Nathalie Heinke-Senior Communications Specialist
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Experience
Senior Communications Specialist
Self-employed
- Bentley Innomed (2023): Set up internal communications; concept development (information architecture, format development, design and strategic direction) and implementation of phase 1; text/image & video
- Zeiss Group (since 2020): Interviews with scientists; contributions for the intranet and recruiting; web texts for software
- Messe Frankfurt Exhibition GmbH (2015-01-01 to 2020-12-31): Collaborated on the final report; accompanied press tours; served as press contact; wrote trend reports; collected quotes from entrepreneurs; conducted interviews; wrote features; sourced images; ghost writing
- Federal Center for Nutrition (since 2023): Contributions for the "Sustainable Consumption" and "School Catering" sections
- Hessen Trade & Invest (2020-01-01 to 2022-12-31): Research; conducted interviews and wrote features (including photography) for the Technologieland magazine
- National Center for Early Support (2021-09-01 to 2022-12-31): Content and strategic co-development of the website "elternsein.info"; texts for the NZFH app; topic research; image research; content production; conducting interviews; selection of interview partners; writing expert articles based on personas from a Sinus study (SEO optimized and plain language); quiz concept and elaboration; image sourcing; topic ideas, research and concept for journalism Instagram formats and posts
- Frankfurt City School Office (2016-01-01 to 2022-12-31): Text editing of the annual report in collaboration with the specialist departments; interviews and profiles; collaborated on design and concept using CapCut; project management; WordPress
- German National Tourist Board (2022-01-01 to 2022-12-31): Research; SEO topic suggestions; listicles; features and photo reports for the "Nature" section; other clients.
Senior Copywriter
Design Agency Nordisk Büro Plus
- Developing communication concepts for brochures, flyers, and websites
- Designing ad campaigns
- Developing corporate tone
- Writing articles and newsletter copy
- Creative collaboration on pitches for various Instagram clients
Content Manager / Online Editor
OgilvyOne
- Media Markt: Contributed to building the Facebook brand presence; response management during the Facebook launch; answered user inquiries; crisis communication support
- IKEA Germany: Developed corporate tone for user queries on Facebook; crisis communication support; created the "Kreativstoff von Nathalie" section; developed interactive ideas for the Hej community; independently managed the section from concept development through trade fair representation to answering user inquiries, photography, and post creation; response management in the Hej community and for the Facebook brand presence; contributed to the development of the Elf Christmas concept 2013
- Volkswagen: Initial setup of the content theme area for the customer portal "Mein Auto"; inventory and competitor analysis; storyboard creation; editorial plan development
- Articles and websites for direct clients as well as magazines
Press Officer
Serien.lighting
Classic press work: writing PR texts; maintaining journalist contacts; handling inquiries; concept, execution and management of the company's anniversary book; coordinating freelance writers and the design agency; writing texts for corporate brochures, newsletters and products; developing claims
Freelance project: concept and execution of the craft book "Kinderspiel" for Swiss Haupt Verlag
Ongoing freelance work for the Frankfurter Rundschau, Wiesbadener Kurier, Offenbach Post, FAZ.NET, ZDF Heute Online and TAZ in the fields of science & education and culture
Online Editorial Intern
FAZ. Electronic Media
- Writing articles; conducting interviews; writing features, in-depth reports and stories in science & culture
- Attending editorial meetings and planning; morning editorial shift; assisting in format development
- Subsequently ongoing freelance work
Junior Online Editor
Rat für Formgebung
- Editorial management of the online platform "euro-design-guide"
- Writing blog posts; research; strategic alignment of the website
- Writing product texts; trade fair visits; client outreach
- Start of freelance work at the Offenbach Post
Editorial Intern
Zeitschrift form
- Writing articles and news texts; research
- Assisting with issue and topic planning; attending editorial meetings; topic generation
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Education, Healthcare, Professional Services, Government and Administration, and Tourism.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Product Development, Customer Service, Research and Development, and Sales.
Skills
- Journalism
- Corporate Communications
- Capcut
- Wordpress
- Seo
- Press And Public Relations
- Adobe Photoshop Lightroom
- Adobe Indesign
- Internal Communications
- Design
- Social Media
Languages
Education
University of Darmstadt
Architecture · Darmstadt, Germany
Johann Wolfgang Goethe University
Magistra Artium, focus: cultural, intellectual and social history · English Philology, Art History and Art Education · Frankfurt, Germany
Philipps University
Intermediate Examination · Media Studies, English Literature, Graphic Design, Painting · Marburg, Germany
Certifications & licenses
Building Reach with Instagram
Discrimination-Sensitive Language
Producing Explainer Videos
Radio Journalism
Long Form: The Reportage
Plain Language
SEO Keyword Research & Copywriting
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
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