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Nathalie Heinke

Senior Communications Specialist

Nathalie Heinke
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Frankfurt am Main, Germany

Experience

Jan 2015 - Present
11 years 3 months
Frankfurt, Germany

Senior Communications Specialist

Self-employed

Expertise details
Position Summary
Senior Communications Specialist at Self-employed
Industries
Education
Healthcare
Manufacturing
Professional Services
Government and Administration
Tourism
Business Areas
Marketing
Project Management
  • Bentley Innomed (2023): set up internal communication; conceptualized (information architecture, format development, design, and strategic direction) and implemented Phase 1; produced text, images & video
  • Zeiss Group (since 2020): conduct interviews with scientists; create content for the intranet and recruiting; write web copy for software
  • Messe Frankfurt Exhibition GmbH (2015-01-01 to 2020-12-31): collaborated on the final report; guided press tours; served as the main press contact; wrote trend reports; collected quotes from business leaders; conducted interviews; wrote features; sourced images; ghostwrote
  • Federal Center for Nutrition (since 2023): write articles for the "Sustainable Consumption" and school catering sections
  • Hessen Trade & Invest (2020-01-01 to 2022-12-31): researched; conducted interviews and wrote reports (including photography) for Technology Land magazine
  • National Center for Early Help (2021-09-01 to 2022-12-31): co-developed content and strategy for the website "elternsein.info"; wrote texts for the NZFH app; researched topics; researched images; produced content; conducted interviews; selected interview partners; wrote specialist articles with personas from a Sinus study (SEO-optimized and simple language); developed quiz concepts; sourced images; ideated, researched, and planned journalism Instagram formats and posts
  • Frankfurt City School Authority (2016-01-01 to 2022-12-31): managed text for the annual report in collaboration with specialist departments; conducted interviews and profiles; contributed to design and concept with CapCut; managed projects; used WordPress
  • German National Tourism Board (2022-01-01 to 2022-12-31): researched; suggested SEO topics; wrote listicles; created features and photo reports for the Nature section; worked with other clients
Aug 2013 - Jan 2015
1 year 6 months
Frankfurt, Germany

Senior Copywriter

Design Agentur Nordisk Büro Plus

Expertise details
Position Summary
Senior Copywriter at Design Agentur Nordisk Büro Plus
Industries
Advertising
Business Areas
Marketing
  • developed communication concepts for brochures, flyers, and websites
  • designed ad campaigns
  • developed corporate tone of voice
  • wrote articles and newsletter copy
  • collaborated creatively on pitches for various Instagram clients
Jan 2010 - Jul 2013
3 years 7 months
Frankfurt, Germany

Content Manager / Online Editor

OgilvyOne

Expertise details
Position Summary
Content Manager / Online Editor at OgilvyOne
Industries
Advertising
Automotive
Retail
Business Areas
Customer Service
Marketing
  • Media Markt: supported the build-up of the Facebook brand presence; managed responses during the Facebook launch; answered user inquiries; handled crisis communication
  • IKEA Germany: defined the brand tone for Facebook user inquiries; managed crisis communication; developed the "Creative Fuel by Nathalie" section; created engagement ideas for the Hej community; independently managed the section from concept development through trade show representation to answering user inquiries, photography, and post creation; managed responses in the Hej community and on the Facebook brand presence; collaborated on the 2013 "Wichtel" Christmas concept
  • Volkswagen: set up the content section of the "Mein Auto" customer portal; conducted inventory review; performed competitor analysis; created storyboards; developed the editorial plan
  • created content and websites for direct clients and magazines
Mar 2002 - Nov 2009
7 years 9 months
Rodgau, Germany

Press Officer

Serien.lighting

Expertise details
Position Summary
Press Officer at Serien.lighting
Industries
Manufacturing
Media and Entertainment
Business Areas
Marketing
Product Development
  • classic press work: wrote PR texts; maintained relationships with journalists; handled inquiries; conceptualized, produced, and managed the company's anniversary book; coordinated freelance writers and the design agency; wrote copy for corporate brochures, newsletters, and products; developed slogans
  • freelance project: conceptualized and produced the craft book "Kinderspiel" for Swiss Haupt Verlag
  • ongoing freelance work for Frankfurter Rundschau, Wiesbadener Kurier, Offenbach Post, FAZ.NET, ZDF Heute Online, and TAZ in the areas of science & education and culture
Aug 2001 - Dec 2001
5 months
Frankfurt, Germany

Online Editorial Intern

FAZ. Electronic Media

Expertise details
Position Summary
Online Editorial Intern at FAZ. Electronic Media
Industries
Media and Entertainment
Business Areas
Product Development
  • wrote articles; conducted interviews; wrote features, reports, and articles in the fields of science & culture
  • attended editorial meetings and planning; worked on the morning editorial desk; contributed to format development
  • then continued as a freelance contributor
Sep 1999 - Dec 2000
1 year 4 months
Frankfurt, Germany

Junior Online Editor

Rat für Formgebung

Expertise details
Position Summary
Junior Online Editor at Rat für Formgebung
Industries
Arts and Crafts
Media and Entertainment
Business Areas
Marketing
Research and Development
Sales
  • Editorial management of the online platform "euro-design-guide"
  • Writing blog posts; research; strategic direction of the website
  • Writing product texts; attending trade fairs; client acquisition
  • Started freelancing at the Offenbach Post
Jan 1999 - Jul 1999
7 months
Frankfurt, Germany

Editorial Intern

Zeitschrift form

Expertise details
Position Summary
Editorial Intern at Zeitschrift form
Industries
Media and Entertainment
Business Areas
Marketing
  • Writing articles and news items; research
  • Contributing to issue and topic planning; participating in editorial meetings; developing topics

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Manufacturing, Education, Healthcare, Professional Services, Government and Administration, and Tourism.

Manufacturing
Education
Healthcare
Professional Services
Government and Administration
Tourism
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Product Development, Customer Service, Research and Development, and Sales.

Marketing
Project Management
Product Development
Customer Service
Research and Development
Sales
Profile match chart

Skills

  • Journalism
  • Corporate Communication
  • Capcut
  • Wordpress
  • Seo
  • Press And Public Relations
  • Adobe Photoshop Lightroom
  • Adobe Indesign
  • Internal Communication
  • Design
  • Instagram
  • Social Media

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 1990 - Jun 1991

University of Darmstadt

Architecture · Darmstadt, Germany

Johann Wolfgang Goethe University

Magistra Artium, focus: cultural, intellectual, and social history · English Philology, Art History and Art Education · Frankfurt, Germany

Philipps University

Intermediate Examination · Media Studies, English Literature, Graphic Design, Painting · Marburg, Germany

...and 1 more

Certifications & licenses

Building Reach with Instagram

Discrimination-Sensitive Language

Producing Explainer Videos

Radio Journalism

Long Form: The Reportage

Easy Language

Seo Keyword Research & Copywriting

Statistics

Experience

Total positions 7
Experience in Manufacturing 19 y
Avg length 3 y 8 m
Longest experience 11 y 2 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Senior Communications Specialist, Senior Copywriter, Content Manager / Online Editor
Main industries Manufacturing, Education, Healthcare
Main business areas Marketing, Project Management, Product Development

Qualifications

Highest degree Master
Certifications earned 7

Profile

Created
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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Nathalie based?

Nathalie is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Nathalie speak?

Nathalie speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Nathalie have?

Nathalie has at least 26 years of experience. During this time, Nathalie has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 4 years and 8 months. Note that Nathalie may not have shared all experience and actually has more experience.

What roles would Nathalie be best suited for?

Based on recent experience, Nathalie would be well-suited for roles such as: Senior Communications Specialist, Senior Copywriter, Content Manager / Online Editor.

What is Nathalie's latest experience?

Nathalie's most recent position is Senior Communications Specialist at Self-employed.

What companies has Nathalie worked for in recent years?

In recent years, Nathalie has worked for Self-employed.

Which industries is Nathalie most experienced in?

Nathalie is most experienced in industries like Manufacturing, Education, and Healthcare. Nathalie also has some experience in Professional Services, Government and Administration, and Tourism.

Which business areas is Nathalie most experienced in?

Nathalie is most experienced in business areas like Marketing, Project Management, and Product Development. Nathalie also has some experience in Customer Service, Research and Development, and Sales.

Which industries has Nathalie worked in recently?

Nathalie has recently worked in industries like Education, Healthcare, and Manufacturing.

Which business areas has Nathalie worked in recently?

Nathalie has recently worked in business areas like Marketing and Project Management.

What is Nathalie's education?

Nathalie holds a Master in English Philology, Art History and Art Education from Johann Wolfgang Goethe University.

Does Nathalie have any certificates?

Nathalie has 7 certificates. Among them, these include: Building Reach with Instagram, Discrimination-Sensitive Language, and Producing Explainer Videos.

What is the availability of Nathalie?

Nathalie is immediately available part-time for suitable projects.

What is the rate of Nathalie?

Nathalie's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Nathalie?

To hire Nathalie, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Rate comparison chart
Market avg: 860-1020 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.