Angelika Ballosch-Consultant
Check rate
Experience
Sr. Consultant Transformation/Organizational Development
Asset management and real estate developer
Goal: Future viability and succession readiness
- Business model survey: Conducting Business Model Canvas workshops to capture the current business model and understand collaboration (3 areas)
- Systemic structure and cultural pattern analysis & role clarification: Conducting employee interviews for deep clarification of responsibilities, interfaces, and decision logics.
- Strategy operationalization: Breaking down the corporate strategy, mission, and vision into concrete, everyday principles and operational goals.
- Establishment of a feedback system
Senior Consultant
Trade fair company
Goal: Digitizing communication
- Structural organization design: Adapting the structural and process organization to the needs of modern, digital communication flows
- Holistic digital change management: Supporting leaders and teams in the cultural shift from analog to digital communication structures.
- Cross-channel enablement: Sustainable strengthening of internal skills for integrated B2B and B2C communication.
Senior Consultant
ROOOMS GmbH
- Strengthening the digital visibility of the Hamburg flagship store through performance marketing activities (Meta Ads, Google Ads)
- SEO enhancement and improving website usability
- Developing a marketing concept for franchisees and creating infrastructure and processes for central and decentralized structures
Sr. Consultant
SaaS marketing organization
Goal: Improving lead quality
- Agile organization design (SaaS): Restructuring the marketing and sales organization into interdisciplinary, market-focused teams to break down silos.
- Cultural transformation space: Setting up a protected test space ("safe space") for innovative formats using 30% of the data base to establish an agile learning culture.
- Process & change support: Building a seamless, KPI-driven customer journey supported by transparent internal change communication.
Project Lead
New Work SE (onlyfy)
- Integrating the new corporate identity of the "onlyfy" brand across brand touchpoints
- Revising the marketing approaches for the digital products of XING E-Recruiting GmbH
- Developing and reorganizing the customer journey with the new brand core in mind
- Orchestrating all channels (dialogue, performance, social media, podcasts, webinars)
- Project management for the "Zukunft Personal" trade fair appearance in 2021 (online only due to the pandemic) and 2022 (online and on-site)
- Marketing and sales interface: Developing a common lead understanding ("sales readiness") and strategy for lead nurturing
Project Lead
New Work SE
- Developed marketing concepts and content for the Talent Manager and employer branding profiles along the B2B customer journey
- Redesigned the onboarding process (emails and webinars) for new clients; planned trainings and webinars for Google Zukunftswerkstatt
- Promoted the e-recruiting podcast
- Acted as the interface between marketing and sales to build a shared understanding of leads and KPIs
Senior Consultant
Track GmbH
- Developed content strategy and made UX-optimized website adjustments for Mini.com
- Communicated and integrated BMW Financial Service products into the overall strategy
- Developed dialogue and targeting campaigns for BMW Financial Service; directed creative work and managed client relationships
Senior Marketing Manager
HalloFreelancer GmbH
- Coordinated the launch and marketing of the recruiting platform and software "HalloFreelancer.com"
- Built a dialogue marketing and performance-oriented funnel
- Implemented trigger-based email automation (Tool: Braze)
- Integrated various marketplaces (coaches and trainers) into a holistic CRM approach
- Created KPIs and reports
- Led and grew a 10-person MarCom team
Senior Marketing Manager
comdirect AG
- Conceived and executed dialogue and digital campaigns to market investment products
Senior Consultant
DDB Hamburg GmbH
- Developed and managed social media campaigns for Deutsche Telekom AG; coordinated and supported shoots
- Repositioned and redesigned the umbrella brand for the young target segment; coordinated the rollout
Senior Consultant
Volkswagen AG
- Digital launch campaigns for Touran, Tiguan, Scirocco, and Beetle: integrated management of all digital activities across departments and the dealer network
- Management and implementation of print and digital media campaigns as well as SEO measures
- Execution of various digital campaigns based on classic campaign communication and adaptation to the digital user journey
- Coordination of the Volkswagen newsletter: content and distribution
- Implementation of a social CRM approach
- Digital communication campaigns for special editions; launch of campaign microsites
- Project management of the e-mobility campaign with William Shatner
Senior Project Manager
FGI – Fischer Group International
- Project management for change communication in a global transformation process in the automotive industry
Interim Senior Marketing Manager
Gasag AG
- Customer support and project management: planning, proposal preparation, briefing and management of the agency/creative team, presentations, overseeing implementation, project controlling
- Consulting on the development and implementation of dialog marketing measures for win-back, customer retention, and churn prevention
- Management and commissioning of service providers (printing, mailing services, data processing)
Senior Consultant
Philipp & Keuntje
- Project management of brand management and rebranding for a telecommunications client; revision of corporate identity
- Client management and creative direction
Senior Consultant
Mainova AG
- Development of concepts for new customer acquisition in B2B and B2C sectors
- Target group marketing along the sales funnel
- Development of sales and media partnerships
Senior Consultant
Volkswagen AG
- Launch of the Volkswagen Germany Facebook page: kick-off campaign and content planning
- Project management of the launch campaign "The 21st Century Beetle" (German market)
- 360-degree communication
- Oversight and execution of media planning for print and digital publications
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Information Technology, Banking and Finance, Real Estate, Retail, and Energy.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Sales, Strategy, Human Resources, and Operations.
Summary
I help executive teams and CMOs structure marketing and sales organizations so that decisions are clear, resources are focused, and impact in the market is measurable.
My work centers on responsibility architectures that allow speed, because decisions have clear ownership: With a clear structure, binding decision logic, and shared communication, orientation emerges in daily business.
For people and brands in the digital age.
Skills
Marketing Strategy
Digital Marketing
Customer Journey
Communications, Campaigns
Organizational Development
Cultural Pattern Analysis
Change Support
Strong Analytical Skills, Value Creation Focus
Silo-Free Funnel, Touchpoint, And Content Optimization, Campaigns
Strong Conceptual Skills, Solution-Oriented, Hands-On
Languages
Education
University of Osnabrück and Leuphana University Lüneburg
Diploma, major in Tourism/Strategic Management · Business Administration · Lüneburg, Germany
Certifications & licenses
Organization - what is it?
Hephaistos Institute · Krailling, Germany
Master Business with AI
Leaders of AI
Certified systemic organizational designer and communication and future leadership coach
intrinsify
Certified Creative Leadership Coach
IDEOU
Certified Business Coach
Coatrain
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
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