Communications Consultants in Germany

Project: Consulting & Concept Development Programmatic Print / Donor Communication

Tasks:

• Analysis of existing print advertising materials and donor communication
• Development of a new thank-you letter and dialogue marketing concept
• Advice on emotional and target-group-specific communication with donors
• Concept development for a cross-channel on- and offline marketing mix
• Coordination of print, email, and CRM communication as part of new marketing processes
• Support in introducing new communication workflows around the future email software
• Creation of briefing materials and campaign approaches for different target groups
• Research, selection, and management of suitable print and production service providers
• Advice on personalization and automation options in the programmatic print environment

Technical implementation:

• Coordination of print and digital processes
• Management of external service providers and print providers
• Support in integrating new marketing and communication processes

Reporting:

• Analysis of existing response mechanisms
• Assessment of optimization potential in donor communication
• Recommendations to improve impact, personalization, and efficiency Markets: Germany [link]

Participation in the EU-funded MORANE-2 project to validate the Future Railway Mobile Communication System (FRMCS) in real-world use cases: preparation of the requirements specifications for TOBA and the associated test specifications.

Technologies: 5GS (Radio & Core), FRMCS, MCx (MCPTT, MCData, MCVideo), MC Gateway UE, MCx Priority/Security/QoS Management, ETCS, SIP, IMS

Planning, execution & moderation of crisis communication and reputation management

AQIM is a non-profit organization based in Austria. An association of interim managers from Germany and Austria. Founded in December 2024. Multi-part training with workshops and consulting for preventive crisis communication, in cooperation with the founding members and those responsible for communication. To assess crisis potential for the market entry strategy and ahead of a digital campaign.

The project in a nutshell:

Consulting and training for the purpose of:

• Analysis of crisis potential as a new market entrant and its internet-based communication activities
• Planning and developing crisis communication with targeted measures
• Developing a crisis plan to minimize reputation risks in an emergency
• Conducting training and information sessions

Success:

• What started as a one-time consulting event for preparing an information campaign became a multi-part workshop on preventive crisis communication. This not only gave the organization expertise and confidence in the event of acute challenges, but also gave the participating interim managers new skills for their day-to-day work on assignments
• The workshop enabled those responsible to launch the information campaign that was being prepared at the time and planned for six months, as scheduled at the end of January 2026 on social media
• Careful scheduling and defining how to handle critical voices in terms of terminology and tone, as well as compliance rules, ensured a smooth start and run of a 3-month information campaign

• Helping organisations in the clean energy sector build brand, thought leadership and market visibility in Germany and the UK.

Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.

Analysis

• Evaluation of existing data with Python and SQL
• Checking data quality and methodology before making a statement
• The result is an analysis that leads toward a concrete decision

Preparation

• Reports in Power BI and Tableau
• Interactive calculators and visualizations on the web
• Presentations and specialist texts for customers, sales and the public
• Analysis and communication from one source — that

• Design, setup and operation of AI phone assistants (voicebots) as a managed service
• Requirements analysis and process mapping: reasons for calling, recurring requests, escalation and emergency rules
• Conversation design & prompt engineering: dialogue management, tone of voice, conversation logic, fallbacks and handovers
• Building and maintaining structured knowledge bases for recurring customer inquiries
• Integration into existing processes, including request recording, appointment coordination, SMS confirmations and call forwarding
• Testing, customer acceptance, ongoing optimization, and seasonal and content-related adjustments
• Evaluation of voice AI and conversational AI platforms based on functionality, data protection, hosting and data processing
• Design and implementation of website chatbots and WhatsApp Business solutions
• Taking data protection and compliance requirements into account when using AI systems

• Classic press work
• Development and implementation of communication strategies for individual Enertrag projects such as wind farms
• Development and implementation of a crisis communication strategy
• Development and implementation of media monitoring to analyze which media/journalists publish Enertrag topics
• Advising the board and the communications management

I am responsible for developing and implementing AI, innovation and digitalization initiatives at the German Golf Association. My focus is on developing digital products, identifying new technologies and successfully connecting strategy, communications and innovation.

I work closely with the executive board, specialist departments, the communications department as well as external agencies and technology partners, and support projects from the initial idea through to successful implementation.

Highlights:

• Strategic co-responsibility for the relaunch of golf.de, Germany's leading digital platform in golf
• Development and implementation of the German Golf Association's AI strategy
• Development of new AI-supported products and digital services for golf clubs, coaches and golfers
• Management of innovation and transformation projects
• Close collaboration with communications and press relations on future-focused and innovation topics
• Design and delivery of workshops, presentations and AI training sessions
• Management of external software, digital and technology partners
• Preparation of strategic concepts and decision papers for the executive board and management committees

Focus areas: Digital Product Development, AI & Innovation, Digital Transformation, Marketing, Corporate Communications, Public Relations, Business Development, Stakeholder Management

Project lead for the development, launch and company-wide implementation of the strategic repositioning of the brand based on the new corporate vision (CEO-driven transformation project).

Key areas of responsibility:

• Conceptualization, further development and implementation of the global brand and communications strategy (internal and external) to strengthen the strategic positioning, including subsequent concepts to foster internal identification with the new corporate vision (cross-country implementation with > 60 thousand employees) and for external activation.
• Development and implementation of new global campaigns across owned and paid channels, including channel strategy, (social) media strategy and creative concepts.
• Development and implementation of a data-driven approach to managing and optimizing brand communications.
• Management of internal communications on strategic topics, including internal events.
• Functional leadership of interdisciplinary project teams and collaboration with stakeholders across various functions and organizational levels.
• Budget responsibility as well as management and integration of external agencies and service providers.
• Driving the integration of AI into brand management and communications.
• Strategic sparring partner for organizational design as well as the further development of the department strategy and project roadmap in Corporate Branding. Result: Global brand and communications strategy implemented and data-driven as well as AI-supported foundations for future-ready brand management established, internal anchoring of the corporate vision strengthened and transformation of Corporate Branding significantly advanced; awarded the CEO Award.

• Managed marketing, content and communications projects with six-figure budgets for a regional telecommunications and IT service provider
• Developed and managed content and video formats from concept to production, including shoot planning
• Led and coordinated social media managers, creative teams as well as external agencies and service providers
• Conceptualized, developed and optimized campaign landing pages throughout the entire lifecycle
• Managed collaboration between departments, management and external partners
• Ensured consistent brand communication as well as timely and high-quality delivery of all projects

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

• Content responsibility for two areas (careers and continuing education, as well as school, training and studies) and coordination with specialist departments
• Topic research and content planning for the online portal
• Web-friendly creation of target-group-relevant and SEO-optimized content for the online portal
• Building and maintaining multimedia content in the online portal CMS (Drupal)
• Monitoring the content of the online portal using Google Search Console and Matomo
• Ensuring the quality of the online portal through tests and analyses
• PowerPoint presentation of work results in topic conferences with BA specialist departments
• Supporting the existing online presence and analyzing and fixing errors

Recruiting Restructuring

• Consolidated and restructured recruiting; managed recruiters in Romania and Portugal