Tim Behnke - Brand Manager CARE (Interim)

Q: Where is Tim based?

Tim is based in Düsseldorf, Germany .

Q: What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Tim have?

Tim has at least 19 years of experience. During this time, Tim has worked in at least 24 different roles and for 25 different companies . The average length of individual experience is 1 year and 9 months . Note that Tim may not have shared all experience and actually has more experience.

Q: What is Tim's latest experience?

Tim's most recent position is Brand Manager CARE (Interim) at Chiesi Deutschland GmbH .

Q: What companies has Tim worked for in recent years?

In recent years, Tim has worked for Chiesi Deutschland GmbH , Paul Hartmann AG , IPSEN Oncology , Takeda Oncology , and Kyowa Kirin GmbH .

Q: Which industries is Tim most experienced in?

Tim is most experienced in industries like Advertising , Pharmaceutical , and Sport . Tim also has some experience in Retail , Healthcare , and Food and Beverage .

Q: Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Marketing , Project Management , and Information Technology . Tim also has some experience in Sales , Finance , and Business Intelligence .

Q: Which industries has Tim worked in recently?

Tim has recently worked in industries like Pharmaceutical , Healthcare , and Biotechnology .

Q: Which business areas has Tim worked in recently?

Tim has recently worked in business areas like Marketing , Project Management , and Sales .

Recommended expert

Düsseldorf, Germany

Experience

Nov 2025 - Present

5 months

Brand Manager CARE (Interim)

Chiesi Deutschland GmbH

Strategic and operational development of CARE products, including positioning
Preparation for upcoming product launches (launch readiness, messaging, materials)
Design and implementation of go-to-market measures along the customer journey
Close coordination with global teams, medical, market access, and sales

Jan 2024 - Dec 2025

2 years

Omnichannel Project Manager

Paul Hartmann AG

Design and implementation of a new omnichannel approach to better integrate marketing and sales
Supporting product and brand managers in operational execution
Development of call center guides and standardization of communication processes
Managing execution, including agency management, reporting, and KPI systems
Optimizing the digital customer journey, including website content and UX aspects for HCPs and pharmacies
Establishing processes for collaboration with internal creative teams and external agencies

Jan 2024 - Dec 2024

1 year

External Consultant

IPSEN Oncology

Consulting on the launch of new oncology indications (NET lung/kidney)
Operational support for launch preparation (customer journey, content, materials)
Coordination between marketing and medical affairs
Incorporation of KOL feedback into product and communication strategy

Jan 2024 - Dec 2024

1 year

Brand Lead Fruzaqla

Takeda Oncology

Responsibility for the brand strategy of Fruzaqla in the oncology market
Steering launch preparation with cross-functional teams
Development of campaigns and materials, involving key stakeholders
Adapting product strategy based on market and feedback data
Ensuring brand-consistent communication across digital assets, print materials, and the website

Jan 2023 - Dec 2023

1 year

Interim Director Marketing Oncology, EMEA

Kyowa Kirin GmbH

Leading and aligning the EMEA-wide marketing and commercial setup
Responsible for annual planning, budget management, and brand strategies
Establishing cross-functional collaboration and supporting market growth in multiple countries
Setting up reporting and KPI structures for digital touchpoints and web platforms

Jan 2022 - Dec 2023

2 years

Senior Digital Brand Manager

Takeda Pharma, BU GINEVA

Developed a new digital brand strategy for Entyvio
Advised on and managed omnichannel campaigns
Built reporting and KPI structures

Jan 2022 - Dec 2022

1 year

Interim Brand Lead Infectious Diseases

BioNTech SE

Created the brand plan for new vaccine variants including Omicron
Full responsibility for campaigns and media
Coordinated internal teams under tight deadlines and ensured smooth launches

Jan 2021 - Dec 2022

2 years

Interim Digital Brand Manager

Takeda Pharma

Led the digital brand management for Entyvio
Developed and implemented the omnichannel strategy for Takeda Germany
Managed campaigns and adapted global content to DACH needs
Helped design training for sales reps and MSLs to implement new customer journey elements
Coordinated between global and local teams, including aligning digital assets and website content

Jan 2021 - Dec 2022

2 years

Interim Digital Factory

Vifor Pharma Global (HQ)

Built international digital structures in DACH, Scandinavia, Australia, and the UAE
Managed interfaces between IT and marketing
Standardized and harmonized internal processes

Jan 2021 - Dec 2021

1 year

Interim Omnichannel Manager

Novo Nordisk (HQ)

Advised global brand teams on developing omnichannel plans
Derived concrete actions to increase business impact
Consolidated best practices from local markets
Supported the adaptation of global launch packages

Jan 2019 - Dec 2020

2 years

Interim Digital Excellence Manager

AstraZeneca BU Marketing Excellence

Development and optimization of digital marketing and media strategies
Introduction of a KPI framework for performance management
Support of launch strategies with a focus on digital excellence

Jan 2019 - Dec 2020

2 years

Interim Head of Brand DACH

WW (Weight Watchers)

Brand management for Germany and Switzerland with a focus on TV, online, and print campaigns
Integration of CRM and digital measures into the overall marketing approach
Management of the media mix and evaluation of new channels
Responsibility for the regional brand website and content integration into CRM and campaigns
Managing internal creative resources as well as external agencies (TV, print, digital)

Jan 2019 - Dec 2019

1 year

Interim Account Manager

Antwerpes AG

Responsibility for clients such as AstraZeneca, Jansen Cilag, and UTC
Ensuring timely project delivery and quality
Preparing briefings and close coordination with development teams

Jan 2018 - Dec 2019

2 years

Interim Global Manager eCommerce

Henkel AG

Development of global eCommerce strategies and partnerships
Collaboration with regional teams to improve market performance
Optimization of international online shops and UX elements in collaboration with design and content teams

Jan 2018 - Dec 2018

1 year

International Marketing

Deichmann SE

Coordination of international marketing activities and alignment with local teams
Implementation of reporting structures for better campaign comparability
Consideration of country-specific requirements, especially in Eastern and Southern Europe

Jan 2017 - Dec 2018

2 years

Digital Transformation Manager

thyssenkrupp Steel AG

Analysis and optimization of existing marketing and sales processes
Development of new digital strategies and concepts
Conducting training and coaching sessions to embed new processes
Advising on the development of a new corporate website and defining UX requirements

Jan 2016 - Dec 2017

2 years

Interim E-Commerce Manager

Aktion Mensch e.V.

Supporting the full platform relaunch
Introducing SEO/SEA measures and running A/B tests
Managing external partners and agencies

Jan 2016 - Dec 2017

2 years

Social Media Concept

Deutsche Telekom AG

Developing a social media strategy for the B2B division in Europe
Defining relevant KPIs and planning the media budget
Creating content strategies for lead generation
Aligning with corporate communications and sales
Integrating website content into social media campaigns (B2B lead generation)

Jan 2016 - Dec 2017

2 years

Interim Account Director

L’Oréal & Ogilvy & Mather

Responsible for content and social media activities for Garnier DACH
Managing the budget and leading the project team
Leading internal creative teams and managing external production partners

Jan 2014 - Dec 2015

2 years

Interim Group Head

Publicis Media

Leading the content unit with five employees
Managing key clients such as OMEGA Pharma, Coty, Mercedes, Nestlé, Nespresso, and Postbank
Strategically planning and executing content and media projects

Jan 2013 - Dec 2014

2 years

Interim Project Lead

DELL Europe GmbH & Mediacom

Led the Tough Enough social media campaign
Planned the marketing mix and managed partner agencies
Award: B2B Campaign of the Year, Silver Lion Cannes

Jan 2013 - Dec 2014

2 years

Interim Project Lead

mybod-e GmbH

Built the brand strategy and created brand content
Managed external partners and negotiated contracts

Jan 2010 - Dec 2014

5 years

Digital Marketing Manager DACH

ASICS GmbH

Built the e-commerce and performance marketing department
Coordinated digital marketing activities in Germany, Austria, Switzerland, and Poland
Managed media activities and planned budgets

Jan 2009 - Dec 2009

1 year

Country Manager Germany

SaveNext GmbH

Established the German branch
Acquired clients in the financial sector
Developed a sales pipeline and secured the first key accounts
Managed budget planning and cost control

Jan 2007 - Dec 2009

3 years

Junior Account Executive

GREY Worldwide GmbH / KW43 Branddesign

Executed communication projects and managed operations
Managed budget planning and control
Collaborated on pitches for new clients in the FMCG and automotive sectors
Supported packaging and branding projects for international brands

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Pharmaceutical, Sport, Retail, Healthcare, and Food and Beverage.

Advertising

Pharmaceutical

Sport

Retail

Healthcare

Food and Beverage

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Sales, Information Technology, Finance, and Business Intelligence.

Marketing

Project Management

Sales

Information Technology

Finance

Business Intelligence

Summary

Interim Product Manager / Brand Manager with over 14 years of experience in Pharma and Healthcare. Emphasis on brand management and digital marketing, launch preparation, and operational execution of marketing and sales activities.

Extensive experience collaborating with medical, market access, and sales teams, as well as adapting global strategies for local markets (e.g., DACH, Benelux, EMEA). Hands-on, ready to jump in quickly, and used to taking on responsibilities in existing organizations.

Languages

German

Native

English

Advanced

Education

Oct 2005 - Jun 2007

WAK Business Academy, Cologne

Marketing & Communication · Cologne, Germany

Aug 1998 - May 2002

Eckerd College, St. Petersburg, Florida

Bachelor of Arts, International Business (Major: Marketing) · International Business · St. Petersburg, United States

Statistics

Experience

Total positions 25

Experience in Advertising 9 y

Avg length 1 y 8 m

Longest experience 4 y 11 m

Expertise

Recent roles Brand Manager CARE (Interim), Omnichannel Project Manager, External Consultant

Main industries Advertising, Pharmaceutical, Sport

Main business areas Marketing, Project Management, Sales

Qualifications

Highest degree Bachelor

Profile

Created

March 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tim based?

Tim is based in Düsseldorf, Germany.

What languages does Tim speak?

Tim speaks the following languages: German (Native), English (Advanced).

How many years of experience does Tim have?

Tim has at least 19 years of experience. During this time, Tim has worked in at least 24 different roles and for 25 different companies. The average length of individual experience is 1 year and 9 months. Note that Tim may not have shared all experience and actually has more experience.

What roles would Tim be best suited for?

Based on recent experience, Tim would be well-suited for roles such as: Brand Manager CARE (Interim), Omnichannel Project Manager, External Consultant.

What is Tim's latest experience?

Tim's most recent position is Brand Manager CARE (Interim) at Chiesi Deutschland GmbH.

What companies has Tim worked for in recent years?

In recent years, Tim has worked for Chiesi Deutschland GmbH, Paul Hartmann AG, IPSEN Oncology, Takeda Oncology, and Kyowa Kirin GmbH.

Which industries is Tim most experienced in?

Tim is most experienced in industries like Advertising, Pharmaceutical, and Sport. Tim also has some experience in Retail, Healthcare, and Food and Beverage.

Which business areas is Tim most experienced in?

Tim is most experienced in business areas like Marketing, Project Management, and Information Technology. Tim also has some experience in Sales, Finance, and Business Intelligence.

Which industries has Tim worked in recently?

Tim has recently worked in industries like Pharmaceutical, Healthcare, and Biotechnology.

Which business areas has Tim worked in recently?

Tim has recently worked in business areas like Marketing, Project Management, and Sales.

What is Tim's education?

Tim holds a Bachelor in Marketing & Communication from WAK Business Academy, Cologne and a Bachelor in International Business from Eckerd College, St. Petersburg, Florida.