Tom G.-Digital Growth Partner
Check rate
Experience
Digital Growth Partner
LichtBlick SE – Ökostrom & Innovation
- Concept & IT implementation of inbound B2C campaigns, BPM process documentation
- Cross-functional implementation of several whitepapers / guides
- Setup of the customer journey with MS Dyn365 / CRM: Forms, landing pages, campaigns
- Project controlling, process documentation, testing and training / coaching, analytics reports
- Hands-on implementation & on-time launch of all campaigns for digital customer acquisition
Digital Growth Partner
E.ON Energie AG
- Project assignment scope, 360-degree journey use cases & epics, sprint planning, BPM processes
- Concept for the digitalization of needs-based 360-degree customer communication / CRM & CDP
- Concept + on-time hands-on launch of the new consent journey as a strategic foundation
- Target group definition, segmentation, KPI definition (open rate, conversion, CLV, churn, etc.)
- Project management, milestone planning / budget controlling / presentations / stakeholder management
- Management of cross-functional workshops: Legal, Technology, Marketing, WebDev, daily stand-up
- GDPR, negotiation with an external law firm regarding legal texts for customer-centered communication
- Internal and external user surveys / agency management / crowdtesting of solution variants
- Implementation and resource prioritization along the critical path, testing & final acceptance
Digital Growth Partner
Protina Pharmazeutische GmbH
- DAM: Project assignment scope, requirements analysis, milestones, market analysis longlist/shortlist
- Management of core team & meetings for use cases, prioritization, demos, BPM process documentation, KPIs
- SWOT analysis, system evaluation & selection, feature and price negotiations, reporting
- System configuration, SOP documentation, data harmonization, shop integration
- Video studio: Project assignment scope, market analysis of studio hardware and editing software
- Procurement / negotiation of BlackMagic system, setup of studio technology (camera, sound, lighting)
- Coaching on video strategy / recording. Setup of 2 YouTube channels including branding
- Efficient DAM implementation including negotiations and setup of an in-house YouTube content production
Digital Growth Partner
LichtBlick SE – Innovation
- Project assignment scope, relaunch of the Solar LeadGen Funnel, BPM process documentation, epic / sprint planning
- Development of a cross-channel KPI matrix for monthly performance measurement
- Project team management, milestone planning, budget responsibility, management reporting
- Management of external agency and IT developer teams, MS Dyn365 integration, daily stand-up
- Process automation with Zapier, CRM Pipedrive, and partner interfaces
- Partner wholesale billing and controlling
- Technical IT setup of the LeadGen Funnel, halving of CPLs, achievement of the annual plan
[link]
Digital Growth Partner
E.ON Energie AG – Wärmelösungen
- Interim team management & E2E responsibility, budget responsibility, epics / sprint planning
- Conceptualization of the lead generation journey for conversion & funnel optimization, CRM
- Business case planning and controlling to achieve quarterly lead targets
- BPM process documentation, epic implementation of digitalization with IT developers / MS Dyn365
- Management of wholesale partners
- Analysis of customer support calls to optimize E2E processes
- Continuous improvement of the digital process chain across marketing / sales / installation
- Tripling of lead volume to utilize the sales team, halving of CPLs
[link]
Digital Growth Partner
Avidly Hubspot Agentur
- Customer acquisition, presentations & customer workshops, proposal creation & negotiation
- Requirements analysis for inbound marketing and IT system migrations (Hubspot / MS Dyn365)
- Data analytics, interface definitions, migration plans, development requirements, testing
- Inbound marketing concepts, website launches, IT system integrations, training
- Project management, milestone planning, budget controlling, proactive stakeholder management
- Industries: Logistics, Finance, Health, Furniture, Chemicals, Mechanical Engineering
- IT system / CRM setup for national and international mid-sized and corporate clients
[link]
Digital Growth Partner
E.ON Energie AG – Energy Sales
- Optimization of sales management for online / offline channels, management reporting
- Annual planning / forecasting in close coordination with Controlling
- Contribution margin & tariff optimization for electricity & gas tariffs, churn reduction
- Establishment of sales controlling / monthly meetings + reporting
- B2C commodity – close coordination across all sales channels, merit order, loyalty
- Establishment of sales reviews + channel optimization for new customers (margins & volume)
[link]
Digital Growth Partner
Digondo Digital Service Group
- Coaching of SMEs on digital online lead / customer acquisition
- Setup of IT system processes (landing pages, email automation, CRM)
- Website + LP launches, Facebook/Instagram performance campaigns
- Building expert positioning through full-stack online marketing strategies, PPC campaigns + SEO, social media and automated webinars, as well as optimizing sales conversion using metrics
[link]
Digital Growth Partner
Tom Gufler
Head of M2M Product Marketing & Operations
Telefónica Digital
- Multi-project management for M2M Telefónica Deutschland with budget responsibility
- Team building for product management/marketing / platform operations / customer service
- Lead generation for IoT use cases & management of agencies & IT service providers
- Setup of fundamentally new M2M systems & processes within 9 months for rapid market entry, as well as transforming the organization toward a lean startup mindset
Head of Delivery Management & Project Management
o2 Services GmbH
- Set up a CRM & Billing System for 15 Prepaid / Postpaid Branded Resellers (Tchibo Postpaid, Fonic, Schlecker, Kabel Deutschland, Türk Telekom, Netzclub, Lokalisten, etc.)
- Innovative tariff design / bundles for partners
- Developed a modular tariff & system architecture to launch new partner telecommunications brands on the market within 4 months
Senior Product Manager DVB-H
Telefónica Germany GmbH & Co. OHG
- Lead Project & Program Manager responsible for strategy and coordination of all teams (MNO Consortium, Commercial, Technology, Content, Hardware, Legal, Regulation)
- Tariff design, wholesale partner / acquisition / negotiations / coordination / budget control
- Group-wide exchange of strategies (UK, Ireland, Czech Republic, Spain)
- Controlled the DVB-H market through a 4xMNO Consortium + MVP Demo Case WM2006
Senior Product Manager Connectivity / Public WiFi
Telefónica Germany GmbH & Co. OHG
- Lead Program Manager
- Tariff design / wholesale partners / rollout / access points, budget control / reporting
- Controlled the market for disruptive WiFi technology without network investment
Team Manager Solution Delivery
Telefónica Germany GmbH & Co. OHG
- Software development for system stack applications (eCRM)
- Product & project management, requirements management
- Developed the first web-based thin client (CRM Info Portal)
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Telecommunication, Chemical, Banking and Finance, Healthcare, Transportation, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Information Technology, Marketing, Sales, Product Development, and Business Intelligence.
Summary
Tom Gufler (Dipl. Wirt-Informatiker) is a Digital Growth Partner, web designer, and photographer/videographer in Munich. He supports practices, consulting professionals, local businesses, and founders in making their expertise visible online and generating suitable customer inquiries.
His Trust Growth System combines professional web design and local search engine optimization (SEO / GEO) with an optimized Google Business Profile as well as authentic photos and videos. This creates websites that build trust and communicate the offering clearly. He also supports his clients after the launch and continues to develop their digital presence based on data and customer needs.
His guiding principle: Expertise deserves visible trust.
Contact: [link]
Skills
Analysis & Current Position
Analysis Of The Business Model, Target Groups, And Competition
Review Of Existing Websites And Digital Customer Touchpoints
Evaluation Of Visibility, Search Performance, And User Behavior
Identification Of Requirements And Growth Potential
Definition Of Business Goals And Relevant Kpis #
Positioning & Digital Strategy
Development Of Clear Positioning And Convincing Value Propositions
Design Of Digital Growth Strategies
Development Of Customer-Centered Products And Services
Design Of The Customer Journey
Planning Of Go-To-Market, Lead Generation, And Customer Acquisition
Project Planning & Management
Structuring Of Work Packages, Milestones, And Responsibilities
Planning And Management Of Schedules, Budgets, And Resources
Requirements And Stakeholder Management
Coordination Of Specialist Departments, Teams, And External Service Providers
Agile Project Management With Scrum, Product Owner Tasks, And Pmo
Website & Communication Concept
Ux/Ui Concept And Development Of User-Oriented Page Structures
Conceptualization Of Corporate Websites And Landing Pages
Development Of Service Pages As Well As Pillar And Cluster Structures
Planning Of Internal Links And Relevant Search Terms
Development Of Content Strategies And Editorial Plans
Content, Design & Media Production
Creation Of Website Copy, Specialist Articles, And Advertising Copy
Design Of Websites And Visual Communication Materials
Conceptualization And Production Of Interview And Corporate Videos
Creation Of Authentic Photo And Video Content
Image Editing With Photoshop And Canva
Video Editing And Post-Production With Davinci Resolve
Technical Implementation & Launch
Implementation Of Websites With Wix Studio, Worldsoft, And Weebly
Execution Of Website Relaunches And Cms Migrations
On-Page Seo, Metadata, And Structured Data With Schema.Org
Setup And Optimization Of Google Business Profiles
Setup And Review Of Tracking With Google Tag Manager
Quality Assurance And Support During Publication
Marketing & Customer Acquisition
Implementation Of Go-To-Market And Lead Generation Measures
Conceptualization And Management Of Google Ads Campaigns
Search Engine Advertising And Performance Max
Development And Coordination Of Ads And Landing Pages
Expansion Of Local Visibility
Optimization Of Digital Contact And Conversion Journeys
Performance Measurement & Continuous Development
Monitoring With Google Analytics And Google Search Console
Kpi Reporting And Evaluation Of Goal Achievement
Analysis Of Search Queries, User Behavior, And Heatmaps
Data-Based Optimization Of Websites, Content, And Campaigns
Further Development Of Offerings Based On Customer Needs
Personal Consulting And Support Beyond The Launch
Languages
Education
Fachhochschule München
Diplom Wirtschafts-Informatiker · Wirtschafts-Informatiker · Munich, Germany · 2.6
Certifications & licenses
AI Trainer, AI Berater mit ZFU-Zertifizierung
ChatGPT/AI Zertifizierung
Facebook CBO Mastery 2020 + Facebook Masterclass Premium, Copywriting Academy
Zertifizierter Unternehmensberater Email Marketing Automatisierung
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tom is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Tom speaks the following languages: German (Native), English (Advanced).
Tom has at least 26 years of experience. During this time, Tom has worked in at least 6 different roles and for 12 different companies. The average length of individual experience is 2 years and 10 months. Note that Tom may not have shared all experience and actually has more experience.
Based on recent experience, Tom would be well-suited for roles such as: Digital Growth Partner, Head of M2M Product Marketing & Operations, Head of Delivery Management & Project Management.
Tom's most recent position is Digital Growth Partner at LichtBlick SE – Ökostrom & Innovation.
In recent years, Tom has worked for LichtBlick SE – Ökostrom & Innovation, E.ON Energie AG, Protina Pharmazeutische GmbH, LichtBlick SE – Innovation, and Avidly Hubspot Agentur.
Tom is most experienced in industries like Telecommunication, Chemical, and Banking and Finance. Tom also has some experience in Healthcare, Transportation, and Manufacturing.
Tom is most experienced in business areas like Project Management, Information Technology, and Marketing. Tom also has some experience in Sales, Product Development, and Business Intelligence.
Tom has recently worked in industries like Chemical, Banking and Finance, and Healthcare.
Tom has recently worked in business areas like Marketing, Information Technology, and Project Management.
Tom attended Fachhochschule München for Wirtschafts-Informatiker.
Tom has 4 certificates. Among them, these include: AI Trainer, AI Berater mit ZFU-Zertifizierung, ChatGPT/AI Zertifizierung, Facebook CBO Mastery 2020 + Facebook Masterclass Premium, and Copywriting Academy.
Tom is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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