Find the perfect Communications Consultants in Germany in minutes from 15,000 CVs with the power of AI
Bring in specialists for corporate messaging, internal communications, change communication, media relations, and executive positioning. Get fast, precise matching with vetted, available freelancers who can step into live projects quickly.
About the role
What they do
A communications consultant shapes how a company speaks to employees, customers, media, and other stakeholders. Typical work includes message houses, communication plans, press materials, leadership talking points, FAQs, and crisis communication support. Many companies also hire a PR consultant or corporate communications consultant for a launch, rebrand, restructuring, or sensitive change program.
- Core messaging and narrative development
- Internal communication plans and leadership content
- Press releases, stakeholder updates, and briefing notes
- Change communication for transformations and reorganizations
Skills that matter
Strong communications consultants combine clear writing with sharp judgment. They understand audience needs, tone, timing, and approval processes. They can translate complex topics into plain language and keep different teams aligned without losing consistency.
- Executive communication and ghostwriting
- Media relations and spokesperson support
- Message testing, tone of voice, and editorial review
- Stakeholder mapping and communication planning
Tools and formats
Most freelance communications work happens in slides, docs, shared editorial calendars, and review tools. Depending on the assignment, the consultant may work in CMS environments, intranets, email platforms, or newsroom workflows. In Germany, clients often expect strong English and German copy, especially for cross-border teams and B2B organizations.
When companies bring them in
Companies usually hire a communications consultant when the message is important, time is tight, or the internal team is already at capacity. That includes product launches, leadership changes, employer branding, crisis response, mergers, and change programs. A freelancer is often the right choice when the company needs targeted expertise without building a permanent role around it.
What good looks like
The best consultants do more than write well. They ask the right questions, understand business context, and protect consistency across channels. They can work with legal, HR, marketing, and leadership teams, and they know when to simplify a message, when to push back, and when to keep sensitive topics precise.
Germany context
For companies in Germany, this role is especially useful when communication needs to work across headquarters, local teams, and international stakeholders. Many projects require a professional who can switch between English and German, adapt messaging for local markets, and collaborate smoothly with in-house communications, PR, or employer branding teams.
Meet FRATCH Communications Consultants
Sabine Liberty
Expert & Interim Manager B2B Communications, Change Communications, Content Creation
Last position:
Communications consultant for crisis communication/issue management at AQIM – Association for Quality in Interim Management
Planning, execution & moderation of crisis communication and reputation management
AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.
The project in a nutshell:
Consulting and training for the purpose of:
- Analysis of crisis potential as a new market entrant and its internet-based communication activities
- Planning and developing crisis communication with targeted measures
- Developing a crisis plan to minimize reputation risks in an emergency
- Conducting training and information sessions
Success:
- What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
- The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
- Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign
Rosa Garcia-Verdugo
Literature Review, AI Training & Content Manager
Last position:
Literature Review, AI Training & Content Manager at Juisci SA
- Oversee AI-medical content pipeline operations, ensuring quality standards across multilingual publications (DE/EN/ES)
- Lead cross-functional collaboration with technical, medical, and creative teams to optimize content generation workflows
- Direct publication selection, review, and platform deployment processes with translation quality assurance
Anke Schölzel
Freelance copywriter, editor and communications consultant
Last position:
Freelance copywriter, editor and communications consultant at Self-employed
- Write and edit marketing texts for print and web, including SEO, such as website copy, landing pages, product descriptions, white papers, flyers, brochures, presentations, and mailings
- Research and write journalistic texts for print and web, including ghostwriting, such as blog articles, interviews, profiles, and articles for newsletters and customer magazines
- Write press releases
- Project management
Arne Siegner
SEO freelancer and GEO consultant for B2B companies in energy, tech, and e-mobility in the DACH market.
Last position:
Communication Specialist at BMW Group
- project and transformation communications
- operational control and planning
- execution of project-related communication activities
Joachim Lange
Marketing Advisor for Corporate Clients
Last position:
Marketing / Sales / Communication Consultant at Independent Management Consultant
Client: STROTH Telecom GmbH (formerly Tele2 Comm. Services GmbH) Business Development B2B / B2C
Development of growth & go-to-market strategy for new products
Content strategy for brand relaunch
Selection and setup of a marketing automation solution
Concept and marketing of a white-label mobile solution
Project management of partnerships with WEtell and ENTEGA Mobile
Client: S-Communication Services GmbH (Sparkassen Financial Group) Project Management IAM (Integrated Address Management)
Analysis of current product portfolio
Market analysis of banking & finance
Identification of required adjustments for medium-term planning
Formulation of IAM vision
Client: ERGO Group AG Sales Promotion
Activation of sponsorship partnership with the German Football Association (DFB)
Media collaborations
Social media communication
Support for sales partner network
Client: E.ON SE Innovation Domains / Strategy & Innovation
Coaching on business case development (individual / teams)
Training on key financials (NPV calculation) / scenario planning
Development of sales strategies for innovations
Teaching storytelling skills
Creation of templates
Target KPI alignment / metrics (portfolio performance)
Detlev Spierling
Freelance ICT journalist and PR consultant
Last position:
Freelance ICT journalist and communications consultant at Freiberuflich
- Working as a freelance ICT journalist for print and online media, as well as a communications consultant for medium-sized German and Dutch IT companies.
- Creating specialist publications, white papers, and journalistic articles on topics such as AI, IT sustainability, climate protection through low-code development, and the introduction of the electronic invoice, etc. (>100 work samples in the original can be viewed at [link])
- Analyzing and reporting on cybersecurity trends, including the NIS-2 directive, Security by Design, and the development of associative computers.
- Conducting expert interviews with specialists and executives on technological innovations such as digital shadows in production and predictive maintenance.
- Numerous publications in trade media such as Wirtschaftsinformatik & Management, IM+io, IT&Production, Digital Business Magazin, eGovernment Computing, etc.
Martina Rohr
Communication Consultant
Last position:
Communication Consultant at Freelance
- Workshop/Training concepts and facilitation
- Team and capability building
- (Digital) strategy, innovation, process, marketing, content
- Consumer research
- Content strategy and partnerships
Franziska Bittner
Workshop Facilitator | Strategy Director | Organizational Change Consultant | Mindfulness Trainer | Team Building
Last position:
Marketing Strategy Trainer (Global Programs) at Merck Group
- Design and delivery of marketing and brand strategy trainings for international marketing teams
- Training and facilitation of established strategic frameworks focused on market analysis, stakeholder behavior and value creation
- Translation of complex strategy models into practical, actionable workshop formats
- Facilitation of hybrid learning journeys (onsite & remote) with a strong focus on equal participation and engagement
Hubert Kogel
Marketing & Communications Consultant
Last position:
Marketing & Communications Consultant at stadtmobil carsharing
Development and implementation of marketing and communications strategies focused on website and social media (paid, owned, earned)
Target-specific addressing of municipalities, companies and organizations with landing pages and calls to action
Development and execution of Meta and Google Ads
Building and maintaining contacts with relevant media
Writing press releases
Philippe Gessner
Product Owner & Communication Consultant – external
Last position:
Product Owner & Communication Consultant – external at Allianz Group (Allianz Commercial, AGCS)
Developed communication strategy and messaging frameworks for digital transformation initiatives.
Collaborated closely with executives and industry partners to position AI-based solutions.
Led global rollout campaigns including KPI-based performance reports.
Advised senior leadership on storytelling, content strategy and external engagement.
Carolina Medina Guzmán
Communications Consultant – External Relations
Last position:
Communications Consultant – External Relations at United Nations Volunteers
- Designed brochures, presentations, infographics, and reports to communicate UNV initiatives (Full Funding Programme, Special Voluntary Fund) to global partners.
- Created data-driven reports using Power BI and Google Analytics, enhancing clarity and transparency for internal and external stakeholders.
- Produced stories of UN Volunteers in the field.
Oliver Jochens
Lead Strategist – new business and implementation
Last position:
Lead Strategist – new business and implementation at ICF Next
- Strategic preparation of new business presentations for the European Commission in collaboration with experts across Social Media, Outreach, Public Relations, Events, Media and Web Development
- Strategic guidance of the team during the implementation of large-scale campaigns in multiple countries
Projects:
- Frankfurt Book Fair 2024: Communication campaign promoting Italy as guest of honour, implementation in Germany and Italy
- European Year of Youth 2022: 360° communication campaign to raise awareness among 15-24 year olds across 27 member states, including a digital immersive 3D voice platform
- European Union Intellectual Property: Integrated campaign to promote EUIP Office services for SMEs, planned rollout in 10 countries
- European Institute of Innovation & Technology (EIT): Communication strategy to restructure EIT communication across Europe in 2023
- European Education Area: Strategic planning of a 360° campaign to raise awareness of the European Education Area vision, planned rollout in 10 countries
- Funding Program CERV: 360° campaign to raise awareness of the Citizens, Equality, Rights and Values funding programme, planned rollout in 10 countries
- European Civil Protection (DG ECHO): 360° campaign to raise public awareness of EU disaster prevention and response activities, planned rollout in 6 countries
Susanne Schiffauer
PR and Communications Consultant
Last position:
PR and Communications Consultant at Independent PR and Communications Consultant
- Advising and implementing PR and communication projects for various clients
- Developing and implementing communication strategies and concepts
- Writing press releases, statements, articles and interviews
- Media relations and stakeholder communication
- Creating content for websites, social media, newsletters and intranet
- Project coordination and event support (workshops, trade fairs, events)
- LinkedIn management: strategy, editorial calendar, content creation, community management
- Use of tools: Windows, Teams, WIX, Google Workspace, Zoom, Zimpel, Mailchimp, Content Lab, CapCut, ChatGPT, Perplexity, Gamma AI and other AI programs
- Sample clients: PickMeUp Communications (Pahnke Group), GlaxoSmithKline, Malt Community, Bureau Veritas Marine & Offshore, Lufthansa World Shop, British American Tobacco and others
Stefanie Seidlitz
Freelance Communications Consultant / Founder
Last position:
Freelance Communications Consultant / Founder at auer communications
- Provide strategic communication and PR consulting for individuals and organizations
- Collaborate with an editorial office and expert network to offer agency services (partner at Thr3 Winters and partner Communications/PR at UFG)
- Serve clients including startups, mid-sized companies, agencies and large corporations
Steffi Gößling
Change, Transformation & Communications Advisor
Last position:
Change, Transformation & Communications Advisor at Freelancer / Interim Manager
Freelance change and communications advisor supporting organisations, pioneers and future thinkers in coping with change and transformation projects and challenges to frame a sustainable future in a co-creative, collaborative manner
Interim manager and leader in the field of corporate communications (strategic communication, change communication, internal and external communication, crisis communication, marketing communication) to bridge the gap of a short-staffed team and continue communication work to support the strategy and goals of a business
Style of work: open, appreciative, systemic, authentic and impartial
Portfolio: communication, change management and advisory; systemic organizational development with focus on new work, team setup and alignment; leadership development; mentoring and coaching; strategy; culture, value and purpose creation; positioning; workshop facilitation
Latest engagements:
Interim Communications Director & Change Facilitator for a local public transport company
“Communication Strategy and Story Telling” workshop facilitator for a global institute with participants from all over the world
Discover over 15,000 top freelancers
Communications Consultants statistics
Typical experience
25 years
Average project duration
4.3 years
Certifications per freelancer
2
Top business areas
Marketing, Project Management, Strategy
Top industries
Advertising, Media and Entertainment, Professional Services
Most common languages
German, English, French
Bachelor's degree or higher
75%
Master's degree or higher
55%
Doctorate
5%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Communications Consultants & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Curious about FRATCH? Find the answers you need
A Communications Consultant helps a company plan, write, and manage important messages. That can include internal updates, leadership messaging, press materials, crisis statements, and change communication. The work is often strategic first, then editorial and operational.
A strong Communications Consultant writes clearly, thinks structurally, and understands audience and timing. Look for experience with stakeholder communication, message development, and editing under review pressure. The best people also handle sensitive topics with calm judgment.
Not always, but there is overlap. A Communications Consultant may focus on internal communication, executive messaging, or change programs, while a PR consultant is often more media-facing. Many clients use the titles interchangeably when they need broad communication support.
A Communications Consultant freelancer makes sense when the need is project-based, urgent, or specialized. That is common for launches, reorganizations, crisis response, or temporary leadership support. It is also useful when you need senior expertise without creating a permanent role.
A Communications Consultant typically delivers communication plans, key messages, FAQs, briefing notes, presentations, and drafted copy for different channels. Depending on the project, they may also create stakeholder maps, Q&A documents, or a full internal and external rollout plan. Good consultants leave you with material your team can actually use.
Yes, and many projects are handled remotely. A Communications Consultant can usually work well from anywhere if the company has clear feedback loops and access to the right stakeholders. For leadership workshops, sensitive alignment sessions, or on-site interviews, some clients prefer a hybrid setup in Germany.
Ask for examples of similar communication challenges, not just polished writing samples. A good Communications Consultant can explain the problem, the audience, the message choice, and the outcome. Strong candidates also show how they work with different stakeholders and handle revisions without losing clarity.
An Communications Consultant is usually brought in for a defined assignment or advisory role, while an internal communications specialist is often part of the day-to-day team. The consultant is more flexible and can step into strategy, drafting, or change work quickly. That makes the role useful when capacity or expertise is missing for a specific period.
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Philipp Thomaschewski
FRATCH CEO
