Alannah Gierlach - Co-Founder & Business Development Manager

Q: Where is Alannah based?

Alannah is based in Düsseldorf, Germany .

Q: What languages does Alannah speak?

Alannah speaks the following languages: German (Native), English (Advanced), Polish (Elementary) .

Q: How many years of experience does Alannah have?

Alannah has at least 8 years of experience. During this time, Alannah has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 2 years and 7 months . Note that Alannah may not have shared all experience and actually has more experience.

Q: What is Alannah's latest experience?

Alannah's most recent position is Co-Founder & Business Development Manager at Lellek GmbH .

Q: What companies has Alannah worked for in recent years?

In recent years, Alannah has worked for Lellek GmbH , Selbständig , Católica Lisbon School of Business & Economics , and Beeline GmbH .

Q: Which industries is Alannah most experienced in?

Alannah is most experienced in industries like Retail , Fashion , and Education . Alannah also has some experience in Cosmetics .

Q: Which business areas is Alannah most experienced in?

Alannah is most experienced in business areas like Business Intelligence , Procurement , and Product Development . Alannah also has some experience in Marketing , Research and Development , and Strategy .

Q: Which industries has Alannah worked in recently?

Alannah has recently worked in industries like Retail , Fashion , and Cosmetics .

Q: Which business areas has Alannah worked in recently?

Alannah has recently worked in business areas like Business Intelligence , Procurement , and Product Development .

Recommended expert

Düsseldorf, Germany

Experience

Nov 2024 - Present

1 year 5 months

Co-Founder & Business Development Manager

Lellek GmbH

Co-founded and strategically developed the company, defining its go-to-market and growth strategy
Responsible for building and scaling the Amazon FBA business, including product development, sourcing, procurement, and marketing management
Strategically planned and implemented data-driven Amazon marketing initiatives to maximize revenue
Achieved €1.4 million in revenue in the first year on Amazon FBA through structured product and performance strategies
Developed and executed the e-commerce strategy for the Parfiora brand, including brand positioning, content strategy, and conversion optimization
Responsible for marketing and brand building for Parfiora across digital channels, achieving €250,000 in online revenue in the first year
Analyzed performance metrics and derived strategic optimization measures throughout the entire customer journey
Developed scalable processes and data-driven decision frameworks for sustainable growth

Jan 2022 - Present

4 years 3 months

E-Commerce & Marketing Freelancer

Selbständig

Development of strategic content and communication concepts focused on brand positioning and conversion optimization
Planning, implementation, and evaluation of cross-channel marketing initiatives
Implementation of data-driven optimization strategies based on KPI analysis
Management of Shopify stores including performance tracking and process optimization
Development of structured communication and content concepts based on target audience analysis
Translation of analytical insights into specific growth and improvement initiatives

Feb 2021 - May 2022

1 year 4 months

Lisbon, Portugal

Forward Pre-Acceleration Program

Católica Lisbon School of Business & Economics

Developed and validated own business idea focusing on market analysis, strategic positioning, and product-market fit
Mentored students in developing business cases and evaluated business pitches as a jury member

Oct 2018 - Nov 2023

5 years 2 months

Category Manager

Beeline GmbH

Overall responsibility for a permanent collection, including its strategic development throughout the year
Planning and executing collection refreshers (assortment updates) – from idea generation and item definition to final implementation on the sales floor
Steering the product development process in close collaboration with the creative team to ensure market and trend fit
Responsible for purchase depth, budget planning, and defining and managing purchase quantities
End-to-end responsibility across the product lifecycle – from concept phase to placement at the point of sale
Conducted weekly performance analyses to evaluate sell-through, product performance, and assortment development
Forecasting and revenue projections as a basis for strategic purchasing and assortment decisions
Derived strategic recommendations based on data-driven analyses as well as market and competitive information

Oct 2015 - Jun 2016

9 months

Mönchengladbach, Germany

Statistics Tutor

Hochschule Niederrhein

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Fashion, Education, and Cosmetics.

Retail

Fashion

Education

Cosmetics

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Procurement, Product Development, Marketing, Research and Development, and Strategy.

Business Intelligence

Procurement

Product Development

Marketing

Research and Development

Strategy

Summary

Strategically oriented category and market insights professional with experience in data-based market analysis, category management, and e-commerce. Expertise in analyzing sales, market, and competitor data to develop growth-focused assortment and marketing strategies. Entrepreneurial mindset combined with analytical decision-making and the ability to translate complex data into clear actionable recommendations.

Skills

Project & Product: Notion (Daily Use), Miro (Regular Use)
Data & Tools: Powerpoint (Daily Use), Excel (Daily Use), Power Bi (Daily Use), Word (Regular Use), Crm (Basic Knowledge)

Languages

German

Native

English

Advanced

Polish

Elementary

Education

Sep 2020 - Jul 2022

Católica Lisbon School of Business & Economics

Master of Science – Management with focus on Strategy & Entrepreneurship · Management with focus on Strategy & Entrepreneurship · Lisbon, Portugal · 16/20 (magna cum laude)

Aug 2017 - Dec 2017

California State University Fullerton

Semester abroad · Fullerton, United States

Mar 2015 - Oct 2020

Hochschule Niederrhein

Bachelor of Arts – Taxation & Auditing · Taxation & Auditing · Mönchengladbach, Germany · 2.4

Statistics

Experience

Total positions 5

Experience in Retail 7.5 y

Avg length 2 y 6 m

Longest experience 5 y 1 m

Global Experience

Countries worked in 2 (Portugal, Germany)

Primary country Portugal

Expertise

Recent roles Co-Founder & Business Development Manager, E-Commerce & Marketing Freelancer, Forward Pre-Acceleration Program

Main industries Retail, Fashion, Education

Main business areas Business Intelligence, Procurement, Product Development

Qualifications

Highest degree Master

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Alannah based?

Alannah is based in Düsseldorf, Germany.

What languages does Alannah speak?

Alannah speaks the following languages: German (Native), English (Advanced), Polish (Elementary).

How many years of experience does Alannah have?

Alannah has at least 8 years of experience. During this time, Alannah has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 7 months. Note that Alannah may not have shared all experience and actually has more experience.

What roles would Alannah be best suited for?

Based on recent experience, Alannah would be well-suited for roles such as: Co-Founder & Business Development Manager, E-Commerce & Marketing Freelancer, Forward Pre-Acceleration Program.

What is Alannah's latest experience?

Alannah's most recent position is Co-Founder & Business Development Manager at Lellek GmbH.

What companies has Alannah worked for in recent years?

In recent years, Alannah has worked for Lellek GmbH, Selbständig, Católica Lisbon School of Business & Economics, and Beeline GmbH.

Which industries is Alannah most experienced in?

Alannah is most experienced in industries like Retail, Fashion, and Education. Alannah also has some experience in Cosmetics.

Which business areas is Alannah most experienced in?

Alannah is most experienced in business areas like Business Intelligence, Procurement, and Product Development. Alannah also has some experience in Marketing, Research and Development, and Strategy.

Which industries has Alannah worked in recently?

Alannah has recently worked in industries like Retail, Fashion, and Cosmetics.

Which business areas has Alannah worked in recently?

Alannah has recently worked in business areas like Business Intelligence, Procurement, and Product Development.

What is Alannah's education?

Alannah holds a Master in Management with focus on Strategy & Entrepreneurship from Católica Lisbon School of Business & Economics and a Bachelor in Taxation & Auditing from Hochschule Niederrhein.

What is the availability of Alannah?

Alannah will be available full-time from March 2026.

What is the rate of Alannah?

Alannah's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.