Oliver Schönfeld-Senior Copywriter & PR Editor | Content for digital channels, marketing & B2B communication
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Experience
Senior consultant & copywriter (content marketing, PR editing, B2B communication)
Strategic communications consulting & freelance editor
Concept development, editing and independent delivery of texts for press, websites, social media and content marketing formats (print and digital). This also includes strategic consulting for managing directors and specialist departments.
Assignments & project successes (selection):
- Content marketing and sustainability communication for industrial brands: among other things, the first sustainability magazine of the roofing system manufacturer Bauder, from topic research to the finished issue, as well as contributions for the customer magazine "taking care" by Vaillant.
- Digital editorial work for WestLotto/Eurojackpot: print and digital customer magazine as well as its own weekly content marketing blog on Spiegel Online, designed in a clear, brand-appropriate tone.
- GEO- and SEO-optimized website texts: ongoing content optimization in projects for WestLotto, DHL, kununu and jameda, among others.
- B2B specialist texts for fire protection specialist Hekatron: technical articles, press releases and editorial contact with the trade press.
- Project-related communication responsibility for the first "smart AI Congress" of the VDI (November 2025).
- DVV Media Group: project-related support for complex, cross-media corporate publishing projects, including for KRONE. Concept development of media formats for various B2B clients to strengthen customer loyalty
Head of content unit / entrepreneurial responsibility (co-founder)
Building and operational leadership of a specialized content unit for cross-media projects in partnership with a regional newspaper publisher
- Entrepreneurial achievement: building the business unit from concept to profitability. The company is still successfully established in the market today.
- Leadership & strategy: responsibility for budget, staff and strategic direction.
- Product development: development of innovative cross-media formats that combine journalistic quality with the communication goals of advertisers.
Senior PR consultant and team leader
ad hoc PR
Building and leading an agency team with a focus on financial communication:
- Communication projects including the takeover of BfG Bank by SEB, launch of the online broker SEBdirect.
- Press work for various real estate and aircraft leasing funds.
- Corporate publishing including for Commerzbank (magazine "Reale Welten") and regional savings banks.
- PR support for IPOs such as syskoplan, DMG Mori (then Gildemeister), AquaOrbis and (planned) Schmitz-Cargobull.
Press spokesman and Head of Marketing, Team Leader
Sparkasse Bergkamen-Bönen
Overall market communication for the regional savings bank, including personnel responsibility. Building and implementing market and sponsorship concepts. Contributing to the development and implementation of a new sales structure.
Further training: Sparkassen marketing specialist, training at the Sparkassen Academy Münster to become a sales and communication trainer
Hellweger Anzeiger
Editorial traineeship and then work as a staff editor in the local, sports and later national news sections.
1991/92: One-year internship at the sister paper "Döbelner Anzeiger" in Saxony
Industry Experience
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Experienced in Media and Entertainment, Information Technology, Manufacturing, Transportation, Banking and Finance, and Real Estate.
Business Area Experience
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Experienced in Marketing, Strategy, Operations, Finance, Product Development, and Sales.
Summary
Senior copywriter and PR editor with over 30 years of journalistic craft and many years of experience in content marketing, B2B communication and digital editorial work. I create clear, target-group-oriented and linguistically clean texts for press, websites, social media and trade media, from topic research to publication. Confident using MS Office and common CMS systems, productive with AI tools and prompt engineering for research and text drafts, familiar with agile ways of working such as Scrum and Kanban. My focus areas: research and text.
Skills
Industry Know-How In B2b & Industry: Deep Understanding Of Technical And Business Contexts In The Construction, Industrial And Financial Sectors, From The Product Level To The Market Environment.
Corporate Publishing & Pr: Cross-Media Strategies, Agenda Setting, Confident Handling Of Trade And Business Press.
Storytelling: Professional Journalistic Work, Target-Group-Oriented Topic Development, Solid Research.
Technology & Ai: Openness To Innovation And Productive Use Of Ai Tools And Prompt Engineering To Turn Complex Topics Into Compelling, Benefit-Driven Marketing Stories.
Collaboration & Corporate It: Confident Use Of The Ms Office Family (Word, Excel, Powerpoint) As Well As Routine Communication And Project Organization In Microsoft Teams And Sharepoint Structures.
Web & Content Management: Many Years Of Experience Working With Common Cms Systems (Typo3, Wordpress, Joomla) To Maintain And Improve Digital Presences.
Many Years Of Experience In Seo Writing And, More Recently, In Implementing Geo Strategies.
Marketing & Crm: Extensive Knowledge Of Cleverreach, Sistrix And Google Analytics.
Project & Task Management: Project Experience With Scrum And Kanban; Quick To Get Up To Speed With Tools Like Jira
Languages
Education
Sparkassen-Akademie Münster
Training as a sales and communication trainer · Sales and communication training · Münster, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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