Jörg Reger-Marketing Consultant
Check rate
Experience
Marketing Consultant
Freelance
- Strategic and operational marketing consulting for companies (positioning, lead generation, building marketing structures)
- Development of marketing strategies including responsibility for operational execution
- Concept for a productized service offer for SMEs
- Building AI-supported workflows and automations for marketing and sales
Head of Marketing (Interim)
dr. kaiser & kollegInnen MVZ GmbH
Healthcare / medical care center*
Building the entire marketing function (strategy, structures, processes)
Developing positioning, messaging, and website concept
Concept and setup of a content system and editorial planning
Setting up lead funnels and CRM integration
Implementing web analytics and KPI tracking
Managing external agencies and service providers
Enterprise Account Manager
digidor GmbH
Software / SaaS*
Strategic support for enterprise customers at the interface between marketing and sales
Development and optimization of digital marketing and GTM strategies
Concept and creation of websites, landing pages, campaigns & creatives
Analysis of lead funnels and derivation of optimization measures
Digital Marketing & Biz Dev Consultant
Seekwa GmbH
Internet / start-up*
Building and operational management of the digital marketing area
Strategic consulting in business development
Introduction of CRM and project management tools
Concept and implementation of microsites; web analytics & business intelligence
Digital Marketing Consultant
Allianz Deutschland AG
Insurance*
Analysis and optimization of performance-based digital marketing campaigns (display/programmatic, social media)
UI/UX optimization of landing pages including CMS support
Agency management (creative and media agencies)
Independent management of the Allianz affiliate program
Web analytics, tag management, and KPI reporting
Digital Marketing Campaign Manager
Deutsche Post Dialog Solutions GmbH
Logistics / Direct Marketing*
Planning, setup, and optimization of digital marketing campaigns (SEA, display, email, social media)
Strategic and operational consulting for internal and external clients
KPI definition and implementation of tracking technologies
Project planning, management, and analysis
Digital Marketing Consultant
Sky Deutschland GmbH
Pay TV / Digital Entertainment*
Analysis and optimization of digital marketing campaigns
Consulting on the design and implementation of new digital marketing strategies
KPI definition and tracking
Customer journey analysis, UI/UX optimization
Cross-department process definition and optimization
Marketing Manager
Propertybase GmbH
Software / SaaS (real estate)*
Responsibility for the global digital marketing strategy
Operational management of all campaigns (SEO, SEA, display, social, email, inbound)
Project management: website relaunch in six languages
Conversion, UI, and UX optimization
Design and management of a KPI system incl. business intelligence dashboard
Digital Marketing Manager
InternetX GmbH
B2B hosting and domain solutions / SaaS*
Campaign design and management
Product and project management (SaaS)
Front-end development, onsite and conversion optimization
Agency Owner / Marketing Consultant
Reger Media
Full-service agency for SMEs, associations, public authorities*
Full-service marketing consulting and implementation for SMEs, associations, and public authorities
Online marketing consulting (SEO, SEA, online PR), website design and development
International campaign projects: 40+ individual campaigns, >20,000 leads generated (Adsimilis BV / IQU, NL)
Long-term client relationships, including RKC Communication (2005–2013), Regionalmarketing Oberpfalz
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Government and Administration, Information Technology, Professional Services, Real Estate, Healthcare, and Insurance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Sales, Information Technology, Project Management, and Business Intelligence.
Summary
Marketing consultant with over 25 years of experience at the intersection of strategy, technology, and hands-on execution. I help companies make their marketing clearer and more effective - from positioning and campaigns to lead processes, content systems, and AI-supported automation.
Broad experience from agency work (15 years), in-house roles in SaaS and mid-sized companies, and freelance consulting for large companies and start-ups. Strategy and execution from a single source.
Skills
Positioning & Messaging
Marketing Strategy
Lead Generation
Performance Marketing (Sea, Social, Display, Affiliate)
Content Systems
Marketing Automation
Crm Integration
Seo
Conversion Optimization (Cro)
Web Analytics
Ai-Supported Workflows
Marketing-Sales Alignment
Sales Enablement
Agency Management
Kpi Design & Reporting
Crm & Automation: Hubspot · Salesforce · N8n · Make · Zapier
Analytics & Reporting: Google Analytics 4 · Looker Studio · Klipfolio · Tag Management
Cms & Web: Wordpress · Webflow · Framer · Html · Css · Javascript
Ai & Martech: Chatgpt · Claude · Gemini · Midjourney · Elevenlabs · Heygen
Design: Adobe Creative Cloud · Affinity Suite · Canva
Languages
Education
Ostbayerische Technische Hochschule Regensburg
Diplom-Betriebswirt (FH) · Marketing · Regensburg, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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