Corinna Schmidt-Strategic Brand and Change Consultant

Strategic advice to the Communications and Marketing staff unit

Developing communication measures and content for internal and external communication

Deriving concrete communication campaigns and initiatives

Implementing, evaluating, and further developing campaigns and communication measures

Communication support for major events of various internal stakeholders

Campaign management for the introduction of the new IT system, campaign control, roll-out, evaluation

Successfully supported the first two releases with targeted change communication

Developed and implemented a company-wide communication strategy that positively influenced the internal and external perception of one of Germany's largest IT transformations

Optimized internal communication and perception of the transformation approach by introducing new content formats

Created extensive C-level presentations on the transformation approach

Strategic advice to the Executive Board and HR leadership on employer branding, personnel marketing, and recruiting

Development and implementation of employer branding and personnel marketing campaigns

Analysis and optimization of the employer brand across all online and offline touchpoints

Reach optimization and strategic advice for digital employer branding channels

Project management and overall management of the Top Employer Award 2023

Creative and strategic advice for the relaunch of the Germany Career website

Successfully won the Top Employer Award 2023

Optimized the employer brand and employer branding strategy

Increased reach and digital visibility of the employer brand

Effective positioning of the employer brand through new video formats

Successful strategic advice to the Executive Board

Strategic advice to the executive and HR leadership on internal and external communication during the restructuring and change process

Development of a brand-strategic communication architecture

Vision and mission development to sharpen the product narrative

Leading change and communication projects in areas such as digitalization and sustainability

Project management for the redesign of the corporate website, including content strategy

Conducting workshops and training for managers and top management

Managing external service providers to implement high-quality communication measures

Successful development and implementation of a new corporate communication strategy

Successful support of the restructuring and change process

Optimized internal communication for managers through workshops and training

Effective repositioning of the corporate brand through website redesign

Successful stakeholder management

Strategic advice to the head of Strategic Marketing, Product Management and Communications on brand positioning

Market and portfolio analysis to optimize market development

Development and implementation of market strategies and communication concepts for the umbrella brand and sub-brands

Planning, rollout and management of an image campaign for the umbrella brand

Creating brand strategies and sales campaigns for Kamtec, Poroton, Koramic and Argeton

Brand management for the umbrella brand and sub-brands

Development of a B2B social media strategy, including content management

Project management and supervision of photo shoots and video productions

Trade fair and event management as well as POS optimization

Managing external service providers for consistent brand communication

Successfully realigned the brand strategy for the umbrella brand and four sub-brands

Optimized the customer journey and market approach

Successfully launched and implemented an image campaign

Increased brand presence and customer engagement through social media strategy

Successfully executed and managed large events and trade fairs