Catharina Rosique-Struve - Social Media & Copy Freelancer

Q: Where is Catharina based?

Catharina is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Catharina speak?

Catharina speaks the following languages: German (Native), English (Advanced), French (Advanced) .

Q: How many years of experience does Catharina have?

Catharina has at least 12 years of experience. During this time, Catharina has worked in at least 8 different roles and for 6 different companies . The average length of individual experience is 2 years and 6 months . Note that Catharina may not have shared all experience and actually has more experience.

Q: What is Catharina's latest experience?

Catharina's most recent position is Freelance Social Media, Content & Copy at Various clients .

Q: What companies has Catharina worked for in recent years?

In recent years, Catharina has worked for Various clients , HelloFresh , and RPM Gesellschaft für Kommunikation mbH .

Q: Which industries is Catharina most experienced in?

Catharina is most experienced in industries like Professional Services , Media and Entertainment , and Food and Beverage . Catharina also has some experience in Advertising , Retail , and Fashion .

Q: Which business areas is Catharina most experienced in?

Catharina is most experienced in business areas like Marketing , Strategy , and Customer Service . Catharina also has some experience in Sales and Project Management .

Q: Which industries has Catharina worked in recently?

Catharina has recently worked in industries like Food and Beverage and Professional Services .

Q: Which business areas has Catharina worked in recently?

Catharina has recently worked in business areas like Marketing , Strategy , and Customer Service .

Recommended expert

Available

Berlin, Germany

Check rate

Experience

Oct 2025 - Present

11 months

Freelance Social Media, Content & Copy

Various clients

Strategic and creative support for social media and content projects for B2C lifestyle brands / Focus areas:

Strategy & Consulting
Social Media Management
Content Creation
Copywriting
Creator Partnerships

Dec 2021 - Sep 2025

3 years 10 months

Senior Social Media & Content Manager DACH

HelloFresh

Lead of all organic social media activities for HelloFresh DACH, with a focus on Instagram, TikTok, and Facebook / Focus areas:

Development and implementation of channel strategies
Content planning and production incl. managing a vertical video agency and working with creators and partners
Analysis and reporting of channel and campaign performance
Creation and implementation of boosting strategies
Development of community management strategies incl. leading a team of three freelancers
Lead of the comms sub-team with a copywriter incl. own copywriting (e.g. tone of voice, messaging guidelines, campaign claims, and marketing copy)

Apr 2021 - Nov 2021

8 months

Account Manager

RPM Gesellschaft für Kommunikation mbH

Lead of consumer communications projects for lifestyle brands (key accounts: Always and Fisher-Price) incl. budget responsibility / Focus areas:

Setup, management, and performance analysis of social media channels
Planning, execution, and evaluation of influencer campaigns
Coordination of press work and creation of PR content
Development of communication strategies
Mentoring of trainees and interns

Dec 2019 - Mar 2021

1 year 4 months

Junior Account Manager

RPM Gesellschaft für Kommunikation mbH

Promotion to Account Manager

Dec 2018 - Nov 2019

1 year

Communications Trainee

RPM Gesellschaft für Kommunikation mbH

Early completion of the 18-month traineeship with promotion to Junior Account Manager

Aug 2018 - Dec 2018

5 months

Copywriter

Lesara AG

Copywriting for the DACH market of the fashion eCommerce start-up / Focus areas:

Creating content for the online shop (blog posts, category texts, product descriptions), marketing communications (newsletters, social media posts) and PR (press releases, statements)
Developing SEO texts incl. keyword research
Translation and proofreading

Apr 2017 - Aug 2017

5 months

Intern in Employee and Media Communications

EDEKA Zentrale AG & Co. KG

Carrying out activities for internal and external corporate communications / Accepted into the intern retention program “EDEKA verbindet” / Focus areas:

Editorial planning and creation of intranet content
Planning and running presentations as well as internal campaigns
Creating PR content and supporting general press work

Jan 2012 - Dec 2015

4 years

Editorial & PR Intern

Various Positions

A wide range of insights into PR work on both the agency and corporate side as well as small print and radio editorial teams / Positions:

3-month PR internship at Network Public Relations, Munich
3 years of volunteer work in the editorial team of “Augusta, die Göttinger Campuszeitung”
1-month PR and marketing internship at Kulturetage, Oldenburg
1-month editorial internship at wir Hannover

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Food and Beverage, Media and Entertainment, Advertising, Fashion, and Retail.

Professional Services

Food and Beverage

Media and Entertainment

Advertising

Fashion

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, Customer Service, Sales, and Project Management.

Marketing

Strategy

Customer Service

Sales

Project Management

Summary

Freelancer for Brand Communications, Social Media & Copy.

I help consumer brands develop communication that feels relevant: from creative strategy and brand storytelling to content concepts, social media management and copywriting, I support projects both strategically and operationally - as a sparring partner, to support existing teams, or with full ownership of standalone projects.

With over eight years of experience on both the brand and agency side - most recently in a leadership role for Social Media & Communications at a leading D2C brand - I combine strategic thinking with creative concepts and practical execution. Before that, I supported international consumer brands, established FMCG companies, and fast-growing digital brands in food, family, femcare, interior, and fashion.

My main focus areas include creative strategy, social media strategy & management, content strategy, copywriting, brand storytelling, and creator & brand partnerships. I develop communication strategies, campaigns, and social concepts, plan editorial and content formats, write copy tailored to each channel, and support the execution of content and productions.

Thanks to my experience in companies, agencies, and start-ups, I can quickly adapt to new teams and structures. I work independently, pragmatically, and with a clear eye for brands, target groups, and content that creates long-term impact.

Skills

Communication Strategy
Social Media Management
Content Creation
Creator Marketing
Community Management
Copywriting
Analysis & Reporting

Languages

German

Native

English

Advanced

French

Advanced

Education

Oct 2015 - Jun 2018

University of Hildesheim

Master of Arts · Media Text and Media Translation · Hildesheim, Germany · 1.5

Oct 2013 - Jun 2014

Université Paris-Sorbonne (Paris IV)

Paris, France

Erasmus semester

Oct 2011 - Jun 2015

University of Göttingen

Bachelor of Arts · German Philology / Law · Göttingen, Germany · 1.9

...and 1 more

Statistics

Experience

Total positions 8

Experience in Professional Services 5.5 y

Avg length 1 y 6 m

Longest experience 3 y 11 m

Expertise

Recent roles Freelance Social Media, Content & Copy, Senior Social Media & Content Manager DACH, Account Manager

Main industries Professional Services, Food and Beverage, Media and Entertainment

Main business areas Marketing, Strategy, Customer Service

Qualifications

Highest degree Master

Profile

Created

August 2026

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Frequently asked questions

Have questions? Find more information here.

Catharina is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Catharina speaks the following languages: German (Native), English (Advanced), French (Advanced).

Catharina has at least 12 years of experience. During this time, Catharina has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 2 years and 6 months. Note that Catharina may not have shared all experience and actually has more experience.

Based on recent experience, Catharina would be well-suited for roles such as: Freelance Social Media, Content & Copy, Senior Social Media & Content Manager DACH, Account Manager.

Catharina's most recent position is Freelance Social Media, Content & Copy at Various clients.

In recent years, Catharina has worked for Various clients, HelloFresh, and RPM Gesellschaft für Kommunikation mbH.

Catharina is most experienced in industries like Professional Services, Media and Entertainment, and Food and Beverage. Catharina also has some experience in Advertising, Retail, and Fashion.

Catharina is most experienced in business areas like Marketing, Strategy, and Customer Service. Catharina also has some experience in Sales and Project Management.

Catharina has recently worked in industries like Food and Beverage and Professional Services.

Catharina has recently worked in business areas like Marketing, Strategy, and Customer Service.

Catharina holds a Master in Media Text and Media Translation from University of Hildesheim and a Bachelor in German Philology / Law from University of Göttingen.

Catharina is immediately available part-time for suitable projects.

Catharina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Catharina, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 1 2 3 4

<€640 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200

900

600

300

Daily rate avg. 940 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200

900

600

300

Median rate 1000 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.