Tom Gufler - Digital Transformation Consultant for HubSpot

Q: Where is Tom based?

Tom is based in Munich, Germany .

Q: What languages does Tom speak?

Tom speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Tom have?

Tom has at least 26 years of experience. During this time, Tom has worked in at least 8 different roles and for 11 different companies . The average length of individual experience is 2 years . Note that Tom may not have shared all experience and actually has more experience.

Q: What is Tom's latest experience?

Tom's most recent position is Digitalization Consultant at LichtBlick SE – Green Electricity & Innovation .

Q: What companies has Tom worked for in recent years?

In recent years, Tom has worked for LichtBlick SE – Green Electricity & Innovation , E.ON Energie AG , Protina Pharmazeutische GmbH , LichtBlick SE – Innovation , and Avidly Hubspot Agentur .

Q: Which industries is Tom most experienced in?

Tom is most experienced in industries like Telecommunication , Professional Services , and Information Technology . Tom also has some experience in Energy , Utilities , and Advertising .

Q: Which business areas is Tom most experienced in?

Tom is most experienced in business areas like Project Management , Information Technology , and Marketing . Tom also has some experience in Product Development , Strategy , and Sales .

Q: Which industries has Tom worked in recently?

Tom has recently worked in industries like Information Technology , Professional Services , and Energy .

Q: Which business areas has Tom worked in recently?

Tom has recently worked in business areas like Information Technology , Marketing , and Project Management .

Recommended expert

Available

Munich, Germany

Check rate

Experience

Oct 2023 - Mar 2024

6 months

Hamburg, Germany

Digitalization Consultant

LichtBlick SE – Green Electricity & Innovation

Concept & IT implementation of inbound B2C campaigns, BPM process documentation
Cross-departmental implementation of multiple whitepapers / guides
Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
Project controlling, process documentation, testing and training / coaching, analytics reports
Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition

Apr 2023 - Dec 2024

1 year 9 months

Munich, Germany

Digitalization Consultant Customer Data Platform 360 Degrees

E.ON Energie AG

Scope project brief, 360-degree journey use cases & epics, sprint planning, BPM processes
Concept for digitalizing needs-based 360-degree customer communication / CRM & CDP
Concept + on-time hands-on launch of the new consent journey as a strategic foundation
Target group definition, segmentation, KPI definition (open rate, conversion, CLV, churn, etc.)
Project management, milestone planning / budget controlling / presentations / stakeholder mgmt
Leading cross-functional workshops: legal, technology, marketing, web dev, daily stand-up
GDPR, negotiation with external law firm regarding legal texts in customer-centric language
Internal and external user surveys / agency management / crowdtesting of solution variants
Implementation and resource prioritization along the critical path, testing & final approval

Jun 2022 - May 2023

1 year

Ismaning, Germany

Digitalization Consultant / eCommerce

Protina Pharmazeutische GmbH

DAM: Scope project brief, requirements analysis, milestones, market analysis longlist/shortlist
Leading core team & meetings for use cases, prioritization, demos, BPM process documentation, KPIs
SWOT analysis, system evaluation & selection, feature and price negotiations, reporting
System configuration, SOP documentation, data harmonization, shop connection
Video studio: Scope project brief, market analysis of studio hardware and editing software
Purchasing / negotiation of BlackMagic system, setup of studio technology (camera, sound, light)
Coaching on video strategy / recording. Setup of 2 YouTube channels incl. branding
Efficient DAM rollout incl. negotiation and setup of in-house YouTube content production

Apr 2021 - Oct 2022

1 year 7 months

Hamburg, Germany

Digitalization Consultant

LichtBlick SE – Innovation

Scope project brief, relaunch lead gen funnel solar, BPM process documentation, epic / sprint planning
Development of a cross-channel KPI matrix for monthly performance measurement
Leading project team, milestone planning, budget responsibility, management reporting
Steering external agency and IT developer teams, MS Dyn365 integration, daily stand-up
Process automation with Zapier, CRM Pipedrive and partner interfaces
Partner wholesale billing and controlling
Technical IT setup of lead gen funnel, halving the CPLs, achieving annual plan targets

Jun 2019 - Jun 2020

1 year 1 month

Munich, Germany

Digitalization Consultant

E.ON Energie AG – Heating Solutions

Interim team lead & E2E responsibility, budget responsibility, epics / sprint planning
Concept for the lead gen journey for conversion & funnel optimization, CRM
Business case planning and controlling to achieve quarterly lead targets
BPM process documentation, epic implementation of digitalization with IT developers / MS Dyn365
Steering wholesale partners
Analysis of customer support calls to optimize E2E processes
Continuous improvement of the digital process chain marketing / sales / installation
Tripling the lead volume to keep the sales team fully utilized, halving the CPLs

Mar 2019 - Present

7 years 6 months

Germany

Digitalization Consultant

Avidly Hubspot Agentur

Customer acquisition, presentations & customer workshops, proposal creation & negotiation
Requirements analysis for inbound marketing and IT system migrations (Hubspot / MS Dyn365)
Data analytics, interface definitions, migration plan, dev requirements, testing
Inbound marketing concepts, website launches, IT system integrations, training
Project management, milestone planning, budget controlling, proactive stakeholder management
Industries: logistics, finance, health, furniture, chemicals, mechanical engineering
IT system / CRM setup for national and international customers in mid-sized companies and corporate environments

May 2018 - Mar 2019

11 months

Munich, Germany

Digitalization Consultant

E.ON Energie AG – Energievertrieb

Optimization of sales steering for online / offline channels, management reporting
Annual planning / forecasting in close coordination with controlling
Contribution margin & tariff optimization for electricity & gas tariffs, churn reduction
Establishment of sales controlling / monthly meetings + reporting
B2C commodity – close coordination across all sales channels, merit order, loyalty
Establishment of sales reviews + channel optimization for new customers (margins & volume)

Oct 2015 - Apr 2018

2 years 7 months

Munich, Germany

Digitalization Consultant

Digondo Digital Service Group

Coaching of SMEs on digital online lead/customer generation
Setup of IT system processes (landing pages, email automation, CRM)
Website + landing page launches, Facebook/Instagram performance campaigns
Building expert positioning through full-stack online marketing strategies, PPC campaigns + SEO, social media and auto webinars, as well as optimization of sales conversion using metrics

Dec 2012 - Sep 2015

2 years 10 months

Madrid, Spain

Head of M2M Product Marketing & Operations

Telefónica Digital

Multi-project management for M2M Telefónica Germany with budget responsibility
Team building for product management/marketing/platform operations/customer service
Lead generation for IoT use cases & management of agencies & IT service providers
Setup of completely new M2M systems & processes within 9 months for fast market entry, as well as transformation of the organization to a lean startup mindset

Oct 2008 - Nov 2012

4 years 2 months

Munich, Germany

Head of Delivery Management & Project Management

o2 Services GmbH

Setting up a CRM & billing system for 15 prepaid / postpaid branded resellers (Tchibo Postpaid, Fonic, Schlecker, Kabel Deutschland, Türk Telekom, Netzclub, Lokalisten, etc.)
Innovative tariff design / bundles for partners
Development of a modular tariff & system architecture to launch new partner telecom brands in the market within 4 months

Oct 2006 - Sep 2008

2 years

Munich, Germany

Senior Product Manager DVB-H

Telefónica Germany GmbH & Co. OHG

Main responsible project and program manager for strategy and coordination of all teams (MNO consortium, commercial, technology, content, hardware, legal, regulation)
Pricing, wholesale partners / acquisition / negotiations / coordination / budget control
Group-wide exchange of strategies (UK, Ireland, Czech Republic, Spain)
Market control of the DVB-H market through 4x MNO consortium + MVP demo case World Cup 2006

Oct 2003 - Sep 2006

3 years

Munich, Germany

Senior Product Manager Connectivity / Public WiFi

Telefónica Germany GmbH & Co. OHG

Main responsible program manager
Pricing / wholesale partners / rollout / access points, budget control / reporting
Market control of the disruptive WiFi technology without network investment

Feb 2001 - Sep 2003

2 years 8 months

Munich, Germany

Team Manager Solution Delivery

Telefónica Germany GmbH & Co. OHG

Software development system stack applications (eCRM)
Product and project management, requirements management
Development of the first web-based thin client (CRM info portal)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Professional Services, Information Technology, Energy, Utilities, and Advertising.

Telecommunication

Professional Services

Information Technology

Energy

Utilities

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Information Technology, Marketing, Product Development, Strategy, and Sales.

Project Management

Information Technology

Marketing

Product Development

Strategy

Sales

Summary

Driven by his passion for digitalization, Mr. Gufler has developed numerous innovative products over the last 20 years as a product, project, and marketing manager, and has introduced data-driven 360-degree marketing platforms (CDPs) based on KPIs. Thanks to his project management experience and his hands-on mentality, he ensured their result-driven implementation across silo boundaries all the way to commercial market readiness. In doing so, he coordinated external service providers, agencies, wholesale partners, as well as marketing, sales, IT & technology, operations, customer service, finance, and legal. For the market launch and scaling, he trained internal and external sales units.

Skills

Management:

Team Lead
Product Manager
Project Manager
Process Manager
Portfolio Manager
Sales Manager & Training
Partner & Wholesale Manager
Performance Manager
Business Development
Setup & Optimization Of Digital Value Chains
Digital Transformation
Scrum / Agile Teams

Product And Project Management:

Product And Product Proposition
Prepaid/Postpaid Billing & Bundles
Churn Reduction
Target Groups
Project Management: Business Case
Market Research
Product Marketing / Go-To-Market
Customer Surveys
Bpm Process Analysis And Documentation
Data-Driven Performance Marketing / Paid Ads
Analytics
Data Flows & Apis
Project & Milestone Planning
Sprint Planning
Resource Management
Risk Management
Stakeholder Management
Budget Controlling

It / Digital / Ecommerce:

It / Digital / Ecommerce
Commodity & Non-Commodity
Solar
Prosumer
Proposition/Tariff Design
Telco / Energy: System Architecture
Connectivity
Modem
2g/3g/4g
Wifi
Dsl
Access Points
Iot
Cms / Crm / Dam / Saas
Hubspot
Salesforce Cdp
Jira/Confluence
Sql
Prompting Chatgpt

Languages

German

Native

English

Advanced

Education

Sep 1993 - Jun 1997

Munich University of Applied Sciences

Diploma in Business Informatics · Business Informatics · Munich, Germany · 2.6

Certifications & licenses

AI Trainer, AI Consultant with ZFU certification

ChatGPT/AI certification

Facebook CBO Mastery 2020 + Facebook Masterclass Premium, Copywriting Academy

Certified business consultant in email marketing automation

Statistics

Experience

Total positions 13

Experience in Telecommunication 14.5 y

Avg length 2 y 4 m

Longest experience 7 y 5 m

Global Experience

Countries worked in 2 (Germany, Spain)

Primary country Germany

Expertise

Recent roles Digitalization Consultant, Digitalization Consultant Customer Data Platform 360 Degrees, Digitalization Consultant / eCommerce

Main industries Telecommunication, Professional Services, Information Technology

Main business areas Project Management, Information Technology, Marketing

Qualifications

Certifications earned 4

Profile

Created

June 2025

Last Update

August 2026

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Frequently asked questions

Have questions? Find more information here.

Tom is based in Munich, Germany.

Tom speaks the following languages: German (Native), English (Advanced).

Tom has at least 26 years of experience. During this time, Tom has worked in at least 8 different roles and for 11 different companies. The average length of individual experience is 2 years. Note that Tom may not have shared all experience and actually has more experience.

Based on recent experience, Tom would be well-suited for roles such as: Digitalization Consultant, Digitalization Consultant Customer Data Platform 360 Degrees, Digitalization Consultant / eCommerce.

Tom's most recent position is Digitalization Consultant at LichtBlick SE – Green Electricity & Innovation.

In recent years, Tom has worked for LichtBlick SE – Green Electricity & Innovation, E.ON Energie AG, Protina Pharmazeutische GmbH, LichtBlick SE – Innovation, and Avidly Hubspot Agentur.

Tom is most experienced in industries like Telecommunication, Professional Services, and Information Technology. Tom also has some experience in Energy, Utilities, and Advertising.

Tom is most experienced in business areas like Project Management, Information Technology, and Marketing. Tom also has some experience in Product Development, Strategy, and Sales.

Tom has recently worked in industries like Information Technology, Professional Services, and Energy.

Tom has recently worked in business areas like Information Technology, Marketing, and Project Management.

Tom attended Munich University of Applied Sciences for Business Informatics.

Tom has 4 certificates. Among them, these include: AI Trainer, AI Consultant with ZFU certification, ChatGPT/AI certification, Facebook CBO Mastery 2020 + Facebook Masterclass Premium, and Copywriting Academy.

Tom is immediately available full-time for suitable projects.

Tom's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Tom, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

0 2 4 6 8

<€800 €800-1200 €1600+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

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Daily rate avg. 976 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000

750

500

250

Median rate 860 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.