Catharina Rosique-Struve-Freelancer for Brand Communications, Social Media & Copy
Check rate
Experience
Freelance Social Media, Content & Copy
Various clients
Strategic and creative support for social media and content projects for B2C lifestyle brands / Focus areas:
- Strategy & Consulting
- Social Media Management
- Content Creation
- Copywriting
- Creator Partnerships
Senior Social Media & Content Manager DACH
HelloFresh
Lead of all organic social media activities for HelloFresh DACH, with a focus on Instagram, TikTok, and Facebook / Focus areas:
Development and implementation of channel strategies
Content planning and production incl. managing a vertical video agency and working with creators and partners
Analysis and reporting of channel and campaign performance
Creation and implementation of boosting strategies
Development of community management strategies incl. leading a team of three freelancers
Lead of the comms sub-team with a copywriter incl. own copywriting (e.g. tone of voice, messaging guidelines, campaign claims, and marketing copy)
Account Manager
RPM Gesellschaft für Kommunikation mbH
Lead of consumer communications projects for lifestyle brands (key accounts: Always and Fisher-Price) incl. budget responsibility / Focus areas:
- Setup, management, and performance analysis of social media channels
- Planning, execution, and evaluation of influencer campaigns
- Coordination of press work and creation of PR content
- Development of communication strategies
- Mentoring of trainees and interns
Junior Account Manager
RPM Gesellschaft für Kommunikation mbH
Promotion to Account Manager
Communications Trainee
RPM Gesellschaft für Kommunikation mbH
Early completion of the 18-month traineeship with promotion to Junior Account Manager
Copywriter
Lesara AG
Copywriting for the DACH market of the fashion eCommerce start-up / Focus areas:
- Creating content for the online shop (blog posts, category texts, product descriptions), marketing communications (newsletters, social media posts) and PR (press releases, statements)
- Developing SEO texts incl. keyword research
- Translation and proofreading
Intern in Employee and Media Communications
EDEKA Zentrale AG & Co. KG
Carrying out activities for internal and external corporate communications / Accepted into the intern retention program “EDEKA verbindet” / Focus areas:
- Editorial planning and creation of intranet content
- Planning and running presentations as well as internal campaigns
- Creating PR content and supporting general press work
Editorial & PR Intern
Various Positions
A wide range of insights into PR work on both the agency and corporate side as well as small print and radio editorial teams / Positions:
- 3-month PR internship at Network Public Relations, Munich
- 3 years of volunteer work in the editorial team of “Augusta, die Göttinger Campuszeitung”
- 1-month PR and marketing internship at Kulturetage, Oldenburg
- 1-month editorial internship at wir Hannover
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Food and Beverage, Media and Entertainment, Advertising, Fashion, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Customer Service, Sales, and Project Management.
Summary
Freelancer for Brand Communications, Social Media & Copy.
I help consumer brands develop communication that feels relevant: from creative strategy and brand storytelling to content concepts, social media management and copywriting, I support projects both strategically and operationally - as a sparring partner, to support existing teams, or with full ownership of standalone projects.
With over eight years of experience on both the brand and agency side - most recently in a leadership role for Social Media & Communications at a leading D2C brand - I combine strategic thinking with creative concepts and practical execution. Before that, I supported international consumer brands, established FMCG companies, and fast-growing digital brands in food, family, femcare, interior, and fashion.
My main focus areas include creative strategy, social media strategy & management, content strategy, copywriting, brand storytelling, and creator & brand partnerships. I develop communication strategies, campaigns, and social concepts, plan editorial and content formats, write copy tailored to each channel, and support the execution of content and productions.
Thanks to my experience in companies, agencies, and start-ups, I can quickly adapt to new teams and structures. I work independently, pragmatically, and with a clear eye for brands, target groups, and content that creates long-term impact.
Skills
- Communication Strategy
- Social Media Management
- Content Creation
- Creator Marketing
- Community Management
- Copywriting
- Analysis & Reporting
Languages
Education
University of Hildesheim
Master of Arts · Media Text and Media Translation · Hildesheim, Germany · 1.5
Université Paris-Sorbonne (Paris IV)
Paris, France
Erasmus semester
University of Göttingen
Bachelor of Arts · German Philology / Law · Göttingen, Germany · 1.9
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Catharina is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Catharina speaks the following languages: German (Native), English (Advanced), French (Advanced).
Catharina has at least 12 years of experience. During this time, Catharina has worked in at least 8 different roles and for 6 different companies. The average length of individual experience is 2 years and 7 months. Note that Catharina may not have shared all experience and actually has more experience.
Based on recent experience, Catharina would be well-suited for roles such as: Freelance Social Media, Content & Copy, Senior Social Media & Content Manager DACH, Account Manager.
Catharina's most recent position is Freelance Social Media, Content & Copy at Various clients.
In recent years, Catharina has worked for Various clients, HelloFresh, and RPM Gesellschaft für Kommunikation mbH.
Catharina is most experienced in industries like Professional Services, Media and Entertainment, and Food and Beverage. Catharina also has some experience in Advertising, Retail, and Fashion.
Catharina is most experienced in business areas like Marketing, Strategy, and Customer Service. Catharina also has some experience in Sales and Project Management.
Catharina has recently worked in industries like Food and Beverage and Professional Services.
Catharina has recently worked in business areas like Marketing, Strategy, and Customer Service.
Catharina holds a Master in Media Text and Media Translation from University of Hildesheim and a Bachelor in German Philology / Law from University of Göttingen.
Catharina is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
John Von Saurma
Jens Sander
Isabelle Rath
Gudrun Aydt
Sven Seidel
Anna Maucher
Susanne Schiffauer
Marina Cantafio
Gunter Hardt
Janis Antwerpen
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Freelance Social Media, Content & Copy
Mirjam Walser
Stephanie Graf
Bianca Winkler-hacke
Christopher Stephan
Teresa Köster
Henrike Klein
Nicole Straub-Winowsky
Anna Lorrain
Jennifer Becker
Mark Karasira
Nearby freelancers
Professionals working in or nearby Berlin, Germany
Stefan Ojanen
Sascha Bach
Andreas Rühl
Silvia Bürmann
Chris Wolf
Dmitry Pankov
Björn Stark
Erik Waldenmaier
Nune Isabekyan
Mladen Blagojevic
