Angelika B.-Consultant
Check rate
Experience
Sr. Consultant Transformation/Organizational Development
Asset management and real estate developer
Goal: Future readiness and succession readiness
- Business model assessment: Conducting Business Model Canva workshops to assess the current business model and understand collaboration (3 areas)
- Systemic structural and cultural pattern analysis & role clarification: Conducting employee interviews to clarify responsibilities, interfaces, and decision-making logic in depth.
- Strategy operationalization: Breaking down the company's strategy, mission, and vision into concrete principles and operational goals that can be lived in everyday work.
- Establishment of a feedback system
Senior Consultant
Exhibition company
Goal: Digitalization of communication
- Structural organizational design: Adapting the organizational structure and processes to the requirements of modern, digital communication flows
- Holistic digital change management: Supporting managers and teams in the cultural transition from analog to digital communication structures.
- Cross-channel enablement: Sustainably strengthening internal capabilities for integrated B2B and B2C communication.
Senior Consultant
ROOOMS GmbH
- Strengthening the digital visibility of the flagship store in Hamburg through performance marketing activities (Meta Ads, Google Ads)
- Strengthening SEO and improving usability on the website
- Developing a marketing concept for franchisees and creating infrastructure and processes for central and decentralized structures
Sr. Consultant
SaaS marketing organization
Goal: Improving lead quality Agile organizational design (SaaS): Restructuring the marketing and sales organization into interdisciplinary, market-focused teams to break down silos. Cultural transformation space: Establishing a protected testing environment ("safe space") using 30% of the data base to establish an agile learning culture. Process & change support: Building a seamless, KPI-driven customer journey supported by transparent internal change communication.
Project Lead
New Work SE (onlyfy)
- Integrating the new corporate identity of the “onlyfy” brand across all brand touchpoints
- Revising the marketing approaches for the digital products of XING E-Recruiting GmbH
- Building and reorganizing the customer journey while taking the new brand core into account
- Orchestrating all channels (dialogue, performance, social media, podcast, webinars)
- Project management for the “Zukunft Personal” trade fair presence in 2021 (entirely online due to the pandemic) and 2022 (online and on site)
- Interface between marketing and sales: Developing a shared understanding of leads (“sales-readiness”) and a lead nurturing strategy
Project Lead
New Work SE
- Development of marketing approaches and content creation for the talent manager and Employer Branding profiles along the B2B customer journey
- Revision of the onboarding process (email and webinars) for new customers; design of training sessions and webinars for Google Zukunftswerkstatt
- Marketing of the e-recruiting podcast
- Interface between marketing and sales with the aim of building a shared understanding of leads and KPIs
Senior Consultant
Track GmbH
- Content strategy and UX-optimized website updates for Mini.com
- Communication and integration of BMW Financial Service products into the overall strategy
- Development of dialogue and targeting campaigns for BMW Financial Service; management of creative work and customer guidance
Senior Marketing Manager
HalloFreelancer GmbH
- Launch coordination and marketing of the recruiting platform and software “HalloFreelancer.com”
- Development of a dialogue marketing and performance-oriented funnel
- Implementation of trigger-based email automation (tool: Braze)
- Integration of various marketplaces (coaches and trainers) into a holistic CRM approach
- Creation of KPIs and reports
- Team leadership and development of a 10-person MarCom team
Senior Marketing Manager
comdirect AG
- Design and implementation of dialogue and digital campaigns to market investment products
Senior Consultant
DDB Hamburg GmbH
- Development and management of social media campaigns for Deutsche Telekom AG; coordination and support of shoots
- Repositioning and redesign of the umbrella brand for the Young target group segment; rollout coordination
Senior Consultant
Volkswagen AG
- Digital market launch campaigns for Touran, Tiguan, Scirocco and Beetle: integrated management of all digital activities across departments and the dealer network
- Management and implementation of print and digital media campaigns as well as SEO activities
- Execution of various digital campaigns based on traditional campaign communication and adaptation to the digital user journey
- Coordination of the Volkswagen newsletter: content and distribution
- Implementation of a Social CRM approach
- Digital communication campaigns for special models; launch of campaign microsites
- Project management of the e-mobility campaign with William Shatner
Senior Project Manager
FGI – Fischer Group International
- Project management for change communication in a global transformation process in the automotive industry
Interim Senior Marketing Manager
Gasag AG
- Client support and project management: planning, preparing proposals, briefing and managing the agency/creative team, presentations, overseeing implementation, project controlling
- Consulting on the development and implementation of direct marketing activities for customer win-back, customer retention and churn prevention
- Management and commissioning of service providers (printer, lettershop, data processing)
Senior Consultant
Philipp & Keuntje
- Project management for brand management and rebranding for a telecommunications client; revision of the CI
- Client management and creative coordination
Senior Consultant
Mainova AG
- Development of concepts for acquiring new customers in the B2B and B2C sectors
- Target group marketing along the sales funnel
- Development of sales and media partnerships
Senior Consultant
Volkswagen AG
- Launch of the Volkswagen Germany Facebook page: launch campaign and content planning
- Project management of the market launch campaign “The 21st Century Beetle” (German market)
- 360-degree communication
- Management and implementation of media planning for print and digital publications
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Information Technology, Banking and Finance, Real Estate, Retail, and Energy.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Strategy, Human Resources, and Operations.
Summary
I support executive teams and CMOs in structuring marketing and sales organizations so that decisions are clear, resources are bundled, and impact in the market becomes measurable.
My work focuses on responsibility architectures that enable speed because decisions are clearly assigned: Clear structures, binding decision-making logic, and shared communication create direction in everyday business.
For people and brands in the digital age.
Skills
Marketing Strategy
Digital Marketing
Customer Journey
Communication, Campaigns
Organizational Development
Cultural Pattern Analysis
Change Support
Strong Analytical Skills, Value-Focused Approach
Silo-Free Funnel, Touchpoint, And Content Optimization, Campaigns
Strong Conceptual Skills, Solution-Oriented, Hands-On
Languages
Education
Universität Osnabrück und Leuphana Universität Lüneburg
Diplom, Schwerpunkt Tourismus-/Strategisches Management · Betriebswirtschaftslehre · Lüneburg, Germany
Certifications & licenses
Organisation - was ist das?
Hephaistos Institut · Krailling, Germany
Leaders of AI
Zertifizierte systemische Organisationsdesignerin und Kommunikations- und Future Leadership Coach
intrinsify
Zertifizierte Creative Leadership Coach
IDEOU
Zertifizierte Business-Coach
Coatrain
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Angelika is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Angelika speaks the following languages: German (Native), English (Advanced), French (Advanced).
Angelika has at least 13 years of experience. During this time, Angelika has worked in at least 7 different roles and for 15 different companies. The average length of individual experience is 1 year and 10 months. Note that Angelika may not have shared all experience and actually has more experience.
Based on recent experience, Angelika would be well-suited for roles such as: Sr. Consultant Transformation/Organizational Development, Senior Consultant, Sr. Consultant.
Angelika's most recent position is Sr. Consultant Transformation/Organizational Development at Asset management and real estate developer.
In recent years, Angelika has worked for Asset management and real estate developer, Exhibition company, ROOOMS GmbH, SaaS marketing organization, and New Work SE (onlyfy).
Angelika is most experienced in industries like Automotive, Information Technology, and Banking and Finance. Angelika also has some experience in Retail, Real Estate, and Energy.
Angelika is most experienced in business areas like Marketing, Project Management, and Sales. Angelika also has some experience in Strategy, Human Resources, and Operations.
Angelika has recently worked in industries like Information Technology, Retail, and Banking and Finance.
Angelika has recently worked in business areas like Marketing, Human Resources, and Strategy.
Angelika holds a Master in Betriebswirtschaftslehre from Universität Osnabrück und Leuphana Universität Lüneburg.
Angelika has 5 certificates. Among them, these include: Organisation - was ist das?, Master Business with AI, and Zertifizierte systemische Organisationsdesignerin und Kommunikations- und Future Leadership Coach.
Angelika will be available part-time from October 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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