Martina K.-Interim COO & CHRO, Interim Managing Director
Check rate
Experience
Interim Managing Director
creativ collection Verlag GmbH
- Interim management during the generational transition at a B2B provider of digital graphics and content solutions
- Reorganization of structures, responsibilities and governance, including at the subsidiary
- Digitalization and automation of processes
- Team leadership and stability during the transition phase
- Structured handover plan for the successor
- Input for innovation and future viability
Interim Manager Employer and Labor Relations
Panasonic Europe B.V.
- Rebuilding HR structures after a reorganization
- Works council relations
- Preparation for the EU Pay Transparency Directive
- Internal communication
Head of Human Resources; Chief Human Resources Officer & Authorized Signatory
Clarius Group
- Establishment and management of Human Resources for the Clarius Group and its subsidiaries
- Supported the founding and development of Clarius Services GmbH (Managed Services Provider in Legal Tech, Compliance and Finance Operations), coached the team and provided strategic support
- Led change processes, established new structures and standards, and integrated acquisitions, including cultural transfer and team integration
- Built the HR team and took responsibility for HR strategy, recruiting, employee retention, employer branding and performance management
- Supported negotiations with large works council committees
- Supported the digital transformation and introduced AI solutions in the Legal Tech area
- Developed and implemented growth and scaling strategies, conducted market analysis and aligned the organization for sustainable growth
- Coached teams and managers, promoted talent and established a new corporate culture
Interim Manager
Freelance
- Designed structures, processes and teams during growth and periods of change
- Advised and supported managers and teams through complex change processes using coaching, sparring and organizational development
- Took on operational responsibility, project management, process optimization and team leadership
- Ensured efficient, KPI-driven and sustainable structures
- Supported three projects: growth company in the skilled trades sector (Buy-and-Build strategies), event management agency (succession planning and handover), Clarius Group
Chief Operating Officer, HR; Co-Managing Director E-Commerce & Performance Marketing
ameo GmbH
- Supported the change and transformation process of a fast-growing Amazon start-up on its way to becoming a Grown-up
- Led a 40-person team and established stable structures, processes and clear responsibilities for sustainable scaling
- Combined leadership, coaching and organizational development with pragmatic implementation skills to improve performance
- Implemented standardized processes and optimized internal workflows
- Ensured collaboration between operational teams and strategic stakeholders
- Sparring partner to the CEO: supported decision-making, developed new business areas and transformed the company into a structured Grown-Up
Managing Director; Co-Managing Director
Heartbrands GmbH
- Realignment of structures, processes and team dynamics following a change in management and the COVID-19 pandemic
- Combining strategy, operational leadership, business development and transformation
- Introducing flexible working models and redefining roles and responsibilities
- Developing the team structure to strengthen efficiency, motivation and collaboration
- Developing holistic concepts along the Employee Life Cycle for FMCG companies: recruiting, onboarding, performance management, offboarding
- Designing and supporting employer branding campaigns to strengthen the employer brand and company culture
- Leading and developing a team of around 15 employees through coaching, talent development and clear goal setting
Member of the Management Board & Co-Shareholder
Medienpool Extra GmbH & HIW
- Entrepreneurial involvement in shaping the company over 11 years
- Building and further developing business areas, projects and teams
- Strategic planning, controlling and business development in ambient media and out-of-home communication
- Leading interdisciplinary project teams and coordinating external partners and sponsors
- Developing sustainable partnerships and long-term business relationships
Project Management; Project Leadership; Business Development
Medienpool Extra GmbH & HIW
- Building and further developing structures and processes at a media service provider for ambient and out-of-home communication
- Identifying new business opportunities and strategically expanding customer relationships
- Operational leadership of a 20-person team
- Leading major sports and cultural events from the initial idea through to implementation, including project management, budget responsibility, sponsorship and marketing
- Coordinating with clients, partners and public institutions
- Building and further developing the Ambient Media business area: strategic planning, sales, creative implementation and business development for the cultural, leisure and tourism sectors in Northern Germany
Client Consulting & Business Development
Vasata Schröder Werbeagentur
- Responsible for new business and strategic customer development after completing the training
- Identifying new business opportunities and contributing to the strategic direction of customer projects
Intern & Trainee
Vasata Schröder Werbeagentur
- Helping to build an owner-managed advertising agency from its founding
- Managing the major client Tengelmann (Plus Discounter) and acquiring new clients
- Supporting pitches and sales; intensive sales training
- Developing skills in strategic customer development, brand communication and maintaining long-term business relationships
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Professional Services, Manufacturing, Construction, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Strategy, Marketing, Finance, Sales, and Human Resources.
Summary
I am an experienced generalist with more than 20 years of leadership experience – from small businesses and medium-sized organizations to corporations. I work flexibly, take responsibility, quickly adapt to new structures and rapidly build trust with teams, managers and stakeholders through my open and appreciative approach. My strength lies in quickly understanding complex situations and implementing change in a pragmatic and effective way. Shaping change sustainably, seeing people in their best roles and leading teams to top performance is my passion. With a strong hands-on mentality, I develop structures, processes and organizations further – with the goal of placing people in the right roles within the company, enabling them to reach their potential and sustainably increasing performance and productivity. Especially in times of a shortage of skilled workers, my focus is on making existing strengths within teams visible and using them purposefully to increase efficiency, motivation and satisfaction. I coach C-level executives and managers, guide teams through transformation processes and support organizations in building clear, sustainable and future-proof structures. A particular focus of my work is effective conflict management – recognizing tensions at an early stage, dealing constructively with different interests and building clarity, trust and shared alignment. Empathy, clarity and positive, motivating energy shape the way I work and enable me to guide organizations safely through dynamic phases.
Skills
- C-Level Interim Management
- Coo
- Executive Management
- Hr
- Business Development
- Transformation
- Organizational Development
- Change Management
- Team Building
- Structural Development
- Process Optimization
- Digitalization
- Ki / Ai
- Hr Tech
- Martech
- Start-Up
- Grown-Up
- Scaling
- Outsourcing
- Flexibility
- Works Council Negotiations
- Outplacement
- Coaching
- Empathy
- Hands-On Mentality
- Leadership
- Motivation
- Team Leadership
- People & Operations
- Performance Improvement
- Employee Retention
- Change Support
- Positive Energy
- Athleticism
- Dynamism
Languages
Education
Hochschule Wismar & Northern Business School
Diplom Kauffrau (FH) · Business Administration with a focus on Human Resources and Marketing · Wismar, Germany
Kommunikationsakademie Hamburg
Kommunikationswirtin · Hamburg, Germany
Friedrich-Dessauer-Gymnasium Frankfurt am Main
Abitur · Frankfurt, Germany
Certifications & licenses
Zertifizierter Business Coach
V.I.E.L. Coaching + Training Hamburg
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Martina is based in Hamburg, Germany.
Martina speaks the following languages: German (Native), Croatian (Native), English (Advanced), French (Elementary).
Martina has at least 27 years of experience. During this time, Martina has worked in at least 10 different roles and for 8 different companies. The average length of individual experience is 3 years and 8 months. Note that Martina may not have shared all experience and actually has more experience.
Based on recent experience, Martina would be well-suited for roles such as: Interim Managing Director, Interim Manager Employer and Labor Relations, Head of Human Resources; Chief Human Resources Officer & Authorized Signatory.
Martina's most recent position is Interim Managing Director at creativ collection Verlag GmbH.
In recent years, Martina has worked for creativ collection Verlag GmbH, Panasonic Europe B.V., Clarius Group, Freelance, and ameo GmbH.
Martina is most experienced in industries like Advertising, Media and Entertainment, and Professional Services. Martina also has some experience in Manufacturing, Construction, and Retail.
Martina is most experienced in business areas like Project Management, Strategy, and Marketing. Martina also has some experience in Finance, Sales, and Human Resources.
Martina has recently worked in industries like Professional Services, Media and Entertainment, and Manufacturing.
Martina has recently worked in business areas like Human Resources, Operations, and Strategy.
Martina holds a Bachelor in Business Administration with a focus on Human Resources and Marketing from Hochschule Wismar & Northern Business School.
Martina has 1 certificate: Zertifizierter Business Coach.
Martina is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 25 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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