Wolfgang Griepentrog - Interim Executive and Advisor, Communication & Marketing at C-Level
Experience
Lead Communications Manager
SHK Deutschland (BME SHK GmbH)
Built and made communication operational during an ongoing restructuring process.
Head of Corporate Communications & Marketing
Lobbe Holding
Rebuilt and led the communication and marketing function of the medium-sized family business and established it as a strategic management lever.
Head of Corporate Communications & Marketing
Brose Fahrzeugteile SE
Strategically realigned the communication and marketing function of the family-owned group and strengthened it as an independent management unit at the corporate level.
Communications Manager
Schwarz Gruppe (Lidl, Kaufland)
Built communication and stakeholder management for the group-wide digitalization and innovation strategy and firmly anchored the group’s media positioning with internal and external stakeholders.
Change and Communications Manager
Deutsche Bahn Fernverkehr
Established CIO communication as a strategic line function under transformation pressure. Secured and made the company’s top digital project controllable from an internal and external communication perspective.
Member of the project management team
GaVI Gesellschaft für angewandte Versicherungsinformatik
Ensured communication for the separation process. Developed change and team architecture under tight deadlines. Strengthened and empowered executives during the transformation.
Head of Change Project Communication
Nestlé Deutschland AG
Led communication for the overall sales restructuring. Effectively anchored the establishment of a new sales organization both internally and externally.
Interim Executive and Advisor, Communication & Marketing at C-Level
WordsValues Griepentrog Interim Management und Kommunikationsberatung
Communication & Corporate Affairs at C-Level. Strategically took on leadership responsibilities at the line level in critical corporate and transformation situations. Provided advisory services during mandates and independently.
Department Head of Corporate Communications and Head of Group PR
METRO Group
Built and led corporate PR and corporate marketing at national and international levels. Managed the department (7 employees) and agency teams (approx. 50 employees). Directed and strategically anchored 360° stakeholder communication, press and media relations, corporate publishing, as well as CEO and executive communications at the group level.
External Spokesperson and PR Manager (Interim Mandate)
Philipp Holzmann AG
Managed global corporate and financial communications with business, financial, and regional media. Responsible for the production of corporate publications and annual reports. Established, planned, and led internal crisis communication within international structures.
Senior Consultant in Management Consulting
GenoConsult / Genossenschaftsverband Frankfurt
Advised and coached bank executives and marketing directors in PR, marketing, and merger communications. Developed (as a pioneer) and managed crisis communications for major cooperative banks. Conceptualized and implemented corporate publishing and annual reports.
Creative Director and Senior Consultant
Southern German Advertising and PR Agencies
Conceptualized and implemented communication projects for clients in industry, trade, and technology. Clients include Messe Nürnberg, Kabi Pharmacia, City of Schwabach, Wafios Maschinenfabrik, Kern-Liebers.
Industry Experience
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Experienced in Professional Services, Retail, Advertising, Construction, Banking and Finance, and Insurance.
Business Area Experience
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Experienced in Marketing, Strategy, and Project Management.
Summary
Executive Leadership in Transformation: As an interim executive, I stabilize crises and develop communication architectures that realign leadership, narratives, and stakeholders – making transformations manageable while preserving your scope of action and trust. With over 30 years of experience – including 18 years as an interim & fractional manager at the C-level – I create the necessary stability where regulatory pressure, digitalization, or strategic realignments challenge your organization’s resilience.
What I deliver in engagements:
- High-performance communication infrastructure: I build communication functions from scratch and stabilize communication during crises and after strategic breaks.
- Resilient stakeholder relationships: I secure the trust of your investors, employees, and business partners in critical phases such as restructurings or post-merger integrations.
- Holistic transformation management: I relieve the executive board by guiding and safeguarding cultural and structural change from strategy through to operational implementation.
- Future-ready leadership culture: I prepare your leadership team to use new technologies like AI as a lever for efficiency in change – from prompt engineering to governance – without losing the human bond within the company.
I develop – also using AI-supported tools – reliable situation analyses in a short time and translate them into communication architectures that make organizations operational again. I work with clear roadmaps, prioritize measures, clarify roles, and enable leaders to manage communication effectively.
Languages
Education
Private Institute
Public Relations/Marketing · Nuremberg, Germany
University of Vienna
Doctorate · Linguistics · Vienna, Austria
Free University of Berlin; Friedrich-Alexander University Erlangen-Nuremberg
Master of Arts · Comparative Linguistics · Erlangen, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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