Maike K.-Interim Manager
Check rate
Experience
Communications Manager
DATEV eG
External communications, stakeholder and project management for the introduction of the new DGP business platform myDATEV (SaaS/Cloud)
Interim Manager
capi coaching & consulting Maike Klüwer
- Strategic consulting for start-ups and small businesses during their formation
- Creation of efficient structures, marketing, sales, among others for iteachmed GmbH
- Development of a new training format
Organizational Change Management Lead
AHD Alliance Healthcare GmbH
- Leading Organizational Change Management for approximately 200 project participants
- SAP S/4HANA Greenfield implementation
- Introduction of the tools ONVENTIS, XFT Lieferantenakte, XFT Contract Manager and Seeburger
Senior Change Manager
Deutsche Bahn AG / DB Fernverkehr AG
- Change management in the HGV 3.0 project with approximately 200 project participants
- Procurement project for a high-speed train using a new approach
Change & Project Manager Platform Services
Deutsche Bank AG
- Implementation of WORKDAY at Postbank (17.000 employees, including approximately 5.000 civil servants) as part of an agile Scrum project with 15 Value Streams and Squads
- Agile, strategic project management
- Consulting for the PMO and quality control
- JIRA ticket handling, coaching, change management
- Further development of company-wide agile structures and definition of standards
Change & Project Manager, Workstream Lead Consulting and Regional Manager North
Asklepios Service Entlassmanagement GmbH
- Process optimization in discharge management
- Implementation and rollout of the Care-Bridge IT tool in approx. 50 clinics
- Development of a training concept for 50,000 employees
- Regional management for the North, personnel management, training and coaching
Organizational Change Management
LONZA/Capsugel
- Change management in a global SAP implementation for the Bornem (BE), Colmar (FR) and Moscow (RU) sites with approx. 1,000 users
Workday Change and Process Consultant
Stage Entertainment GmbH
- Consulting in a global change project to introduce the Workday HR software in 8 countries with approx. 1,700 users in Germany
Change & Communications Specialist
BP Europa SE
- Participation in a global HR modernization project in 66 countries
- Introduction of the Workday personnel management system for 4,500 users in Germany
Consultant Leadership & Sales
Novartis Pharma GmbH
- Designing, delivering and evaluating personnel development programs for managers and teams
- Coaching, training and consulting on talent management, performance reviews, succession planning and team building
- Managing 360° feedback processes
- Implementing global HR processes and projects and managing projects
- Contact person for sales managers and HR Business Partners
Consultant, Coach and Trainer
capi coaching & consulting Maike Klüwer
- Developing marketing, PR, online and sales concepts
- Developing training plans, blended learning concepts and content
- Designing and conducting strategy workshops, seminars and training sessions on professional topics and soft skills
- Advising and coaching managers
Managing Director and Deputy Managing Director SHV
VPT Verband Physikalische Therapie e.V.
- Managing the head office and representing the association
- Advising the executive committee and federal board, including preparing business monitoring
- Professional policy work and negotiations with health insurance funds
- Designing and managing marketing and IT projects, relaunching all 14 websites
- Optimizing and expanding PR activities
- Individual coaching for managers and employees
- Staff management, change management and process optimization
Consultant, Coach and Trainer
capi coaching & consulting Maike Klüwer
- Field coaching of pharmaceutical sales force teams
- Developing marketing, PR, online and sales concepts and communication materials
- Developing and training wording and conversation strategies
- Advising on organizational and personnel development as well as process optimization
- Developing blended learning and BGM concepts and content
- Designing and conducting strategy workshops, seminars and training sessions
- Team building, conflict moderation and psychosocial counseling for employees
Hamburg Branch Manager and Project Manager
Smartmove GmbH
- Establishing and expanding the Hamburg location
- Managing projects with regional teams of up to 25 people
- Customer communication and monitoring project progress
- Analyzing personnel development needs and implementing team-building measures
- Optimizing operational processes and personnel planning
Manager Marketing & Communication DACH
TFG Transfracht Internationale Gesellschaft für kombinierten Güterverkehr mbH & Co. KG
- Managing corporate communications and expanding PR activities
- Planning, creating and implementing internal and external on-/offline communication materials and campaigns, including give-away production and event management
Change & Communications Lead & Retrofit Lead Commercial Bulk Fuels DACH
Shell Deutschland Oil GmbH
- Planning and execution of the Streamline and GlobalSAP change agenda
- Advising and supporting employees and managers during process changes
- Planning and implementing a change strategy
- Creating communication concepts and carrying out activities for sales teams, including coaching
- Producing target-group-specific advertising and communication materials
- Organizing and leading workshops, eLearning and HR activities, as well as events with up to 200 participants
- Liaison with internal, external, local and global stakeholders
- Organizing and following up on employee and customer surveys
- Creating a telephone guide for the external call center to communicate information during system changes
Marketing/PR Specialist
ANT Applied New Technologies AG
- Designing and implementing an international marketing, communications and sales strategy for niche products requiring explanation
- SWOT analysis, action planning and operational implementation
- Planning, budgeting, carrying out and evaluating activities
- Relaunching the website with CMS implementation and creating new content
- Defining CI/CD and creating international brochures, corporate videos and product videos
- Creating and placing editorial contributions for print and online media
- Establishing a sales structure and introducing a CRM
- Advising managers and optimizing processes
- Internal communication regarding change processes
- Project and event management
Assistant to the Head of Production
MME Me, Myself & Eye Entertainment AG
- Evaluating, calculating, marketing and producing new TV formats
- Organizing and carrying out large events and shows
- Creating and implementing a travel expense policy
Key Account Manager Partner Marketing and Deputy Director Bundling
AOL Deutschland
- Establishing and expanding partnerships with hardware and software companies
- Presenting and negotiating at decision-maker level
- Creating marketing materials for partners and customers, managing agencies and coordinating interfaces
- Project management, troubleshooting, process optimization and forecasting
- Working with product development, the test laboratory and the legal department
- Training and managing additional Key Account Managers and assistants
Sales Manager Advertising Sales & eCommerce
AOL Deutschland
- Establishing the new sales office
- Advising and acquiring new and existing customers
- Processing orders in cooperation with Business Solutions, the test laboratory, external service providers, the call center and Sales Strategy
- Monitoring competitors and optimizing internal processes
Marketing Assistant
Olympus Optical (Europa) GmbH
- Organizational support for product management
- Preparation for and participation in trade fairs and congresses (e.g. MEDICA)
- Execution of mailing campaigns and marketing projects
- Management of various agency partnerships
Assistant to the Managing Director
Hans Trumpa Technische Bauelemente Vertrieb
- Customer consultation by phone and in person at the retail store
- Management and scheduling of the service and field sales teams
- Preparation of commission statements for sales
- Trade fair planning, complaints management, accounting and controlling
Assistant to the Managing Director
Baumgarten TV Filmproduktion GmbH
- Support in setting up the newly founded company
- Implementation of accounting and definition of standards and processes
- Assistance to the recording and production management
- Budgeting and execution of productions for film and radio commercials, including casting
Team Assistant
Garrett Film GmbH
- Reception duties, Travel Management and accounting
- Preparation of fee statements, budgets and correspondence
- Assistance to the recording and production management
Clerk / Wholesale and Foreign Trade Merchant
Herbert Knoke (GmbH & Co.) KG
- Processing of imports and exports of wire products and screws
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Information Technology, Pharmaceutical, Healthcare, Professional Services, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Human Resources, Accounting, and Production.
Summary
Maike Klüwer, 58 years old.
Strong experience in marketing/communications, process optimization, change management, coaching & training, PR, trade fair and event management, sales, key account management, consulting, project management, as well as experience as branch manager and managing director with extensive industry knowledge: banking, mineral oil, transport/logistics, healthcare/pharma/medical devices, wholesale, entertainment/film/television, e-commerce, software, mechanical engineering, industry, services, energy, construction.
For the last 20 years, I have worked as a Senior Change & Communications Lead and Project Manager with strategic and operational experience in complex transformations, both nationally and internationally, with intercultural experience - primarily IT transformations such as SAP and S/4HANA, Workday, etc.
I lead the workstream that ensures the human success of your transformation. As a (co-)project manager, I bring structure, strategy, planning and sound risk management to your change and communication activities and implement them phase by phase through to evaluation. I take care of the people while keeping a close eye on milestones. This ensures that your strategy does not exist only on paper, but is embraced by the entire organization and that the changes are sustainably and positively anchored.
Is your project in trouble? Do you need the fire brigade to save the go-live? Call me - even then, I can still remedy many oversights, minimize risks and bring calm, structure and clarity to the organization.
Measures include, among others:
- Stakeholder analysis, stakeholder engagement and management, change impact assessment, risk analysis and risk management
- Strengthening collaboration between line and program organizations, promoting knowledge transfer and networking, building a learning organization
- Implementation and maintenance of a change network
- Creation of the change story and change strategy, change & communications planning, maintenance and implementation/evaluation of measures for different target groups and channels
- Introduction of new TOMs (Target Operating Models), governance, process optimization, swimlanes, BPMN 2.0, documentation
- Introduction of new ways of working, e.g. from conventional to agile and hybrid: experience with Scrum, Jira, Confluence, Miro, GenAI
- Consulting, coaching and supervision of department heads and top management on leadership, change and communication
- Design and implementation/moderation of interviews, workshops and training sessions, including preparation of training plans, team building, retrospectives, town halls, lessons learned, conflict moderation, and creation of communication and marketing materials for all channels and target groups
- Creation of the evaluation concept
- Talent management, succession planning, performance management, personnel development
Relevant certificates:
- Prosci Practitioner (ADKAR = Change Management)
- Systemischer Coach & Prozessbegleiter
- Agile Team Facilitator
- STRUCTOGRAM-Trainer
- SCRUM Master
I welcome project inquiries from all of the above areas in connection with structural, technological, cultural and operational transformations, e.g. M&A, IPO, carve-out, restructuring/turnaround, IT implementation/digitalization, cultural change, reorganization, business model transformation, operational excellence (lean management, agility) and AI/HCAI or HFA (Human Friendly Automation). Inquiries regarding (individual) training sessions, workshops, (executive) coaching up to C-level, conflict moderation, team building and concept development are also welcome.
Skills
- M365
- Google Workspace (G-Suite)
- Jira
- Confluence
- Bpmn 2.0
- Ms Project
- Trello
- Ai/Genai
- Miro
Languages
Education
AKAD University
Human Resources Management · Stuttgart, Germany
Hanseatische Verwaltungs- und Wirtschaftsakademie (VWA)
Marketing-Kommunikations-Ökonomin (VWA) · Business Administration, focus on Marketing Communications · Hamburg, Germany
Herbert Knoke (GmbH & Co.) KG
Kauffrau im Groß- und Außenhandel (IHK) · Wholesale and Foreign Trade · Hamburg, Germany
Certifications & licenses
Tiba Business School GmbH, Munich
SCRUM-Master (Zertifizierung nach Scrum.org ausstehend)
Agile Heroes GmbH, Frankfurt
Certified Professional In Agile Team Facilitation (ICP-ATF)
ICAgile International Consortium for Agile (Mitglied der ICF Inc. International Coach Federation, USA)
Lizenzierung Zum STRUCTOGRAM®-Trainingssystem (Persönlichkeitsanalyse)
Deutsches STRUCTOGRAM®-Zentrum, Speyer
Coaching-Professionalisierung „Arbeiten mit Teams, Gruppen und Systemen“
Dr. Alexander et Kreutzer, Leuphana Universität Lüneburg
Multiprojektmanagement
Seminar der Haufe Akademie, Hamburg
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Maike is based in Bargteheide, Germany and can operate in on-site, hybrid, and remote work models.
Maike speaks the following languages: German (Native), English (Advanced), Danish (Intermediate), Spanish (Intermediate), French (Intermediate).
Maike has at least 37 years of experience. During this time, Maike has worked in at least 23 different roles and for 22 different companies. The average length of individual experience is 2 years and 6 months. Note that Maike may not have shared all experience and actually has more experience.
Based on recent experience, Maike would be well-suited for roles such as: Communications Manager, Interim Manager, Organizational Change Management Lead.
Maike's most recent position is Communications Manager at DATEV eG.
In recent years, Maike has worked for DATEV eG, capi coaching & consulting Maike Klüwer, AHD Alliance Healthcare GmbH, Deutsche Bahn AG / DB Fernverkehr AG, and Deutsche Bank AG.
Maike is most experienced in industries like Media and Entertainment, Information Technology, and Pharmaceutical. Maike also has some experience in Healthcare, Professional Services, and Manufacturing.
Maike is most experienced in business areas like Marketing, Project Management, and Sales. Maike also has some experience in Human Resources, Accounting, and Production.
Maike has recently worked in industries like Healthcare, Professional Services, and Banking and Finance.
Maike has recently worked in business areas like Information Technology, Marketing, and Product Development.
Maike holds a Bachelor in Business Administration, focus on Marketing Communications from Hanseatische Verwaltungs- und Wirtschaftsakademie (VWA).
Maike has 6 certificates. Among them, these include: Prosci® Practitioner (ADKAR), SCRUM-Master (Zertifizierung nach Scrum.org ausstehend), and Certified Professional In Agile Team Facilitation (ICP-ATF).
Maike is immediately available full-time for suitable projects.
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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