Philipp Lück-Managing Partner (Managing Director)
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Experience
Managing Partner (Managing Director)
K'UP The .ID Company | Kleinundpläcking GmbH
Leading and further developing the consulting area for corporate strategy, business model, and future development
Responsibility for key areas of operational and commercial management (finance, operations, IT, HR), including corporate law
Developing strategy, market, and scenario approaches for executive teams, shareholders, and management teams of national and international clients
Managing engagements at the intersection of business model, organization, brand, sales, and operational excellence
Positioning as a sparring partner for companies needing strategic realignment and operational readiness
Supporting engagements to sharpen business models, market positions, and execution logic
High impact in situations where companies need prioritization, pragmatic solutions, and consistent execution (succession, M&A, market entry)
Sustainable added value by linking top-management perspective, mid-market understanding, and hands-on management
Chief Operating Officer (COO)
Curated Shopping GmbH (Lookiero/Outfittery)
Full responsibility for the operational management of the customer process chain from marketing through customer consulting, procurement, logistics, to after-sales
Leading and coordinating the relevant functions along the end-to-end funnel in an international e-commerce environment
Aligning growth logic, customer experience, and operational performance
Developing control frameworks, tracking, and decision-making approaches for marketing and operations questions
Translating a heavily growth-oriented business model into robust processes, clear responsibilities, and scalable operational workflows
Operational management of the integration in a major merger with a competitor from Benelux and Scandinavia
Leading a complex international operations structure with a broad span of control and multiple management levels
Contributing to the end-to-end professionalization of a data- and customer-centered business model, including responsibility for commercial due diligence in finance
High effectiveness at the interface of growth, process stability, and service experience
Leadership experience in international scaling and coordination of multiple country and team contexts
Co-founder & Managing Director / COO
Arena RKD GmbH
Co-developing and operationally shaping the business model in B2B returns management and secondary sales
Responsible for the operational core areas of logistics, customer service, and sales/customer management in the B2B service divisions
Building processes, structures, and responsibilities, including setting up a new logistics center with automated warehouse (reverse logistics processes)
Entrepreneurial co-responsibility for priorities, development steps, and further model evolution
Establishing an operational unit at the intersection of business model development, service delivery, and scalable process logic
Proven entrepreneurial execution power in a phase where structures needed to be developed and made robust
Relevant experience in handling the challenges of young business models: market adjustment, prioritization, operational stabilization
Owner
L.13 Beratung & Beteiligung
Advising start-ups, growth companies, and SMEs in developing and improving business models and market approaches
Reviewing, supporting, and partly investing in business ventures with a focus on digital value creation and economic viability
Acting as a sparring partner for founders, managing directors, and entrepreneurs on positioning, offer logic, operational structuring, and prioritization
Building an independent entrepreneurial vehicle that combines consulting and investment expertise
Adding value in situations that require entrepreneurial thinking, clear prioritization, and execution strength
Expanding my own profile in digital business models, retail, services, and transformation
Head of E-Commerce / Board Assistant
arvato Medienfabrik | Bertelsmann AG
Started as a board assistant in marketing and trade with close involvement in strategic, commercial, and corporate governance issues
Supported the preparation of decision documents, analyses, and topics with high relevance for market, customers, and business development
Collaborated with major retail and consumer goods partners in professional key account contexts
Took on responsibility for strategic business development, M&A activities, including due-diligence processes
Moved into line management as Head of E-Commerce, leading and developing the division with a focus on digital marketing and service models
Early proof of performance in a demanding corporate environment with direct access to board, strategy, trade, and business development
Visible career step from an analytical-strategic role to a position with independent divisional responsibility
Professional foundation for later roles in business model development, strategy, operations, and corporate leadership
Head of Sales & Cooperation
NetMoms GmbH
Development, setup, and management of the sales, marketing, and partnerships division
Responsibility for acquiring, managing, and developing partners and advertising clients, and for building marketing structures
Key account management for customers in the FMCG sector, and development of suitable advertising and partnership concepts
Early demonstration of responsibility for building commercial structures within a digital growth environment
Development of a solid understanding of platform logic, target markets, marketing, and partnership-based business development
Early development of a market and growth orientation that later continued in roles around e-commerce, digital business models, and corporate development
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Retail, Information Technology, Transportation, Fashion, and Media and Entertainment.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Strategy, Product Development, Finance, Logistics, and Sales.
Summary
Philipp Lück represents the rare combination of strategic clarity, operational leadership, and entrepreneurial drive. His profile combines close ties to the board in the Bertelsmann environment, building and leading digital business units, his own start-up and investment experience, and many years of responsibility in strategy, transformation, and growth projects.
As COO, he oversaw the entire operational customer process chain of a digital business model and led five department heads, with indirect responsibility for about 250 employees in five countries. His particular strength is spotting business opportunities early, turning them into viable business models and priorities, and consistently moving those into effective structures, processes, and teams.
He works analytically, pragmatically, and with strong leadership – creating direction where companies need to secure growth, efficiency, and future readiness at the same time.
Skills
Corporate Leadership & General Management: Translates Growth, Transformation, And Efficiency Goals Into Solid Structures, Priorities, And Actions – Both Nationally And Internationally.
Leading Complex Organizations: Experienced In Managing Senior Leaders, Multidisciplinary Teams, And Cross-Functional Units In Dynamic Company Phases.
Transformation & Change Management: Drives Change Processes With Clear Goal Setting, Consistent Execution, And A Strong Connection To Reality.
Stakeholder Management At Top-Management Level: Confident In Working With Shareholders, Boards, Executive Teams, Managers, Partners, And Clients.
Hands-On Excellence With Entrepreneurial Accountability: Combines Conceptual Thinking With High Personal Effectiveness In Execution, Even In Challenging And Unclear Situations.
Job-Specific Competencies
Business Model Development & Repositioning: Creates Future-Ready Business Models, Sharpens Value Chains, And Supports Companies In Evolving Their Market Approach And Revenue Logic.
Strategy & Operations / End-To-End Management: Strong Skill In Linking Strategy, Sales, Marketing, Operations, Customer Service, Purchasing, Logistics, And Finance Across The Entire Value Chain.
E-Commerce & Digital Business Models: Many Years Of Experience Building, Scaling, And Leading Digital Business Models Focused On Customer Value, Service Quality, And Growth.
Building & Professionalizing Business Units: Skilled In Setting Up Structures, Standardizing Processes, And Introducing Clear Responsibilities, Control Mechanisms, And Performance Standards.
Operational Excellence In Growth & Transformation Environments: Highly Effective In Stabilizing, Optimizing, And Realigning Organizations In Mid-Sized And Changing Structures.
Languages
Education
Univ. Panamericana
Marketing Management · Mexico City, Mexico · 1,3
WHU – Otto Beisheim School of Mgmt.
B.Sc. · General Management | Marketing/Sales & Corporate Strategy · Vallendar, Germany · 2,1
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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