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Ingo W.-Independent Management Consultant and Interim Manager for Retail & Consumer Goods

Ingo W. - Independent Management Consultant and Interim Manager for Retail & Consumer Goods - profile avatar
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Herzogenaurach, Germany

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Experience

Jun 2025 - Present

Independent Management Consultant and Interim Manager for Retail & Consumer Goods

Ingo Winterhoff

Position summary
Independent Management Consultant and Interim Manager for Retail & Consumer Goods at Ingo Winterhoff
Industries
Retail
Business areas
Information Technology
Project Management
  • Currently working as an Interim Manager in a dual role: as Head of IT/VP IT (approx. 75 internal employees and 20 external staff) and ERP Program Manager (approx. 90 employees and an annual program budget of 10 Mio. EUR) at a leading DIY and building materials retailer in DACH (B2B and B2C).
Jun 2025 - Present

Principal for Digital and Business Transformation

ACENT AG

Position summary
Principal for Digital and Business Transformation at ACENT AG
Industries
Retail
Business areas
Information Technology

ACENT is an independent management consultancy with a focus on IT, particularly digital transformations. As a partner at the firm, I advise clients in retail and consumer goods on digital transformation projects and organizational development.

Apr 2022 - Apr 2025

CEO

Massivmoebel24 GmbH

Position summary
CEO at Massivmoebel24 GmbH
Industries
Manufacturing
Retail
Business areas
Finance
Human Resources
Information Technology
Logistics
Marketing
Procurement
Product Development
Sales
Supply Chain Management
  • Transformation of an online furniture retailer
  • Organization: 7 direct reports, total team of 90, revenue responsibility for 30M EUR
  • Products: solid wood and upholstered furniture from India, Indonesia, Poland, Romania, Ukraine, Bosnia and China
  • Sales/Marketing: own webshops in Germany, France and Italy, as well as German and international marketplaces and B2B sales for commercial projects. Online marketing functions and digital content creation handled in-house. Brand segmentation for product lines currently being developed.
  • Sourcing, Supply Chain and Logistics: own product designs manufactured by third parties in India, Indonesia, Eastern Europe and China. Central B2C warehouse in Dessau and an external warehouse with a factory outlet near Coburg

Key Achievements:

  • Finance: CAGR of 5,5% over three years and 10% revenue growth with 5,5% EBIT in 2024 (while the market and competition were seeing a negative CAGR of -20%, with insolvencies and drastic consolidation in online and offline furniture retail)
  • People & Culture Transformation:
  • Developed and introduced a company vision as the basis for culture and leadership initiatives
  • Professionalized organizational structures, roles, responsibilities and leadership processes
  • Built and integrated a new team in India
  • Introduced goal-oriented leadership and compensation approaches
  • Supported organizational and cultural change during a challenging market and transformation phase
  • Digital Transformation: Successfully implemented ERP Microsoft Business Central across all inventory and financial flows, Plentymarkets as standard middleware connecting webshops and marketplaces, modern customer service software (ZENDESK), a global intranet, and a pilot project for the future shop system (Shopware)
  • Procurement strategy: Moved production of the company’s Top3 series to Ukraine, reducing procurement costs by 20% and increasing revenue by 85% year over year. Established China as a new sourcing market with three manufacturers.
  • Sales: Built and expanded the OTTO marketplace business. Revenue grew from 500k to 3,5M EUR in three years.
Jan 2019 - Mar 2022

Global Vice President Total Rewards

adidas AG

Position summary
Global Vice President Total Rewards at adidas AG
Industries
Fashion
Sport
Business areas
Human Resources
  • Transformed a regional HR Center of Excellence Rewards organization into a global one
  • Developed and implemented a global People, Rewards and Mobility strategy
  • Worked closely with the CEO, CFO, CHRO and COO on organizational development, talent acquisition, employee retention and leadership
  • Led complex change processes for 6.000 employees in Germany and the global executive population
  • Led international stakeholders across headquarters, country and shared service structures
  • Negotiated and implemented strategic changes with employee representatives and unions

Key Achievements:

  • Global compensation strategy: Co-developed the strategy for all employees below board level and led change management for 160 Senior Executives and 6.000 employees in Germany.
  • adidas AG: Developed and implemented a company pension program. The sign-up rate reached 31% in the first three months after rollout!
  • Stakeholder Management: Aligned the Rewards strategy with four board members, and negotiated four works agreements in record time and by mutual agreement with the central works council and local committees.
Sep 2015 - Dec 2018

Senior Director Global IT for HR and Enterprise Collaboration

adidas AG

Position summary
Senior Director Global IT for HR and Enterprise Collaboration at adidas AG
Industries
Fashion
Sport
Business areas
Human Resources
Information Technology
Project Management
  • Built and developed a global HR IT team with 15 internal employees and up to 20 external staff
  • Overall responsibility for the global HR systems landscape, including SAP HCM, payroll solutions, talent and performance management systems, and communication and workflow platforms
  • Strategic partner to the global People & Culture organization for digitizing and standardizing key HR processes
  • Responsible for evaluating, selecting and implementing new HR technologies as part of a global HR transformation
  • Total budget of 6,5 Mio. EUR over three years

Key Achievements:

  • Program lead for the selection, development and global rollout of the #MYBEST performance management solution for around 60.000 employees worldwide
  • Led an international selection process for modern performance management platforms, including the assessment of in-house solutions and market-leading options such as SAP and Workday
  • Harmonized global HR processes and enabled digital support for talent, performance and leadership processes
  • Built and launched a global intranet for around 30.000 employees
Apr 2014 - Feb 2022

Global Lead Mentor & Coach

adidas

Position summary
Global Lead Mentor & Coach at adidas
Industries
Fashion
Sport
Business areas
Human Resources
  • 10 years as Lead Mentor and Coach in the global adidas coaching and mentoring network
  • Supported around 120 leaders and talents in 10 countries across 4 continents
  • More than 1.000 hours of coaching and mentoring experience
Jan 2012 - Aug 2015

Senior Director Global IT for Retail Stores

adidas AG

Position summary
Senior Director Global IT for Retail Stores at adidas AG
Industries
Fashion
Retail
Business areas
Information Technology
Strategy
  • Strategic and operational responsibility for all Retail Store IT solutions, with an annual budget of 6M EUR. Team of 14 internal employees and up to 15 external project staff
  • Responsible for the strategic business model and the development of an aligned digital roadmap for "OmniChannel" solutions with customer touchpoints in the WebShop, OwnStores, Franchise Stores and B2B sports retailers

Key Achievements:

  • Selected POS GK as the global in-store and mobile point-of-sale system, including SAP Retail integration for all master and transaction data, as well as Click&Collect and Ship-from-Store functionality. Successfully rolled out to 200 stores in Europe. Increased visitor numbers and conversion rate by 20%.
  • Initiated and chaired the global internal Retail Technology Forum with Global VPs from Retail and Marketing, local CFOs and the SVP IT Sales to align on global digital store standards and develop a global roadmap
Apr 2009 - Dec 2011

Director Global IT for Retail Transformation

adidas AG

Position summary
Director Global IT for Retail Transformation at adidas AG
Industries
Fashion
Retail
Business areas
Business Intelligence
Information Technology
Project Management
  • As part of the transformation to a global retail organization, responsible as IT Program Manager for strategy and roadmap planning and project delivery for the global SAP Retail rollout, and for the selection and implementation of a centralized retail finance and assortment planning solution
  • Team of 4 project managers and 40+ project staff, with stakeholder management involving the Chief Retail Officer, CIO and CFO
  • Annual budget of approx. 4M EUR

Key Achievements:

  • Successfully implemented SAP Retail at adidas and Reebok Europe, including store integration and SAP BI Analytics. Results included personnel cost savings, a 20% reduction in the stock-out rate and a 75% increase in Full-Price Sell-thru
  • Selected and implemented a Merchandise & Assortment Planning (MAP) solution for integrated TopDown and BottomUp financial and assortment planning. For the first time, planning and management were carried out at SKU and store level, and Open-To-Buy was calculated in alignment with financial planning
Feb 2007 - Mar 2009
Portland, United States

Head of IT Retail North America and Senior Project Manager

adidas US Inc.

Position summary
Head of IT Retail North America and Senior Project Manager at adidas US Inc.
Industries
Fashion
Retail
Business areas
Information Technology
Project Management
  • IT Project Manager for the global "SAP Retail" pilot project from February 2007 to February 2008. Then held overall responsibility for Retail IT North America from March 2008 to March 2009. I was subsequently transferred to Germany to help build a global retail organization.

Key Achievements:

  • Successfully implemented the SAP Retail pilot, including store integration. Delivered with 35 project staff and a 5,5M USD budget. Ensured alignment between global and local decision-makers (Global CFO, local managing directors and Retail Head) through forward-looking, transparent communication that built trust.
  • Successfully folded Reebok US into SAP Retail and designed the adidas Reebok Canada solution at only 15% of the original implementation cost.
Apr 2006 - Jan 2007
Canton, United States

Senior Manager IT for M&A adidas and Reebok North America, Divestiture Rockport

adidas & Reebok US Inc.

Position summary
Senior Manager IT for M&A adidas and Reebok North America, Divestiture Rockport at adidas & Reebok US Inc.
Industries
Fashion
Business areas
Information Technology
Project Management
  • IT lead for all teams and IT solutions in North American Sales/Marketing as part of the Reebok acquisition. Expat assignment in the USA from April 2006 to March 2009. Also IT lead for the divestiture of Rockport and Greg Norman Golf
  • Responsible for 12 internal employees and 8 external experts and service providers

Key Achievements:

  • Successfully integrated the teams and managed stakeholders with the Head of IT North America and the Sales and Marketing Business Heads at adidas and Reebok NAM. The result was an aligned IT roadmap for Sales & Marketing solutions (e.g. Sales Rep tool kit, Digital Asset Management)
Apr 2005 - Mar 2006

Head of Retail IT Europe

adidas AG

Position summary
Head of Retail IT Europe at adidas AG
Industries
Fashion
Retail
Business areas
Information Technology
  • Transformation and development of the retail business. In 2005, adidas strategically established retail as a new growth channel, expanding beyond the Factory Outlet/Clearance business that had been its sole focus until then. The new business model led to the transformation of Performance and Original Concept Stores through brand segmentation, managed by a central retail team with Europe as the pilot region. Stores opened in various European countries, a retail back-office team was formed, and process and IT solutions were implemented.
  • As a first-time people manager, responsible for growing and developing the IT team (eight internal employees), implementing processes and IT for the new Concept Stores, and managing the ongoing operations of all Factory Outlet stores in Europe.

Key achievements:

  • Successfully opened 10 stores in three different countries and harmonized and consolidated systems for retail back-office processes across all Factory Outlet stores in Europe.
Mar 2001 - Mar 2005

Senior SAP Business Consultant FI/CO

adidas AG

Position summary
Senior SAP Business Consultant FI/CO at adidas AG
Industries
Fashion
Retail
Sport
Business areas
Accounting
Finance
Information Technology
Project Management
  • adidas relies on SAP for its ERP. The focus was on SAP country rollouts and the harmonization and centralization of finance processes. In 2005, Salomon was separated from the adidas Group as part of a divestiture.
  • I took on this role as SAP lead for finance and controlling at the intersection of business and IT after completing my business studies.

Key achievements:

  • IT lead for the ERP-related aspects of the Salomon divestiture - successfully managed the contractual execution and implementation of a Transition Services Agreement (TSA).
  • Led and configured the global implementation of the SAP Controlling module, including the controlling area with a new chart of accounts in FI, CO cost elements, cost center and profit center accounting, and profitability analysis (COPA).
  • IT lead for the implementation of SAP SEM (BCS - Business Consolidation) for group-wide planning, reporting, and analytics.
  • IT process owner, including hands-on implementation of data migration for SAP rollouts, end-to-end testing of Order-to-Cash and Source-to-Pay processes, master data creation, and related flows of goods and money using SAP SD/MM/FICO and warehouse interfaces.
  • FICO IT Support Lead, including incident management and end-to-end implementation of change requests, including interfaces via EDI, ALE, and file structures to connected systems (e.g. SAP HR, Manhattan WMS).
Apr 1998 - May 1999
Paris, France
On-site

Controlling Internship

BASF France

Position summary
Controlling Internship at BASF France
Industries
Chemical
Business areas
Accounting
Finance

Controlling

Monthly reporting Cost center planning SAP FICO

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Fashion, Retail, Sport, Manufacturing, and Chemical.

Fashion
Retail
Sport
Manufacturing
Chemical
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Human Resources, Finance, Accounting, and Strategy.

Information Technology
Project Management
Human Resources
Finance
Accounting
Strategy
Profile match chart

Summary

I bring over 25 years of international leadership experience: in global corporations such as adidas and Reebok, as CEO of a mid-sized e-commerce company, and as a management consultant in the retail & e-commerce, sports & apparel, and supply chain & logistics industries.

I have led transformations from three perspectives: as a CEO with P&L responsibility, as a Global HR Executive responsible for leadership, compensation and organizational development, and as an IT leader responsible for systems, processes and execution.

I work with boards, executive teams, corporate functions and international project teams, in matrix structures as well as in international mid-sized companies.

My strength lies at the intersections where transformations typically fail: between strategy and execution, between headquarters and operations, and between leadership teams and employees.

Skills

Industry Experience

  • Retail: Building Materials (Currently), Solid Wood Furniture
  • Sports & Apparel: Sporting Goods And Fashion
  • Supply Chain & Logistics: E-Commerce, Omnichannel

Typical Engagements: Examples Of Focus Areas

  • Hr Transformations And Restructuring Of Hr Organizations
  • Stabilizing Teams And Leadership Structures After Reorganization
  • Interim Coverage For Hr And It Leadership Roles
  • Change Programs That Have Stalled And Need Stronger Execution
  • It Transformations And System Implementations Under Pressure To Deliver
  • Post-Merger Integration And Carve-Outs On The Hr And It Side

Professional Skills

  • Interim Management
  • Digital Transformation
  • Hr Transformation
  • Human Resources Management
  • Program Management
  • Erp, It And Digital Management
  • Retail And E-Commerce Management

Methodological Skills

  • Organizational Restructuring And Operating Model Design
  • People & Team Assessments
  • Team Facilitation
  • Business Training
  • Systems Coaching, Mentoring

Software & Tools

  • Ms Office
  • Sap Erp
  • Microsoft Business Central
  • Infor M3
  • Power Bi User
  • Various Retail Solutions
  • Various Ai Tools

Languages

German
Native
English
Advanced
French
Intermediate
Spanish
Elementary

Education

Sep 1998 - Dec 1998

École Supérieure de Commerce

Diplom-Kaufmann (FH) · International Business Administration · Lille, France

Mar 1997 - Feb 2001

Fachhochschule Osnabrück

Diplom International Business Studies, International Accounting & Controlling · International Business Studies · Osnabrück, Germany

Sep 1993 - Jun 1996

Anne-Frank-Gymnasium Halver

Abitur · Secondary School · Halver, Germany

Certifications & licenses

SAP S/4 HANA training on SAP Activate for PM, SAP Finance, Order2Cash and Source2Pay

Certified Business Trainer specializing in online training

Corporate Training Academy

Excellence Program for Managing Directors

Frankfurt School of Finance & Management

Distance Learning in Biological Psychology

PFH Göttingen

HOGAN Coaching Training

metaskills

INSEAD Executive Leadership Education

INSEAD

Co-Active Coach® Training

Schouten & Nelissen

Management Development Program MDP

adidas

Pinkelephant

Junior Management Program JUMP

adidas

Various SAP Trainings (FICO, SD, CRM, BI)

Statistics

Experience

Total positions 13
Experience in Fashion 21 y
Avg length 2 y 8 m
Longest experience 7 y 10 m

Global experience

Countries worked in 2 (United States, France)
Primary country United States

Expertise

Recent roles Independent Management Consultant and Interim Manager for Retail & Consumer Goods, Principal for Digital and Business Transformation, CEO
Main industries Fashion, Retail, Sport
Main business areas Information Technology, Project Management, Human Resources

Qualifications

Highest degree Master
Certifications earned 12
Member since
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Frequently asked questions

Have questions? Find more information here.

Ingo is based in Herzogenaurach, Germany and can operate in on-site, hybrid, and remote work models.

Ingo speaks the following languages: German (Native), English (Advanced), French (Intermediate), Spanish (Elementary).

Ingo has at least 27 years of experience. During this time, Ingo has worked in at least 13 different roles and for 8 different companies. The average length of individual experience is 2 years and 1 month. Note that Ingo may not have shared all experience and actually has more experience.

Based on recent experience, Ingo would be well-suited for roles such as: Independent Management Consultant and Interim Manager for Retail & Consumer Goods, Principal for Digital and Business Transformation, CEO.

Ingo's most recent position is Independent Management Consultant and Interim Manager for Retail & Consumer Goods at Ingo Winterhoff.

In recent years, Ingo has worked for Ingo Winterhoff, ACENT AG, Massivmoebel24 GmbH, adidas AG, and adidas.

Ingo is most experienced in industries like Fashion, Retail, and Sport. Ingo also has some experience in Manufacturing and Chemical.

Ingo is most experienced in business areas like Information Technology, Project Management, and Human Resources. Ingo also has some experience in Finance, Accounting, and Strategy.

Ingo has recently worked in industries like Fashion, Sport, and Retail.

Ingo has recently worked in business areas like Human Resources, Information Technology, and Finance.

Ingo holds a Master in International Business Studies from Fachhochschule Osnabrück and a Bachelor in International Business Administration from École Supérieure de Commerce.

Ingo has 12 certificates. Among them, these include: SAP S/4 HANA training on SAP Activate for PM, SAP Finance, Order2Cash and Source2Pay, Certified Business Trainer specializing in online training, and Excellence Program for Managing Directors.

Ingo is immediately available part-time for suitable projects.

Daily rate distribution

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20% of experts charge less than €640 per day.
40% of experts charge between €640 and €800 per day.
10% of experts charge between €960 and €1120 per day.
10% of experts charge between €1120 and €1280 per day.
20% of experts charge €1440 or more per day.
<€640 €640-​800 €960-​1120 €1120-​1280 €1440+

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Daily rate avg. 886 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 764 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.