Erik Trinkaus-Managing Director & Founder
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Experience
Managing Director & Founder
Dasqualitätssiegel.de
Development and operation of an independent trust seal service for e-commerce products Building testing, licensing, and trust processes for brands in online retail Advising e-commerce brands on product trust, product presentation, and trust-building communication Strategic development and operational management of the business model
Coach & Advisor
AMZ Hackers / Freelance Consulting
Strategic and operational support for Amazon FBA sellers Sparring on scaling, product strategy, brand building, and marketplace optimization Analysis and prioritization of growth and optimization measures Workshops and expert support on Amazon FBA, Seller Central, and e-commerce in the fast-track program
Managing Director & Founder
Trinkaus Ventures Holding GmbH
Building and scaling own e-commerce and Amazon FBA brands Responsibility for product development, sourcing, positioning, marketplace strategy, and growth Building the "Helperfect" brand with four Amazon bestseller products Successful exit of the brand to an e-commerce aggregator in 2022 Development of further digital business models and e-commerce projects
Senior Amazon & E-Commerce Consultant
Trinkaus Ecom
Strategic and operational consulting for Amazon sellers and e-commerce brands External senior support for marketplace strategy, account optimization, and scaling Amazon SEO, PPC, listings, content, conversion, and KPI-based performance analysis Brand positioning, product development, and go-to-market Sparring, prioritization, and expert guidance for internal teams and external service providers Development of AI-supported workflows and automations for e-commerce processes
Entrepreneur & Creative Industries
Self-employed
More than 30 years of self-employed entrepreneurship in music, media, and the creative industries International work as an artist and music producer ("Erick Decks") Building and managing own projects, brands, and business partnerships Label management, music publishing, event business, and collaborations with international companies Early development and automation of digital business processes
Industry Experience
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Experienced in Arts and Crafts, Media and Entertainment, and Retail.
Business Area Experience
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Experienced in Strategy, Information Technology, Operations, Marketing, Product Development, and Business Intelligence.
Summary
Senior Amazon & E-Commerce Consultant | Fractional Marketplace Lead
Senior Amazon & E-Commerce Consultant with many years of experience in building, scaling, and running e-commerce brands. My focus is on Amazon marketplace management - from strategy and account analysis to listings, SEO, PPC, and conversion, as well as prioritizing and driving specific growth measures.
I support brands as an external sparring partner or fractional marketplace lead when senior know-how or operational capacity is missing in-house. I can lead strategically as well as get hands-on in execution and support existing agencies, freelancers, or internal teams with expert guidance.
My experience does not come from consulting alone: I have built my own e-commerce brands, developed and scaled Amazon FBA products, and sold a brand to an aggregator after successful growth. I also worked as a coach & advisor for the Amazon FBA network AMZ Hackers.
Beyond Amazon, I bring practical experience with TikTok Shop, Etsy, Shopify, brand building, and building digital trust in e-commerce. I use AI and automation in a targeted way to make analysis, content, and operational processes more efficient.
A good fit for brands that are not looking for another general service provider, but for experienced e-commerce expertise on demand - for individual projects, ongoing sparring, or as an external senior resource.
Skills
Amazon & Marketplace
Amazon Marketplace Management Amazon Seller Central Amazon Account Audit & Optimization Amazon Growth Strategy Amazon Seo & Listing Optimization Amazon Ppc & Performance Analysis Conversion Rate Optimization Product Launch & Scaling Kpi Analysis & Prioritization Agency & Service Provider Management
E-Commerce & Brand
E-Commerce Strategy Brand Building & Positioning Customer Trust & Conversion Tiktok Shop Etsy Shopify Product Development & Go-To-Market
Ai & Processes
Ai-Assisted E-Commerce Workflows Process Optimization Automation Content & Creative Workflows With Ai
Tools
Amazon Seller Central Helium 10 Chatgpt Shopify Etsy Tiktok Shop Meta Ads Manager Adobe Photoshop Canva
Languages
Statistics
Experience
Global Experience
Expertise
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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