Communications Consultants in Germany

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Classic press work
• Development and implementation of communication strategies for individual Enertrag projects such as wind farms
• Development and implementation of a crisis communication strategy
• Development and implementation of media monitoring to analyze which media/journalists publish Enertrag topics
• Advising the board and the communications management

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

Project management for the development, launch, and company-wide implementation of the strategic realignment of the brand based on the new corporate vision (CEO-driven transformation project).

Key responsibilities:

• Designing, enhancing, and implementing the global brand and communication strategy (internal and external) to strengthen strategic positioning, including follow-up concepts for internal identification with the new corporate vision (cross-country implementation with over 60k employees) and external activation.
• Developing and executing new global campaigns across owned and paid channels, including channel strategy, (social) media strategy, and creative concepts.
• Developing and implementing a data-driven approach to manage and optimize brand communication.
• Managing internal communication on strategic topics, including internal events.
• Leading interdisciplinary project teams and collaborating with stakeholders across various functions and hierarchy levels.
• Budget responsibility and managing and integrating external agencies and service providers.
• Driving the integration of AI into brand management and communication.
• Acting as a strategic sparring partner for organization design and the further development of the division strategy and project roadmap in corporate branding. Result: Implemented the global brand and communication strategy and established data-driven and AI-supported foundations for future-ready brand management, strengthened internal anchoring of the corporate vision, and significantly advanced the transformation of corporate branding; awarded the CEO Award.

• AI-driven marketing to boost SME growth with smart automation
• Data-led strategy to maximize ROI through targeted campaigns

• Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
• Topic research and content planning for the online portal
• Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
• Building and maintaining multimedia content in the online portal CMS (Drupal)
• Monitoring the content of the online portal using Google Search Console and Matomo
• Ensuring the quality of the online portal through tests and analyses
• PowerPoint presentation of work results in topic conferences with BA specialist departments
• Supporting the existing online presence and analyzing and fixing errors

• Oversee AI-medical content pipeline operations, ensuring quality standards across multilingual publications (DE/EN/ES)
• Lead cross-functional collaboration with technical, medical, and creative teams to optimize content generation workflows
• Direct publication selection, review, and platform deployment processes with translation quality assurance

• Write and edit marketing texts for print and web, including SEO, such as website copy, landing pages, product descriptions, white papers, flyers, brochures, presentations, and mailings
• Research and write journalistic texts for print and web, including ghostwriting, such as blog articles, interviews, profiles, and articles for newsletters and customer magazines
• Write press releases
• Project management

• Prepare complex content in a way that convinces funders, teams, and target groups alike.
• With structured grant management, clear processes, and precise language, I make sure ideas are not only funded, but also understood and visible.

• project and transformation communications
• operational control and planning
• execution of project-related communication activities

• Client: STROTH Telecom GmbH (formerly Tele2 Comm. Services GmbH) Business Development B2B / B2C

• Development of growth & go-to-market strategy for new products

• Content strategy for brand relaunch

• Selection and setup of a marketing automation solution

• Concept and marketing of a white-label mobile solution

• Project management of partnerships with WEtell and ENTEGA Mobile

• Client: S-Communication Services GmbH (Sparkassen Financial Group) Project Management IAM (Integrated Address Management)

• Analysis of current product portfolio

• Market analysis of banking & finance

• Identification of required adjustments for medium-term planning

• Formulation of IAM vision

• Client: ERGO Group AG Sales Promotion

• Activation of sponsorship partnership with the German Football Association (DFB)

• Media collaborations

• Social media communication

• Support for sales partner network

• Client: E.ON SE Innovation Domains / Strategy & Innovation

• Coaching on business case development (individual / teams)

• Training on key financials (NPV calculation) / scenario planning

• Development of sales strategies for innovations

• Teaching storytelling skills

• Creation of templates

• Target KPI alignment / metrics (portfolio performance)

• Working as a freelance ICT journalist for print and online media, as well as a communications consultant for medium-sized German and Dutch IT companies.
• Creating specialist publications, white papers, and journalistic articles on topics such as AI, IT sustainability, climate protection through low-code development, and the introduction of the electronic invoice, etc. (>100 work samples in the original can be viewed at [link])
• Analyzing and reporting on cybersecurity trends, including the NIS-2 directive, Security by Design, and the development of associative computers.
• Conducting expert interviews with specialists and executives on technological innovations such as digital shadows in production and predictive maintenance.
• Numerous publications in trade media such as Wirtschaftsinformatik & Management, IM+io, IT&Production, Digital Business Magazin, eGovernment Computing, etc.