Maike Klüwer-Interim Manager
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Experience
Interim Manager
capi coaching & consulting Maike Klüwer
- Strategic consulting for startups and small businesses during their founding
- Creating efficient structures, marketing, sales, including iteachmed GmbH
- Developing a new training format
Organizational Change Management Lead
AHD Alliance Healthcare GmbH
- Leading organizational change management for around 200 project participants
- SAP S/4HANA greenfield implementation
- Introducing the tools ONVENTIS, XFT Supplier File, XFT Contract Manager and Seeburger
Senior Change Manager
Deutsche Bahn AG / DB Fernverkehr AG
- Change management in the HGV 3.0 project with around 200 project participants
- Procurement project for a high-speed train with a new approach
Change & Project Manager Platform Services
Deutsche Bank AG
- Implementation of WORKDAY at Postbank (17,000 employees, including around 5,000 civil servants) as part of an agile Scrum project with 15 value streams and squads
- Agile, strategic project management
- Advising the PMO and quality control
- JIRA ticket handling, coaching, change management
- Further development of company-wide agile structures and definition of standards
Change & Project Manager, Workstream Lead Consulting and Regional Manager North
Asklepios Service Entlassmanagement GmbH
- Process optimization in discharge management
- Implementation and roll-out of the IT tool Care-Bridge in about 50 clinics
- Developing a training concept for 50,000 employees
- Regional management North, personnel leadership, training and coaching
Organizational Change Management
LONZA/Capsugel
- Change management in a global SAP rollout at the sites Bornem (BE), Colmar (FR) and Moscow (RU) with about 1,000 users
Workday change and process consultant
Stage Entertainment GmbH
- Consulting in a global change project to implement the HR software Workday in 8 countries with about 1,700 users in Germany
Change & Communications Specialist
BP Europa SE
- Working on a global HR modernization project in 66 countries
- Rollout of the HR management system Workday for 4,500 users in Germany
Consultant Leadership & Sales
Novartis Pharma GmbH
- Planning, conducting and evaluating learning and development initiatives for managers and teams
- Coaching, training and consulting on talent management, performance reviews, succession planning and team building
- Managing 360° feedback processes
- Implementing global HR processes and projects and leading them
- Acting as the point of contact for sales managers and HR business partners
Consultant, coach and trainer
capi coaching & consulting Maike Klüwer
- Developing marketing, PR, online and sales concepts
- Creating training plans, blended learning concepts and content
- Designing and delivering strategy workshops, seminars and training on technical topics and soft skills
- Consulting and coaching leaders
Federal Managing Director and Deputy Managing Director SHV
VPT Association for Physical Therapy
- Managed the federal office and represented the association
- Advised the board and federal executive committee, including preparing business performance monitoring
- Handled professional policy work and negotiations with health insurers
- Designed and led marketing and IT projects, relaunched all 14 websites
- Optimized and expanded PR activities
- Provided individual coaching for managers and staff
- Managed staff, change initiatives, and process optimization
Consultant, Coach, and Trainer
capi coaching & consulting Maike Klüwer
- Field coaching for pharmaceutical sales teams
- Developed marketing, PR, online, and sales concepts and communication materials
- Created and trained wordings and conversation strategies
- Advised on organizational and personnel development and process optimization
- Developed blended learning and corporate health management concepts and content
- Designed and delivered strategy workshops, seminars, and training sessions
- Conducted team building, conflict moderation, and psychosocial counseling for employees
Branch Manager Hamburg and Project Manager
Smartmove GmbH
- Established and expanded the Hamburg branch
- Managed projects with regional teams of up to 25 people
- Handled client communication and monitored project progress
- Analyzed personnel development needs and implemented teambuilding measures
- Optimized operations and personnel planning
Manager Marketing & Communication DACH
TFG Transfracht International Company for Combined Freight Transport mbH & Co. KG
- Led corporate communications and expanded PR activities
- Planned, created, and implemented internal and external on-/offline communication materials and campaigns, including giveaway production and event management
Change & Communications Lead & Retrofit Lead Commercial Bulk Fuels DACH
Shell Germany Oil GmbH
- Planned and executed the Streamline and GlobalSAP change agenda
- Advised and supported employees and managers through process changes
- Planned and implemented a change strategy
- Developed communication concepts and implemented initiatives for sales teams, including coaching
- Produced targeted marketing and communication materials
- Organized and led workshops, eLearning and HR activities, and events with up to 200 participants
- Acted as liaison with internal, external, local, and global stakeholders
- Organized and followed up on employee and client surveys
- Created a call guide for the external call center to convey information during system changes
Marketing/PR Consultant
ANT Applied New Technologies AG
- Conceptualizing and implementing an international marketing, communications, and sales strategy for niche products requiring explanation
- SWOT analysis, action planning, and operational implementation
- Planning, budgeting, execution, and evaluation of initiatives
- Relaunch of the website with CMS implementation and creation of new content
- Defining CI/CD and producing international brochures, image films, and product videos
- Creating and placing editorial articles for print and online media
- Building a sales structure and implementing a CRM
- Advising executives and optimizing processes
- Internal communication for change processes
- Project and event management
Production Management Assistant
MME Me, Myself & Eye Entertainment AG
- Assessing, costing, marketing, and realizing new TV formats
- Organizing and executing large events and shows
- Developing and implementing a travel expense policy
Key Account Manager Partner Marketing and Deputy Director Bundling
AOL Deutschland
- Establishing and expanding partnerships with hardware/software companies
- Presenting and negotiating at decision-maker level
- Creating marketing materials for partners and clients, managing agencies, and interface management
- Project management, troubleshooting, process optimization, and forecasting
- Collaborating with product development, test lab, and legal department
- Training and leading additional Key Account Managers and assistants
Sales Manager Advertising Sales & eCommerce
AOL Deutschland
- Setting up the new sales branch
- Advising and acquiring new and existing clients
- Order processing in cooperation with Business Solutions, test lab, external service providers, call center, and Sales Strategy
- Monitoring competitors and internal process optimization
Marketing Assistant
Olympus Optical (Europa) GmbH
- Providing organizational support to product management
- Preparing for and participating in trade fairs and congresses (e.g., MEDICA)
- Executing mailings and marketing projects
- Managing various agency collaborations
Executive Assistant
Hans Trumpa Technische Bauelemente Vertrieb
- Customer consulting by phone and in store
- Managing and assigning the service and field sales teams
- Preparing commission statements for sales
- Trade fair planning, complaints management, accounting and controlling
Executive Assistant
Baumgarten TV Filmproduktion GmbH
- Assisting with setting up the newly established company
- Implementing accounting and defining standards and processes
- Assisting the recording and production management
- Estimating and executing productions for film and radio spots, including casting
Team Assistant
Garrett Film GmbH
- Reception duties, travel management, and accounting
- Calculating fees and preparing estimates and correspondence
- Assisting production and recording management
Administrative Specialist / Wholesale and Foreign Trade Clerk
Herbert Knoke (GmbH & Co.) KG
- Processing import and export of wire products and screws
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Information Technology, Pharmaceutical, Healthcare, Professional Services, and Manufacturing.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Human Resources, Accounting, and Production.
Summary
Maike Klüwer, 57 years old.
- 35 years of experience in marketing/communication, process optimization, change management, coaching & training, PR, trade fair and event management, sales, key account management, consulting, project management, experience as branch manager and CEO.
Skills
- M365
- Google Workspace (G-suite)
- Jira
- Confluence
- Bpmn 2.0
- Ms Project
- Trello
- Ai/genai
- Miro
Languages
Education
AKAD University
HR Management · Stuttgart, Germany
Hanseatic Administrative and Business Academy (VWA)
Marketing Communications Economist (VWA) · Business Administration, focus on Marketing and Communication Sciences · Hamburg, Germany
Herbert Knoke (GmbH & Co.) KG
Clerk in Wholesale and Foreign Trade (IHK) · Wholesale and Foreign Trade · Hamburg, Germany
Certifications & licenses
Prosci® Practitioner (ADKAR)
Tiba Business School GmbH, Munich
Scrum Master (Certification pending from Scrum.org)
Agile Heroes GmbH, Frankfurt
Certified Professional In Agile Team Facilitation (ICP-ATF)
ICAgile International Consortium for Agile (member of ICF Inc. International Coach Federation, USA)
Certification in the STRUCTOGRAM® Training System (Personality Analysis)
German STRUCTOGRAM® Center, Speyer
Coaching Professionalisation 'Working with Teams, Groups and Systems'
Dr. Alexander and Kreutzer, Leuphana University Lüneburg
Multi-project Management
Haufe Academy Seminar, Hamburg
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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