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Philipp L.-Fractional COO - Strategy & Operations

Philipp L. - Fractional COO - Strategy & Operations - profile avatar
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Potsdam, Germany

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Experience

Mar 2017 - Present
Berlin, Germany

Managing Partner (Managing Director)

K'UP The .ID Company | Kleinundpläcking GmbH

Position summary
Managing Partner (Managing Director) at K'UP The .ID Company | Kleinundpläcking GmbH
Industries
Professional Services
Business areas
Finance
Operations
Strategy
  • Led and further developed the consulting division for corporate strategy, business model and future development

  • Responsible for key areas of operational and commercial management (finance, operations, IT, HR), including corporate law

  • Developed strategy, market and scenario approaches for management teams, shareholders and leadership teams of national and international clients

  • Managed engagements at the intersection of business model, organization, brand, sales and operational excellence

  • Positioned as a sparring partner for companies requiring strategic realignment and operational connectivity

  • Supported engagements focused on sharpening business models, market positioning and execution logic

  • Highly effective in situations where companies require prioritization, pragmatic solutions and consistent execution (succession, M&A, market entry)

  • Created sustainable value by combining a top management perspective, understanding of mid-sized companies and hands-on management

Oct 2015 - Feb 2017
Berlin, Germany

Chief Operating Officer (COO)

Curated Shopping GmbH (Lookiero/Outfittery)

Position summary
Chief Operating Officer (COO) at Curated Shopping GmbH (Lookiero/Outfittery)
Industries
Fashion
Retail
Business areas
Logistics
Operations
Supply Chain Management
  • Overall responsibility for managing the operational customer process chain from marketing through customer consulting, operational procurement and logistics to after-sales

  • Led and coordinated the relevant functional areas along the end-to-end funnel in an international E-Commerce environment

  • Integrated growth logic, customer experience and operational performance

  • Further developed management principles, tracking and decision-making approaches for marketing- and operations-related topics

  • Translated a strongly growth-oriented business model into robust processes, clear responsibilities and scalable operational workflows

  • Operationally led the integration as part of a significant merger with a competitor from Benelux and Scandinavia

  • Led a complex international operations structure with a broad span of control and multiple management levels

  • Contributed to the end-to-end professionalization of a data- and customer-centric business model, including responsibility for Commercial Due Diligence within Finance

  • Highly effective at the intersection of growth, process stability and service experience

  • Leadership experience in international scaling and coordinating multiple country and team contexts

May 2012 - Aug 2014
Berlin, Germany

Co-Founder & Managing Director / COO

Arena RKD GmbH

Position summary
Co-Founder & Managing Director / COO at Arena RKD GmbH
Industries
Transportation
Business areas
Customer Service
Logistics
Sales
  • Co-developed and operationally shaped the business model in B2B returns management and secondary sales

  • Responsible for the core operational areas of logistics, customer service and sales/customer management within the B2B service divisions

  • Built processes, structures and responsibilities, including the development of a new logistics center with high-bay warehouse (reverse logistics processes)

  • Shared entrepreneurial responsibility for priorities, development steps and the further development of the model

  • Built an operational unit at the intersection of business model development, service delivery and scalable process logic

  • Demonstrated entrepreneurial execution in a phase where structures first had to be developed and made robust

  • Relevant experience in addressing the challenges of young business models: market adaptation, prioritization and operational stabilization

Apr 2012 - Present
Potsdam, Germany

Owner

L.13 Beratung & Beteiligung

Position summary
Owner at L.13 Beratung & Beteiligung
Industries
Information Technology
Professional Services
Retail
Business areas
Operations
Product Development
Strategy
  • Advised start-ups, growth companies and SMEs on the development and further development of business models and market approaches

  • Assessed, supported and in some cases invested in entrepreneurial ventures focused on digital value creation and commercial viability

  • Served as a sparring partner for founders, managing directors and entrepreneurs on positioning, offering logic, operational structuring and prioritization

  • Built an independent entrepreneurial vehicle combining consulting and investment expertise

  • Added value in situations requiring entrepreneurial thinking, clear prioritization and strong execution

  • Further developed his own profile in digital business models, retail, services and transformation

Sep 2010 - Apr 2012
Gütersloh, Germany

Head of E-Commerce / Executive Board Assistant

arvato Medienfabrik | Bertelsmann AG

Position summary
Head of E-Commerce / Executive Board Assistant at arvato Medienfabrik | Bertelsmann AG
Industries
Media and Entertainment
Business areas
Marketing
Operations
Strategy
  • Started as an executive board assistant in marketing and retail, with close involvement in strategic, commercial and business policy matters

  • Supported the preparation of decision-making documents, analyses and topics of high relevance to the market, customers and business development

  • Worked with well-known retail and consumer goods partners in professional key account environments

  • Took on responsibility in strategic business development and M&A activities, including due diligence processes

  • Moved into line management as Head of E-Commerce, leading and further developing the division with a focus on digital marketing and performance models

  • Proved himself early in a demanding corporate environment with close proximity to the executive board, strategy, retail and business development

  • Made a clear transition from an analytical and strategic role to a position with independent responsibility for a business unit

  • Built a professional foundation for later roles in business model development, strategy, operations and corporate leadership

May 2007 - Aug 2008
Cologne, Germany

Head of Sales & Partnerships

NetMoms GmbH

Position summary
Head of Sales & Partnerships at NetMoms GmbH
Industries
Advertising
Business areas
Marketing
Sales
  • Development, establishment and management of the Sales, Marketing and Partnerships division

  • Responsibility for acquiring, managing and developing partners and advertising clients, as well as establishing marketing structures

  • Key account management for clients in the FMCG sector, as well as development of suitable advertising and partnership concepts

  • Early track record of responsibility for establishing commercial structures in a digital growth environment

  • Built a solid understanding of platform models, target markets, marketing and partnership-based business development

  • Early development of the market and growth focus that later continued in roles related to e-commerce, digital business models and corporate development

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Retail, Information Technology, Transportation, Fashion, and Media and Entertainment.

Professional Services
Retail
Information Technology
Transportation
Fashion
Media and Entertainment
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Operations, Strategy, Product Development, Finance, Logistics, and Sales.

Operations
Strategy
Product Development
Finance
Logistics
Sales
Profile match chart

Summary

Philipp Lück stands for the rare combination of strategic clarity, strong operational leadership and entrepreneurial execution. His profile combines proximity to the Bertelsmann executive board, the development and leadership of digital business units, his own founding and investment experience, as well as many years of responsibility in strategy, transformation and growth engagements.

As COO, he was responsible for the entire operational customer process chain of a digital business model and led five department heads with indirect responsibility for around 250 employees in five countries. His particular strength lies in recognizing entrepreneurial opportunities at an early stage, deriving viable business models and priorities from them, and consistently translating these into effective structures, processes and teams.

He operates analytically, pragmatically and with strong leadership – creating direction precisely where companies need to secure growth, efficiency and future viability at the same time.

Skills

  • Corporate Leadership & General Management: Translates Growth, Transformation And Efficiency Goals Into Robust Structures, Priorities And Measures – Nationally And Internationally.

  • Leadership Of Complex Organizations: Experienced In Leading Executives, Multidisciplinary Teams And Cross-Functional Units During Dynamic Phases Of A Company’S Development.

  • Transformation & Change Management: Manages Change Processes With A Clear Target Architecture, Consistent Execution And A Strong Sense Of Reality.

  • Stakeholder Management At Top Management Level: Confident In Working With Shareholders, Executive Boards, Management Teams, Leadership Teams, Partners And Customers.

  • Hands-On Excellence With Entrepreneurial Responsibility: Combines Conceptual Thinking With Strong Personal Impact In Execution, Even In Demanding And Unclear Situations.

Job-Specific Competencies

  • Business Model Development & Repositioning: Develops Future-Ready Business Models, Sharpens Value Creation Logic And Supports Companies In Further Developing Their Market Approach And Revenue Model.

  • Strategy & Operations / End-To-End Management: Strong Expertise In Integrating Strategy, Sales, Marketing, Operations, Customer Service, Procurement, Logistics And Finance Across The Entire Value Chain.

  • E-Commerce & Digital Business Models: Many Years Of Experience In Building, Scaling And Leading Digital Business Models With A Focus On Customer Value, Service Quality And Growth.

  • Building & Professionalizing Business Units: Experienced In Developing Structures, Standardizing Processes And Introducing Clear Responsibilities, Management Principles And Performance Standards.

  • Operational Excellence In Growth & Transformation Environments: Highly Effective In Stabilizing, Optimizing And Realigning Organizations In Mid-Sized And Changing Structures.

Languages

German
Native
English
Advanced
Spanish
Intermediate

Education

May 2009 - Sep 2009

Univ. Panamericana

Marketing Management · Mexico City, Mexico · 1,3

Oct 2006 - May 2010

WHU – Otto Beisheim School of Mgmt.

B.Sc. · General Management | Marketing/Sales & Corporate Strategy · Vallendar, Germany · 2,1

Statistics

Experience

Total positions 6
Experience in Professional Services 14.5 y
Avg length 5 y 1 m
Longest experience 14 y 6 m

Global experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Managing Partner (Managing Director), Chief Operating Officer (COO), Co-Founder & Managing Director / COO
Main industries Professional Services, Retail, Information Technology
Main business areas Operations, Strategy, Product Development

Qualifications

Highest degree Bachelor

Profile

Member since
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Frequently asked questions

Have questions? Find more information here.

Philipp is based in Potsdam, Germany.

Philipp speaks the following languages: German (Native), English (Advanced), Spanish (Intermediate).

Philipp has at least 17 years of experience. During this time, Philipp has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 11 months. Note that Philipp may not have shared all experience and actually has more experience.

Based on recent experience, Philipp would be well-suited for roles such as: Managing Partner (Managing Director), Chief Operating Officer (COO), Co-Founder & Managing Director / COO.

Philipp's most recent position is Managing Partner (Managing Director) at K'UP The .ID Company | Kleinundpläcking GmbH.

In recent years, Philipp has worked for K'UP The .ID Company | Kleinundpläcking GmbH and L.13 Beratung & Beteiligung.

Philipp is most experienced in industries like Professional Services, Retail, and Information Technology. Philipp also has some experience in Transportation, Media and Entertainment, and Fashion.

Philipp is most experienced in business areas like Operations, Strategy, and Product Development. Philipp also has some experience in Finance, Logistics, and Sales.

Philipp has recently worked in industries like Professional Services, Information Technology, and Retail.

Philipp has recently worked in business areas like Operations, Strategy, and Product Development.

Philipp holds a Bachelor in Marketing Management from Univ. Panamericana and a Bachelor in General Management | Marketing/Sales & Corporate Strategy from WHU – Otto Beisheim School of Mgmt..

Philipp is immediately available part-time for suitable projects.

Daily rate distribution

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10% of experts charge less than €800 per day.
50% of experts charge between €800 and €1200 per day.
20% of experts charge between €1200 and €1600 per day.
20% of experts charge €1600 or more per day.
<€800 €800-​1200 €1200-​1600 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 1170 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1200
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Rate comparison chart
Median rate 1080 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.