Sabine Liberty-Content expert and journalist for editorial work & PR
Check rate
Experience
Content expert for online portal
Federal agency for professional development and continuing education
With a total of > 95,000 employees at several locations in Germany and a budget volume of around 35 billion euros. Assignment in the agency's own IT service center (BA) with around 5,000 employees.
Since 2019, the federal agency has been undergoing transformation on the way to becoming a fully digital working agency.
Goal: The agency's customers should benefit from an entirely digital service that allows them to complete all official matters fully online without having to appear in person.
Reporting to: Head of Central Online Services
The project in brief:
Continuous content development and optimization
- Writing and editing online content in the content team, within agile product development with SCRUM as well as using Jira and Confluence
- Preparing content for the web and in an SEO-compliant way
- Reviewing editorial content with regard to strategic goals (e.g. language use, accessibility: plain and easy-to-understand language, scope, web-friendly creation)
- Ensuring accessibility during reviews
- Entering texts into the Oracle Webcenter Service content management system
- Further developing the agency's online presence and keeping this information offering up to date in order to strengthen its perception as a service provider for career-related matters
- Targeted maintenance and further development of the affected web pages with regard to consistent communication and user guidance/customer journey
- Strategic and conceptual development as well as optimization of topics in the career guidance environment
Project management
- Analysis and conceptual development of processes, e.g. for transferring the external KURSNET portal for continuing education into the agency's main portal
- Creating initial subject concepts, creating and maintaining a content plan, process descriptions and click instructions
- Coordinating and aligning the individual work steps, including schedules, minutes, and to-do documentation
Success:
- Created the basis for a consistent, user-friendly and accessible portal
- Within the planned three months, created the basis for rolling out digital communication for citizen services, on schedule by year-end
- Optimized the concept for restructuring the portal content
- Thanks to the fast concept development, the tight time frame could be met
Content expert for online editorial work
Concertare Beratungs- und Dienstleistungsgesellschaft mbH
Consulting company for market research and for conducting and evaluating mystery shopping, customer surveys, and customer loyalty systems; approx. 30 employees, revenue n.a.
Reporting to: Management
The project in brief:
- Creating and editing online content, especially blog articles
- Preparing articles for the web
- Online research
- Creating SEO-compliant texts
Success:
Time relief in updating the information offering
Online editor for an online PR campaign
Maisberger, Agentur für Unternehmenskommunikation GmbH
PR agency with a focus on information technology, 45 employees, revenue n.a.
Support in implementing an online campaign for an IT startup company, topic area digitalization in the process industry
The project in brief:
- Creating advertorials and specialist articles on digitalization, artificial intelligence, and machine learning
- Text creation using storytelling, for placement with different vertical focus areas in the online channels of various trade media
- Shared responsibility in editorial management: creating schedules and content plans
- Creating advertorials and specialist articles
- Implementing the media plan, including advertorial, ad, and banner bookings as well as coordination with the advertising departments of relevant media outlets
Success
Very tight deadlines could be met, and the project was started on time and implemented as planned without any delay
Senior Manager Media & International PR
Heraeus Holding GmbH
Technology group for precious metal extraction, trading, processing, and recycling, metal processing industry, 12,400 employees worldwide, total revenue 21 billion euros
Optimizing press work and editorial work nationally and internationally to increase visibility and awareness among customers.
The project in brief:
- Taking over international trade press communications for the Automotive/Electronics division to bridge a staffing gap in the team
- Preparing and carrying out press work for an upcoming trade fair appearance
- Creating and publishing press releases on schedule
- Spokesperson for the specialist press and contact person for the specialist press
Editorial work:
- Responsible as editor for the relaunch of a customer magazine: conceptual revision of articles on topics such as semiconductor development, fuel cells, and platinum sensors, including creating a time and topic plan; editing and rewriting texts and articles; coordinating with the layout department regarding graphics and images as well as visual language, preparation up to print prepress
- Creating text content for a supporting landing page
Success:
- Supporting corporate communications with attention-grabbing, cross-media texts for the customer magazine, website/landing page, and press texts, to position the company in the field of e-mobility
- Support in improving internal department process management: Through a structured way of working and increased speed in implementation, tight deadlines were met again on time, approval processes were shortened, and the output of press releases could be increased by 50 percent
Owner and head of the PR agency
Liberty MedienUnikate
For in-house assignments at client companies, deployed via personnel service providers, or as a freelancer in direct handling with the client in companies and agencies
Freelance Content Manager Print
Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG
Task:
- In cooperation with the editorial office Rewitech from Deining/Upper Palatinate
- Editorial support for the special supplement "Altmühltal Classic Sprint" for the North Bavarian daily press
- Creation of individual text contributions, including independent research on tourism and culture as part of reporting on the annual vintage car rally Altmühltal Classic Sprint
- Proofreading and editing text contributions from other editorial colleagues
Challenge and success: as described above
Freelance Content Expert Marketing Communications
Temme Immobilien
Owner-managed real estate service provider for valuation, rental and sale of commercial properties. 10 employees, revenue n/a
Cooperation with: owner
Task:
- Editorial optimization of a sales brochure for the marketing of commercial office space with a focus on sustainability
- On-site inspection of the shell construction
- Discussion with the responsible architect and project manager
- Revising the text and, if needed, creating a new draft
- Replacing technical jargon and unclear wording with clear explanations that highlight the eco-friendly building features and the budget-friendly energy supply
Challenge:
The existing text about the features of a newly built office building did not convey the specific benefit offered by the building, which was designed in a consistently ecological and economical way. Prospective clients did not see the business advantage of a building with the quality of a low-energy house compared to conventional office buildings. This benefit had to be explained in a clear and easy-to-understand way for everyone
Freelance Content Expert Print
Verlag Nürnberger Presse Druckhaus Nürnberg GmbH
Bavarian daily newspaper, a publishing network of twelve local publishers, with regional editions for Middle Franconia, parts of Upper Palatinate and Upper Franconia Circulation: 225,782 copies
Task:
- Cooperation with the editorial office Rewitech from Deining/Upper Palatinate
- Editorial support for special supplements for the North Bavarian daily press published twice a year, on the topics of construction, maintenance, interior finishing, energy technology
Challenge:
Short delivery deadlines, because the editorial work only starts once 2/3 of the advertising revenue is secured
Success:
- On-time delivery of 16 individual, carefully researched, vividly written articles with high reader value and very little need for correction, for 16 out of a total of 25 free editorial pages
- This increased productivity and secured the assignment and revenue
Freelance Content Expert PR Editorial Work
Temme Immobilien
Cooperation with: owner
Task:
- Editorial creation of a PR article on the topic "Real estate consulting service for demanding commercial real estate projects" for publication in the business magazine of the Nuremberg Chamber of Industry and Commerce for Middle Franconia
- Detailed briefing meeting with management
- Development of a text concept for approval
- Editorial creation of a text draft
- Final copy and approval of the final version
Freelance Content Expert Print and Online Editorial Work
Deutscher Ingenieurverlag (DIV)
Deutscher Ingenieurverlag is a division of VNR Verlag, a specialist publisher for guides, reference works and expert information, with 414 employees and 123 million euros in revenue. DIV planned to publish a new handbook for engineers as managers. This handbook was to be accompanied by an online information portal and newsletter as well as a magazine published 6 times a year.
Reporting line: Project management DIV
Tasks:
- Topic planning, editorial process management for the magazine and newsletter
- Topic research on management trends and development of texts
- Text content for the online portal twice a month
- Creating content plans
- Coordination with project management and chief editorial office
Success:
- Convincing range of topics through journalistic preparation for the target group of engineers, both for the magazine and the online portal
- Efficient time management through print-ready texts delivered without further correction work
- Expansion of a so-called zero issue of the magazine into an information compendium published six times a year
- My practical professional knowledge of the reading and information habits of engineers
- The publisher valued the convincing and journalistically professional text and topic offer. As a result, it quickly gained attention and purchase interest among its target group of engineers within the first year of publication
Owner and Head of the PR Agency
SL MedienUnikate
Projects + assignments for communications & PR, editorial work & text
In this context:
- Managing client projects as the general contractor
- Leading project-specific teams made up of subcontractors and external service providers
- Budget and success control
Founding and Building the PR Agency
SL MedienUnikate
Creating a business plan, market research, creating a marketing and financial plan as well as implementation, marketing, PR and press work for my own business, building a sales process, establishing contact with first client companies
Focus: change and B2B communication for industry and technology
Experience from projects in large companies, family businesses, associations and publishing houses Certified specialist editor for print and digital media. Certified project manager for digital media. Certified Kanban Team Practitioner - used in: agile process management in corporate communications
Qualifications: Building or realigning corporate communications as well as press and public relations work Developing strategic communication concepts and putting them into practice, e.g. for campaigns or in change and transformation processes Creating editorial texts/content Communicative support for market launches and brand positioning Benefits for clients: To position them with effective and successful communication in their target markets and make them known and visible, and to support their competitiveness To create acceptance and understanding among important target groups, such as customers, employees, partners and investors, for example in transformation processes Agile process management communication (Kanban)Benefit: improving workflows in communications departments for more efficient handling of tasks
Industry experience: Mechanical and plant engineering, automotive/electrical engineering, information technology, energy technology, public sector
Special strengths: Proven experience in developing strategic communication concepts and putting them into practice Just as strong in analyzing target groups, market situations and developments in the market and in current affairs Writing convincingly, explaining complex topics in a clear way, getting to the point with strong facts and wording Agile working methods: Kanban, Scrum Leadership experience in teams with 5 - 10 members STEM studies; degree as a geologist; strong affinity for science and technology My profile: Flexible and proactive, self-directed and structured way of working Consistently reliable with deadlines and dependable Communicative with managers and team members Team- and results-oriented working style Further training:
2026: Kanban-based process optimization and AI in agile project management teams - Business Agility Nuremberg Conference
2026: Strategic Project Management – Munich Project Management Days 2026
2024: Agile working methods for process management, Kanban, Flight Levels, Scrum - Business Agility Nuremberg Conference:
2024: AI in corporate communications - German PR Day of the DPRG:
Willing to travel: Across Germany, without restrictions, on site with the client and/or remote
Specialist Editor for Information Technology in the Informationweek Editorial Team
CMP-WEKA Verlags GmbH & Co. KG
Focus: print and online editorial work for the topics hardware, network technology, mobile devices as well as management topics
- Creating editorial content for the print and online magazine
- Researching and analyzing relevant topics and trends in hardware and mobile computing
- Writing editorial content in an appealing magazine style to ensure a consistent reader-magazine connection and to maintain the typical style of the trade magazine
- Helping create content plans
Head of the Civil Engineering Geology & Measurement Technology Department
Talsperren-Neubauamt Nürnberg
In the state construction and infrastructure project
- Responsible contact person for all matters of engineering geology regarding hydrological impact, soil mechanics and foundation engineering
- Leading a ten-person specialist team made up of younger and more experienced employees
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Construction, Media and Entertainment, Government and Administration, Energy, and Information Technology.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Operations, Research and Development, Strategy, and Business Intelligence.
Summary
Creating clarity through easy-to-understand texts and content • Removing uncertainty • Impactful • Trustworthy
For more than 20 years, I have supported companies in technology industries as a project manager and interim manager in corporate communications, change communication, and content creation.
Supporting change projects with tailored communication to reduce resistance from key stakeholders and build trust, so processes run smoothly and transformations are accepted and succeed.
Supporting companies as they grow into new target markets, communicating this change internally and externally to build acceptance among employees and target customers.
These are tasks I take on again and again with conviction and pleasure!
Skills
Ms Office: Ms Word, Ms Excel, Ms Powerpoint, Ms Sharepoint, Ms Teams, Zoom
Cms: Wordpress, Drupal, Oracle Webcenter
Seo: Google Search Console, Matomo, Google Analytics
Agility: Kanban, Scrum, Atlassian Confluence, Jira, Miro
Ai: Chatgpt, Claude.Ai, Deepl
Public Sector
Publishing
Information Technology
Mechanical And Plant Engineering
Automotive
Metal Processing Production
Construction And Real Estate
Energy Technology
Languages
Education
Journalist school of the Ernst Klett Verlag, Klett WBS GmbH
Training as a trade magazine editor for print and online media · Trade magazine editorial work for print and online media · Munich, Germany · very good
Friedrich-Alexander University Erlangen-Nuremberg
University diploma in geology · Geosciences · Erlangen, Germany · very good
Certifications & licenses
Team Kanban Practitioner
Kanban University
Certified Project Manager Digital Media
Academy of the German Media, Munich
Internet – Website Design
Academy of the Bavarian Press e.V., Munich
Trade magazine editor for print and online media
Ernst Klett Verlag for Business and Education Services GmbH, Munich
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
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