Tom Gufler - Digitalization Consultant

Q: Where is Tom based?

Tom is based in Munich, Germany .

Q: What languages does Tom speak?

Tom speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Tom have?

Tom has at least 25 years of experience. During this time, Tom has worked in at least 8 different roles and for 11 different companies . The average length of individual experience is 2 years and 11 months . Note that Tom may not have shared all experience and actually has more experience.

Q: What is Tom's latest experience?

Tom's most recent position is Digitalization Consultant at LichtBlick SE – Green Power & Innovation .

Q: What companies has Tom worked for in recent years?

In recent years, Tom has worked for LichtBlick SE – Green Power & Innovation , E.ON Energie AG , Protina Pharmaceutical GmbH , LichtBlick SE – Innovation , and Avidly Hubspot Agentur .

Q: Which industries is Tom most experienced in?

Tom is most experienced in industries like Telecommunication , Professional Services , and Information Technology . Tom also has some experience in Energy , Advertising , and Utilities .

Q: Which business areas is Tom most experienced in?

Tom is most experienced in business areas like Project Management , Information Technology , and Marketing . Tom also has some experience in Product Development , Sales , and Operations .

Q: Which industries has Tom worked in recently?

Tom has recently worked in industries like Information Technology , Professional Services , and Energy .

Q: Which business areas has Tom worked in recently?

Tom has recently worked in business areas like Information Technology , Marketing , and Project Management .

Recommended expert

Munich, Germany

Experience

Oct 2023 - Mar 2024

6 months

Hamburg, Germany

Digitalization Consultant

LichtBlick SE – Green Power & Innovation

Concept & IT implementation of inbound B2C campaigns, BPM process documentation
Cross-departmental implementation of several whitepapers / guides
Setting up the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
Project controlling, process documentation, testing and training / coaching, analytics reports
Hands-on implementation & on-time launch of all campaigns for digital customer acquisition

Apr 2023 - Dec 2024

1 year 9 months

Munich, Germany

Digitalization Consultant Customer Data Platform 360 Degree

E.ON Energie AG

Scoped project mandate, 360-degree journey use cases & epics, sprint planning, BPM processes
Concept for digitalizing demand-oriented 360-degree customer communication / CRM & CDP
Target group definition, segmentation, KPI definition (open rate, conversion, CLV, churn, etc.)
Project management, milestone planning / budget controlling / presentations / stakeholder management
Leading cross-functional workshops: legal, tech, marketing, web dev, daily standup
GDPR, negotiating with external law firm for legal texts in customer-centric communication
Internal and external user surveys / agency management / crowdtesting of solution variants
Implementation and resource prioritization along the critical path, testing & final sign-off
Concept + on-time hands-on launch of the new consent journey as strategic foundation

Jun 2022 - May 2023

1 year

Ismaning, Germany

Digitalization / eCommerce Consultant

Protina Pharmaceutical GmbH

DAM: scoped project mandate, requirements analysis, milestones, long/shortlist market analysis
Led core team & meetings for use cases, prioritization, demos, BPM process documentation, KPIs
SWOT analysis, system evaluation & selection, feature and price negotiations, reporting
System configuration, SOP documentation, data harmonization, shop integration
Video studio: scoped project mandate, market analysis of studio hardware and editing software
Procurement/negotiation of BlackMagic system, setup of studio equipment (camera, sound, lighting)
Coaching on video strategy/production; setup of two YouTube channels including branding
Efficient DAM introduction including negotiation and setup of in-house YouTube content production

Apr 2021 - Oct 2022

1 year 7 months

Hamburg, Germany

Digitalization Consultant

LichtBlick SE – Innovation

Scoped project mandate, relaunch of solar lead gen funnel, BPM process documentation, epic / sprint planning
Developed cross-channel KPI matrix for monthly performance measurement
Led project team, milestone planning, budget responsibility, management reporting
Managed external agency and IT developer teams, MS Dyn365 integration, daily standup
Process automation with Zapier, CRM Pipedrive, and partner interfaces
Partner wholesale billing and controlling
Technical IT setup of lead gen funnel, halving CPLs, achieving annual plan targets

Jun 2019 - Jun 2020

1 year 1 month

Munich, Germany

Digitalization Consultant

E.ON Energie AG – Heat Solutions

Interim team leadership & end-to-end responsibility, budget responsibility, epics / sprint planning
Designed lead gen flow for conversion & funnel optimization, CRM
Business case planning and controlling to achieve quarterly lead targets
BPM process documentation, epic implementation of digitalization with IT developers / MS Dyn365
Management of wholesale partners
Analysis of customer support calls to optimize end-to-end processes
Continuous improvement of digital process chain marketing / sales / installation
Tripled lead volume to utilize sales team capacity, halved CPLs

Mar 2019 - Present

7 years 1 month

Germany

Digitalization Consultant

Avidly Hubspot Agentur

Customer acquisition, presentations & client workshops, proposal creation & negotiation
Requirements analysis for inbound marketing and IT system migrations (Hubspot / MS Dyn365)
Data analytics, interface definitions, migration plan, dev requirements, testing
Inbound marketing concepts, web launches, IT system integrations, training
Project management, milestone planning, budget control, proactive stakeholder management
Industries: logistics, finance, health, furniture, chemicals, mechanical engineering
IT system/CRM setup for national and international mid-sized companies and corporate environments

May 2018 - Mar 2019

11 months

Munich, Germany

Digitalization Consultant

E.ON Energie AG – Energievertrieb

Optimizing sales management for online/offline channels, management reporting
Annual planning/forecasting in close coordination with controlling
Contribution margin & rate optimization for electricity & gas tariffs, churn reduction
Establishing sales controlling / monthly meetings + reporting
B2C commodity – close coordination across all sales channels, merit order, loyalty
Setting up sales reviews + channel optimization for new customers (margins & volumes)

Oct 2015 - Apr 2018

2 years 7 months

Munich, Germany

Digitalization Consultant

Digondo Digital Service Group

Coaching SMEs on digital online lead and customer acquisition
Setting up IT system processes (landing pages, email automation, CRM)
Website & LP launches, Facebook/Instagram performance campaigns
Building expert positioning through full-stack online marketing strategies, PPC campaigns & SEO, social media and automated webinars, plus sales conversion optimization using metrics

Dec 2012 - Sep 2015

2 years 10 months

Madrid, Spain

Head of M2M Product Marketing & Operations

Telefónica Digital

Multi-project management of M2M at Telefónica Germany with budget responsibility
Building a team for product management/marketing, platform operations, customer service
Lead generation for IoT use cases & managing agencies and IT service providers
Implementing fundamentally new M2M systems & processes within nine months for fast time to market, and transforming the organization to a lean startup mindset

Oct 2008 - Nov 2012

4 years 2 months

Munich, Germany

Head of Delivery Management & Project Management

o2 Services GmbH

Implementing a CRM & billing system for 15 prepaid/postpaid branded resellers (Tchibo Postpaid, Fonic, Schlecker, Kabel Deutschland, Türk Telekom, Netzclub, Lokalisten, etc.)
Innovative tariff design/bundles for partners
Developing a modular tariff & system architecture to launch new partner telecom brands in the market within four months

Oct 2006 - Sep 2008

2 years

Munich, Germany

Senior Product Manager DVB-H

Telefónica Germany GmbH & Co. OHG

Lead project and program manager for strategy and management of all teams (MNO consortium, commercial, technology, content, hardware, legal, regulatory)
Pricing design, wholesale partner acquisition / negotiations / management / budget control
Group-wide strategy sharing (UK, Ireland, Czech Republic, Spain)
Market monitoring of the DVB-H market through a 4x MNO consortium + MVP demo case at WM2006

Oct 2003 - Sep 2006

3 years

Munich, Germany

Senior Product Manager Connectivity / Public Wi-Fi

Telefónica Germany GmbH & Co. OHG

Lead program manager
Pricing design / wholesale partner management / rollout / access points / budget control / reporting
Market monitoring of the disruptive Wi-Fi technology without network investment

Feb 2001 - Sep 2003

2 years 8 months

Munich, Germany

Team Manager Solution Delivery

Telefónica Germany GmbH & Co. OHG

Software development for system stack applications (eCRM)
Product and project management, requirements management
Development of the first web-based thin client (CRM info portal)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Professional Services, Information Technology, Energy, Advertising, and Utilities.

Telecommunication

Professional Services

Information Technology

Energy

Advertising

Utilities

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Information Technology, Marketing, Product Development, Sales, and Operations.

Project Management

Information Technology

Marketing

Product Development

Sales

Operations

Summary

With his passion for digitalization, Mr. Gufler has developed numerous innovative products and introduced data-driven 360-degree marketing platforms (CDP) based on KPIs as a product, project, and marketing manager over the past 20 years. Thanks to his project management experience and hands-on mentality, he ensured their result-oriented implementation up to commercial maturity across silo boundaries. In doing so, he coordinated external service providers, agencies, wholesale partners, as well as marketing, sales, IT & technology, operations, customer service, finance, and legal. For market launch and scaling, he trained internal & external sales units.

Skills

Management:

Team Leader
Product Manager
Project Manager
Process Manager
Portfolio Manager
Sales Manager & Training
Partner & Wholesale Manager
Performance Manager
Business Development
Setup & Optimization Of Digital Value Chains
Digital Transformation
Scrum / Agile Teams

Product And Project Management:

Product And Product Proposition
Prepaid/postpaid Billing & Bundles
Churn Reduction
Target Groups
Project Management: Business Case
Market Research
Product Marketing / Go-to-market
Customer Surveys
Bpm Process Analysis And Documentation
Data-driven Performance Marketing / Paid Ads
Analytics
Data Flows & Apis
Project & Milestone Planning
Sprint Planning
Resource Management
Risk Management
Stakeholder Management
Budget Controlling

It / Digital / Ecommerce:

It / Digital / Ecommerce
Commodity & Non-commodity
Solar
Prosumer
Proposition/tariff Design
Telco / Energy: System Architecture
Connectivity
Modem
2g/3g/4g
Wifi
Dsl
Access Points
Iot
Cms / Crm / Dam / Saas
Hubspot
Salesforce-cdp
Jira/confluence
Sql
Prompting Chatgpt

Languages

German

Native

English

Advanced

Education

Munich University of Applied Sciences

Diploma in Business Informatics · Business Informatics · Munich, Germany

Certifications & licenses

AI Trainer, AI Consultant with ZFU certification

ChatGPT/AI Certification

Facebook CBO Mastery 2020 + Facebook Masterclass Premium, Copywriting Academy

Certified Business Consultant in Email Marketing Automation

Statistics

Experience

Total positions 13

Experience in Telecommunication 14.5 y

Avg length 2 y 4 m

Longest experience 7 y

Global Experience

Countries worked in 2 (Germany, Spain)

Primary country Germany

Expertise

Recent roles Digitalization Consultant, Digitalization Consultant Customer Data Platform 360 Degree, Digitalization / eCommerce Consultant

Main industries Telecommunication, Professional Services, Information Technology

Main business areas Project Management, Information Technology, Marketing

Qualifications

Certifications earned 4

Profile

Created

June 2025

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tom based?

Tom is based in Munich, Germany.

What languages does Tom speak?

Tom speaks the following languages: German (Native), English (Advanced).

How many years of experience does Tom have?

Tom has at least 25 years of experience. During this time, Tom has worked in at least 8 different roles and for 11 different companies. The average length of individual experience is 2 years and 11 months. Note that Tom may not have shared all experience and actually has more experience.

What roles would Tom be best suited for?

Based on recent experience, Tom would be well-suited for roles such as: Digitalization Consultant, Digitalization Consultant Customer Data Platform 360 Degree, Digitalization / eCommerce Consultant.

What is Tom's latest experience?

Tom's most recent position is Digitalization Consultant at LichtBlick SE – Green Power & Innovation.

What companies has Tom worked for in recent years?

In recent years, Tom has worked for LichtBlick SE – Green Power & Innovation, E.ON Energie AG, Protina Pharmaceutical GmbH, LichtBlick SE – Innovation, and Avidly Hubspot Agentur.

Which industries is Tom most experienced in?

Tom is most experienced in industries like Telecommunication, Professional Services, and Information Technology. Tom also has some experience in Energy, Advertising, and Utilities.

Which business areas is Tom most experienced in?

Tom is most experienced in business areas like Project Management, Information Technology, and Marketing. Tom also has some experience in Product Development, Sales, and Operations.

Which industries has Tom worked in recently?

Tom has recently worked in industries like Information Technology, Professional Services, and Energy.

Which business areas has Tom worked in recently?

Tom has recently worked in business areas like Information Technology, Marketing, and Project Management.

What is Tom's education?

Tom attended Munich University of Applied Sciences for Business Informatics.

Does Tom have any certificates?

Tom has 4 certificates. Among them, these include: AI Trainer, AI Consultant with ZFU certification, ChatGPT/AI Certification, Facebook CBO Mastery 2020 + Facebook Masterclass Premium, and Copywriting Academy.