Tony S.-Interim Digital Excellence Manager
Check rate
Experience
Interim Digital Excellence Manager
AstraZeneca
- Digital & Omnichannel Lead: Advising various brand teams on digital marketing strategies
- Product Owner for several indication areas, further developing an HCP web portal and several patient websites
- Developing, managing, implementing and optimizing (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting on the respective activities
- Designing, moderating and facilitating workshops (brand planning, digital strategy, team workshops with brand, tech, medical, sales and legal, among others)
- Managing external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand and sales, including the field force
Interim (Senior) Marketing Manager Digital
Sparkasse
- Building and expanding digital marketing to increase primarily digital sales conversions
- Designing, implementing and monitoring omnichannel campaigns across the entire value chain, including lead generation
- Briefing and managing internal marketers and external agencies
- Stakeholder and interface management
Interim Senior Manager Data-Driven Marketing / Squad Lead
REWE Group
- Responsibility for and management of a cross-functional squad consisting of brand, media, tech, analytics and creative
- Identifying, testing, optimizing and evaluating new digital marketing approaches
- Translating them into a use case backlog and managing and prioritizing it based on business value together with relevant stakeholders
- Implementing the identified strategies along the use case backlog to develop new data-based marketing approaches and use cases
- Driving the transformation of the marketing function through agile ways of working toward data-based marketing with a test-and-learn mindset, including in-house training
- Launching and starting the squad, establishing agile routines, and facilitating sprint planning, reviews and retrospectives
- Designing and facilitating internal workshops (including OKR, team and strategy workshops)
Interim Digital Excellence Manager
AstraZeneca
- Digital & Omnichannel Lead: Advising the business unit on digital marketing strategies
- Product Owner for the business unit, further developing the overarching HCP web portal
- Developing, managing, implementing and optimizing omnichannel campaigns along the treatment pathway and patient journey
- Project management and leadership
- Close collaboration in a cross-functional team with medical, brand and sales, including the field force
- Managing external service providers and agencies
Interim Team Lead Digital and Direct Marketing
Rheinische Post
- Responsibility for all digital and direct marketing channels: email marketing, social advertising, online shop, display, SEA, on-page, print/mailing
- Cross-channel planning, management, implementation and monitoring of marketing campaigns and projects
- Building lead generation journeys and lead management along the funnel
- Responsibility for B2C sales results through the aforementioned channels
- Further developing performance marketing
- Expanding the paid content strategy
- Stakeholder and interface management
- Sales volume, revenue and budget planning
- Managing a six-person team
Interim Digital Marketing Manager
Rheinische Post
- Responsibility for digital performance marketing in the areas of social advertising, email marketing, and lead generation
- Consulting on conversion optimization and conversion funnels
- A/B testing
- Briefing and management of agencies, developers, and designers
- Stakeholder and interface management
Digital Consultant
Leadvolution
- Digital performance marketing for lead generation and nurturing using Lead Generation Offers
- Conceptualization, implementation, monitoring, and optimization of social advertising campaigns with a focus on Facebook and LinkedIn
- Development of conversion funnels
- Project management
Digital Consultant
Wissenschaftliche Buchgesellschaft
- Initial workshop: the client's business model in the digital world, customer journey
- Derivation of fields of action and strategic topics
- Conceptualization of a pretest for the potential use of CRM/marketing automation
- Development of lead flows and subsequent campaigns along the customer journey
- Implementation in ads, email sequences, and landing pages
- Tracking and reporting
- Project Lead together with art and web development partners
Digital Consultant & Project Lead
advalyze
- Consulting clients in the area of digital transformation and the digital value chain – identifying customer problems and transferring them into solutions
- Leading and managing digital projects and their interdisciplinary teams
- Applying lean startup methods to established companies as well (prototyping, MVP, validation using KPIs)
- Consulting, planning, implementing, and managing digital strategies within the conversion funnel
- Conceptualization and management of digital projects and growth marketing campaigns
- Analysis and consulting on the customer journey and touchpoints
- Project controlling and budgeting
Product Owner & External Consultant
Vandenhoeck & Ruprecht
- Identifying and preparing the needs of specialist departments based on guided interviews and derived use cases
- Translating and implementing requirements into user stories and epics
- Refinement of user stories and tasks together with developers
- Prioritizing requirements based on expected profit and managing the backlog
- Analysis and consulting on customer journey, user flows/funnel, usability, and UX
- Conversion optimization
- Stakeholder management as the main contact for stakeholders and specialist departments regarding project status
- Briefing and management of the external agency as well as acceptance
Senior Digital & Data-Driven Marketing Consultant
Freelance
- Strategic consulting in digital transformation and across the entire digital value chain
- Development and implementation of holistic digital strategies
- Development, execution and optimization of cross-channel campaign strategies (including social, SEA, CRM, display)
- Data-driven optimization of customer journeys, funnels and conversion rates
- Project management and leadership of cross-functional teams of up to 15 people
- Implementation of agile methods (OKR, Scrum, Lean-Start-Up)
- Quality assurance and monitoring of project results
- Management and coordination of external agencies and freelancers
Online Marketing Manager
Carl Hanser Verlag GmbH & Co. KG
- Development and implementation of digital marketing campaigns
- Management and strategic development of social media channels
- Community marketing, blogger relations, newsletter marketing
- Development and management of various publishing websites
- Briefing and management of external service providers and agencies
- Monitoring and reporting
Marketing Manager
Aufbau Verlag GmbH & Co. KG
- Responsibility for online marketing, including budget responsibility
- Management and expansion of social media channels
- Development, coordination, implementation and controlling of marketing projects and campaigns
- Acquisition of cooperation partners for marketing activities and cross-promotion, including preparing offers, negotiations and project management
- Management of external service providers and agencies
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Professional Services, Media and Entertainment, Pharmaceutical, Banking and Finance, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Quality Assurance, Product Development, Information Technology, and Strategy.
Summary
Senior Consultant for digital and data-driven marketing with over ten years of experience in developing and implementing digital strategies across the entire customer journey – from scalable omnichannel campaigns to data-driven test cases that serve as a basis for the strategic development of marketing and customer experience.
As a Product Owner and Scrum Master, I support companies in successfully introducing and scaling agile methods (OKR, Scrum, Lean Startup). I lead cross-functional teams and work at the intersection of different disciplines – from marketing, product development and sales to IT, data & analytics and medical affairs.
I also facilitate workshops and strategy meetings to guide teams through complex issues, develop creative solutions and enable sustainable decisions.
Skills
- Collaboration & Project Management (Microsoft Office Suite, G-Suite, Jira, Confluence, Trello, Asana, Miro, Conceptboard)
- Ai & Generative Tools (Chatgpt, Gemini, Perplexity, Jasperai)
- Crm & Marketing Automation (Hubspot, Mailchimp, Emarsys, Inxmail, Activecampaign, Veeva)
- Advertising Tools (Meta Ads & Business Manager, Google Ads, Linkedin Campaign Manager)
- E-Commerce & Cms (Shopware, Magento, Typo3, Redaxo, Wordpress, Cockpit)
- Analytics & Tracking (Google Analytics, Matomo, Google Tag Manager, Etracker, Powerbi)
Languages
Education
Steinbeis School of Management and Innovation; mediacampus frankfurt
Publishing and Media Management · Frankfurt am Main, Germany
Aufbau Verlag GmbH & Co. KG
Vocational training as a Digital and Print Media Manager · Berlin, Germany · sehr gut (92 von 100 Punkten)
Gymnasium Ottobrunn
General university entrance qualification · Ottobrunn, Germany
Certifications & licenses
Professional Workshop Facilitator
HelloAgile
Scrum.org
HelloAgile
Zertifikatsprogramm Social Entrepreneurship
Social Entrepreneurship Akademie, München
Social Media Akademie, Berlin
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tony is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Tony speaks the following languages: German (Native), English (Advanced).
Tony has at least 14 years of experience. During this time, Tony has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 1 year and 1 month. Note that Tony may not have shared all experience and actually has more experience.
Based on recent experience, Tony would be well-suited for roles such as: Interim Digital Excellence Manager, Interim (Senior) Marketing Manager Digital, Interim Senior Manager Data-Driven Marketing / Squad Lead.
Tony's most recent position is Interim Digital Excellence Manager at AstraZeneca.
In recent years, Tony has worked for AstraZeneca, Sparkasse, REWE Group, and Freelance.
Tony is most experienced in industries like Advertising, Professional Services, and Media and Entertainment. Tony also has some experience in Pharmaceutical, Retail, and Banking and Finance.
Tony is most experienced in business areas like Marketing, Project Management, and Quality Assurance. Tony also has some experience in Product Development, Information Technology, and Strategy.
Tony has recently worked in industries like Advertising, Professional Services, and Pharmaceutical.
Tony has recently worked in business areas like Marketing, Project Management, and Quality Assurance.
Tony attended Steinbeis School of Management and Innovation; mediacampus frankfurt for Publishing and Media Management.
Tony has 9 certificates. Among them, these include: Professional Workshop Facilitator, Professional Agile Leadership I, and Professional Scrum Facilitation Skills.
Tony is immediately available part-time for suitable projects.
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Average rates for similar positions
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Calculated based on our freelancers’ daily rates as of 19 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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