Geert S.-Communication Expert
Check rate
Experience
Interim Press Spokesperson
Enertrag SE
- Traditional press relations
- Developing and implementing communication strategies for individual Enertrag projects such as wind farms
- Developing and implementing a crisis communication strategy
- Developing and implementing media monitoring to analyze which media outlets and journalists publish Enertrag-related topics
- Advising the Executive Board and Head of Communications
Consultant, Internal/Change Communications EMEA/America
Toyota Automated Logistics
- Developing and implementing a change communication strategy for the merger process
- Planning and implementing a content strategy for the new shared intranet
- Planning, creating, and coordinating content for internal and external audiences across different channels
- Developing key messages and storytelling
- Managing, rolling out, and monitoring marketing activities
- Managing internal and external service providers
- Preparing and presenting proposals for business decisions
- Contributing to strategic projects and working closely with marketing colleagues and business departments
Interim Senior Marketing and Communications Expert
MVV Energie AG
- Planning, creating, and coordinating content for internal and external audiences across different channels
- Developing key messages and storytelling
- Managing, rolling out, and monitoring marketing activities
- Managing internal and external service providers
- Preparing and presenting proposals for business decisions
- Contributing to strategic projects and working closely with marketing colleagues and business departments
Interim Senior Marketing and Communications Expert, digital transformation of DRV software
Deutsche Rentenversicherung
- Implementing the change communication and marketing strategy for the digital transformation of software used by 16 different Deutsche Rentenversicherung providers
- Implementing and developing the communication and marketing measures set out in the strategy for more than 80 different stakeholders
- Developing and implementing current communication measures for the project
- Developing and implementing current marketing measures for the project
- Managing stakeholders across a wide range of DRV roles and external service providers
Interim Head of Corporate Communication
SENEC GmbH
- Developing and implementing a new communication and marketing strategy together with the Head of Marketing
- Developing and implementing a crisis communication strategy
- Developing and implementing change communications
- Developing and implementing sales communications
- Leading and expanding the communications team
- General press relations
- Sparring partner for the Executive Management
Advisory and vacancy coverage in the Executive Board Communications Office
Mittelbrandenburgische Sparkasse
- Executive board communications, including speechwriting and editorials
- Preparation and digitization of the annual report
- Development and drafting of various communication strategies
- Development and implementation of current project communication activities
- Development and implementation of current project marketing activities
- Stakeholder management with internal teams and external service providers
Interim Head of Corporate Communication
Honeypot GmbH
- Co-development of a new communications and marketing strategy
- Advising management on projects, goals, and communications approach
- Advising on and implementing operational and strategic PR work, including coordinating and managing PR agencies in other European countries
- Finding and developing relevant stories for target media
- Advising the communications team
- Planning, writing, and sending press releases
- Tailored pitches and close collaboration with journalists in German-speaking countries and beyond
- Securing placements for guest articles, interviews, and statements in relevant media
- Preparing for and following up on interviews, including briefings, approval rounds, and improvements
- Ensuring consistent external brand communications across various channels
Interim Project Manager, Industrial Marketing
Rittal GmbH & Co KG
- Creating content strategies, including planning, developing, and coordinating content for internal and external audiences
- Developing key messages and storytelling
- Managing the international rollout and monitoring marketing activities
- Budgeting and project planning for national and international activities
- Managing internal and external service providers
- Preparing and presenting proposals for business decisions
- Contributing to strategic projects and working closely with marketing colleagues and specialist departments
Head of Change Communications and Marketing
Deutsche Rentenversicherung DRV
- Developing and drafting a comprehensive change communications and marketing strategy for the digital transformation of 16 Deutsche Rentenversicherung institutions
- Implementing strategic communications and marketing activities for more than 80 stakeholders
- Developing and implementing current project communications and marketing activities
- Stakeholder management with various DRV teams and external service providers
External Consultant, Digital Transformation / Strategic Development of Internal and External Communications
HHLA - Hamburger Hafen und Logistik AG
- Designing and introducing digital internal communications for around 6,000 blue-collar employees in nine European countries and in nine languages
- Designing and setting up a digital newsroom for topic management and content planning
- Developing a strategic topic plan for the HHLA online magazine
- Developing initiatives to communicate strategic options for action internally
- Developing employee initiatives on the theme "HHLA – the gateway to the future"
- Designing and developing content for leadership workshops
- Driving internal cultural change
- Revising and redesigning the traditional employee newspaper
Communication Expert
Geert Schmelzer
- Conceptualized and managed communications projects in corporate communications / change communications / corporate communications
- Planned and implemented communications strategies tailored to different channels and audiences
- Conceptualized and managed digital marketing strategies, including social media, in close collaboration with senior management at corporations and medium-sized businesses
- Managed external PR, content, design, and technology service providers
- Advised and supported departments and served as a sparring partner for executives on suitable communications measures for selected topics
- Conceptualized and developed print and digital corporate media
- Analyzed processes and evaluated the success of implemented measures
- Built and maintained relationships with national and international media, journalists, bloggers, and companies
- Communicated with journalists using an extensive personal network while building new contacts
- Developed PR concepts for specific target audiences
- Provided hands-on support in creating suitable PR materials
- Planned and implemented PR activities
Editorial Manager
Capital.de / impulse.de
- Responsible for daily coverage by up to 12 editors
- General editorial management
- Coordinated with print editorial teams and publishing management
Project Manager
impulse.de
- Developed the B2B channel for the Gruner+Jahr Business Channel
- Responsible for developing the editorial and partnership concept with four employees
Editor
impulse – das Unternehmermagazin
- Covered companies and markets
- Wrote articles and reports
- Editorial management
Editor in Charge
Der Handel, Deutscher Fachverlag
- Covered companies and markets
- Wrote articles and reports
- Editorial management
Assistant and Producer of Current Affairs Radio Programs
Westdeutscher Rundfunk
- Assistant and production of current affairs radio programs such as Tag um Fünf, Morgenecho on WDR 3, WDR 4 and WDR 5
Content Strategist
innogy SE
- Created a content strategy for B2C and B2B sales
- Developed and implemented marketing and communications for B2B products, including white papers and newsletters
- Implemented and further developed the digital content marketing strategy for the retail sector
- Executive communications during a national and international change process
- Developed an executive newsletter for national and international audiences
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Media and Entertainment, Transportation, Energy, Manufacturing, and Government and Administration.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Marketing, Production, Operations, Strategy, and Research and Development.
Summary
“I am an experienced interim manager with more than 20 years of experience in corporate communications, and I make sure your change processes succeed. Your change project benefits from the effective involvement and positive motivation of your employees through internal communication and facilitation. This creates sustainable solutions with a high level of acceptance.”
Skills
Leadership: More Than 13 Years Of Experience Leading A Wide Range Of Teams Of Staff And Freelance Editors And Graphic Designers. Coordinating Work Across Different Publishing Departments.
Journalism: More Than 25 Years Of Experience In Journalism For Renowned Media Outlets Such As Wdr, Wirtschaftswoche, Capital, Impulse, SüDdeutsche Zeitung, Der Spiegel, Mare, Lufthansa Magazin
Social Media: Developing And Implementing Social Media Formats Such As Facebook And Twitter For Companies; Developing Formats For Social Media And Guidelines For Employees, Developers, And Customers On Using Social Media Such As Facebook And Twitter.
Languages
Education
Universität zu Köln
Diplom-Volkswirt · Economics, social sciences focus · Cologne, Germany
Kölner Schule - Institut für Publizistik e.V. (today: Kölner Journalistenschule für Politik und Wirtschaft)
Training as a political and business journalist · Cologne, Germany
Certifications & licenses
“Stark in Krisen – das Readiness-Modell für deine Kommunikation”
DPRG - Deutsche Public Relation Gesellschaft
Intensiv Training Change Kommunikation
Deutsche Akademdie für Publizistik - DAPR
Change Management
Haufe Academy
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Geert is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.
Geert speaks the following languages: German (Native), English (Advanced), Italian (Elementary).
Geert has at least 36 years of experience. During this time, Geert has worked in at least 15 different roles and for 16 different companies. The average length of individual experience is 2 years and 3 months. Note that Geert may not have shared all experience and actually has more experience.
Based on recent experience, Geert would be well-suited for roles such as: Interim Press Spokesperson, Consultant, Internal/Change Communications EMEA/America, Interim Senior Marketing and Communications Expert.
Geert's most recent position is Interim Press Spokesperson at Enertrag SE.
In recent years, Geert has worked for Enertrag SE, Toyota Automated Logistics, MVV Energie AG, Deutsche Rentenversicherung, and SENEC GmbH.
Geert is most experienced in industries like Professional Services, Media and Entertainment, and Transportation. Geert also has some experience in Energy, Manufacturing, and Government and Administration.
Geert is most experienced in business areas like Project Management, Marketing, and Production. Geert also has some experience in Operations, Strategy, and Research and Development.
Geert has recently worked in industries like Professional Services, Energy, and Manufacturing.
Geert has recently worked in business areas like Marketing, Project Management, and Strategy.
Geert holds a Master in Economics, social sciences focus from Universität zu Köln.
Geert has 4 certificates. Among them, these include: Master Business With AI (MBAIⓇ), “Stark in Krisen – das Readiness-Modell für deine Kommunikation”, and Intensiv Training Change Kommunikation.
Geert will be available full-time from January 2027.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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