Jennifer Becker-Senior Campaign Manager
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Experience
Senior Campaign Manager
Cheil Germany GmbH
- Campaign management for the client Samsung
- Developing & implementing brand content and producing assets in close collaboration with the media agency
Social Media Manager
Anja Förster, Keynote Speaker & Author
- Static & video content creation for LinkedIn, YouTube & Instagram
- Social media & community management
Social Media Manager & Content Creator
2__faraway
- Travel & pro bono content creation
- Video production & photography
- Social media management
Social Media & Campaign Manager
respektive1 GmbH
- Social media & campaign management for clients such as PremierInn, Northern Territory (Tourism Australia), Pluxee (formerly Sodexo)
- Developing the brand strategy
- Creating the marketing plan
- Editorial planning, project management
Designer
CrossFit Rodgau
- Flyer design
- Website consulting
Brand & Media Manager De'Longhi
De’Longhi Germany GmbH
- Brand management, brand building & positioning for the De'Longhi brand
- Developing the annual brand strategy and deriving the marketing plan
- Brand communication and marketing activities
- Campaign management for hero product launches with coordination of external partners like agencies and internal stakeholders
- Creating the media strategy in collaboration with the media agency
- Managing the marketing and media budgets
- Briefing and managing creative and media agencies
- Defining KPIs and monitoring marketing activities and brand performance
- Social media management in collaboration with the social media manager as well as agencies and creators
- Implementing partnerships with brands like Lavazza, alpro, Ankerkraut, Depot
- Creating presentations for the local and international management levels (HQ)
Brand & Campaign Management, Content Creation
Freelancer
- Brand management, brand strategy, brand communication
- Strategic & operational campaign management
- Social media marketing
- Content creation: video & photo production
- eComm: performance marketing
- Film production: producer assistant
Producer Assistant & Social Media Manager
Hochkant Film GmbH & Co. KG
- Administrative management before, during and after the shoots
- Creating pre-production booklets for pre-production meetings with clients Porsche and BMW
- Casting & talent management in the preparation of shoots, on set and in post-production
- Managing social media accounts: layout & creation of Instagram content, posts and communication with followers
Digital Marketing Manager & Campaign Specialist
Samsung Electronics GmbH
- Developing the annual brand strategy and deriving the marketing plan
- Campaign management for hero product launches with coordination of external partners like agencies and internal stakeholders
- Creating the media strategy in collaboration with the media agency
- Managing the marketing and media budgets
- Defining KPIs and consistently analyzing brand content and its performance
- Influencer campaigns for the Samsung Pay apps
- eCommerce: online shop promotions/campaigns
- Performance marketing: tracking, reporting, monitoring, optimization, analysis and defining lessons learned
- Briefing and managing creative and media agencies
Watercolor painting
evelynXjenny
Social Media Manager & Video Producer – Cruises
e-hoi GmbH
- Management of the social media channels (Facebook, Instagram, YouTube, blog) for the company group
- Development of the long-term social media strategy and definition of short-term and operational goals
- Editorial planning & content creation
- Community management
- Creation & management of promotions in Facebook Business & Ad Manager: planning and controlling campaigns, defining relevant KPIs, budget responsibility and management, KPI tracking
- Google Analytics: monitoring and optimizing social media traffic for all channels and paid & organic content
- Website backend: conversion tracking, landing page creation, mobile tests
- Video production/content creation: script, preproduction/footage, shooting on ships and on location, on-camera hosting, audio recording/voice-over, post-production – editing, overlays, subtitles, export
- YouTube: publishing videos and monitoring in YouTube Analytics
- Blog: concept development for articles, publishing in WordPress, cross-posting on social media channels
Online Marketing Manager
Egro-Direktwerbung GmbH
- Management of social media channels (Facebook, Instagram) for the company group
- Development of the long-term strategy, definition of short-term and operational goals, editorial planning & content creation
- Community management; recruiting strategy for social channels
- Online marketing: social ads (Facebook Business & Ad Manager), SEO/SEA, website relaunch & maintenance, press releases
- Print: layout & design
- Trade shows: planning and operational implementation
Junior Account Manager International
Leo Burnett GmbH
- Client support/project management for Philip Morris (Marlboro, IQOS, L&M, Chesterfield)
- Internal project management, briefings (print, audio/video, digital/online), budget control
- Print: print approvals, sending proofs, sales folders, POS materials, mailings, inserts
- Audio/video: offline & online videos, briefings for creative department and studios, sound briefings
- Digital/online: platform maintenance (Austria), content development, weekly uploads, content management
- Project management: budget & billing process, time & process management
- Adapting international campaigns to local markets, ensuring CI/CD consistency, presentations, competitor analyses, event management, strategic brand management, communication with external service providers
Intern and Freelancer
Brand Factory Group GmbH
- Project support in the creative and account team for FMCG and pharma clients (Delacre, McVities, Maggi, Smarties, Hipp, Suboxone, Thyrogen)
- Graphic design & layout creation for packaging, flyers, sales folders, catalogs, POS materials
- Image editing & retouching as well as social media content, websites, and presentations
- Support for projects, competitor analyses, briefings, presentations, attendance at strategic meetings, trade show visits
Marketing Assistant
Kappus GmbH & Co. KG
- Marketing/product development: master's thesis, market & competitive analysis
- Development of new products such as solid shampoo or charcoal soap in collaboration with sales
- Management of freelance designers & suppliers
- Print approvals, stock photo research
- Support for packaging design & relaunches
- Catalog editing
- Creation of flyers and cards, company presentations
- Online shop: image editing, data implementation
- Quality management: production control, logging samples
- Administration: filing, management support, trade show planning
- Factory outlet: took over for 3 months, sales, cash accounting, window dressing
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Cosmetics, Arts and Crafts, Media and Entertainment, Tourism, and Sport.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Quality Assurance, Production, Project Management, and Strategy.
Skills
Ms Office
- Word Very Good
- Powerpoint Very Good
- Excel Basic Knowledge
Adobe Creative Cloud
- Adobe Indesign Very Good
- Adobe Photoshop Very Good
- Adobe Illustrator Good
- Adobe Premiere Very Good
Online Marketing & Analytics
- Facebook Business/Ad Manager Very Good
- Google Analytics Good
- Adobe Analytics Good
- Youtube Analytics Good
- Google Adwords Basic Knowledge
- Html Basic Knowledge
Other Tools
- Jira Very Good
- Confluence Very Good
Languages
Education
Hochschule RheinMain
Master in Media & Design Management · Media & Design Management · Wiesbaden, Germany · 1.9
Hochschule RheinMain
Bachelor in Media Management · Media Management · Wiesbaden, Germany · 1.5
Adolf-Reichwein-Gymnasium
High School Diploma (Abitur) · Heusenstamm, Germany · 1.3
Certifications & licenses
Aerobic & Group Fitness Instructor B License
German Fitness & Aerobic Association (DFAV)
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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