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About the role
Store operations
An E-Commerce Manager keeps the online shop running day to day and makes sure the commercial side does not drift. The work covers product uploads, category logic, pricing checks, promotions, content updates, stock coordination, and order flow between shop, ERP, and fulfillment.
- Manage storefront content and product data
- Coordinate sales campaigns and discounts
- Monitor order issues and handover points
- Keep marketplace and shop data aligned
Performance work
Strong E-Commerce Managers read the numbers behind traffic and sales, then turn them into action. They work with analytics, tag management, heatmaps, A/B testing, and feed optimization to improve conversion, basket value, and campaign quality. Common systems include Shopify, Shopware, Magento, WooCommerce, Google Analytics, and Google Merchant Center.
- Improve conversion paths and checkout flow
- Spot drop-offs in funnels and product pages
- Tune feeds for shopping ads and marketplaces
- Coordinate with SEO, paid media, and CRM teams
When to hire
Companies bring in a freelance E-Commerce Manager when the shop is growing, campaigns are under pressure, or internal capacity is too thin. It is a strong fit for launches, replatforming, store relaunches, seasonal peaks, international rollouts, and recovery after messy handovers. In Germany, this often suits retailers, consumer brands, wholesalers, and D2C teams that need hands-on support without a long hiring process.
What strong experts do
A good E-Commerce Manager is not only organized. They understand how content, merchandising, pricing, and operations affect revenue. They can talk to developers, designers, warehouse teams, and external agencies without losing the thread.
- Work across commercial, technical, and operational tasks
- Keep priorities clear when many teams are involved
- Write precise briefs for design and development
- Stay calm when launch dates shift or data is incomplete
Specializations
The role can look different depending on the channel mix. Some focus on online shop management, others on marketplace management, international rollouts, or headless commerce projects. In Germany, employers also search for titles like ecommerce manager, online shop manager, webshop manager, or e-commerce lead when they need similar work.
Collaboration model
Freelance E-Commerce Managers work well when companies need immediate ownership and clear output. They can join remotely, on-site, or in a hybrid setup, depending on the platform setup and how close the collaboration with marketing, IT, and operations needs to be. For German teams, English is often enough for tool work, while German helps when the role touches local stakeholders, suppliers, or customer service.
Meet FRATCH E-Commerce Managers
Kristina Weise
Project Management for Digitalization · Business Transformation · E-Commerce · CRM · AI
Last position:
Project Management · E-Commerce & Digitalization at ALB-GOLD
Support in restructuring the e-commerce area after the previous role holder left. Instead of just a temporary solution, this created the basis for the future organization and further development of the area.
Focus areas
- Analysis of the existing e-commerce area
- Structuring tasks and priorities
- Defining the future role profile
- Support in recruiting and onboarding
Results
- Structured handover to the new e-commerce lead
- Clear foundation for the further development of the area
Gudrun Aydt
Retail & E-Commerce Transformation | Omnichannel Growth | Program & PMO Leadership
Last position:
Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Gudrun Aydt
Retail & E-Commerce Transformation | Omnichannel Growth | Program & PMO Leadership
Last position:
Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Prasad Tilloo
Solution Architect / Senior Manager – DTC E-Commerce Platform
Last position:
Solution Architect / Senior Manager – DTC E-Commerce Platform at BRITA
- Led discovery phase and POC for Shopware to Shopify Plus migration across EMEA markets, evaluating platform suitability, technical architecture, and multi-brand/multi-country capabilities against business requirements.
- Designed reference architecture for Shopify Plus implementation incorporating headless front-end patterns (Vue.js, Nuxt.js), CMS integration (Magnolia), and Azure middleware (APIM, Functions, Logic Apps, Service Bus) for 11 EMEA markets.
- Defined migration strategy analyzing data mapping, cutover approach, and zero-downtime deployment patterns using Varnish caching, GitOps pipelines, and CI/CD orchestration across six vendor teams.
- Architected multi-tenant Shopify Plus governance model with centralized admin, localized storefront customization, and compliance controls (GDPR, data residency).
- Prototyped AI-driven search optimization (LLM.txt, JSON-LD) for product discoverability in Google AI results, demonstrating post-launch performance opportunities.
- Defined EMEA expansion roadmap for 15+ markets through C-level strategic workshops, identifying phased rollout, market-specific configurations, and resource requirements.
- Tech Stack: React, Nuxt.js, Vue.js, Magnolia CMS, Shopware, Shopify Plus, Azure (APIM, Functions, Logic Apps, Service Bus, Front Door), Varnish, SAP, MS Dynamics, Docker, Kubernetes, GitHub Actions, PostgreSQL, Kafka
Prasad Tilloo
Solution Architect / Senior Manager – DTC E-Commerce Platform
Last position:
Solution Architect / Senior Manager – DTC E-Commerce Platform at BRITA
- Led discovery phase and POC for Shopware to Shopify Plus migration across EMEA markets, evaluating platform suitability, technical architecture, and multi-brand/multi-country capabilities against business requirements.
- Led discovery phase and POC for Shopware to Shopify Plus migration across EMEA markets, evaluating platform suitability, technical architecture, and multi-brand/multi-country capabilities against business requirements.
- Designed reference architecture for Shopify Plus implementation incorporating headless front-end patterns (Vue.js, Nuxt.js), CMS integration (Magnolia), and Azure middleware (APIM, Functions, Logic Apps, Service Bus) for 11 EMEA markets.
- Defined migration strategy analyzing data mapping, cutover approach, and zero-downtime deployment patterns using Varnish caching, GitOps pipelines, and CI/CD orchestration across six vendor teams.
- Architected multi-tenant Shopify Plus governance model with centralized admin, localized storefront customization, and compliance controls (GDPR, data residency).
- Prototyped AI-driven search optimization (LLM.txt, JSON-LD) for product discoverability in Google AI results, demonstrating post-launch performance opportunities.
- Defined EMEA expansion roadmap for 15+ markets through C-level strategic workshops, identifying phased rollout, market-specific configurations, and resource requirements.
- Tech Stack: React, Nuxt.js, Vue.js, Magnolia CMS, Shopware, Shopify Plus, Azure (APIM, Functions, Logic Apps, Service Bus, Front Door), Varnish, SAP, MS Dynamics, Docker, Kubernetes, GitHub Actions, PostgreSQL, Kafka
- Designed reference architecture for Shopify Plus implementation incorporating headless front-end patterns (Vue.js, Nuxt.js), CMS integration (Magnolia), and Azure middleware (APIM, Functions, Logic Apps, Service Bus) for 11 EMEA markets.
- Defined migration strategy analyzing data mapping, cutover approach, and zero-downtime deployment patterns using Varnish caching, GitOps pipelines, and CI/CD orchestration across six vendor teams.
- Architected multi-tenant Shopify Plus governance model with centralized admin, localized storefront customization, and compliance controls (GDPR, data residency).
- Prototyped AI-driven search optimization (LLM.txt, JSON-LD) for product discoverability in Google AI results, demonstrating post-launch performance opportunities.
- Defined EMEA expansion roadmap for 15+ markets through C-level strategic workshops, identifying phased rollout, market-specific configurations, and resource requirements.
- Tech Stack: React, Nuxt.js, Vue.js, Magnolia CMS, Shopware, Shopify Plus, Azure (APIM, Functions, Logic Apps, Service Bus, Front Door), Varnish, SAP, MS Dynamics, Docker, Kubernetes, GitHub Actions, PostgreSQL, Kafka
Darius Malekzadeh
Global Head of E-Commerce
Last position:
Global Head of E-Commerce at Believe SA
- Global P&L responsibility for direct-to-fan, e-commerce and merchandise, including onboarding regional markets and steering budget and resource allocation
- Managed an international team of more than 40 FTEs running all e-commerce activities for the company's various brands
- Implemented a global technology overhaul, replacing legacy systems and building and improving a Magento-based technology infrastructure
- Developed content, marketing and CRM strategies while continuously improving design and usability (UI, UX) with a focus on improving conversion rates
- Contributed to 25% year-over-year growth over two years and played an integral role in the 2021 relaunches
Darius Malekzadeh
Global Head of E-Commerce
Last position:
Global Head of E-Commerce at Believe SA
- Global P&L responsibility for direct-to-fan, e-commerce and merchandise, including onboarding regional markets and steering budget and resource allocation
- Managed an international team of more than 40 FTEs running all e-commerce activities for the company's various brands
- Global P&L responsibility for direct-to-fan, e-commerce and merchandise, including onboarding regional markets and steering budget and resource allocation
- Managed an international team of more than 40 FTEs running all e-commerce activities for the company's various brands
- Implemented a global technology overhaul, replacing legacy systems and building and improving a Magento-based technology infrastructure
- Developed content, marketing and CRM strategies while continuously improving design and usability (UI, UX) with a focus on improving conversion rates
- Contributed to 25% year-over-year growth over two years and played an integral role in the 2021 relaunches
- Implemented a global technology overhaul, replacing legacy systems and building and improving a Magento-based technology infrastructure
- Developed content, marketing and CRM strategies while continuously improving design and usability (UI, UX) with a focus on improving conversion rates
- Contributed to 25% year-over-year growth over two years and played an integral role in the 2021 relaunches
Harald Schraut
Digital Marketing Product Owner, Project and Program Manager, Agile Coach and Scrum Master
Last position:
IT Product Owner – eCommerce – Mechanical Engineering at Self-employed
- Responsible for further developing the web shop with focus on stability, security, and scalability
- Support the business in creating and evaluating requirements
- Technology: SAP Commerce Cloud, Adobe Experience Manager CMS (AEM), Solr Search, Adyen Payment Service Provider
- Tools: Confluence, Jira, Miro, ServiceNow
Harald Schraut
Digital Marketing Product Owner, Project and Program Manager, Agile Coach and Scrum Master
Last position:
IT Product Owner – eCommerce – Mechanical Engineering at Self-employed
- Responsible for further developing the web shop with focus on stability, security, and scalability
- Support the business in creating and evaluating requirements
- Responsible for further developing the web shop with focus on stability, security, and scalability
- Support the business in creating and evaluating requirements
- Technology: SAP Commerce Cloud, Adobe Experience Manager CMS (AEM), Solr Search, Adyen Payment Service Provider
- Tools: Confluence, Jira, Miro, ServiceNow
- Technology: SAP Commerce Cloud, Adobe Experience Manager CMS (AEM), Solr Search, Adyen Payment Service Provider
- Tools: Confluence, Jira, Miro, ServiceNow
Oscar Schröder
Director E-Commerce / Program Manager
Last position:
Director E-Commerce / Program Manager at GLOBUS Markthallen Holding GmbH & Co. KG
- Advising on and structuring the "Digital Business" program (building program and project structure)
- Assessment of salary structures and market conditions
- Supporting the development of the e-commerce strategy
- Sparring partner in building, optimizing, and monitoring distribution strategies (own webshops, marketplaces, and use of third-party platforms)
Oscar Schröder
Director E-Commerce / Program Manager
Last position:
Director E-Commerce / Program Manager at GLOBUS Markthallen Holding GmbH & Co. KG
- Advising on and structuring the "Digital Business" program (building program and project structure)
- Assessment of salary structures and market conditions
- Supporting the development of the e-commerce strategy
- Advising on and structuring the "Digital Business" program (building program and project structure)
- Assessment of salary structures and market conditions
- Supporting the development of the e-commerce strategy
- Sparring partner in building, optimizing, and monitoring distribution strategies (own webshops, marketplaces, and use of third-party platforms)
- Sparring partner in building, optimizing, and monitoring distribution strategies (own webshops, marketplaces, and use of third-party platforms)
Barbara Tobiesen
Interim Head of E-Commerce & Marketing (Freelance)
Last position:
Interim Head of E-Commerce & Marketing (Freelance) at Early-stage organic skincare startup
Led marketing and e-commerce for an early-stage start-up in organic skincare
E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process
Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)
Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting
Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling
Barbara Tobiesen
Interim Head of E-Commerce & Marketing (Freelance)
Last position:
Interim Head of E-Commerce & Marketing (Freelance) at Early-stage organic skincare startup
Led marketing and e-commerce for an early-stage start-up in organic skincare
E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process
Led marketing and e-commerce for an early-stage start-up in organic skincare
E-commerce: Web shop relaunch (including tech selection, customer journey mapping, SEO content & UX strategy; new hosting); Amazon launch; automated billing and fulfillment process
Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)
Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting
Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling
Brand strategy: Sharpened the value proposition based on customer needs; managed brand relaunch (packaging, marketing, website)
Marketing strategy: Created business and marketing plan; prioritised marketing channels for customer acquisition (SEO, Meta, PR) and retention (+25% email subscribers); set up performance reporting
Pricing: Conducted benchmarking study and margin analysis leading to change from cost to value-based pricing, introduction of a portfolio price strategy and bundling
Marko Lasnia
ROI-oriented Marketing: I captivate customers, boost revenues, focus teams, and seize opportunities with a clear focus.
Last position:
Interim Project Lead for Website and Webshop Relaunch at Thüringer Netkom GmbH
Marko Lasnia
ROI-oriented Marketing: I captivate customers, boost revenues, focus teams, and seize opportunities with a clear focus.
Last position:
Interim Project Lead for Website and Webshop Relaunch at Thüringer Netkom GmbH
Tim Knebel
Online & Performance Marketing
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Tim Knebel
Online & Performance Marketing
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Angelina Böhmer
Senior Account-/Project-Management & Art Direction
Last position:
Senior Account Management at huth & wenzel
- Clients: Caravaning Association, Suzuki Motorcycles Germany, Suzuki Press
- Main client responsibility, strategic and operational customer leadership
- UX/UI design, digital campaign implementation, web development and e-commerce (Amazon Brandstores, Otto, etc.)
- Budget management, print and digital media, HTML5 and CSS3 integration, art direction
Angelina Böhmer
Senior Account-/Project-Management & Art Direction
Last position:
Senior Account Management at huth & wenzel
- Clients: Caravaning Association, Suzuki Motorcycles Germany, Suzuki Press
- Main client responsibility, strategic and operational customer leadership
- Clients: Caravaning Association, Suzuki Motorcycles Germany, Suzuki Press
- Main client responsibility, strategic and operational customer leadership
- UX/UI design, digital campaign implementation, web development and e-commerce (Amazon Brandstores, Otto, etc.)
- Budget management, print and digital media, HTML5 and CSS3 integration, art direction
- UX/UI design, digital campaign implementation, web development and e-commerce (Amazon Brandstores, Otto, etc.)
- Budget management, print and digital media, HTML5 and CSS3 integration, art direction
Roxana Bieber
Omnichannel Strategy Lead & Transformation Management
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Roxana Bieber
Omnichannel Strategy Lead & Transformation Management
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Stefan Mironczyk
E-Commerce Marketing Manager
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Stefan Mironczyk
E-Commerce Marketing Manager
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
- Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Alannah Gierlach
Co-Founder & Business Development Manager
Last position:
Co-Founder & Business Development Manager at Lellek GmbH
- Co-founded and strategically developed the company, defining its go-to-market and growth strategy
- Responsible for building and scaling the Amazon FBA business, including product development, sourcing, procurement, and marketing management
- Strategically planned and implemented data-driven Amazon marketing initiatives to maximize revenue
- Achieved €1.4 million in revenue in the first year on Amazon FBA through structured product and performance strategies
- Developed and executed the e-commerce strategy for the Parfiora brand, including brand positioning, content strategy, and conversion optimization
- Responsible for marketing and brand building for Parfiora across digital channels, achieving €250,000 in online revenue in the first year
- Analyzed performance metrics and derived strategic optimization measures throughout the entire customer journey
- Developed scalable processes and data-driven decision frameworks for sustainable growth
Alannah Gierlach
Co-Founder & Business Development Manager
Last position:
Co-Founder & Business Development Manager at Lellek GmbH
- Co-founded and strategically developed the company, defining its go-to-market and growth strategy
- Responsible for building and scaling the Amazon FBA business, including product development, sourcing, procurement, and marketing management
- Strategically planned and implemented data-driven Amazon marketing initiatives to maximize revenue
- Co-founded and strategically developed the company, defining its go-to-market and growth strategy
- Responsible for building and scaling the Amazon FBA business, including product development, sourcing, procurement, and marketing management
- Strategically planned and implemented data-driven Amazon marketing initiatives to maximize revenue
- Achieved €1.4 million in revenue in the first year on Amazon FBA through structured product and performance strategies
- Developed and executed the e-commerce strategy for the Parfiora brand, including brand positioning, content strategy, and conversion optimization
- Responsible for marketing and brand building for Parfiora across digital channels, achieving €250,000 in online revenue in the first year
- Analyzed performance metrics and derived strategic optimization measures throughout the entire customer journey
- Developed scalable processes and data-driven decision frameworks for sustainable growth
- Achieved €1.4 million in revenue in the first year on Amazon FBA through structured product and performance strategies
- Developed and executed the e-commerce strategy for the Parfiora brand, including brand positioning, content strategy, and conversion optimization
- Responsible for marketing and brand building for Parfiora across digital channels, achieving €250,000 in online revenue in the first year
- Analyzed performance metrics and derived strategic optimization measures throughout the entire customer journey
- Developed scalable processes and data-driven decision frameworks for sustainable growth
Ambra Calà
Head of Research Group | Software-driven Ecosystems and Marketplaces
Last position:
Head of Research Group | Software-driven Ecosystems and Marketplaces at Siemens Foundational Technologies
- Leading an international technology consulting team of 10 software architects, modelers and researchers, developing and aligning team skills with Siemens goals related to software ecosystems and marketplaces
- Defined team strategy roadmap, consulting offerings and team development from scratch
- Responsible for €2M+ budget in BU consulting, pre-development and applied research projects
- Led the global Company Core Technologies program “Ecosystems and Marketplace Technologies” aiming at cross-company synergies in research and pre-development around software ecosystems evolution methods and practices
- Developed methods and tools to support holistic digital ecosystem transformation in industry
- Drove collaboration with academia with focus on emergent technologies for systems engineering and platform-based ecosystems design
- Facilitated innovation and patent workshops with cross-functional teams resulting in approximately 25 invention disclosures per year
Ambra Calà
Head of Research Group | Software-driven Ecosystems and Marketplaces
Last position:
Head of Research Group | Software-driven Ecosystems and Marketplaces at Siemens Foundational Technologies
- Leading an international technology consulting team of 10 software architects, modelers and researchers, developing and aligning team skills with Siemens goals related to software ecosystems and marketplaces
- Defined team strategy roadmap, consulting offerings and team development from scratch
- Leading an international technology consulting team of 10 software architects, modelers and researchers, developing and aligning team skills with Siemens goals related to software ecosystems and marketplaces
- Defined team strategy roadmap, consulting offerings and team development from scratch
- Responsible for €2M+ budget in BU consulting, pre-development and applied research projects
- Led the global Company Core Technologies program “Ecosystems and Marketplace Technologies” aiming at cross-company synergies in research and pre-development around software ecosystems evolution methods and practices
- Developed methods and tools to support holistic digital ecosystem transformation in industry
- Drove collaboration with academia with focus on emergent technologies for systems engineering and platform-based ecosystems design
- Facilitated innovation and patent workshops with cross-functional teams resulting in approximately 25 invention disclosures per year
- Responsible for €2M+ budget in BU consulting, pre-development and applied research projects
- Led the global Company Core Technologies program “Ecosystems and Marketplace Technologies” aiming at cross-company synergies in research and pre-development around software ecosystems evolution methods and practices
- Developed methods and tools to support holistic digital ecosystem transformation in industry
- Drove collaboration with academia with focus on emergent technologies for systems engineering and platform-based ecosystems design
- Facilitated innovation and patent workshops with cross-functional teams resulting in approximately 25 invention disclosures per year
Robert Giering
IT Consultant (Consult) / IT Project Lead / IT Project Manager
Last position:
Product Owner Development Client / Project Manager at DVZ
- Overall responsibility for managing, prioritizing and further developing a strategic IT product
- Responsibility for budget, profitability and cost centers
- Project management of strategic subprojects (e.g. MacBook interim solution)
- Management of interdisciplinary teams and stakeholders
- Governance, decision-making and communication structures
- Integration of new technologies and automation as well as AI-related approaches
Robert Giering
IT Consultant (Consult) / IT Project Lead / IT Project Manager
Last position:
Product Owner Development Client / Project Manager at DVZ
- Overall responsibility for managing, prioritizing and further developing a strategic IT product
- Responsibility for budget, profitability and cost centers
- Project management of strategic subprojects (e.g. MacBook interim solution)
- Overall responsibility for managing, prioritizing and further developing a strategic IT product
- Responsibility for budget, profitability and cost centers
- Project management of strategic subprojects (e.g. MacBook interim solution)
- Management of interdisciplinary teams and stakeholders
- Governance, decision-making and communication structures
- Integration of new technologies and automation as well as AI-related approaches
- Management of interdisciplinary teams and stakeholders
- Governance, decision-making and communication structures
- Integration of new technologies and automation as well as AI-related approaches
Discover over 15,000 top freelancers
E-Commerce Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
22 years
Position duration
3.3 years
Positions per freelancer
12
Top business areas
Marketing, Product Development, Project Management
Top industries
Retail, Information Technology, Advertising
Certification focus areas
Project Management, Information Technology, Marketing
Bachelor's degree or higher
82%
Master's degree or higher
32%
Doctorate
9%
Certifications per freelancer
1
Most common languages
German, English, French
Speak two or more languages
95%
Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for E-Commerce Managers & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Curious about FRATCH? Find the answers you need
A E-Commerce Manager takes care of the daily commercial work around an online shop or marketplace setup. That usually includes product data, promotions, category structure, pricing coordination, campaign support, and the link between the shop, ERP, and logistics. The exact scope depends on whether the company needs operational cover, growth work, or a relaunch lead.
A strong E-Commerce Manager understands both operations and sales. Look for experience with shop systems, analytics, merchandising, feed tools, and cross-functional coordination with marketing, IT, and fulfillment. Good candidates also write clear briefs and can prioritize fast when many tasks compete for attention.
These titles often overlap, but the emphasis can differ. An E-Commerce Manager usually has a broad hands-on scope, while an Online Shop Manager may focus more on storefront operations and content. E-Commerce Lead is often used when the person also coordinates people, agencies, or a larger roadmap.
A freelancer makes sense when the need is urgent, temporary, or tied to a specific project such as a relaunch, peak season, or international expansion. A E-Commerce Manager freelancer can step in quickly, bring structure, and hand over cleanly when the project ends. That is often better than waiting for a long hiring process.
The exact stack depends on the business, but common tools include Shopify, Shopware, Magento, WooCommerce, Google Analytics, Google Merchant Center, and tag management setups. A good E-Commerce Manager does not just know the names of the tools. They know how to use them to improve product visibility, conversion, and reporting.
Many parts of the E-Commerce Manager role work well remotely, especially campaign coordination, analytics, and content management. On-site time can help when the role needs close alignment with warehouse teams, photo shoots, local suppliers, or internal stakeholders in Germany. A hybrid setup is common when both commercial and operational topics are involved.
A strong ecommerce manager brings order quickly, asks the right questions, and creates visible progress without overcomplicating the setup. You should see cleaner product data, clearer priorities, better communication across teams, and a practical view of what will move sales. Weak candidates focus on opinions; strong ones focus on actions and handover paths.
An experienced webshop manager will want to know the platform, team setup, reporting access, approval flow, and which KPIs matter most. They should also clarify whether the work is mainly operational, growth-focused, or tied to a launch. Clear scope at the start avoids delays and keeps the project realistic.
The average hourly rate for E-Commerce Managers in Germany is 105 €, which corresponds to a daily rate of about 842 € based on an 8-hour working day.
Of the freelancers working as E-Commerce Managers in Germany, 82% hold at least a Bachelor's degree, 32% hold at least a Master's degree, and 9% hold a doctorate.
On average, freelancers working as E-Commerce Managers in Germany have 22 years of professional experience, with a single engagement typically lasting around 3.3 years.
The most common languages among freelancers working as E-Commerce Managers in Germany are German (100%), English (95%), and French (22%).
The most common industries among freelancers working as E-Commerce Managers in Germany are Retail (83%), Information Technology (68%), and Advertising (51%).
The most common business areas among freelancers working as E-Commerce Managers in Germany are Marketing (85%), Product Development (85%), and Project Management (78%).
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