Stefan Jungjohann-FREELANCE ATL I BTL
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Experience
Lecturer in sales promotion
Westdeutsche Akademie für Kommunikation
Head of BTL communication
Advertising agency
- Set up a BTL unit
- Managed clients in the FMCG sector
Member of senior management
Advertising agency
- Led a BTL unit with 25 employees
- Served clients in food & beverage, beauty, automotive, technology & telecommunications
Consultant
Jung von Matt
- Provided ATL/BTL support for a renowned German car manufacturer
Senior project manager
Advertising agency
- Concept development, consulting and execution of traditional advertising as well as personnel-supported classic sales promotion measures
- Concept development, consulting and execution of events, trade fairs, direct marketing projects and PR activities
Advertising Manager
Cosmetics Company
- Management of marketing and communication departments
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Cosmetics, Education, and Automotive.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Project Management.
Summary
Are you looking for project support? From ATL to BTL or maybe even TTL? B2B or B2C?
My services include not only creative concept development but also a hands-on approach, with which I implement budgets or projects from A to Z in a structured and organized way.
With my many years of professional experience, I also need only a very short onboarding time in your agency, your company, your project or in supporting your team.
My main areas are brand management, 360-degree campaigns including integration of social networks, sales promotion including personal promotion, trade fairs, events, online, strategy, concept development, consulting, project management, costing up to interim management as well as personnel leadership and development.
For soft skills, I would describe myself as "old-school" in advertising, structured, confident, socially competent, with an eye for big and small, flexible, stress-resistant, confident in presentations, and proficient with Mac and PC.
Industries served: automotive, beauty, finance, food & beverage, retail, hospitality, hygiene, pet food, technology, telecommunications, transport & logistics.
Pharma focus: Since 2020, I have been working as an account and campaign manager mainly for prescription and OTC products.
Skills
- Communication (General)
- Management (General)
- Brand Building
- Marketing
- Product Management
- Project Management
- Business Consulting
Languages
Education
Marketing and communications specialist · Wiesbaden, Germany
Wholesale and foreign trade merchant · Germany
Toolmaker · Gummersbach, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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