Find the perfect E-Commerce Managers in Germany in minutes from over 15,000 CVs with the power of AI.
Get experts for Shopify and Shopware stores, marketplace operations, conversion rate work, feed management, and campaign coordination. Fast, precise matching with vetted, available freelancers.
About the role
Store operations
An E-Commerce Manager keeps the online shop running day to day and makes sure the commercial side does not drift. The work covers product uploads, category logic, pricing checks, promotions, content updates, stock coordination, and order flow between shop, ERP, and fulfillment.
- Manage storefront content and product data
- Coordinate sales campaigns and discounts
- Monitor order issues and handover points
- Keep marketplace and shop data aligned
Performance work
Strong E-Commerce Managers read the numbers behind traffic and sales, then turn them into action. They work with analytics, tag management, heatmaps, A/B testing, and feed optimization to improve conversion, basket value, and campaign quality. Common systems include Shopify, Shopware, Magento, WooCommerce, Google Analytics, and Google Merchant Center.
- Improve conversion paths and checkout flow
- Spot drop-offs in funnels and product pages
- Tune feeds for shopping ads and marketplaces
- Coordinate with SEO, paid media, and CRM teams
When to hire
Companies bring in a freelance E-Commerce Manager when the shop is growing, campaigns are under pressure, or internal capacity is too thin. It is a strong fit for launches, replatforming, store relaunches, seasonal peaks, international rollouts, and recovery after messy handovers. In Germany, this often suits retailers, consumer brands, wholesalers, and D2C teams that need hands-on support without a long hiring process.
What strong experts do
A good E-Commerce Manager is not only organized. They understand how content, merchandising, pricing, and operations affect revenue. They can talk to developers, designers, warehouse teams, and external agencies without losing the thread.
- Work across commercial, technical, and operational tasks
- Keep priorities clear when many teams are involved
- Write precise briefs for design and development
- Stay calm when launch dates shift or data is incomplete
Specializations
The role can look different depending on the channel mix. Some focus on online shop management, others on marketplace management, international rollouts, or headless commerce projects. In Germany, employers also search for titles like ecommerce manager, online shop manager, webshop manager, or e-commerce lead when they need similar work.
Collaboration model
Freelance E-Commerce Managers work well when companies need immediate ownership and clear output. They can join remotely, on-site, or in a hybrid setup, depending on the platform setup and how close the collaboration with marketing, IT, and operations needs to be. For German teams, English is often enough for tool work, while German helps when the role touches local stakeholders, suppliers, or customer service.
Meet FRATCH E-Commerce Managers
Tim Knebel
Online & Performance Marketing
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Angelina Böhmer
Senior Account-/Project-Management & Art Direction
Last position:
Senior Account Management at huth & wenzel
- Clients: Caravaning Association, Suzuki Motorcycles Germany, Suzuki Press
- Main client responsibility, strategic and operational customer leadership
- UX/UI design, digital campaign implementation, web development and e-commerce (Amazon Brandstores, Otto, etc.)
- Budget management, print and digital media, HTML5 and CSS3 integration, art direction
Stefan Mironczyk
E-Commerce Marketing Manager
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Alannah Gierlach
Co-Founder & Business Development Manager
Last position:
Co-Founder & Business Development Manager at Lellek GmbH
- Co-founded and strategically developed the company, defining its go-to-market and growth strategy
- Responsible for building and scaling the Amazon FBA business, including product development, sourcing, procurement, and marketing management
- Strategically planned and implemented data-driven Amazon marketing initiatives to maximize revenue
- Achieved €1.4 million in revenue in the first year on Amazon FBA through structured product and performance strategies
- Developed and executed the e-commerce strategy for the Parfiora brand, including brand positioning, content strategy, and conversion optimization
- Responsible for marketing and brand building for Parfiora across digital channels, achieving €250,000 in online revenue in the first year
- Analyzed performance metrics and derived strategic optimization measures throughout the entire customer journey
- Developed scalable processes and data-driven decision frameworks for sustainable growth
Robert Giering
IT Consultant (Consult) / IT Project Lead / IT Project Manager
Last position:
Product Owner Development Client / Project Manager at DVZ
- Overall responsibility for managing, prioritizing and further developing a strategic IT product
- Responsibility for budget, profitability and cost centers
- Project management of strategic subprojects (e.g. MacBook interim solution)
- Management of interdisciplinary teams and stakeholders
- Governance, decision-making and communication structures
- Integration of new technologies and automation as well as AI-related approaches
Andreas Hartleb
Senior IT Project Manager, E-Commerce Expert, Solution Architect, Agile Coach
Last position:
Business Owner / PIC for SMB B2B eStore / Product Owner at SAMSUNG
- Channel management for the SMB B2B eStore
- Strategic implementation and ongoing development
- Marketing and commercial design of the channel
- Technologies: SAP Hybris, SAP N-ERP
Heiko Seifert
Head of Ecommerce
Last position:
Head of Ecommerce at Juwelo Deutschland GmbH
Heading up an Ecommerce team of 18 people responsible for six online stores as well as SEO content projects with turnover and budget responsibility of approximately €3.5 M per year, daily business, optimizations and growth.
+78% margin in year 1, +42% margin in year 2
Sales losses far below the industry average after Corona
Active customers more than doubled and new customers more than doubled
Back on growth track in all data in 2023
Pasun Zarif
Marketing Manager E-Commerce EU-W
Last position:
Marketing Manager E-Commerce EU-W at LEDVANCE GmbH
- Management and optimization of all marketplaces in the advertising area, focusing on Amazon, eBay & Otto and other smaller marketplaces
- Budget and revenue responsibility for the advertising area
- Achieved an ad revenue of approx. €13M with approx. €2.5M ad spend in 2.5 years
- Integration and implementation of ad technologies for optimal execution of all relevant ad measures
- Integration of Amazon Marketing Stream and Amazon Marketing Cloud for better use of intraday and audience data
- Expertise in Search Engine Advertising
Rafael Wirth
Salesforce Project Manager
Last position:
Salesforce Project Manager at Salesfive GmbH
- Successfully completed five software implementation projects (logistics, retail, IT security)
- Further developed change management in coordination with sales
- Agile management of five development teams (over 30 employees total) to implement Salesforce Cloud at five client companies in the DACH region
- Prepared and conducted scoping and enablement workshops as well as user training
- Upselling, cross-selling, and strategic account development at the executive level
- Technologies: Agile project management PRINCE2/SCRUM, Atlassian/Jira, Asana, Miro, Google Workspace, Salesforce
Behrooz Mohandeszadeh
E-commerce Manager
Last position:
E-commerce Manager at Edelschmiede Emern
- Managing the JTL online store
- Training – online marketing activities
- Knowledge & skills (Google Ads, Bing Ads, social media marketing)
Philipp Lammers
Product Manager
Last position:
Product Manager at Brainverse UG
- Consumer goods, tourism
- Building a comprehensive e-commerce strategy
- Leading all e-commerce activities in an agile environment
- Automating order management
Discover over 15,000 top freelancers
E-Commerce Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
3.2 years
Positions per freelancer
10
Top business areas
Marketing, Product Development, Information Technology
Top industries
Information Technology, Retail, Advertising
Certification focus areas
Project Management, Information Technology, Marketing
Bachelor's degree or higher
90%
Master's degree or higher
30%
Doctorate
20%
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
91%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for E-Commerce Managers & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Curious about FRATCH? Find the answers you need
A E-Commerce Manager takes care of the daily commercial work around an online shop or marketplace setup. That usually includes product data, promotions, category structure, pricing coordination, campaign support, and the link between the shop, ERP, and logistics. The exact scope depends on whether the company needs operational cover, growth work, or a relaunch lead.
A strong E-Commerce Manager understands both operations and sales. Look for experience with shop systems, analytics, merchandising, feed tools, and cross-functional coordination with marketing, IT, and fulfillment. Good candidates also write clear briefs and can prioritize fast when many tasks compete for attention.
These titles often overlap, but the emphasis can differ. An E-Commerce Manager usually has a broad hands-on scope, while an Online Shop Manager may focus more on storefront operations and content. E-Commerce Lead is often used when the person also coordinates people, agencies, or a larger roadmap.
A freelancer makes sense when the need is urgent, temporary, or tied to a specific project such as a relaunch, peak season, or international expansion. A E-Commerce Manager freelancer can step in quickly, bring structure, and hand over cleanly when the project ends. That is often better than waiting for a long hiring process.
The exact stack depends on the business, but common tools include Shopify, Shopware, Magento, WooCommerce, Google Analytics, Google Merchant Center, and tag management setups. A good E-Commerce Manager does not just know the names of the tools. They know how to use them to improve product visibility, conversion, and reporting.
Many parts of the E-Commerce Manager role work well remotely, especially campaign coordination, analytics, and content management. On-site time can help when the role needs close alignment with warehouse teams, photo shoots, local suppliers, or internal stakeholders in Germany. A hybrid setup is common when both commercial and operational topics are involved.
A strong ecommerce manager brings order quickly, asks the right questions, and creates visible progress without overcomplicating the setup. You should see cleaner product data, clearer priorities, better communication across teams, and a practical view of what will move sales. Weak candidates focus on opinions; strong ones focus on actions and handover paths.
An experienced webshop manager will want to know the platform, team setup, reporting access, approval flow, and which KPIs matter most. They should also clarify whether the work is mainly operational, growth-focused, or tied to a launch. Clear scope at the start avoids delays and keeps the project realistic.
The average hourly rate for E-Commerce Managers in Germany is 84 €, which corresponds to a daily rate of about 674 € based on an 8-hour working day.
Of the freelancers working as E-Commerce Managers in Germany, 90% hold at least a Bachelor's degree, 30% hold at least a Master's degree, and 20% hold a doctorate.
On average, freelancers working as E-Commerce Managers in Germany have 20 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers working as E-Commerce Managers in Germany are German (100%), English (91%), and Spanish (9%).
The most common industries among freelancers working as E-Commerce Managers in Germany are Information Technology (82%), Retail (82%), and Advertising (55%).
The most common business areas among freelancers working as E-Commerce Managers in Germany are Marketing (91%), Product Development (82%), and Information Technology (73%).
FRATCH E-Commerce Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a Free Demo
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Philipp Thomaschewski
FRATCH CEO
