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Sabine Liberty-Content expert and journalist for editorial work & PR

Sabine Liberty - Content expert and journalist for editorial work & PR - profile avatar
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Eckental, Germany

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Experience

Aug 2021 - Oct 2021

Content expert for online portal

Federal agency for professional development and continuing education

Position Summary
Content expert for online portal at Federal agency for professional development and continuing education
Industries
Information Technology
Government and Administration
Business Areas
Information Technology
Project Management
Strategy

With a total of > 95,000 employees at several locations in Germany and a budget volume of around 35 billion euros. Assignment in the agency's own IT service center (BA) with around 5,000 employees.

Since 2019, the federal agency has been undergoing transformation on the way to becoming a fully digital working agency.

Goal: The agency's customers should benefit from an entirely digital service that allows them to complete all official matters fully online without having to appear in person.

Reporting to: Head of Central Online Services

The project in brief:

Continuous content development and optimization

  • Writing and editing online content in the content team, within agile product development with SCRUM as well as using Jira and Confluence
  • Preparing content for the web and in an SEO-compliant way
  • Reviewing editorial content with regard to strategic goals (e.g. language use, accessibility: plain and easy-to-understand language, scope, web-friendly creation)
  • Ensuring accessibility during reviews
  • Entering texts into the Oracle Webcenter Service content management system
  • Further developing the agency's online presence and keeping this information offering up to date in order to strengthen its perception as a service provider for career-related matters
  • Targeted maintenance and further development of the affected web pages with regard to consistent communication and user guidance/customer journey
  • Strategic and conceptual development as well as optimization of topics in the career guidance environment

Project management

  • Analysis and conceptual development of processes, e.g. for transferring the external KURSNET portal for continuing education into the agency's main portal
  • Creating initial subject concepts, creating and maintaining a content plan, process descriptions and click instructions
  • Coordinating and aligning the individual work steps, including schedules, minutes, and to-do documentation

Success:

  • Created the basis for a consistent, user-friendly and accessible portal
  • Within the planned three months, created the basis for rolling out digital communication for citizen services, on schedule by year-end
  • Optimized the concept for restructuring the portal content
  • Thanks to the fast concept development, the tight time frame could be met
May 2021 - Aug 2022
Burscheid, Germany

Content expert for online editorial work

Concertare Beratungs- und Dienstleistungsgesellschaft mbH

Position Summary
Content expert for online editorial work at Concertare Beratungs- und Dienstleistungsgesellschaft mbH
Industries
Professional Services
Business Areas
Marketing
Research and Development

Consulting company for market research and for conducting and evaluating mystery shopping, customer surveys, and customer loyalty systems; approx. 30 employees, revenue n.a.

Reporting to: Management

The project in brief:

  • Creating and editing online content, especially blog articles
  • Preparing articles for the web
  • Online research
  • Creating SEO-compliant texts

Success:

Time relief in updating the information offering

Jul 2019 - Sep 2019
Munich, Germany

Online editor for an online PR campaign

Maisberger, Agentur für Unternehmenskommunikation GmbH

Position Summary
Online editor for an online PR campaign at Maisberger, Agentur für Unternehmenskommunikation GmbH
Industries
Information Technology
Manufacturing
Business Areas
Marketing

PR agency with a focus on information technology, 45 employees, revenue n.a.

Support in implementing an online campaign for an IT startup company, topic area digitalization in the process industry

The project in brief:

  • Creating advertorials and specialist articles on digitalization, artificial intelligence, and machine learning
  • Text creation using storytelling, for placement with different vertical focus areas in the online channels of various trade media
  • Shared responsibility in editorial management: creating schedules and content plans
  • Creating advertorials and specialist articles
  • Implementing the media plan, including advertorial, ad, and banner bookings as well as coordination with the advertising departments of relevant media outlets

Success

Very tight deadlines could be met, and the project was started on time and implemented as planned without any delay

May 2018 - Jul 2018
Hanau, Germany

Senior Manager Media & International PR

Heraeus Holding GmbH

Position Summary
Senior Manager Media & International PR at Heraeus Holding GmbH
Industries
Automotive
Manufacturing
Metals and Mining
Business Areas
Marketing

Technology group for precious metal extraction, trading, processing, and recycling, metal processing industry, 12,400 employees worldwide, total revenue 21 billion euros

Optimizing press work and editorial work nationally and internationally to increase visibility and awareness among customers.

The project in brief:

  • Taking over international trade press communications for the Automotive/Electronics division to bridge a staffing gap in the team
  • Preparing and carrying out press work for an upcoming trade fair appearance
  • Creating and publishing press releases on schedule
  • Spokesperson for the specialist press and contact person for the specialist press

Editorial work:

  • Responsible as editor for the relaunch of a customer magazine: conceptual revision of articles on topics such as semiconductor development, fuel cells, and platinum sensors, including creating a time and topic plan; editing and rewriting texts and articles; coordinating with the layout department regarding graphics and images as well as visual language, preparation up to print prepress
  • Creating text content for a supporting landing page

Success:

  • Supporting corporate communications with attention-grabbing, cross-media texts for the customer magazine, website/landing page, and press texts, to position the company in the field of e-mobility
  • Support in improving internal department process management: Through a structured way of working and increased speed in implementation, tight deadlines were met again on time, approval processes were shortened, and the output of press releases could be increased by 50 percent
Oct 2017 - Present
Eckental, Germany

Owner and head of the PR agency

Liberty MedienUnikate

Position Summary
Owner and head of the PR agency at Liberty MedienUnikate
Industries
Professional Services
Business Areas
Marketing

For in-house assignments at client companies, deployed via personnel service providers, or as a freelancer in direct handling with the client in companies and agencies

May 2012 - Jun 2014
Nuremberg, Germany

Freelance Content Manager Print

Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG

Position Summary
Freelance Content Manager Print at Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG
Industries
Media and Entertainment
Tourism
Business Areas
Research and Development

Task:

  • In cooperation with the editorial office Rewitech from Deining/Upper Palatinate
  • Editorial support for the special supplement "Altmühltal Classic Sprint" for the North Bavarian daily press
  • Creation of individual text contributions, including independent research on tourism and culture as part of reporting on the annual vintage car rally Altmühltal Classic Sprint
  • Proofreading and editing text contributions from other editorial colleagues

Challenge and success: as described above

May 2012 - Jul 2012
Nuremberg, Germany

Freelance Content Expert Marketing Communications

Temme Immobilien

Position Summary
Freelance Content Expert Marketing Communications at Temme Immobilien
Industries
Real Estate
Business Areas
Marketing

Owner-managed real estate service provider for valuation, rental and sale of commercial properties. 10 employees, revenue n/a

Cooperation with: owner

Task:

  • Editorial optimization of a sales brochure for the marketing of commercial office space with a focus on sustainability
  • On-site inspection of the shell construction
  • Discussion with the responsible architect and project manager
  • Revising the text and, if needed, creating a new draft
  • Replacing technical jargon and unclear wording with clear explanations that highlight the eco-friendly building features and the budget-friendly energy supply

Challenge:

The existing text about the features of a newly built office building did not convey the specific benefit offered by the building, which was designed in a consistently ecological and economical way. Prospective clients did not see the business advantage of a building with the quality of a low-energy house compared to conventional office buildings. This benefit had to be explained in a clear and easy-to-understand way for everyone

Feb 2009 - Mar 2016
Nuremberg, Germany

Freelance Content Expert Print

Verlag Nürnberger Presse Druckhaus Nürnberg GmbH

Position Summary
Freelance Content Expert Print at Verlag Nürnberger Presse Druckhaus Nürnberg GmbH
Industries
Construction
Energy
Media and Entertainment

Bavarian daily newspaper, a publishing network of twelve local publishers, with regional editions for Middle Franconia, parts of Upper Palatinate and Upper Franconia Circulation: 225,782 copies

Task:

  • Cooperation with the editorial office Rewitech from Deining/Upper Palatinate
  • Editorial support for special supplements for the North Bavarian daily press published twice a year, on the topics of construction, maintenance, interior finishing, energy technology

Challenge:

Short delivery deadlines, because the editorial work only starts once 2/3 of the advertising revenue is secured

Success:

  • On-time delivery of 16 individual, carefully researched, vividly written articles with high reader value and very little need for correction, for 16 out of a total of 25 free editorial pages
  • This increased productivity and secured the assignment and revenue
Sep 2008 - Nov 2008
Nuremberg, Germany

Freelance Content Expert PR Editorial Work

Temme Immobilien

Position Summary
Freelance Content Expert PR Editorial Work at Temme Immobilien
Industries
Real Estate
Business Areas
Marketing

Cooperation with: owner

Task:

  • Editorial creation of a PR article on the topic "Real estate consulting service for demanding commercial real estate projects" for publication in the business magazine of the Nuremberg Chamber of Industry and Commerce for Middle Franconia
  • Detailed briefing meeting with management
  • Development of a text concept for approval
  • Editorial creation of a text draft
  • Final copy and approval of the final version
Dec 2003 - Feb 2005
Bonn, Germany

Freelance Content Expert Print and Online Editorial Work

Deutscher Ingenieurverlag (DIV)

Position Summary
Freelance Content Expert Print and Online Editorial Work at Deutscher Ingenieurverlag (DIV)
Industries
Media and Entertainment

Deutscher Ingenieurverlag is a division of VNR Verlag, a specialist publisher for guides, reference works and expert information, with 414 employees and 123 million euros in revenue. DIV planned to publish a new handbook for engineers as managers. This handbook was to be accompanied by an online information portal and newsletter as well as a magazine published 6 times a year.

Reporting line: Project management DIV

Tasks:

  • Topic planning, editorial process management for the magazine and newsletter
  • Topic research on management trends and development of texts
  • Text content for the online portal twice a month
  • Creating content plans
  • Coordination with project management and chief editorial office

Success:

  • Convincing range of topics through journalistic preparation for the target group of engineers, both for the magazine and the online portal
  • Efficient time management through print-ready texts delivered without further correction work
  • Expansion of a so-called zero issue of the magazine into an information compendium published six times a year
  • My practical professional knowledge of the reading and information habits of engineers
  • The publisher valued the convincing and journalistically professional text and topic offer. As a result, it quickly gained attention and purchase interest among its target group of engineers within the first year of publication
Mar 2003 - Sep 2017
Eckental, Germany

Owner and Head of the PR Agency

SL MedienUnikate

Position Summary
Owner and Head of the PR Agency at SL MedienUnikate
Industries
Professional Services
Business Areas
Marketing
Operations
Project Management

Projects + assignments for communications & PR, editorial work & text

In this context:

  • Managing client projects as the general contractor
  • Leading project-specific teams made up of subcontractors and external service providers
  • Budget and success control
Jul 2002 - Feb 2003
Eckental, Germany

Founding and Building the PR Agency

SL MedienUnikate

Position Summary
Founding and Building the PR Agency at SL MedienUnikate
Industries
Automotive
Energy
Information Technology
Manufacturing
Government and Administration
Business Areas
Business Intelligence
Marketing
Project Management
Sales
Strategy

Creating a business plan, market research, creating a marketing and financial plan as well as implementation, marketing, PR and press work for my own business, building a sales process, establishing contact with first client companies

Focus: change and B2B communication for industry and technology

Experience from projects in large companies, family businesses, associations and publishing houses Certified specialist editor for print and digital media. Certified project manager for digital media. Certified Kanban Team Practitioner - used in: agile process management in corporate communications

Qualifications: Building or realigning corporate communications as well as press and public relations work Developing strategic communication concepts and putting them into practice, e.g. for campaigns or in change and transformation processes Creating editorial texts/content Communicative support for market launches and brand positioning Benefits for clients: To position them with effective and successful communication in their target markets and make them known and visible, and to support their competitiveness To create acceptance and understanding among important target groups, such as customers, employees, partners and investors, for example in transformation processes Agile process management communication (Kanban)Benefit: improving workflows in communications departments for more efficient handling of tasks

Industry experience: Mechanical and plant engineering, automotive/electrical engineering, information technology, energy technology, public sector

Special strengths: Proven experience in developing strategic communication concepts and putting them into practice Just as strong in analyzing target groups, market situations and developments in the market and in current affairs Writing convincingly, explaining complex topics in a clear way, getting to the point with strong facts and wording Agile working methods: Kanban, Scrum Leadership experience in teams with 5 - 10 members STEM studies; degree as a geologist; strong affinity for science and technology My profile: Flexible and proactive, self-directed and structured way of working Consistently reliable with deadlines and dependable Communicative with managers and team members Team- and results-oriented working style Further training:

2026: Kanban-based process optimization and AI in agile project management teams - Business Agility Nuremberg Conference

2026: Strategic Project Management – Munich Project Management Days 2026

2024: Agile working methods for process management, Kanban, Flight Levels, Scrum - Business Agility Nuremberg Conference:

2024: AI in corporate communications - German PR Day of the DPRG:

Willing to travel: Across Germany, without restrictions, on site with the client and/or remote

May 2000 - Jun 2002
Munich, Germany

Specialist Editor for Information Technology in the Informationweek Editorial Team

CMP-WEKA Verlags GmbH & Co. KG

Position Summary
Specialist Editor for Information Technology in the Informationweek Editorial Team at CMP-WEKA Verlags GmbH & Co. KG
Industries
Information Technology
Media and Entertainment
Business Areas
Research and Development

Focus: print and online editorial work for the topics hardware, network technology, mobile devices as well as management topics

  • Creating editorial content for the print and online magazine
  • Researching and analyzing relevant topics and trends in hardware and mobile computing
  • Writing editorial content in an appealing magazine style to ensure a consistent reader-magazine connection and to maintain the typical style of the trade magazine
  • Helping create content plans
Aug 1991 - Dec 1998
Nuremberg, Germany

Head of the Civil Engineering Geology & Measurement Technology Department

Talsperren-Neubauamt Nürnberg

Position Summary
Head of the Civil Engineering Geology & Measurement Technology Department at Talsperren-Neubauamt Nürnberg
Industries
Construction
Government and Administration
Business Areas
Operations
Project Management

In the state construction and infrastructure project

  • Responsible contact person for all matters of engineering geology regarding hydrological impact, soil mechanics and foundation engineering
  • Leading a ten-person specialist team made up of younger and more experienced employees

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Construction, Media and Entertainment, Government and Administration, Energy, and Information Technology.

Professional Services
Construction
Media and Entertainment
Government and Administration
Energy
Information Technology
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Operations, Research and Development, Strategy, and Business Intelligence.

Marketing
Project Management
Operations
Research and Development
Strategy
Business Intelligence
Profile match chart

Summary

Creating clarity through easy-to-understand texts and content • Removing uncertainty • Impactful • Trustworthy

For more than 20 years, I have supported companies in technology industries as a project manager and interim manager in corporate communications, change communication, and content creation.

Supporting change projects with tailored communication to reduce resistance from key stakeholders and build trust, so processes run smoothly and transformations are accepted and succeed.

Supporting companies as they grow into new target markets, communicating this change internally and externally to build acceptance among employees and target customers.

These are tasks I take on again and again with conviction and pleasure!

Skills

  • Ms Office: Ms Word, Ms Excel, Ms Powerpoint, Ms Sharepoint, Ms Teams, Zoom

  • Cms: Wordpress, Drupal, Oracle Webcenter

  • Seo: Google Search Console, Matomo, Google Analytics

  • Agility: Kanban, Scrum, Atlassian Confluence, Jira, Miro

  • Ai: Chatgpt, Claude.Ai, Deepl

  • Public Sector

  • Publishing

  • Information Technology

  • Mechanical And Plant Engineering

  • Automotive

  • Metal Processing Production

  • Construction And Real Estate

  • Energy Technology

Languages

German
Native
English
Advanced
French
Intermediate

Education

Apr 1999 - Apr 2000

Journalist school of the Ernst Klett Verlag, Klett WBS GmbH

Training as a trade magazine editor for print and online media · Trade magazine editorial work for print and online media · Munich, Germany · very good

Sep 1984 - Mar 1991

Friedrich-Alexander University Erlangen-Nuremberg

University diploma in geology · Geosciences · Erlangen, Germany · very good

Certifications & licenses

Team Kanban Practitioner

Kanban University

Certified Project Manager Digital Media

Academy of the German Media, Munich

Internet – Website Design

Academy of the Bavarian Press e.V., Munich

Trade magazine editor for print and online media

Ernst Klett Verlag for Business and Education Services GmbH, Munich

Statistics

Experience

Total positions 14
Experience in Professional Services 23.5 y
Avg length 3 y 3 m
Longest experience 14 y 6 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Content expert for online portal, Content expert for online editorial work, Online editor for an online PR campaign
Main industries Professional Services, Construction, Media and Entertainment
Main business areas Marketing, Project Management, Operations

Qualifications

Highest degree Master
Certifications earned 4

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Sabine is based in Eckental, Germany and can operate in on-site, hybrid, and remote work models.

Sabine speaks the following languages: German (Native), English (Advanced), French (Intermediate).

Sabine has at least 34 years of experience. During this time, Sabine has worked in at least 14 different roles and for 12 different companies. The average length of individual experience is 2 years and 5 months. Note that Sabine may not have shared all experience and actually has more experience.

Based on recent experience, Sabine would be well-suited for roles such as: Content expert for online portal, Content expert for online editorial work, Online editor for an online PR campaign.

Sabine's most recent position is Content expert for online portal at Federal agency for professional development and continuing education.

In recent years, Sabine has worked for Federal agency for professional development and continuing education, Concertare Beratungs- und Dienstleistungsgesellschaft mbH, and Liberty MedienUnikate.

Sabine is most experienced in industries like Professional Services, Construction, and Media and Entertainment. Sabine also has some experience in Government and Administration, Energy, and Information Technology.

Sabine is most experienced in business areas like Marketing, Project Management, and Operations. Sabine also has some experience in Research and Development, Strategy, and Business Intelligence.

Sabine has recently worked in industries like Professional Services, Information Technology, and Government and Administration.

Sabine has recently worked in business areas like Marketing, Research and Development, and Information Technology.

Sabine holds a Master in Trade magazine editorial work for print and online media from Journalist school of the Ernst Klett Verlag, Klett WBS GmbH and a Master in Geosciences from Friedrich-Alexander University Erlangen-Nuremberg.

Sabine has 4 certificates. Among them, these include: Team Kanban Practitioner, Certified Project Manager Digital Media, and Internet – Website Design.

Sabine is immediately available full-time for suitable projects.

Sabine's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Sabine, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Market avg: 682-762 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.