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Nathalie Heinke-Senior Communications Specialist

Nathalie Heinke
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Frankfurt am Main, Germany

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Experience

Jan 2015 - Present
Frankfurt, Germany

Senior Communications Specialist

Self-employed

Position Summary
Senior Communications Specialist at Self-employed
Industries
Education
Healthcare
Manufacturing
Professional Services
Government and Administration
Tourism
Business Areas
Marketing
Project Management
  • Bentley Innomed (2023): Set up internal communications; concept development (information architecture, format development, design and strategic direction) and implementation of phase 1; text/image & video
  • Zeiss Group (since 2020): Interviews with scientists; contributions for the intranet and recruiting; web texts for software
  • Messe Frankfurt Exhibition GmbH (2015-01-01 to 2020-12-31): Collaborated on the final report; accompanied press tours; served as press contact; wrote trend reports; collected quotes from entrepreneurs; conducted interviews; wrote features; sourced images; ghost writing
  • Federal Center for Nutrition (since 2023): Contributions for the "Sustainable Consumption" and "School Catering" sections
  • Hessen Trade & Invest (2020-01-01 to 2022-12-31): Research; conducted interviews and wrote features (including photography) for the Technologieland magazine
  • National Center for Early Support (2021-09-01 to 2022-12-31): Content and strategic co-development of the website "elternsein.info"; texts for the NZFH app; topic research; image research; content production; conducting interviews; selection of interview partners; writing expert articles based on personas from a Sinus study (SEO optimized and plain language); quiz concept and elaboration; image sourcing; topic ideas, research and concept for journalism Instagram formats and posts
  • Frankfurt City School Office (2016-01-01 to 2022-12-31): Text editing of the annual report in collaboration with the specialist departments; interviews and profiles; collaborated on design and concept using CapCut; project management; WordPress
  • German National Tourist Board (2022-01-01 to 2022-12-31): Research; SEO topic suggestions; listicles; features and photo reports for the "Nature" section; other clients.
Aug 2013 - Jan 2015
Frankfurt, Germany

Senior Copywriter

Design Agency Nordisk Büro Plus

Position Summary
Senior Copywriter at Design Agency Nordisk Büro Plus
Industries
Advertising
Business Areas
Marketing
  • Developing communication concepts for brochures, flyers, and websites
  • Designing ad campaigns
  • Developing corporate tone
  • Writing articles and newsletter copy
  • Creative collaboration on pitches for various Instagram clients
Jan 2010 - Jul 2013
Frankfurt, Germany

Content Manager / Online Editor

OgilvyOne

Position Summary
Content Manager / Online Editor at OgilvyOne
Industries
Advertising
Automotive
Retail
Business Areas
Customer Service
Marketing
  • Media Markt: Contributed to building the Facebook brand presence; response management during the Facebook launch; answered user inquiries; crisis communication support
  • IKEA Germany: Developed corporate tone for user queries on Facebook; crisis communication support; created the "Kreativstoff von Nathalie" section; developed interactive ideas for the Hej community; independently managed the section from concept development through trade fair representation to answering user inquiries, photography, and post creation; response management in the Hej community and for the Facebook brand presence; contributed to the development of the Elf Christmas concept 2013
  • Volkswagen: Initial setup of the content theme area for the customer portal "Mein Auto"; inventory and competitor analysis; storyboard creation; editorial plan development
  • Articles and websites for direct clients as well as magazines
Mar 2002 - Nov 2009
Rodgau, Germany

Press Officer

Serien.lighting

Position Summary
Press Officer at Serien.lighting
Industries
Manufacturing
Media and Entertainment
Business Areas
Marketing
Product Development
  • Classic press work: writing PR texts; maintaining journalist contacts; handling inquiries; concept, execution and management of the company's anniversary book; coordinating freelance writers and the design agency; writing texts for corporate brochures, newsletters and products; developing claims

  • Freelance project: concept and execution of the craft book "Kinderspiel" for Swiss Haupt Verlag

  • Ongoing freelance work for the Frankfurter Rundschau, Wiesbadener Kurier, Offenbach Post, FAZ.NET, ZDF Heute Online and TAZ in the fields of science & education and culture

Aug 2001 - Dec 2001
Frankfurt, Germany

Online Editorial Intern

FAZ. Electronic Media

Position Summary
Online Editorial Intern at FAZ. Electronic Media
Industries
Media and Entertainment
Business Areas
Product Development
  • Writing articles; conducting interviews; writing features, in-depth reports and stories in science & culture
  • Attending editorial meetings and planning; morning editorial shift; assisting in format development
  • Subsequently ongoing freelance work
Sep 1999 - Dec 2000
Frankfurt, Germany

Junior Online Editor

Rat für Formgebung

Position Summary
Junior Online Editor at Rat für Formgebung
Industries
Arts and Crafts
Media and Entertainment
Business Areas
Marketing
Research and Development
Sales
  • Editorial management of the online platform "euro-design-guide"
  • Writing blog posts; research; strategic alignment of the website
  • Writing product texts; trade fair visits; client outreach
  • Start of freelance work at the Offenbach Post
Jan 1999 - Jul 1999
Frankfurt, Germany

Editorial Intern

Zeitschrift form

Position Summary
Editorial Intern at Zeitschrift form
Industries
Media and Entertainment
Business Areas
Marketing
  • Writing articles and news texts; research
  • Assisting with issue and topic planning; attending editorial meetings; topic generation

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Manufacturing, Education, Healthcare, Professional Services, Government and Administration, and Tourism.

Manufacturing
Education
Healthcare
Professional Services
Government and Administration
Tourism
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Product Development, Customer Service, Research and Development, and Sales.

Marketing
Project Management
Product Development
Customer Service
Research and Development
Sales
Profile match chart

Skills

  • Journalism
  • Corporate Communications
  • Capcut
  • Wordpress
  • Seo
  • Press And Public Relations
  • Adobe Photoshop Lightroom
  • Adobe Indesign
  • Internal Communications
  • Design
  • Instagram
  • Social Media

Languages

German
Native
English
Advanced
French
Elementary

Education

Oct 1990 - Jun 1991

University of Darmstadt

Architecture · Darmstadt, Germany

Johann Wolfgang Goethe University

Magistra Artium, focus: cultural, intellectual and social history · English Philology, Art History and Art Education · Frankfurt, Germany

Philipps University

Intermediate Examination · Media Studies, English Literature, Graphic Design, Painting · Marburg, Germany

...and 1 more

Certifications & licenses

Building Reach with Instagram

Discrimination-Sensitive Language

Producing Explainer Videos

Radio Journalism

Long Form: The Reportage

Plain Language

SEO Keyword Research & Copywriting

Statistics

Experience

Total positions 7
Experience in Manufacturing 19 y
Avg length 3 y 9 m
Longest experience 11 y 6 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Senior Communications Specialist, Senior Copywriter, Content Manager / Online Editor
Main industries Manufacturing, Education, Healthcare
Main business areas Marketing, Project Management, Product Development

Qualifications

Highest degree Master
Certifications earned 7

Profile

Created
Last Update

Frequently asked questions

Have questions? Find more information here.

Nathalie is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.
Nathalie speaks the following languages: German (Native), English (Advanced), French (Elementary).
Nathalie has at least 26 years of experience. During this time, Nathalie has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 4 years and 9 months. Note that Nathalie may not have shared all experience and actually has more experience.
Based on recent experience, Nathalie would be well-suited for roles such as: Senior Communications Specialist, Senior Copywriter, Content Manager / Online Editor.
Nathalie's most recent position is Senior Communications Specialist at Self-employed.
In recent years, Nathalie has worked for Self-employed.
Nathalie is most experienced in industries like Manufacturing, Education, and Healthcare. Nathalie also has some experience in Professional Services, Government and Administration, and Tourism.
Nathalie is most experienced in business areas like Marketing, Project Management, and Product Development. Nathalie also has some experience in Customer Service, Research and Development, and Sales.
Nathalie has recently worked in industries like Education, Healthcare, and Manufacturing.
Nathalie has recently worked in business areas like Marketing and Project Management.
Nathalie holds a Master in English Philology, Art History and Art Education from Johann Wolfgang Goethe University.
Nathalie has 7 certificates. Among them, these include: Building Reach with Instagram, Discrimination-Sensitive Language, and Producing Explainer Videos.
Nathalie is immediately available part-time for suitable projects.
Nathalie's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Nathalie, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
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Market avg: 792-952 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.