Wolfgang Griepentrog-Interim Executive and Advisor, Communication & Marketing at C-Level
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Experience
Lead Communications Manager
SHK Deutschland (BME SHK GmbH)
Set up communication during an ongoing restructuring process and made it operational.
Head of Central Communications & Marketing
Lobbe Holding
Built and led the communication and marketing function of the mid-sized family company and established it as a key business control function.
Head of Central Communications & Marketing
Brose Fahrzeugteile SE
Strategically realigned the communication and marketing function of the family group and strengthened it as an independent leadership unit at the corporate level.
Communications Manager
Schwarz Gruppe (Lidl, Kaufland)
Built the group-level communication and stakeholder management for the digitization and innovation strategy. Embedded the group's media positioning with internal and external stakeholders for the long term.
Change and Communications Manager
Deutsche Bahn Fernverkehr
Established CIO communication as a strategic line function under transformation pressure. Secured and managed communications for the group's top digital project, both internally and externally.
Member of the project management team
GaVI Gesellschaft für angewandte Versicherungsinformatik
Secured the communication for the unbundling process. Built change and team architectures under high time pressure. Strengthened leaders during the transformation and enabled them to act effectively.
Head of Change Project Communication
Nestlé Deutschland AG
Led the communication for the restructuring of the entire sales force. Anchored the setup of a new sales company both internally and externally.
Interim Executive and Advisor, Communication & Marketing at C-Level
WordsValues Griepentrog Interim Management und Kommunikationsberatung
Communication & Corporate Affairs at C-Level. Strategically took on line management responsibilities in critical corporate and transformation situations. Provided accompanying and independent advisory services.
Head of Corporate Communications Department and Head of Corporate PR
METRO Group
Built and led corporate PR and corporate marketing at national and international levels. Led the department (7 staff) and agency teams (around 50 staff) with full responsibility. Managed and strategically anchored 360° stakeholder communication, press and media relations, corporate publishing, and CEO and executive communication at group level.
External Press Officer and PR Manager (Interim Assignment)
Philipp Holzmann AG
Managed global corporate and financial communications with business, financial, and regional media. Successfully delivered group publications and annual reports. Set up, planned, and led internal crisis communication in international structures.
Senior Consultant in Management Consulting
GenoConsult / Genossenschaftsverband Frankfurt
Advised and coached bank boards and marketing directors in PR, marketing and merger communication. Developed (pioneer) and managed crisis communication for major cooperative banks. Designed and produced corporate publishing and annual reports.
Creative Director and Senior Consultant
South German Advertising and PR Agencies
Conceived and executed communication projects for clients in industry, trade and technology. Clients include: Nuremberg Trade Fair, Kabi Pharmacia, City of Schwabach, Wafios Maschinenfabrik, Kern-Liebers.
Industry Experience
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Experienced in Professional Services, Retail, Advertising, Construction, Banking and Finance, and Insurance.
Business Area Experience
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Experienced in Marketing, Strategy, and Project Management.
Summary
Executive Leadership in Transformation: As an interim executive, I stabilize crises and develop communication architectures that realign leadership, narratives, and stakeholders – making transformations manageable while preserving your scope of action and trust. With over 30 years of experience – including 18 years as an interim and fractional manager at C-level – I create the stability you need where regulatory pressure, digitization, or strategic realignments test your organization's resilience.
What I deliver in mandates:
- High-performance communication infrastructure: I build communication functions from scratch and stabilize communication in crises and after strategic ruptures.
- Resilient stakeholder relations: I secure the trust of your investors, employees, and partners in critical phases like restructurings or post-merger integrations.
- Holistic transformation management: I relieve executive management by guiding and securing cultural and structural change from strategy through operational implementation.
- Future-ready leadership culture: I prepare your leadership team to use new technologies like AI as a lever for efficiency in change, from prompt engineering to governance, without losing the company's human connection.
I quickly develop reliable situation reports – also using AI-powered tools – and translate them into communication architectures that make organizations operational again. I work with clear roadmaps, prioritize actions, clarify roles, and enable leaders to steer communication effectively.
Languages
Education
Private Institute
Public Relations/Marketing · Nuremberg, Germany
University of Vienna
PhD · Linguistics · Vienna, Austria
Free University of Berlin; Friedrich-Alexander University Erlangen-Nuremberg
Master of Arts · Comparative Linguistics · Erlangen, Germany
Statistics
Experience
Global Experience
Expertise
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