Jennifer Becker - Senior Campaign Manager in Brand Marketing

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Obertshausen, Germany

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Experience

Mar 2024 - Present

2 years 8 months

Senior Campaign Manager

Cheil Germany GmbH

Campaign management for Samsung
Development and implementation of brand content, as well as production of assets in close cooperation with the media agency

Nov 2023 - Mar 2024

5 months

Social Media Manager

Anja Förster, Keynote-Speakerin & Autorin

Static and video content creation for LinkedIn, YouTube & Instagram
Social media & community management

Jun 2023 - Present

3 years 5 months

Social Media Manager & Content Creator

2__faraway

Travel & pro bono content creation
Video production & photography
Social media management

Jan 2023 - Present

3 years 10 months

Social Media & Campaign Manager

respektive1 GmbH

Social media & campaign management for clients such as PremierInn, Northern Territory (Tourism Australia), Pluxee (formerly Sodexo)
Development of the brand strategy
Derivation of the marketing plan
Editorial planning, project management

Jun 2022 - Present

4 years 5 months

Designer

CrossFit Rodgau

Flyer design
Website consulting

Mar 2022 - Jun 2023

1 year 4 months

Brand & Media Manager De'Longhi

De’Longhi Deutschland GmbH

Brand management, brand building & brand positioning for the De'Longhi brand
Development of the annual brand strategy and translation into the marketing plan
Brand communication and marketing activities
Campaign management for product launches of hero products, coordinating external partners such as agencies and internal stakeholders
Development of the media strategy in collaboration with the media agency
Management of the marketing and media budget
Briefing and management of creative and media agencies
Definition of KPIs and monitoring of marketing activities and brand performance
Social media management in collaboration with the Social Media Manager, agencies and creators
Implementation of collaborations with brands such as Lavazza, alpro, Ankerkraut, Depot
Preparation of presentations for local and international management (HQ)

Aug 2021 - Present

5 years 3 months

Brand & Campaign Management, Content Creation

Freelancer

Brand management, brand strategy, brand communication
Strategic & operational campaign management
Social media marketing
Content creation: video & photo production
eComm: performance marketing
Film production: Producer Assistant

Aug 2021 - Dec 2021

5 months

Munich, Germany

Producer Assistant & Social Media Manager

Hochkant Film GmbH & Co. KG

Administrative management before, during and after filming
Creation of pre-production booklets for pre-production meetings with clients Porsche and BMW
Casting & talent management during the preparation of filming, on set and in post-production
Management of social media accounts: layout & creation of Instagram content, posts and communication with followers

Aug 2020 - Aug 2021

1 year 1 month

Schwalbach am Taunus, Germany

Digital Marketing Manager & Campaign Specialist

Samsung Electronics GmbH

Development of the annual brand strategy and translation into the marketing plan
Campaign management for product launches of hero products, coordinating external partners such as agencies and internal stakeholders
Development of the media strategy in collaboration with the media agency
Management of the marketing and media budget
Definition of KPIs and consistent analysis of brand content and its performance
Influencer campaigns for the Samsung Pay apps
eCommerce: online shop promotions/campaigns
Performance marketing: tracking, reporting, monitoring, optimization, analysis and definition of lessons learned
Briefing and management of creative and media agencies

May 2020 - Present

6 years 6 months

Watercolor Painting

evelynXjenny

Jul 2019 - Aug 2020

1 year 2 months

Frankfurt, Germany

Social Media Manager & Video Producer Cruise

e-hoi GmbH

Management of the social media channels (Facebook, Instagram, YouTube, blog) for the company group
Development of the long-term social media strategy and definition of short-term and operational goals
Editorial planning & content creation
Community management
Creation & management of promotions in Facebook Business & Ad Manager: campaign planning and management, definition of relevant KPIs, budget responsibility and management, KPI tracking
Google Analytics: monitoring and optimization of social media traffic for all channels and paid & organic content
Website backend: conversion tracking, landing page creation, mobile testing
Video production/content creation: script, pre-production/footage, filming on ships and at destinations, presenting on camera, audio recording/voice-over, post-production - editing, overlays, subtitles, export
YouTube: publishing videos and monitoring in YouTube Analytics
Blog: article concept development, publishing in WordPress, cross-posting on social media channels

Feb 2019 - Jun 2019

5 months

Obertshausen, Germany

Online Marketing Manager

Egro-Direktwerbung GmbH

Management of the social media channels (Facebook, Instagram) for the company group
Development of the long-term strategy, definition of short-term and operational goals, editorial planning & content creation
Community management; recruiting strategy for social channels
Online marketing: social ads (Facebook Business & Ad Manager), SEO/SEA, website relaunch & maintenance, press releases
Print: layout & creative development
Trade fairs: planning and operational implementation

May 2017 - Jun 2018

1 year 2 months

Frankfurt, Germany

Junior Account Manager International

Leo Burnett GmbH

Client support/project management for Philip Morris (Marlboro, IQOS, L&M, Chesterfield)
Internal project management, briefings (print, audio/video, digital/online), budget management
Print: print approvals, sending proofs, sales folders, POS materials, mailings, inserts
Audio/video: offline & online videos, briefings for the creative department and studios, sound briefings
Digital/online: platform management (Austria), content development, weekly uploads, content management
Project management: budget & invoicing process, time & process management
Adaptation of international campaigns for national markets, CI/CD consistency, presentations, competitor analyses, event management, strategic brand management, communication with external service providers

Aug 2012 - Sep 2013

1 year 2 months

Frankfurt, Germany

Intern and Freelancer

Brand Factory Group GmbH

Project support in the creative and account teams for FMCG and pharmaceutical clients (Delacre, McVities, Maggi, Smarties, Hipp, Suboxone, Thyrogen)
Graphic design & layout creation for packaging, flyers, sales folders, catalogs, POS materials
Image editing & retouching as well as social media content, websites and presentations
Support with projects, competitor analyses, briefings, presentations, participation in strategic meetings, trade fair visits

Aug 2010 - May 2017

6 years 10 months

Offenbach, Germany

Marketing Assistant

Kappus GmbH & Co. KG

Marketing/product development: master's thesis, market & competitor analysis
Development of new products such as solid shampoo or charcoal soap in cooperation with Sales
Management of freelance designers & suppliers
Print approvals, stock photo research
Support with packaging design & relaunches
Catalog editing
Creation of flyers and cards, company presentations
Online shop: image editing, data implementation
Quality management: production control, documentation of samples
Administration: filing, management support, trade fair planning
Factory Outlet: 3-month takeover, sales, cash register accounting, window dressing

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Cosmetics, Arts and Crafts, Media and Entertainment, Tourism, and Sport.

Advertising

Cosmetics

Arts and Crafts

Media and Entertainment

Tourism

Sport

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Quality Assurance, Production, Project Management, and Strategy.

Marketing

Product Development

Quality Assurance

Production

Project Management

Strategy

Skills

Ms Office

Word Very Good
Powerpoint Very Good
Excel Basic Knowledge

Adobe Creative Cloud

Adobe Indesign Very Good
Adobe Photoshop Very Good
Adobe Illustrator Good
Adobe Premiere Very Good

Online Marketing & Analytics

Facebook Business/Ad Manager Very Good
Google Analytics Good
Adobe Analytics Good
Youtube Analytics Good
Google Adwords Basic Knowledge
Html Basic Knowledge

Other Tools

Jira Very Good
Confluence Very Good

Languages

German

Native

English

Advanced

French

Intermediate

Spanish

Elementary

Education

Oct 2014 - Aug 2016

Hochschule RheinMain

Master in Media & Design Management · Media & Design Management · Wiesbaden, Germany · 1,9

Oct 2010 - Feb 2014

Hochschule RheinMain

Bachelor in Media Management · Media Management · Wiesbaden, Germany · 1,5

Aug 2001 - Jun 2010

Adolf-Reichwein-Gymnasium

Abitur · Heusenstamm, Germany · 1,3

Certifications & licenses

Aerobic & Groupfitness-Instructor B-Lizenz

Deutscher Fitness & Aerobic Verband (DFAV)

Statistics

Experience

Total positions 15

Experience in Advertising 7.5 y

Avg length 2 y 7 m

Longest experience 6 y 9 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Senior Campaign Manager, Social Media Manager, Social Media Manager & Content Creator

Main industries Advertising, Cosmetics, Arts and Crafts

Main business areas Marketing, Product Development, Quality Assurance

Qualifications

Highest degree Master

Certifications earned 1

Profile

Member since

July 2023

Last update

October 2026

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Frequently asked questions

Have questions? Find more information here.

Jennifer is based in Obertshausen, Germany and can operate in on-site, hybrid, and remote work models.

Jennifer speaks the following languages: German (Native), English (Advanced), French (Intermediate), Spanish (Elementary).

Jennifer has at least 16 years of experience. During this time, Jennifer has worked in at least 15 different roles and for 15 different companies. The average length of individual experience is 1 year. Note that Jennifer may not have shared all experience and actually has more experience.

Based on recent experience, Jennifer would be well-suited for roles such as: Senior Campaign Manager, Social Media Manager, Social Media Manager & Content Creator.

Jennifer's most recent position is Senior Campaign Manager at Cheil Germany GmbH.

In recent years, Jennifer has worked for Cheil Germany GmbH, Anja Förster, Keynote-Speakerin & Autorin, 2__faraway, respektive1 GmbH, and CrossFit Rodgau.

Jennifer is most experienced in industries like Advertising, Cosmetics, and Arts and Crafts. Jennifer also has some experience in Media and Entertainment, Tourism, and Sport.

Jennifer is most experienced in business areas like Marketing, Product Development, and Quality Assurance. Jennifer also has some experience in Production, Project Management, and Strategy.

Jennifer has recently worked in industries like Arts and Crafts, Advertising, and Media and Entertainment.

Jennifer has recently worked in business areas like Production, Marketing, and Project Management.

Jennifer holds a Master in Media & Design Management from Hochschule RheinMain and a Bachelor in Media Management from Hochschule RheinMain.

Jennifer has 1 certificate: Aerobic & Groupfitness-Instructor B-Lizenz.

Jennifer is immediately available full-time for suitable projects.

Daily rate distribution

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<€640 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

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Daily rate avg. 846 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 820 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 18 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.