Francisco B.-Value Creation Manager
Check rate
Experience
Value Creation Manager
Energy Supplier (NDA)
- Implemented optimized management control and PowerBI solutions for the Power and Gas departments
- Perform a value chain analysis and create a business case with three scenarios and a value creation roadmap
Transformation Manager B2B Sales and Operations
Stadtwerke Karlsruhe
- Interim transformation mandate for the B2B sales and operations area
- Implemented a 100-day plan and value creation plan, introducing a risk-adjusted pricing model for corporate customer contracts, KPI reporting, and a digital approval process for energy procurement; established a new management team and AI-supported risk assessment of Tier-1 customers
- Highly regulated energy market (EnWG), KRITIS, revenue over € 1 billion, 1,100 employees
- Revenue € 400 million, 30 employees
- Implemented a 100-day plan and value creation plan for B2B, with an annual EBT effect of € 2.3 million
- Transformed sales and operations: new management team, KPI reporting, risk-adjusted pricing and capacity planning; redesigned energy procurement and the approval process for senior management
Transformation Manager B2B/B2C Sales and Operations
Stadtwerke Karlsruhe
- Interim transformation mandate for the B2B/B2C sales and operations area
- Implemented a 100-day plan, value creation plan, and transformation program, including digital scaling, automation in receivables management and CRM, and establishment of a new management team; achieved an annual EBT effect of €5 million
- Developed and aligned a 2030 target operating model and business plan with integrated investment and personnel planning, reporting, Power BI, and segment-based contribution margin accounting
- Highly regulated energy market (EnWG), KRITIS, revenue over € 1 billion, 1,100 employees
- Revenue € 800 million, 200 employees; starting point: no reliable reporting, outdated contracts, no performance culture
Co-CEO and Managing Director
Schlafender Hase GmbH
- Design and initiation of a strategic growth roadmap to enter new growth markets
- Implementation of a new B2B marketing and sales approach, processes, commercial and legal templates, and CRM tool implementation
- Set up of customer success department approach, processes, and CRM tool
- Sales revenue +25% year on year, EBITDA +22%, FTE +33% in two years
- Full P&L responsibility, including CFO responsibilities, finance and HR leadership, HGB financial statements, investor reporting, and commercial operations
- Established financing rounds, founded the Canadian subsidiary, implemented go-to-market strategies for Europe, the USA, and India, and introduced a new CRM and international terms and contracts
- Scaled the organization into a process- and data-driven structure; established core HR processes from recruiting to payroll with Personio
- Developed a SaaS cloud product strategy with standardized APIs; increased the weighted sales pipeline by 84%
COO
Discovery GmbH
- Review of the business plan and conception of an action plan to achieve objectives
- Streamlining of the operational control and planning instruments
- Re-prioritization of all ongoing projects according to the action plan
- Built a reporting and controlling framework with Power BI, recalculated product costing, and introduced planning processes for electronics manufacturing
- Developed an investor-ready business plan, determined financing requirements, initiated discussions with investors and banks, and designed project financing for major customer projects
CEO and Managing Director
maihiro products GmbH
- Independent SaaS company established (carve-out)
- Carve-out completed according to a 100-day plan and value creation plan, establishing an independent B2B SaaS company with a finance organization and HGB financial statements
- Evaluated the exit option and recommended a sale to a strategic investor; established partner and channel sales through the SAP partner network
CEO and Managing Director
skytron energy GmbH
- Company formed as a group carve-out
- A new SaaS and international business model has been created and put into practice
- SaaS turnover +25% year on year
- Market entry strategies and formation of domestic enterprises in the United States and Japan
- Building a global sales and service network
- Global M&A buy-and-build strategy management
- Production depth has reduced by 40%
- The company was sold to a US competitor
- Led the turnaround to a profitable exit, increasing EBITDA by €1.6 million while maintaining revenue and increasing headcount from 35 to 80
- Reduced manufacturing depth and hosting and purchased-parts costs by 40%; increased SaaS revenue from €1.0 million to €2.6 million
Head of Business Unit Enterprise IT-Security
TÜV SÜD Management Service
- Transformation of an existing certification unit into a global and digital business unit
- Revenue improvement of +13%
- Set up and management of a global M&A buy & build strategy
- Built a new global business unit from TIC services and digitalized certification as a cloud-based platform for IT security and critical infrastructure
Assistant to the Group Executive Board
TÜV SÜD AG Management Holding
- Project manager for the execution of the global CFO and value creation agenda
- Management of a worldwide operational excellence program, EBITDA increased by €10 mn.
- Supported IFRS consolidation across 150 entities, shared service center establishment, M&A/PMI special projects, EVA implementation, and working capital optimization
Manager Finance & Projects
Arabella Hospitality Group GmbH & Co. KG
- Direct advice to the entrepreneurial family
- Management of a worldwide operational excellence program, EBITDA increased by €2 mn.
- Implementing a group-wide IT management ITIL/SLA, EBITDA increased by €2 mn.
- Restructured nine companies with a total volume of more than US$55 million, increasing EBIT by €3 million
- Set up an ITIL project to reduce IT costs
Subproject Manager Strategic Purchasing
energy engineering company
- Worldwide purchasing strategy for cast and forged parts developed and implemented
Project Employee Material cost optimization
real estate company
Cost Optimization to increase Profitability
Project Manager IT-cost-optimization
utility company
- Benchmark and potential analysis (based on ITIL) of IT services analysed and executed, EBITDA increased by €4 mn.
Consultant, then Interim COO
Dr. Schmidt GmbH
- Digital production strategy conceptualized and implemented
- Capacity utilization increased by 28%, EBITDA increased by €2 mn.
- Implemented lean manufacturing and production strategy with ERP selection for an office furniture manufacturer
- Increased capacity utilization by 28% without additional machinery, generating an EBITDA effect of €2 million
Consultant
4C Solutions AG
- Evaluation of a business intelligence interface to SAP R/3
- Implemented a BI interface to SAP R/3 for a DAX pharmaceutical company
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Energy, Manufacturing, Professional Services, Information Technology, Utilities, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Information Technology, Finance, Operations, Project Management, and Production.
Summary
Francisco Baraona is a seasoned C-level executive and interim manager, recognized for his demonstrated expertise in generating value by leading the transformation of technology-driven production and service organizations. His industry focus spans energy and software/SaaS, where he has repeatedly delivered scalable operational structures and digital transformation outcomes. His work centers on operational excellence, end-to-end process optimization, digital transformation (ERP, KPI/BI systems, automation), and building scalable frameworks for profitable growth.
Francisco combines deep technical and operational/ financial expertise with modern leadership, process excellence, and digital transformation capabilities. This makes him particularly well-suited for companies in the energy and software/SaaS sectors seeking to scale their operations and professionalize organizational structures.
Skills
- Reporting, Controlling And Fp&A
- Budget, Forecast And Liquidity
- Financial Processes And Systems
- Investor Reporting And Leadership Of The Finance Organization
- Annual Financial Statements And Consolidation (Hgb/Ifrs)
- M&A, Buy-&-Build And Exit Readiness
- Multi-Project And Program Management
- Value Creation Programs
- Shared Services And Efficiency Programs
- Turnaround And Profitable Growth
- Organization And Performance Culture
- Ceo/Cfo Roadmap And Value Creation Plan
- Corporate Management, Reporting And Bi
Languages
Education
Humboldt-Universität zu Berlin
Diplom-Volkswirt · Volkswirtschaftslehre · Berlin, Germany
Certifications & licenses
Reserveoffiziersausbildung
Bundeswehr
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Francisco is based in Planegg, Germany and can operate in on-site, hybrid, and remote work models.
Francisco speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Elementary).
Francisco has at least 20 years of experience. During this time, Francisco has worked in at least 14 different roles and for 14 different companies. The average length of individual experience is 1 year and 4 months. Note that Francisco may not have shared all experience and actually has more experience.
Based on recent experience, Francisco would be well-suited for roles such as: Value Creation Manager, Transformation Manager B2B Sales and Operations, Transformation Manager B2B/B2C Sales and Operations.
Francisco's most recent position is Value Creation Manager at Energy Supplier (NDA).
In recent years, Francisco has worked for Energy Supplier (NDA), Stadtwerke Karlsruhe, and Schlafender Hase GmbH.
Francisco is most experienced in industries like Energy, Manufacturing, and Professional Services. Francisco also has some experience in Information Technology, Utilities, and Tourism.
Francisco is most experienced in business areas like Strategy, Information Technology, and Finance. Francisco also has some experience in Operations, Project Management, and Production.
Francisco has recently worked in industries like Energy, Utilities, and Information Technology.
Francisco has recently worked in business areas like Strategy, Sales, and Finance.
Francisco holds a Master in Volkswirtschaftslehre from Humboldt-Universität zu Berlin.
Francisco has 1 certificate: Reserveoffiziersausbildung.
Francisco is immediately available part-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 26 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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