear language, also using narrative elements to make content and processes connect seamlessly.
The following cases show some work in real project contexts with established structures, many stakeholders, and different constraints.
Skills
- Ux Writing & Microcopy
- Ux Research (Interviews, Content Insights, Personas, Testing)
- Content Strategy
- Tone Of Voice Guidelines Development
- User Journeys & Content Flows
- Editorial Guidelines & Content Governance
- Seo & Conversion Optimization
- Content Design Of Page Types And Modules
- Use Of Ai For Analysis, Structuring, And Text Development
- Information Architecture
- Figma
- Miro
- Microsoft Office
- Slack
- Confluence
- Jira
- Adobe Experience Manager
- Living Docs
- Typo 3
- Chatgpt
- Claude
- Perplexity
Languages
Education
Technical University of Berlin
Diploma in Architecture · Architecture · Berlin, Germany
Statistics
Experience
Expertise
Profile
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