Angelika Ballosch - Consultant

Q: Where is Angelika based?

Angelika is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Angelika speak?

Angelika speaks the following languages: German (Native), English (Advanced), French (Advanced) .

Q: How many years of experience does Angelika have?

Angelika has at least 12 years of experience. During this time, Angelika has worked in at least 7 different roles and for 15 different companies . The average length of individual experience is 1 year and 9 months . Note that Angelika may not have shared all experience and actually has more experience.

Q: What is Angelika's latest experience?

Angelika's most recent position is Consultant at Messegesellschaft .

Q: What companies has Angelika worked for in recent years?

In recent years, Angelika has worked for Messegesellschaft , ROOOMS GmbH , Kreativgesellschaft Hamburg , SaaS Marketingorganisation , and New Work SE (onlyfy) .

Q: Which industries is Angelika most experienced in?

Angelika is most experienced in industries like Automotive , Information Technology , and Advertising . Angelika also has some experience in Banking and Finance , Retail , and Energy .

Q: Which business areas is Angelika most experienced in?

Angelika is most experienced in business areas like Marketing , Project Management , and Sales . Angelika also has some experience in Customer Service , Strategy , and Product Development .

Q: Which industries has Angelika worked in recently?

Angelika has recently worked in industries like Information Technology , Retail , and Advertising .

Q: Which business areas has Angelika worked in recently?

Angelika has recently worked in business areas like Marketing , Project Management , and Strategy .

Recommended expert

Hamburg, Germany

Experience

Jan 2025 - Apr 2025

4 months

Consultant

Messegesellschaft

Strengthening digital communication (B2B and B2C)
Change management support for digitalization
Adapting organizational design to digital communication structures

Feb 2024 - Mar 2025

1 year 2 months

Consultant

ROOOMS GmbH

Strengthening the flagship store's digital visibility in Hamburg through performance marketing activities (Meta Ads, Google Ads)
Enhancing SEO and improving website usability
Developing a marketing concept for franchisees and creating infrastructure and processes for central and decentralized structures

Jan 2023 - Jan 2024

1 year 1 month

Mentor

Kreativgesellschaft Hamburg

Launch support for the Skat app 'Best Jack' and development of a playbook for promotional measures
Building the digital visibility of REFRAME Studio and other projects

Jan 2023 - Jan 2024

1 year 1 month

Consultant

SaaS Marketingorganisation

Goal: improving lead quality
Forming interdisciplinary teams across brand, performance, sales, and customer success
Establishing a safe space to test the redesigned touchpoint and funnel strategy on 30% of the data
Rolling out the new structure, setting up a KPI system and a meeting structure across all touchpoints

Jul 2021 - Oct 2022

1 year 4 months

Project Lead

New Work SE (onlyfy)

Integration of the new corporate identity of the 'onlyfy' brand across all brand touchpoints
Revising the marketing approaches for the digital products of XING E-Recruiting GmbH
Building and reorganizing the customer journey with regard to the new brand core
Orchestrating all channels (dialog, performance, social media, podcast, webinars)
Leading the 'Zukunft Personal' trade fair appearance in 2021 (online only due to the pandemic) and 2022 (online and on-site)
Serving as the interface between marketing and sales: developing a shared understanding of leads ('sales readiness') and a strategy for lead nurturing

Dec 2019 - May 2020

6 months

Project Lead

New Work SE

Development of marketing approaches and content creation for the Talent Manager and employer branding profiles along the B2B customer journey
Overhaul of the onboarding path (emails and webinars) for new customers; design of trainings and webinars for Google Zukunftswerkstatt
Marketing of the e-recruiting podcast
Interface between marketing and sales to build a shared understanding of leads and KPIs

Feb 2019 - Sep 2019

8 months

Senior Consultant

Track GmbH

Content strategy and UX-optimized website adjustments for Mini.com
Communication and integration of BMW Financial Services products into the overall strategy
Development of dialogue and targeting campaigns for BMW Financial Services; management of creative production and client engagement

Jul 2017 - Sep 2018

1 year 3 months

Senior Marketing Manager

HalloFreelancer GmbH

Launch coordination and marketing of the recruiting platform and software "HalloFreelancer.com"
Creation of a dialogue-driven, performance-oriented funnel
Implementation of trigger-based email automation (tool: Braze)
Integration of various marketplaces (coaches and trainers) into a unified CRM approach
Creation of KPIs and reports
Team leadership and building of a 10-person MarCom team

Aug 2016 - Jul 2017

1 year

Senior Marketing Manager

comdirect AG

Concept and execution of dialogue and digital campaigns to market investment products

May 2016 - Aug 2016

4 months

Senior Consultant

DDB Hamburg GmbH

Development and management of social media campaigns for Deutsche Telekom AG; coordination and supervision of shoots
Repositioning and redesign of the umbrella brand for the Young target segment; rollout coordination

Jul 2013 - May 2016

2 years 11 months

Senior Consultant

Volkswagen AG

Digital launch campaigns for the Touran, Tiguan, Scirocco and Beetle: integrated management of all digital activities across departments and the dealer network
Management and implementation of print and digital media campaigns as well as SEO measures
Execution of various digital campaigns based on classic campaign communication and adapting them to the digital user journey
Coordination of the Volkswagen newsletter: content and distribution
Implementation of a social CRM approach
Digital communication campaigns for special editions; launch of campaign microsites
Project lead for the e-mobility campaign with William Shatner

Apr 2013 - Jul 2013

4 months

Senior Project Manager

FGI – Fischer Group International

Project management for change communication in a global transformation process in the automotive sector

Aug 2012 - Dec 2012

5 months

Interim Senior Marketing Manager

Gasag AG

Client support and project management: planning, creating proposals, briefing and managing agencies and creative teams, presentations, overseeing implementation, project controlling
Advising on the development and implementation of dialogue marketing initiatives for win-back, customer retention and churn prevention
Managing and commissioning service providers (printing, mailing house, data processing)

Nov 2011 - Apr 2012

6 months

Senior Consultant

Philipp & Keuntje

Project management for brand management and rebranding for a telecommunications client; updating the corporate identity
Client management and directing the creative team

Jan 2011 - Dec 2011

1 year

Senior Consultant

Mainova AG

Developing concepts for new customer acquisition in B2B and B2C
Target group marketing along the sales funnel
Development of sales and media partnerships

Aug 2010 - Oct 2011

1 year 3 months

Senior Consultant

Volkswagen AG

Launch of the Volkswagen Germany Facebook page: kick-off campaign and content planning
Project lead for the launch campaign “The 21st Century Beetle” (German market)
360-degree communication
Management and implementation of media planning for print and digital publications

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Information Technology, Advertising, Banking and Finance, Retail, and Energy.

Automotive

Information Technology

Advertising

Banking and Finance

Retail

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Sales, Customer Service, Strategy, and Product Development.

Marketing

Project Management

Sales

Customer Service

Strategy

Product Development

Summary

I support executive teams and CMOs in structuring marketing and sales organizations so that decisions are clear, resources are bundled, and market impact is measurable.

At the core of my work are accountability architectures that enable speed because decisions are clearly placed: With a clear structure, binding decision logic, and shared communication, we create orientation in everyday business.

For people and brands in the digital age.

Skills

Marketing Strategy
Digital Marketing
Customer Journey
Communication, Campaign
Organizational Development
Cultural Pattern Analysis
Change Management
Strong Analytical Skills, Value-creation Focus
Silo-free Funnel, Touchpoint, And Content Optimization, Campaign
Strong Conceptual Skills, Solution-oriented, Hands-on

Languages

German

Native

English

Advanced

French

Advanced

Education

Oct 1994 - Jun 2000

University of Osnabrück and Leuphana University Lüneburg

Diploma, focus on tourism/strategic management · Business Administration · Lüneburg, Germany

Certifications & licenses

Certified systemic organizational designer and communication and future leadership coach

intrinsify

Certified Creative Leadership Coach

IDEOU

Certified business coach

Coatrain

Statistics

Experience

Total positions 16

Experience in Automotive 5 y

Avg length 10 m

Longest experience 2 y 10 m

Expertise

Recent roles Consultant, Mentor, Project Lead

Main industries Automotive, Information Technology, Advertising

Main business areas Marketing, Project Management, Sales

Qualifications

Highest degree Master

Certifications earned 3

Profile

Created

September 2023

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Angelika based?

Angelika is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Angelika speak?

Angelika speaks the following languages: German (Native), English (Advanced), French (Advanced).

How many years of experience does Angelika have?

Angelika has at least 12 years of experience. During this time, Angelika has worked in at least 7 different roles and for 15 different companies. The average length of individual experience is 1 year and 9 months. Note that Angelika may not have shared all experience and actually has more experience.

What roles would Angelika be best suited for?

Based on recent experience, Angelika would be well-suited for roles such as: Consultant, Mentor, Project Lead.

What is Angelika's latest experience?

Angelika's most recent position is Consultant at Messegesellschaft.

What companies has Angelika worked for in recent years?

In recent years, Angelika has worked for Messegesellschaft, ROOOMS GmbH, Kreativgesellschaft Hamburg, SaaS Marketingorganisation, and New Work SE (onlyfy).

Which industries is Angelika most experienced in?

Angelika is most experienced in industries like Automotive, Information Technology, and Advertising. Angelika also has some experience in Banking and Finance, Retail, and Energy.

Which business areas is Angelika most experienced in?

Angelika is most experienced in business areas like Marketing, Project Management, and Sales. Angelika also has some experience in Customer Service, Strategy, and Product Development.

Which industries has Angelika worked in recently?

Angelika has recently worked in industries like Information Technology, Retail, and Advertising.

Which business areas has Angelika worked in recently?

Angelika has recently worked in business areas like Marketing, Project Management, and Strategy.

What is Angelika's education?

Angelika holds a Master in Business Administration from University of Osnabrück and Leuphana University Lüneburg.

Does Angelika have any certificates?

Angelika has 3 certificates. These include: Certified systemic organizational designer and communication and future leadership coach, Certified Creative Leadership Coach, and Certified business coach.

What is the availability of Angelika?

Angelika is immediately available part-time for suitable projects.

What is the rate of Angelika?

Angelika's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.