Stefanie Deepe
Independent Real Estate Consultant
Experience
Independent Real Estate Consultant
Garant Immobilien
Advising on and selling residential and commercial properties.
Creating solid market and location analyses as well as valuation and pricing strategies.
Developing digital marketing initiatives for property promotion (virtual tours, social media ads, email campaigns).
Customer support and retention through personalized communication and automated follow-up workflows.
Founder & Initiator
KI Special Buddies
Building a network and advising companies on integrating AI solutions into marketing and business processes.
Developing strategies for implementing modern AI tools in daily business operations.
Founder
Camping Queen
Establishing and positioning an independent online lifestyle portal for camping insights, retreats, and stylish camp fashion ("MissCamping").
Conveying an outdoor spirit combined with creativity, mindfulness, and style.
Independent Real Estate Consultant
Engel & Völkers
Advising on and selling residential and commercial properties.
Creating solid market and location analyses as well as valuation and pricing strategies.
Developing digital marketing initiatives for property promotion (virtual tours, social media ads, email campaigns).
Customer support and retention through personalized communication and automated follow-up workflows.
Head of Global Marketing, PR & Communications
Schlemmer Group
Leading an international team (about 10 employees) to plan and implement global marketing and PR strategies.
Introducing a global intranet to optimize internal communication across different locations.
Relaunching websites including CI redesign and repositioning brands/products in international markets.
Managing trade shows, events, social media, content management, video productions, and photoshoots.
Piloting AI approaches for marketing analysis and personalization.
Writing and coordinating press releases, organizing press events, and maintaining media contacts.
Responsible for budget management and ROI analysis.
Marketing, PR & Communications Consultant
Self-Employed Consultancy
Advising companies like Zühlke GmbH and Core Competence GmbH on developing and implementing customized marketing and communication strategies.
Leading projects for campaigns, PR activities, digital initiatives, and content development.
Creating press materials, expanding the media network, and supporting product or service launches.
Head of Marketing, PR & Communications
TÜV SÜD Management Service GmbH
Leading the marketing department, managing budgets and financial control.
Developing targeted marketing activities and building digital communication channels.
Coordinating and managing PR activities and stakeholder communications.
Introducing marketing automation solutions and analytics tools.
Marketing Director
Dieter Bakic Group
Leading the marketing department and introducing a new ERP system for better data management.
Planning and executing trade shows and events to increase brand awareness.
Organizing press events and writing announcements for product or service launches.
Head of Marketing, PR & Purchasing
LA MER COSMETICS AG
Developing and relaunching product lines in the cosmetics sector.
Building an online presence including an e-commerce system and digital marketing activities.
Collaborating with beauty magazines, organizing press events, and partnering with influencers.
Head of Marketing, PR & Communications
Comet Feuerwerk
Developing market-oriented product ranges and PR events for the seasonal business.
Planning and executing sales promotion campaigns and press work around fireworks products.
Building communities and partnerships with retailers and media.
Marketing & Sales Assistant
Chromos GmbH
Preparing offers and organizing trade shows and roadshows.
Supporting sales and marketing activities.
M&A Analyst / Junior Consultant
Doertenbach & Co. GmbH
Supporting company divestitures and project support.
Conducting market and company research.
Flight Attendant
Lufthansa
Providing customer service in an international environment.
Trained and worked as a flight attendant.
International Product Manager & Buyer
Brinkhoff GmbH
Managing the seasonal products department and global purchasing.
Product management and coordination with international suppliers.
Industry Experience
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Experienced in Manufacturing, Professional Services, Automotive, Real Estate, Fashion, and Media and Entertainment.
Business Area Experience
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Experienced in Marketing, Product Development, Business Intelligence, Sales, Procurement, and Supply Chain Management.
Summary
Over 20 years of experience in marketing, PR & communications, both nationally and internationally. Certified AI Manager & Prompt Engineer (IHK 2024) with solid know-how of current AI tools and methods. Expert knowledge in building and leading international teams, agile project management, and digital transformation. Experienced community and platform operator: experience in building and managing online communities with data-driven engagement strategies. Strong affinity for marketing automation, data-driven campaign management, customer journey optimization, and targeted press relations. Entrepreneurial mindset: founding and leading own projects and consultancies (including wir-machen-ihr-marketing.de until end of 2022, KI Special Buddies). Goal-oriented communication skills as well as content and storytelling experience across various channels. International experience: managing projects and teams in diverse markets; intercultural collaboration.
Inspiring. Strategic. Future-oriented. I am an energetic whirlwind full of ideas, drive, and zest for life. Curiosity drives me – whether in the air as a former national glider pilot, on the water with my favorite water sports, or on the road in my motorhome, my rolling freedom studio. I love to amaze people, spark creative impulses, and inspire them with unusual ideas – professionally and personally. For me, design and communication are expressions of personality and attitude. I think big, create with passion, and see every challenge as an opportunity. Every day I set out with open eyes – whether walking, in conversation, or in a project. I’m a team player with heart who loves to laugh, pitch in, and connect people. For me, change is not a risk but an adventure – and I always look forward to what we can make possible together.
Skills
Ai Integration & Automation: Use And Evaluation Of The Latest Tools (Midjourney, Gpt Workflows, Marky For Social Media, N8n For Workflow Automation, Various Agent Platforms) To Increase Efficiency In Marketing And Processes; Development And Implementation Of Ai-powered Applications In Customer Journey, Storytelling, And Community Engagement.
Strategic & Operational Marketing: Brand Positioning, Campaign Planning And Management, Product Launches, Seo-optimized Content Strategies.
Community Building & Engagement: Building And Moderating Online Communities, Interactive Formats, Feedback Integration.
Customer Experience & Crm: Customer Journey Mapping, Implementation And Optimization Of Crm Systems And Marketing Automation For Personalized Communication.
Agile Project Management: Leading Cross-functional Projects Using Scrum/kanban Principles; Sprint Planning, Prioritization, Stakeholder Management.
Team Leadership & International Collaboration: Building, Motivating, And Managing International Teams; Intercultural Communication.
Content & Digital Media: Conceptualizing And Producing Text, Images, And Video; Social Media Strategies; Community Contributions And Ugc Promotion.
Pr & Communications Strategy: Topic Storytelling, Press Releases, Media Partnerships, Organizing Press Events, And Crisis Communication.
Data Analysis & Reporting: Defining Kpis, Monitoring, Bi Dashboards, A/b Tests, Data-driven Optimization.
Business Development & Consulting: Business Development, Client Acquisition, Proposal Creation, Project Management In Consulting Projects.
Budget & Resource Planning: Cost Estimation, Roi Analysis, Managing External Vendors And Internal Capacities.
Ai Tools: Midjourney, Gpt-based Tools / Prompt Engineering, Marky (Social Media Automation & Analysis), N8n (Workflow Automation), Various Agent Platforms.
Marketing Automation: Mailchimp, Various Ai Tools.
Analytics & Reporting: Google Analytics, Bi Tools, Dashboard Solutions.
Content Management & Web: Hostinger, Wix, Sharepoint, Common Cms, Seo Tools.
Project Management Tools: Jms Project, Office 365 Tools.
Crm Systems: Salesforce, Other Common Crm Solutions.
Design & Media Production: Basic Knowledge Of Photoshop; Coordination Of Video Productions And Photoshoots, Canva Expert.
Communication Tools: Slack, Ms Teams, Zoom/webex, Ai-based Chatbot Frameworks.
Languages
Certifications & licenses
AI Manager (IHK)
IHK
Prompt Engineering (IHK)
IHK
Consulting Seminar SharePoint & Office 365
Dortmund
Agile Work Environment / Project Management with Office 365
Nuremberg
PMP Project Management
Munich
Online Marketing Manager
Munich
Malik Management Excellence
St. Gallen
Statistics
Experience
Expertise
Qualifications
Profile
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