Francisco Baraona - Value Creation Manager in Energy

Q: Where is Francisco based?

Francisco is based in Planegg, Germany .

Q: What languages does Francisco speak?

Francisco speaks the following languages: German (Native), English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Francisco have?

Francisco has at least 20 years of experience. During this time, Francisco has worked in at least 13 different roles and for 13 different companies . The average length of individual experience is 1 year and 5 months . Note that Francisco may not have shared all experience and actually has more experience.

Q: What is Francisco's latest experience?

Francisco's most recent position is Value Creation Manager at Energy Supplier (NDA) .

Q: What companies has Francisco worked for in recent years?

In recent years, Francisco has worked for Energy Supplier (NDA) and Schlafender Hase GmbH .

Q: Which industries is Francisco most experienced in?

Francisco is most experienced in industries like Professional Services , Energy , and Utilities . Francisco also has some experience in Manufacturing , Real Estate , and Tourism .

Q: Which business areas is Francisco most experienced in?

Francisco is most experienced in business areas like Information Technology , Strategy , and Project Management . Francisco also has some experience in Operations , Sales , and Finance .

Q: Which industries has Francisco worked in recently?

Francisco has recently worked in industries like Energy and Professional Services .

Q: Which business areas has Francisco worked in recently?

Francisco has recently worked in business areas like Sales , Customer Service , and Marketing .

Recommended expert

Available

Planegg, Germany

Check rate

Experience

Apr 2025 - Present

1 year 5 months

Value Creation Manager

Energy Supplier (NDA)

Implemented optimized management control and PowerBI solutions for the Power and Gas departments
Performed a value chain analysis and created a business case with three scenarios and a value creation roadmap

Nov 2023 - Mar 2025

1 year 5 months

Executive Vice President, B2B

Energy Supplier (NDA)

Operational vacancy cover
Transformation driver for the entire B2B sales and operations area
Value chain analysis of the B2B sector; development and implementation of an action plan, including risk management and a new energy procurement strategy
Developed a comprehensive business plan to support a profitable growth roadmap

Nov 2021 - Sep 2023

1 year 11 months

Co-CEO

Schlafender Hase GmbH

Designed and initiated a strategic growth roadmap to enter new growth markets
Implemented a new B2B marketing and sales approach, processes, commercial and legal templates, and a CRM tool
Set up the customer success department approach, processes, and CRM tool
Sales revenue +25% year on year, EBITDA +31%, FTE +33%

Jun 2020 - Nov 2020

6 months

COO

Discovergy GmbH

Reviewed the business plan and designed an action plan to achieve objectives
Streamlined the operational control and planning tools
Re-prioritized all ongoing projects according to the action plan

Jun 2019 - Feb 2020

9 months

CEO

maihiro products GmbH

Established an independent SaaS company (carve-out)

Mar 2017 - Apr 2019

2 years 2 months

CEO

skytron energy GmbH

Company formed as a group carve-out
A new SaaS and international business model has been created and put into practice
SaaS turnover +25% year on year
Market entry strategies and formation of domestic enterprises in the United States and Japan
Building a global sales and service network
Global M&A buy-and-build strategy management
Production depth has reduced by 40%
The company was sold to a US competitor

Jun 2013 - Feb 2017

3 years 9 months

Global Head of Enterprise IT Security

TÜV SÜD Management Service

Transformation of an existing certification unit into a global and digital business unit
Revenue improvement of +13%
Set up and management of a global M&A buy & build strategy

Nov 2010 - Jun 2013

2 years 8 months

Assistant to the Group Executive Board

TÜV SÜD AG Management Holding

Project manager for the execution of the global CFO and value creation agenda
Management of a worldwide operational excellence program, EBITDA increased by €10 mn.

Oct 2008 - Sep 2010

2 years

Manager Finance & Projects

Arabella Hospitality Group GmbH & Co. KG

Direct advice to the entrepreneurial family
Management of a worldwide operational excellence program, EBITDA increased by €2 mn.
Implementing a group-wide IT management ITIL/SLA, EBITDA increased by €2 mn.

Nov 2005 - Sep 2008

2 years 11 months

Interim Manager Director Operations

Dr. Schmidt GmbH

Digital production strategy conceptualized and implemented
Capacity utilization increased by 28%, EBITDA increased by €2 mn.

Nov 2005 - Sep 2008

2 years 11 months

Subproject Manager Strategic Purchasing

energy engineering company

Worldwide purchasing strategy for cast and forged parts developed and implemented

Nov 2005 - Sep 2008

2 years 11 months

Project Staff, Material Cost Optimization

real estate company

Nov 2005 - Sep 2008

2 years 11 months

Project Manager IT-Cost-Optimization

utility company

Benchmark and potential analysis (based on ITIL) of IT services analysed and executed, EBITDA increased by €4 mn.

Jan 2005 - Dec 2005

1 year

Consultant

4C Solutions AG

Evaluation of a business intelligence interface to SAP R/3

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Energy, Utilities, Manufacturing, Real Estate, and Tourism.

Professional Services

Energy

Utilities

Manufacturing

Real Estate

Tourism

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Strategy, Project Management, Operations, Sales, and Finance.

Information Technology

Strategy

Project Management

Operations

Sales

Finance

Summary

Francisco Baraona is a seasoned C-level executive and interim manager, recognized for his proven expertise in creating value by leading the transformation of technology-driven production and service organizations. His industry focus spans energy and software/SaaS, where he has repeatedly delivered scalable operating structures and digital transformation outcomes. His work centers on operational excellence, end-to-end process optimization, digital transformation (ERP, KPI/BI systems, automation), and building scalable frameworks for profitable growth.

Francisco combines deep technical and operational/financial expertise with modern leadership, process excellence, and digital transformation capabilities. This makes him especially well-suited for companies in the energy and software/SaaS sectors looking to scale their operations and professionalize organizational structures.

Languages

German

Native

English

Advanced

Spanish

Advanced

Education

Oct 1997 - Oct 2004

Humboldt-Universität zu Berlin

Degree in Economics · Economics · Berlin, Germany

Aloisiuskolleg

University entrance qualification · Bonn, Germany

Statistics

Experience

Total positions 14

Experience in Professional Services 8 y

Avg length 2 y

Longest experience 3 y 8 m

Expertise

Recent roles Value Creation Manager, Executive Vice President, B2B, Co-CEO

Main industries Professional Services, Energy, Utilities

Main business areas Information Technology, Strategy, Project Management

Qualifications

Profile

Created

January 2026

Last Update

August 2026

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Frequently asked questions

Have questions? Find more information here.

Francisco is based in Planegg, Germany.

Francisco speaks the following languages: German (Native), English (Advanced), Spanish (Advanced).

Francisco has at least 20 years of experience. During this time, Francisco has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 1 year and 5 months. Note that Francisco may not have shared all experience and actually has more experience.

Based on recent experience, Francisco would be well-suited for roles such as: Value Creation Manager, Executive Vice President, B2B, Co-CEO.

Francisco's most recent position is Value Creation Manager at Energy Supplier (NDA).

In recent years, Francisco has worked for Energy Supplier (NDA) and Schlafender Hase GmbH.

Francisco is most experienced in industries like Professional Services, Energy, and Utilities. Francisco also has some experience in Manufacturing, Real Estate, and Tourism.

Francisco is most experienced in business areas like Information Technology, Strategy, and Project Management. Francisco also has some experience in Operations, Sales, and Finance.

Francisco has recently worked in industries like Energy and Professional Services.

Francisco has recently worked in business areas like Sales, Customer Service, and Marketing.

Francisco attended Humboldt-Universität zu Berlin for Economics.

Francisco is immediately available full-time for suitable projects.

Francisco's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Francisco, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

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<€720 €720-800 €800-880 €880-960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

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Daily rate avg. 801 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.