Stefan J.-FREELANCE ATL I BTL
Check rate
Experience
Account Manager
DocCheck agency (formerly antwerpes AG, Cologne)
DocCheck
Support in account management for the launch of 2 RX products in the 4ten therapy line, indication multiple myeloma, including advertisements, information presentations for ADs, HCPs and physicians, leavepieces, folders, patient brochures, launch mailings for female and male physicians, community pharmacies and hospital pharmacies, risk management plans (RMP) in coordination with the Paul-Ehrlich-Institut, as well as developing the theme for the AD launch event for both products.
Account Manager
DocCheck agency (formerly antwerpes AG, Cologne)
DocCheck
Support in account management for the launch of 2 RX products in the 4ten therapy line, indication multiple myeloma, including advertisements, information presentations for ADs, HCPs and physicians, leavepieces, folders, patient brochures, launch mailings for female and male physicians, community pharmacies and hospital pharmacies, risk management plans (RMP) in coordination with the Paul-Ehrlich-Institut, as well as developing the theme for the AD launch event for both products.
Campaign Manager
Paper & Tea
Support for the marketing department in the launch of 4 Advent calendars by creating product profiles, a presentation of different buyer personas, a presentation of the KPIs for stakeholders, as well as reviewing and approving various print files.
Account Manager
DocCheck agency (formerly antwerpes AG, Cologne)
DocCheck
Support in account management for the launch of 2 RX products in the 4ten therapy line, indication multiple myeloma, including advertisements, information presentations for ADs, HCPs and physicians, leavepieces, folders, patient brochures, launch mailings for female and male physicians, community pharmacies and hospital pharmacies, risk management plans (RMP) in coordination with the Paul-Ehrlich-Institut, as well as developing the theme for the AD launch event for both products.
Campaign Manager
SB Entwicklung GmbH
Ihre Apotheken
Contact person for relationships with pharmacy customers, concept development and copywriting for the monthly customer magazine INSIDE, advertisements, online banners, app, POS materials for pharmacies, as well as promotional materials for marketing industry partners such as Klosterfrau Healthcare Group, Reckitt Benckiser and EUBOS in the form of posters, flyers, order forms, checklists or survey forms for pharmacies.
Campaign Manager
IhreApotheken.de, Troisdorf (über Hays)
Ihre Apotheken
Contact person for relationships with pharmacy customers, conception and management of online and offline projects, briefing external service providers and internal units, preparation of offers and calculations, production inquiries and production coordination, development of tools for campaign management relating to folder structures, offer, briefing and project management templates, as well as conception and creation of copy for the monthly customer magazine INSIDE, advertisements, online banners, app, POS materials for pharmacies and promotional materials for marketing industry partners such as Klosterfrau Healthcare Group, Reckitt Benckiser and EUBOS in the form of posters, flyers, order forms, checklists or survey forms for pharmacies.
Concept Developer // Event Manager
AHA!, Köln
Concept & copy // Preparation & implementation
Account Manager
antwerpes AG, Köln
Consulting & project management
Account Management
antwerpes AG
Classic account management for various pharmaceutical clients in the fields of oncology and nephrology, including support with the implementation of style guides, advertisements, online banners, 1:1 emails, postal mailings, folders for sales representatives, doctors and pharmacies, trade fair stands and presentations.
Consulting
AHA, Köln
Support and implementation of various online promotions for the Dunlop, Goodyear and Fulda brands in Germany, Austria and Switzerland (language variants in Switzerland: German, French and Italian = 15 websites in total).
Key areas:
- Project management and coordination (client, programming, creative)
- Creation of copy for response emails, T&Cs and FAQs
- Adding copy to the back end
Concept Developer // Event Management
AHA!, Köln
Concept development & copywriting // Preparation & execution
Concept Developer
AHA, Köln
(Team) concept development and creation of a pitch presentation for Bayer AG to launch the new Bepanthol DERMA brand, including writing the advertising copy as well as briefing and coordinating layouts with the creative team.
After winning the account, detailed concept development and implementation of a 46-page eDetailer presenting the brand and communication measures for the entire year 2022 to the target groups of sales representatives, pharmacists/owners, pharmacy technicians and end consumers.
Account Manager
Renault Österreich und Renault Deutschland
Managing Renault Österreich and Renault Deutschland with a total of four campaigns for the ZOE E-TECH, TWINGO ELECTRIC and CLIO models across TV, radio, OOH and digital.
Key areas:
- Briefing the creative team
- Coordinating campaigns and storyboards with clients as well as internationally with the headquarters in Paris
- Coordinating and managing film and sound studios, quotes/budgets, voice-over casting, media and digital media agencies, and all other parties involved through to the delivery of all broadcast copies and OOH media
Account Manager
Saatchi & Saatchi, Düsseldorf
Consulting & project management
Account Manager
antwerpes AG, Köln
Consulting & project management
Interim Client Service Director
REINBOLDROST, Bonn
Contact person for more than 30 clients and 12 consultants, with financial and content responsibility for the accounts as well as the expansion and further development of clients and agency business areas.
Internal and external strategic advisor and sparring partner for the agency/client, as well as an idea generator and driver for account management, creative and concept development.
Co-responsible for new business, responsible for pitches and presentations, highly experienced in all BTL/POP areas and relevant media/channels.
Negotiation of agency contracts and price lists, quality assurance and implementation of new workflows.
Conducting personnel, performance and annual reviews.
P&L responsibility of 1.300.000,- €: target achievement 95 %
Lecturer in Sales Promotion
Westdeutsche Akademie für Kommunikation
Self-employed
Die Auferstehung, Köln
Co-owner of a communications and design agency
DPD Deutschland
Annual communication budgets for Germany
- Development, conceptualization and implementation of a new trade fair presence
- Development, conceptualization and implementation of a sales conference with 450 employees
- Development, conceptualization and implementation of a World Cup competition (online/offline including app) for customers and employees
- Development, conceptualization and implementation of several direct marketing activities (online and offline)
- Development, conceptualization and implementation of a wide range of advertising materials for internal and external communication, such as employee magazines, incentives, brand brochures, sales materials, price lists, process booklets, posters, flyers, etc.
Deutsche Telekom
Support for the project team, including the Telekom customer magazine and the adaptation of new ATL campaigns for the BTL area, development/implementation of brochures, advertisements, flyers, radio spots, package inserts and OoH.
Support for the Dialog department for existing and new customers, including the development and implementation of suitable mailings, management of the moving image area, opening communications for Telekom shops, etc. This included accepting briefs, preparing creative briefs/timelines, co-developing/presenting concepts and coordinating projects.
Management and execution of projects from A to Z.
Peugeot
Supporting the project team in developing launch activities for two vehicles as part of a 360° campaign.
TNT Innight
Annual HR communications budget
including editorial work, copywriting, photography, layout, design and production of a 16-page employee magazine, published 4 times a year.
TNT Innight
Project contracts Communication
- Development, conception and implementation of a brand and communication strategy as well as a brand profile
- Development, conception and implementation of the 2012 and 2013 marketing plans
- Development, conception and implementation of an international advertising campaign
- Development, conception and implementation of all direct marketing activities
- Development, conception and implementation of all trade fair appearances
Vodafone
Adapting the new GIGA BIT campaign for all e-media, including all films and animations, by accepting the briefing, preparing creative briefings and schedules, coordinating storyboards, monitoring implementation and technical specifications, managing and carrying out the project internally from A to Z, and entering all media into the Vodafone CRM system.
Consulting & Project Management
480Hz – an agency of ddb worldwide, Bonn
POS, trade, dialog & digital marketing
Consulting & Project Management
Havas Worldwide GmbH, Düsseldorf
360° campaign management
Launch Right Guard
Henkel
Development, conception and implementation of trade and POS/POI communication, the online presence for Germany and all participating European countries, as well as social media activities on Facebook and youtube, including channel management.
Theramed „Love me Dispenser“
Henkel
Conception and implementation of a promotion for retail, the Internet and social media to make the brand more emotional and rejuvenate the target group, including the involvement of testimonial Ross Antony to increase awareness.
Consulting & Project Management
Kontrast Communication Services, Düsseldorf
Digital campaign management
Conception, Consulting & Project Management
REVO GmbH, Köln
POS, personal promotions, sales promotion & events
Interim Account Management
Renault Retail, LG Electronics, TARGOBANK
Interim account management for the above-mentioned clients, including advertisements, flyers, brochures, radio and dialogue.
Interim Etat Director
SmartIn Advertising GmbH, Köln
Strategic account and client management
Head of BTL Communications
Böhr & Roos, Köln
B2C projects including Chiquita
Development of a sponsorship strategy including concept development, selection, coordination and implementation of the advertising presence in the sports and leisure environment.
Head of BTL Communications
Werbeagentur
- Establishment of a BTL unit
- Managing clients from the FMCG sector
Member of the Management Board
b+d, Köln
Deutsche Telekom: Lead agency in the BTL sector for T-Net, T-Mobil and T-Online
Extension/implementation of ATL measures in the BTL sector.
Strategy, budget management, consulting, conceptualization and realization of a wide range of sales promotion activities and product launches for the T-Punkte and for indirect distribution in the MSH sector from 2001 to 2007.
Including shop renovations, staff-supported and unsupported hard-selling activities with incentives, competitions, guerrilla activities, trade fair appearances, bringing the World Cup sponsorship to life at the POS/POI, increasing awareness and creating an emotional connection with the target group; sales literature, POS materials such as flyers, brochures, displays, etc.
Deutsche Telekom: Price Drop Campaign
Communication implementation of ATL communications at the POS/POI. Staging falling digits in the form of huge sculptures in 26 major German cities; POS/POI communication, hard-selling in the T-Punkte through nationwide promotional team deployments, guerrilla activities involving vehicle convoys and street artists.
Sony Ericsson: W800i launch
Two-stage launch campaign (teaser/launch phase), advertising and poster campaign, concept development, creation and design of extensive POS/POI materials for the various retail partners, guerrilla poster campaigns on residential buildings, staff-supported promotions and the use of breakdancers.
Mineralbrunnen Überkingen-Teinach AG: BTL lead agency for the Teinacher, Hirschquelle, Krumbach, Afri Cola, Bluna, Cilly brands
Lead agency for grocery retail and gastronomy, responsible for conceptualizing and implementing all sales-driving activities, as well as finding suitable cooperation partners, including coordination and contract negotiations.
Veltins: BTL lead agency for pilsner and mixed drinks
Lead agency for grocery retail and gastronomy, responsible for conceptualizing and implementing all sales-driving activities.
Sony & Intel: “Experience Tour” – Europe-wide roadshow
Concept development and realization of a roadshow through 12 European countries, including coordination with all European partner agencies and the creation and production of all required advertising materials.
Epson: MSH hard-selling for hardware and consumables
Lead agency for sales promotion, including staff-supported and unsupported sales promotion activities.
camel active: Nationwide relaunch
Communication support for retailers and specialist dealers, including shop renovations, advertising materials, opening events, and staff-supported and unsupported sales-driving activities.
DaimlerChrysler: Roadshow
Roadshow through 12 major German cities featuring the entire Chrysler and Jeep fleet; including the concept development and realization of an on-site experience world, production of equipment and sales materials, research and scouting of suitable inner-city locations, coordination with authorities and obtaining the necessary permits.
Member of the Management Board
Advertising agency
- Management of a BTL unit with 25 employees
- Support of clients from the food & beverage, beauty, automotive, technology and telecommunications sectors
Account Manager
Jung von Matt
- ATL/BTL support for a renowned German automotive manufacturer
Account Manager
Jung von Matt, Hamburg
BMW Motorsport: Trade fair film (length: 10 minutes)
Consulting, client contact, organization, budget preparation, management and control, as well as project supervision of the filming in Portugal and Germany, plus production and approval of the film in coordination with creative, direction and sound.
BMW Motorsport: Lead agency for sales promotion agencies
Supervision of external sales promotion agencies regarding all communication measures, taking the BMW Motorsport CI/CD into account.
BMW: Product launch of the new 7 Series BMW
Development and conception of the product positioning, as well as development and implementation of the product launch communications with TV and radio spots, advertisements, POS/POI materials, PR, etc.
MINI: Dealer literature/POS equipment
Contact, consulting and organization for the creation of MINI sales literature/POS equipment with the client, dealers, product managers, creative team, photographers, proofreading, production, etc.
Senior Project Manager
Advertising agency
- Conception, consulting and implementation of classic advertising as well as personnel-supported classic sales promotion measures
- Conception, consulting and implementation of events, trade fairs, direct marketing projects and PR measures
Senior Project Manager
Pool die Agentur, Wiesbaden
EPINO: Product launch of a medical device for childbirth preparation
Development, conception, design and implementation of the corporate and product CI/CD, product development and packaging design, development of the classic brand presence including website, advertisements and POS/POI materials, “target marketing” for doctors and midwives, as well as PR.
Advertising Manager
DEYNIQUE COSMETICS GmbH, Westerburg
LAILIQUE: Launch of a dietary supplement
Development and implementation of a new brand name. Development, conception, design and implementation of the brand, product and packaging CI/CD, development and implementation of the launch communication as well as POS/POI materials.
DEYNIQUE: Brand management
Planning and implementation of all marketing activities for Germany, Austria, Switzerland and Benelux, including coordination with the respective countries, management and coordination of external service providers such as agencies, photographers, producers and exhibition stand builders, monitoring of production, photo shoots as well as production monitoring and print approvals.
DEYNIQUE: Customer magazine
Editorial work, copywriting, design and production of a 20-page customer magazine published 6x per year.
Advertising Manager
Cosmetics Company
- Management of the marketing and communications departments
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Automotive, Telecommunication, Information Technology, Cosmetics, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Customer Service, Strategy, Sales, and Product Development.
Summary
Are you looking for project support? From ATL to BTL or perhaps even TTL? B2B or B2C?
My range of services includes not only creative concept development but also a hands-on mentality, with which I implement budgets or projects from A to Z in a structured and organized way.
With my many years of professional experience, I also need only a very short induction period in your agency, your company, your project or when supporting your team.
My areas of focus are brand management, 360-degree campaigns including the integration of social networks, sales promotion including personnel promotion, trade fairs, events, online, strategy, concept development, consulting, project management, budgeting, interim management as well as personnel management and development.
I would describe my soft skills as “old-school” advertising expertise, structured, confident, socially skilled, having an eye for the big picture and the small details, flexible, resilient under pressure, confident in presentations, and comfortable working with Mac and PC.
Industries supported: Automotive, beauty, finance, food & beverage, retail, hospitality, hygiene, pet food, technology, telecommunications, transport & logistics.
Pharma focus: Since 2020, working primarily as an Account and Campaign Manager for RX and OTC products.
Skills
- Communication (General)
- Management (General)
- Branding
- Marketing
- Product Management
- Project Management
- Management Consulting
Languages
Education
Wholesale and Foreign Trade Merchant
Toolmaker
Certifications & licenses
Marketing- und Kommunikationswirt
IMK, Wiesbaden
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Stefan is based in Düren, Germany and can operate in on-site, hybrid, and remote work models.
Stefan speaks the following languages: German (Native), English (Advanced).
Stefan has at least 32 years of experience. During this time, Stefan has worked in at least 25 different roles and for 29 different companies. The average length of individual experience is 1 year and 9 months. Note that Stefan may not have shared all experience and actually has more experience.
Based on recent experience, Stefan would be well-suited for roles such as: Account Manager, Campaign Manager, Concept Developer // Event Manager.
Stefan's most recent position is Account Manager at DocCheck agency (formerly antwerpes AG, Cologne).
In recent years, Stefan has worked for DocCheck agency (formerly antwerpes AG, Cologne), Paper & Tea, SB Entwicklung GmbH, IhreApotheken.de, Troisdorf (über Hays), AHA!, and Köln.
Stefan is most experienced in industries like Advertising, Automotive, and Telecommunication. Stefan also has some experience in Information Technology, Cosmetics, and Food and Beverage.
Stefan is most experienced in business areas like Marketing, Project Management, and Customer Service. Stefan also has some experience in Strategy, Sales, and Product Development.
Stefan has recently worked in industries like Advertising, Pharmaceutical, and Healthcare.
Stefan has recently worked in business areas like Marketing, Customer Service, and Project Management.
Stefan attended education in Wholesale and Foreign Trade Merchant.
Stefan has 1 certificate: Marketing- und Kommunikationswirt.
Stefan is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 9 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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