Barbara Weyer - Client Support and Project Management

Q: Where is Barbara based?

Barbara is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Barbara speak?

Barbara speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How to hire Barbara?

To hire Barbara, click the Meet button on the profile to request a meeting and discuss your project needs.

Recommended expert

Hamburg, Germany

Experience

Various Agencies

Budget management
Development and implementation of tailored marketing and communication measures
Coordination of internal and external stakeholders
Customer retention and building sustainable customer relationships
Regular performance monitoring
Successful client management through optimized processes
High satisfaction and long-term retention of international clients

Gebr. Heinemann

Analysis of existing structures
Identification of requirements, involving key locations
Strategy and concept development
Implementation of efficient processes
Monitoring and optimization
Improved coordination and communication between locations
Increased process efficiency and enhanced transparency in collaboration

Gebr. Heinemann

Analysis of market and design trends
Development of an innovative retail design vision considering global and local requirements
Coordination of all stakeholders
Creation of briefings
Management of the international architecture pitch
Implementation with continuous coordination and feedback integration
Creation of a unified, forward-looking design concept to strengthen brand identity across all locations

HPS Group

Definition of brand identity (core values, mission, vision)
Analysis of target audiences and competitors
Development of the USP
Formulation of a strategy for the HPS Group's market positioning
Design of the visual identity
Implementation in communications and on the website
Agency management
Strengthened brand perception and differentiation in the market
Increased recognition and consistent brand communication across all touchpoints

Hamburger Sparkasse

Identification of target audience needs and interests
Budget and resource planning
Event concept and invitation management
Communication, coordination, and execution of the event
Follow-up
Successful execution of high-quality events with strong customer response
Increased customer loyalty and targeted acquisition of new customers in the premium segment

OTTO Group

Analysis of current direct marketing activities
Identifying improvement opportunities
Developing the strategy and creative initiatives
Rolling out the campaign
Evaluating and optimizing for future campaigns
Sustainably strengthening customer loyalty
Increasing sales through targeted direct marketing activities
Optimized marketing efficiency

PLAY Productions

Market and target audience analysis
Developing positioning as a premium event venue
Developing concepts for various event formats
Documenting the spaces
Developing the booking process
Checking safety requirements
Expanding the website
Marketing the spaces
Executing the events
Successfully establishing as a premium event venue with continuous revenue growth

SVT Holding

Identifying existing values, challenges and opportunities through employee surveys
Developing core values, mission statement and behavioral guidelines
Embedding the new culture
Establishing an interactive, regular live format for 1200 employees
Implementing events for internal communication
Developing relevant intranet content
Managing the agency
Increased employee identification with the company
Increased innovation capacity and improved employer attractiveness

Summary

Empathy | Courage | Future orientation - these are not just values I stand for, but they shape my work and attitude. I am passionate about ongoing development and sustainable solutions - even off the beaten path. Unconventional routes? Sure! I think through details carefully, but I never lose sight of the big picture. Perfect solutions are great - but sometimes pragmatism is needed, and that's where I'm strong: implementing smart, doable solutions. "A step outside my comfort zone" - I've taken on this challenge again and again, both professionally and personally. With over 25 years of experience in marketing and communications, I bring in-depth expertise - especially in change management, internal communication, and corporate communication. I have strong conceptual skills and am hands-on in implementation. Digital and analog, with insights from agency and corporate settings, both nationally and internationally. A respectful and appreciative approach is as important to me as good team spirit. I believe work can be inspiring - with purpose, joy, and perspective.

Excellent communication skills, a strong sense of responsibility, and structured time management. And above all: empathy and a keen sense for people.

Skills

Change Management/internal Communication
Corporate Communication
Project Management

Languages

German

Native

English

Advanced

Spanish

Elementary

Statistics

Experience

Total positions 8

Profile

Created

September 2023

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Barbara based?

Barbara is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Barbara speak?

Barbara speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

What is the availability of Barbara?

Barbara is immediately available part-time for suitable projects.

What is the rate of Barbara?

Barbara's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.