Alannah G.-Co-Founder & Business Development Manager
Check rate
Experience
Co-Founder & Business Development Manager
Lellek GmbH
- Co-founded and strategically developed the company, defining its go-to-market and growth strategy
- Responsible for building and scaling the Amazon FBA business, including product development, sourcing, procurement, and marketing management
- Strategically planned and implemented data-driven Amazon marketing initiatives to maximize revenue
- Achieved €1.4 million in revenue in the first year on Amazon FBA through structured product and performance strategies
- Developed and executed the e-commerce strategy for the Parfiora brand, including brand positioning, content strategy, and conversion optimization
- Responsible for marketing and brand building for Parfiora across digital channels, achieving €250,000 in online revenue in the first year
- Analyzed performance metrics and derived strategic optimization measures throughout the entire customer journey
- Developed scalable processes and data-driven decision frameworks for sustainable growth
E-Commerce & Marketing Freelancer
Selbständig
- Development of strategic content and communication concepts focused on brand positioning and conversion optimization
- Planning, implementation, and evaluation of cross-channel marketing initiatives
- Implementation of data-driven optimization strategies based on KPI analysis
- Management of Shopify stores including performance tracking and process optimization
- Development of structured communication and content concepts based on target audience analysis
- Translation of analytical insights into specific growth and improvement initiatives
Forward Pre-Acceleration Program
Católica Lisbon School of Business & Economics
- Developed and validated own business idea focusing on market analysis, strategic positioning, and product-market fit
- Mentored students in developing business cases and evaluated business pitches as a jury member
Category Manager
Beeline GmbH
- Overall responsibility for a permanent collection, including its strategic development throughout the year
- Planning and executing collection refreshers (assortment updates) – from idea generation and item definition to final implementation on the sales floor
- Steering the product development process in close collaboration with the creative team to ensure market and trend fit
- Responsible for purchase depth, budget planning, and defining and managing purchase quantities
- End-to-end responsibility across the product lifecycle – from concept phase to placement at the point of sale
- Conducted weekly performance analyses to evaluate sell-through, product performance, and assortment development
- Forecasting and revenue projections as a basis for strategic purchasing and assortment decisions
- Derived strategic recommendations based on data-driven analyses as well as market and competitive information
Statistics Tutor
Hochschule Niederrhein
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, Cosmetics, and Education.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Procurement, Product Development, Marketing, Research and Development, and Strategy.
Summary
Strategically oriented category and market insights professional with experience in data-based market analysis, category management, and e-commerce. Expertise in analyzing sales, market, and competitor data to develop growth-focused assortment and marketing strategies. Entrepreneurial mindset combined with analytical decision-making and the ability to translate complex data into clear actionable recommendations.
Skills
- Project & Product: Notion (Daily Use), Miro (Regular Use)
- Data & Tools: Powerpoint (Daily Use), Excel (Daily Use), Power Bi (Daily Use), Word (Regular Use), Crm (Basic Knowledge)
Languages
Education
Católica Lisbon School of Business & Economics
Master of Science – Management with focus on Strategy & Entrepreneurship · Management with focus on Strategy & Entrepreneurship · Lisbon, Portugal · 16/20 (magna cum laude)
California State University Fullerton
Semester abroad · Fullerton, United States
Hochschule Niederrhein
Bachelor of Arts – Taxation & Auditing · Taxation & Auditing · Mönchengladbach, Germany · 2.4
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Alannah is based in Düsseldorf, Germany.
Alannah speaks the following languages: German (Native), English (Advanced), Polish (Elementary).
Alannah has at least 9 years of experience. During this time, Alannah has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Alannah may not have shared all experience and actually has more experience.
Based on recent experience, Alannah would be well-suited for roles such as: Co-Founder & Business Development Manager, E-Commerce & Marketing Freelancer, Forward Pre-Acceleration Program.
Alannah's most recent position is Co-Founder & Business Development Manager at Lellek GmbH.
In recent years, Alannah has worked for Lellek GmbH, Selbständig, Católica Lisbon School of Business & Economics, and Beeline GmbH.
Alannah is most experienced in industries like Retail, Fashion, and Education. Alannah also has some experience in Cosmetics.
Alannah is most experienced in business areas like Business Intelligence, Procurement, and Product Development. Alannah also has some experience in Marketing, Research and Development, and Strategy.
Alannah has recently worked in industries like Retail, Fashion, and Cosmetics.
Alannah has recently worked in business areas like Business Intelligence, Procurement, and Product Development.
Alannah holds a Master in Management with focus on Strategy & Entrepreneurship from Católica Lisbon School of Business & Economics and a Bachelor in Taxation & Auditing from Hochschule Niederrhein.
The availability of Alannah needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 8 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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