Martina K.-Interim Executive | CHRO · COO · Interim Managing Director | Scaling · M&A Integration & Carve-out · Employee Relations
Check rate
Experience
Interim Managing Director
creativ collection Verlag GmbH (ccvision)
- Interim management during generational transition until handover to the successor on 01.01.2027
- Organizing key topics, digitalization and automation, team leadership, and structured handover
- Restructuring structures, responsibilities, and governance, including at the subsidiary
- Driving innovation and future readiness
Interim Manager People & Labor Relations
Panasonic Europe B.V.
- Restructuring Labor Relations following a major reorganization
- Negotiations with the works council (including §§ 37, 87 BetrVG), drafting a works agreement
- Preparing for implementation of the EU Pay Transparency Directive
- Internal communications
Partner
PIQUANO Interim Professionals
Head of Human Resources; Chief Human Resources Officer & Authorized Signatory
Clarius Group / Clarius Services GmbH
Managed Services: Legal Tech, Compliance, Finance Operations
- Built the HR function and scaled from 35 to 150+ employees in 10 months—around one new team member every two working days
- Supported a carve-out from an HR perspective for a major international client in the electronics industry
- Integrated acquisitions, including cultural and team integration; supported M&A
- Negotiated with the works council; helped develop the employee security screening process
- Implemented payroll (DATEV interface), Personio, and digital personnel files; introduced AI solutions
- HR strategy, recruiting, employer branding, performance management, leadership coaching
- Supported the founding and development of Clarius Services GmbH, coaching and providing strategic support to the team
- Led change processes, established new structures and standards, and supported digital transformation
Director HR & Operations (Interim)
Wilkenwerk GmbH
- Overall responsibility for HR & Operations, restructuring, and leadership of 25 employees
Interim Executive (CHRO · COO · Interim Managing Director)
Assignments in growth, transformation and succession situations, each with on-site operational responsibility:
Interim Manager
Freelance
- Designing structures, processes and teams during periods of growth and change
- Advising and supporting leaders and teams through complex change processes through coaching, sparring and organizational development
- Taking on operational responsibility, project management, process optimization and team leadership
- Ensuring efficient, KPI-driven and sustainable structures
- Supporting three projects: a growing company in the skilled trades sector (buy-and-build strategies), an event management agency (succession planning and handover), Clarius Group
Interim Commercial Director
Hanebutt Hamburg GmbH
Fourth-generation family business, 600 employees
- Providing employment law support for restructuring and separation management
Chief Operating Officer, HR; Co-Managing Director, E-Commerce & Performance Marketing
ameo GmbH
Performance marketing (Amazon Ads Advanced Partner), now part of the Mindgruve Group
- Operational responsibility for HR, Finance and Operations; leading a team of 40
- Transforming the company from a start-up to a scale-up: structures, processes and clear responsibilities
- Introducing Personio, HubSpot, Pipedrive and Salesforce
- CEO's sparring partner; supporting M&A through to the successful sale of the company
- Implementing standardized processes and optimizing internal workflows
- Ensuring collaboration between operational teams and strategic stakeholders
Managing Director; Co-Managing Director
Heartbrands GmbH
Agency for Identity, Communication & Design
- Reorganizing after a change in management; leading around 15 employees
- Employer branding and employee life cycle concepts for FMCG clients, including Unilever and Upfield
- Introducing flexible work models and redefining roles and responsibilities
- Developing the team structure to strengthen efficiency, motivation and collaboration
Managing Director & Co-owner
Medienpool Extra GmbH & HIW
Out-of-Home & Events
- Full responsibility for the company’s P&L, sales, HR and operations; leadership of around 20 employees
- Built the events division and led its carve-out/sale to Hamburg Marathon GmbH
- Led major sports and cultural events, including budgets, sponsorship and coordination with authorities
From 01/2010, member of the management team; previously project lead and business development
- Helped shape the company as an entrepreneur for 11 years
- Strategic planning, controlling and business development in ambient media and out-of-home communications
Project Management; Project Lead; Business Development
Medienpool Extra GmbH & HIW
- Built and developed structures and processes at a media services company for ambient and out-of-home communications
- Identified new business opportunities and strategically developed customer relationships
- Led a team of 20
- Led major sports and cultural events from the initial idea through delivery, including project management, budget responsibility, sponsorship and marketing
- Coordinated with clients, partners and public institutions
- Built and developed the ambient media business area: strategic planning, sales, creative delivery and business development for the culture, leisure and tourism sectors in Northern Germany
Client Consulting & Business Development
Vasata Schröder Werbeagentur
- Responsible for new business and strategic client development after completing training
- Identified new business opportunities and helped shape the strategic direction of client projects
Intern & Trainee
Vasata Schröder Werbeagentur
- Helped build an owner-managed advertising agency from its founding
- Managed major client Tengelmann (Plus Discounter) and won new clients
- Contributed to pitches and sales; completed intensive sales training
- Developed skills in strategic client development, brand communications and long-term relationship management
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, Arts and Crafts, Sport, Manufacturing, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Project Management, Human Resources, Strategy, and Operations.
Summary
I take responsibility when organizations are growing fast, restructuring, or bringing together or separating business units. As a CHRO, COO, and Managing Director, I have scaled organizations, integrated acquisitions, supported carve-outs, and implemented restructurings fairly and in compliance with the law in collaboration with works councils. 25+ years of leadership experience, including 16 years as an entrepreneur. My strength: clear structures and quick decisions—with people who are ready to come along.
- Scaled workforce from 35 to 150+ (Clarius)
- Supported restructuring on employment law matters (Hanebutt)
- Supported company sales & carve-outs
- Leadership, including 16 years as an entrepreneur
My passion is making change sustainable, seeing people in the roles where they can do their best, and leading teams to top performance. With a strong hands-on approach, I develop structures, processes, and organizations—with the goal of putting people in the right roles, helping them reach their potential, and sustainably increasing performance and productivity. Especially at a time of skills shortages, my focus is on bringing teams’ existing strengths to light and making targeted use of them to improve efficiency, motivation, and satisfaction. I coach C-level executives and leaders, guide teams through transformation, and support organizations in building clear, sustainable, and future-ready structures. A particular focus of my work is effective conflict management—recognizing tensions early, handling different interests constructively, and building clarity, trust, and a shared sense of direction. Empathy, clarity, and positive, motivating energy shape how I work and enable me to guide organizations safely through dynamic periods.
Skills
- C-Level Interim Management
- Coo
- Executive Management
- Hr
- Business Development
- Transformation
- Organizational Development
- Change Management
- Team Building
- Building Structures
- Process Optimization
- Digitalization
- Ai / Ai
- Hr Tech
- Martech
- Start-Up
- Grown-Up
- Scaling
- Outsourcing
- Flexibilization
- Works Council Negotiations
- Outplacement
- Coaching
- Empathy
- Hands-On Approach
- Leadership
- Motivation
- Team Leadership
- People & Operations
- Performance Improvement
- Employee Retention
- Change Support
- Positive Energy
- Athleticism
- Dynamism
- Scaling & Recruiting In High-Growth Environments
- M&A, Post-Merger Integration & Carve-Out
- Employee Relations: Works Council Negotiations, Betrvg, Works Agreements
- Restructuring & Separation Management
- Employee Security Screening (Process Development)
- Payroll (Implementation, Datev Interface) & Hr Shared Services
- Hr Digitalization & Ai: Digital Personnel Files, Automation
- Eu Pay Transparency: Implementation Of The Directive
- Leadership, Change & Culture; Leadership Coaching (Dvct-Certified)
- Succession & Handover In Generational Change
Hr & Erp
- Sap Successfactors
- Workday
- Personio
- Datev
- Microsoft Dynamics 365
Crm & Collaboration
- Salesforce
- Hubspot
- Pipedrive
- Monday
- Miro
- Sharepoint
- Ms Office
Languages
Education
Hochschule Wismar & Northern Business School
Diplom-Kauffrau (FH) · Business Administration with a focus on HR and Marketing · Wismar, Germany
Friedrich-Dessauer-Gymnasium Frankfurt am Main
Abitur · Frankfurt, Germany
Certifications & licenses
Certified Business Coach
dvct e.V.
Communications Specialist (state-certified)
Kommunikationsakademie Hamburg
Certified Business Coach
V.I.E.L. Coaching + Training Hamburg
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Martina is based in Hamburg, Germany.
Martina speaks the following languages: German (Native), Croatian (Native), English (Advanced), French (Elementary).
Martina has at least 27 years of experience. During this time, Martina has worked in at least 14 different roles and for 11 different companies. The average length of individual experience is 2 years and 11 months. Note that Martina may not have shared all experience and actually has more experience.
Based on recent experience, Martina would be well-suited for roles such as: Interim Managing Director, Interim Manager People & Labor Relations, Partner.
Martina's most recent position is Interim Managing Director at creativ collection Verlag GmbH (ccvision).
In recent years, Martina has worked for creativ collection Verlag GmbH (ccvision), Panasonic Europe B.V., PIQUANO Interim Professionals, Clarius Group / Clarius Services GmbH, and Wilkenwerk GmbH.
Martina is most experienced in industries like Advertising, Media and Entertainment, and Arts and Crafts. Martina also has some experience in Sport, Manufacturing, and Professional Services.
Martina is most experienced in business areas like Marketing, Sales, and Project Management. Martina also has some experience in Human Resources, Strategy, and Operations.
Martina has recently worked in industries like Advertising, Media and Entertainment, and Manufacturing.
Martina has recently worked in business areas like Human Resources, Operations, and Marketing.
Martina holds a Master in Business Administration with a focus on HR and Marketing from Hochschule Wismar & Northern Business School.
Martina has 3 certificates. These include: Certified Business Coach, Communications Specialist (state-certified), and Certified Business Coach.
Martina is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 14 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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