Barbara W.-Customer Service and Project Management
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Experience
Freelance work with a focus on Strategic Marketing, Corporate Communication, Internal Communication/Change
Communication & Change Management
Gebr. Heinemann
- Analysis of existing structures
- Identification of needs with the involvement of the key locations
- Strategy and concept development
- Implementation of efficient processes
- Monitoring and optimization
- Improved coordination and communication between the locations
- Increased process efficiency and greater transparency in collaboration
- Project and process management for ‘Development of new Retail Design’, including management of internal processes as well as the architecture agencies
- Restructuring/process optimization of Marketing/Key Accounts
- Review/analysis of brand values, development of an international brand architecture and creation of an overarching visual language
- Strategic development of ‘Integrated Communication’, implementation of measures for international locations
- Management of agencies
- Representation of the Head of Marketing and related responsibilities
- Analysis of market and design trends
- Development of an innovative retail design vision taking global and local requirements into account
- Coordination of all stakeholders
- Preparation of briefings
- Management of the international architecture pitch
- Implementation with continuous coordination and integration of feedback
- Creation of a consistent, forward-looking design concept to strengthen brand identity at all locations
Project Management
Gruner + Jahr GmbH & Co.KG
- Development of a model to leverage target group potential in the geographical area of Germany.
- Based on this, development of marketing concepts for the student target group.
Project Management / Marketing Management / Event Management
Hamburger Sparkasse
- Identification of target group needs and interests
- Budget and resource planning
- Concept development and invitation management
- Communication, coordination and execution of the event
- Follow-up
- Successful execution of high-quality events with strong customer response
- Increased customer loyalty and targeted acquisition of new customers in the premium segment
- Coordination of all campaigns for various customer journeys, annual marketing planning and budget planning
- Event planning and implementation for high-ranking target groups
- Management of the “Gut für Hamburg” project (Haspa's social commitment as part of the ‘Branch of the Future’)
- Strategic development, followed by the development of communication measures
- Production and implementation of the measures
- Automation of processes
Corporate Communication
Hanseatic Power Service GmbH
- Definition of brand identity (core values, mission, vision)
- Analysis of target groups and competitors
- Development of the USP
- Formulation of a strategy for the market positioning of HPS Group
- Design of the visual identity
- Implementation in communication and on the website
- Management of the agency
- Strengthened brand perception and differentiation in the market
- Increased recognition and consistent brand communication across all touchpoints
- Development and establishment of a clear market positioning for HPS
- Redesign and optimization of the visual and content-based corporate identity
- Development and implementation of the communication strategy
- Design and implementation of the HPS website
- Planning, development and implementation of an internal communication platform
- Management of the relevant agencies and service providers
Brand & Marketing Communication Management
OTTO GmbH
- Analysis of current direct marketing activities
- Identification of optimization potential
- Development of the strategy and creative measures
- Campaign rollout
- Evaluation and optimization for further activities
- Sustainable strengthening of customer loyalty
- Increasing sales through targeted direct marketing activities
- Optimized marketing efficiency
- Conceptualization and implementation of cooperation strategies
- Development and introduction of direct marketing concepts
- Creation and implementation of performance-based contract models for agencies
Communication Management | Strategic Development of Communication Concepts
gudella, barche. Werbeagentur
- Main person responsible for managing the budgets of several clients.
Clients: Gruner+Jahr (various titles), Barmenia Versicherung, HDI Versicherung, Hugo Boss, Alaska Fisch
Culture and Change Management / Internal Communication
svt Holding GmbH
- Recording existing values, challenges and potential through employee surveys
- Development of key values, a corporate mission statement and behavioral guidelines
- Embedding the new culture
- Establishment of an interactive, regular live format for 1200 employees
- Implementation of events for internal communication
- Development of relevant content for the intranet
- Management of the agency
- Increased employee identification with the company
- Increased innovative strength and improved employer appeal
- Conducting surveys and actively involving employees in the change process
- Development of a detailed strategy and roadmap for successful implementation
- Planning and execution of (live) events for internal communication
- Support in the conceptualization and implementation of internal campaigns
Company Founder
Musikschule Stadtklang
- Founding of a private music school as a GbR
- Development and establishment of the STADTKLANG brand
- Website development and content strategy
- Development of the marketing strategy and communication
- Development of a teaching concept
- Recruitment and support of teachers, including the preparation of contracts and billing models
Account Director
Berg, Klemm, Pfuhl Werbeagentur
- Main person responsible for managing the budgets of several (international) clients
Clients: Europcar International, Gothaer Versicherung, Gruner + Jahr (Launch Financial Times Deutschland, Launch BEEF, Brigitte, Living at Home), Libri.de, Starfinanz
Account Director
Greco Advertising Agency (Grey Group)
- Main person responsible for managing the budgets of several clients
Clients: Cosmopolitan Cosmetics (various products), Breuninger, Energieversorgung Leverkusen
Account Manager
DDB Needham Worldwide
- International management, campaign development and implementation
- Coordination of international adaptation processes
Clients: HENKEL Cosmetics, Beck's Brewery, Eurotunnel/Le Shuttle
Various Agencies
- Budget management
- Development and implementation of customized marketing and communication activities
- Coordination of internal and external stakeholders
- Client retention and building sustainable client relationships
- Regular performance reviews
- Successful client management through optimized processes
- High satisfaction and long-term retention of international clients
PLAY Productions
- Market and target group analysis
- Development of a positioning as a premium event venue
- Concept development for various event formats
- Documentation of the spaces
- Development of the booking process
- Review of safety requirements
- Website expansion
- Marketing of the spaces
- Event execution
- Successful establishment as a premium event venue with continuous revenue growth
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Media and Entertainment, Banking and Finance, Insurance, Food and Beverage, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Human Resources, Project Management, Customer Service, and Product Development.
Summary
Empathy | Courage | Future-oriented thinking - these are not only values I stand for, but also values that shape my work and attitude. I am passionate about further development and sustainable solutions - including those beyond the beaten path. Unconventional approaches? Absolutely! I think through details carefully, but never lose sight of the bigger picture. Perfect solutions are great - but sometimes pragmatism is needed, and that is one of my strengths: putting smart, workable solutions into practice. "A step outside my comfort zone" - I have repeatedly embraced this challenge, both professionally and personally. With more than 25 years of experience in marketing and communication, I bring in-depth expertise - especially in change management, internal communication and corporate communication. I am strong in concept development and hands-on implementation. Digital and analog, with insights from both the agency and corporate worlds, nationally and internationally. An appreciative and respectful way of working is just as important to me as a strong team spirit. I believe that work can be inspiring - with purpose, enjoyment and perspective.
Excellent communication skills, a strong sense of responsibility and structured time management. And above all: empathy and a fine sense of people.
Skills
- Change Management/Internal Communication
- Corporate Communication
- Project Management
- All Common Microsoft Office And Apple Programs
- Mailchimp
- Shopware
- Content Management Systems
- Common Project Management Tools
- Very Good Communication Skills
- Strong Sense Of Responsibility
- Good Time Management
- Empathy
Languages
Education
Fachhochschule Münster
Diplom-Betriebswirtin · Wirtschaftswissenschaften · Münster, Germany
Gymnasium Petrinum
Abitur · Dorsten, Germany
Certifications & licenses
Executive Programm
New Work Masterskills
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Barbara is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Barbara speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).
Barbara has at least 33 years of experience. During this time, Barbara has worked in at least 10 different roles and for 12 different companies. The average length of individual experience is 3 years and 9 months. Note that Barbara may not have shared all experience and actually has more experience.
Based on recent experience, Barbara would be well-suited for roles such as: Communication & Change Management, Project Management, Project Management / Marketing Management / Event Management.
In recent years, Barbara has worked for Freelance work with a focus on Strategic Marketing, Corporate Communication, Internal Communication/Change, Gebr. Heinemann, Gruner + Jahr GmbH & Co.KG, Hamburger Sparkasse, and Hanseatic Power Service GmbH.
Barbara is most experienced in industries like Retail, Media and Entertainment, and Banking and Finance. Barbara also has some experience in Insurance, Food and Beverage, and Energy.
Barbara is most experienced in business areas like Marketing, Strategy, and Human Resources. Barbara also has some experience in Project Management, Customer Service, and Product Development.
Barbara has recently worked in industries like Retail, Media and Entertainment, and Banking and Finance.
Barbara has recently worked in business areas like Marketing, Project Management, and Strategy.
Barbara holds a Master in Wirtschaftswissenschaften from Fachhochschule Münster.
Barbara has 1 certificate: Executive Programm.
Barbara is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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