PR Managers in Hamburg
matched in minutes from 15,000 CVs with vetted, available expertsFor media relations, corporate messaging, product launches, and crisis communication, you need someone who can shape the story and handle the press with care. Find fast, precise matches with vetted, available freelancers.
Meet FRATCH PR Managers in Hamburg
Florian Maaß
Last position:
AI Trainer (Freelance) at Self-employed
- I evaluate and analyse AI model attempts.
Sandra Grohmann
Last position:
Chief Marketing Officer & Public Relations | Member of the Management Board at PHENOGY
- Led full transformation from Cleancell to Phenogy, including rebranding and strategic repositioning
- Developed brand architecture, corporate identity and communication strategy
- Created investor pitch deck with compelling growth and market narrative
- Developed and introduced innovation process and culture principles for scale-up readiness
- Shaped strategic messaging and stakeholder alignment in cross-functional environments
Leoni Burggraf
Last position:
self-employed as a (medical) journalist, online editor, PR consultant at self-employed as a (medical) journalist, online editor, PR consultant
Current main topics (selection):
- Neurology/psychiatry
- Dermatology/allergology
- Cardiology
- Diabetology
- Pulmonology
- Rheumatology
- Oncology
- Gastroenterology
Current activities (selection):
- Medical writing
- Specialist articles (short reports, special productions)
- SEO/SEA-based websites
- Congress reports
- Author articles / CME articles
- Press materials
- Advertorials
- Brochures
- Training sessions
- Journalism
- Congresses
- Press conferences
- Interviews
- Podcasts
- Advisory boards
- PR consulting
- Strategic consulting
- Concept development
- Budget management
- Organization
- Client support
Katja Lippert
Last position:
Freelance at Mark Kommunikation
- Project-based support for the agency Mark Kommunikation in PR for Global Connect Germany, Brandmonks, Green Petfood, Hafervoll, MyHeritage
Susanne Schiffauer
Last position:
PR and Communications Consultant at Independent PR and Communications Consultant
- Advising and implementing PR and communication projects for various clients
- Developing and implementing communication strategies and concepts
- Writing press releases, statements, articles and interviews
- Media relations and stakeholder communication
- Creating content for websites, social media, newsletters and intranet
- Project coordination and event support (workshops, trade fairs, events)
- LinkedIn management: strategy, editorial calendar, content creation, community management
- Use of tools: Windows, Teams, WIX, Google Workspace, Zoom, Zimpel, Mailchimp, Content Lab, CapCut, ChatGPT, Perplexity, Gamma AI and other AI programs
- Sample clients: PickMeUp Communications (Pahnke Group), GlaxoSmithKline, Malt Community, Bureau Veritas Marine & Offshore, Lufthansa World Shop, British American Tobacco and others
Isabel Lotz
Last position:
Public Relations & Content Creation at Freizeitzentrum Schnelsen e. V.
- PR and content creation for Facebook and Instagram
- Social Media strategy planning
Danny Clausen-Holm
Last position:
Managing Director at WERKVERSTÄRKER Danny Clausen-Holm
Workshops, training, coaching, seminars. Interim support, project management and everything around communications. Industry focus: energy sector. More at werkverstaerker.de
Sascha Ihns
Last position:
Lecturer for Public Relations & Communication at IU International University of Applied Sciences
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PR Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
27 years
Position duration
4.3 years
Positions per freelancer
11
Top business areas
Marketing, Project Management, Sales
Top industries
Advertising, Media and Entertainment, Professional Services
Certification focus areas
Marketing, Human Resources, Research and Development
Bachelor's degree or higher
67%
Master's degree or higher
33%
Certifications per freelancer
3
Most common languages
German, English, French
Speak two or more languages
88%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Hamburg are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for PR Managers in Hamburg
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they do
A PR Manager shapes how a company is seen by media, customers, partners, and employees. In freelance projects, they often step in for launches, reputation work, internal communications, press outreach, or temporary cover for a missing comms lead.
- Build PR strategy and messaging
- Write press releases, statements, and background briefs
- Pitch stories to journalists and manage media relations
- Prepare spokespersons for interviews and events
- Support crisis communication and issue response
Core skills
A strong PR Manager combines sharp writing with judgment and calm execution. They know how to turn business goals into clear messages, adapt tone for different audiences, and keep a consistent line across channels.
- Media relations and newsroom thinking
- Corporate communications and stakeholder messaging
- Copywriting in English and, in Hamburg, often German as well
- Interview prep, briefing notes, and Q&A documents
- Crisis handling, reputation protection, and fast approvals
Tools and formats
PR work is usually built around practical deliverables, not theory. Common output includes press releases, media lists, campaign plans, talking points, FAQ sheets, launch kits, and monitoring summaries. Many PR Managers also work with newsroom CMS tools, media databases, analytics dashboards, and collaboration platforms used by marketing and legal teams.
In Hamburg, this role often supports companies in logistics, maritime services, commerce, tech, and B2B industries, where clear external communication matters and local media contacts can help. Remote work is common, but on-site time can be useful for events, interviews, and crisis moments.
When to bring one in
Companies hire freelance PR Managers when they need quick senior support without a long hiring process. Common situations include:
- Product or company launch
- Rebranding or market entry
- Reputation repair after a sensitive event
- Temporary cover during leave or transition
- Extra capacity for a busy comms team
What good looks like
A strong PR Manager is proactive, organized, and careful with detail. They understand what is newsworthy, what is sensitive, and what should stay internal. They coordinate well with leadership, marketing, legal, and subject-matter experts, and they know when to push for clarity before anything goes public.
The best freelance PR Managers also bring relevant sector experience, existing media judgment, and a clean way of working under pressure. For companies, that means fewer rewrites, faster approvals, and messages that hold up in front of the press.
Working setup
Freelance PR Managers usually join for a defined scope: a campaign, an event cycle, a crisis period, or interim support for a communications team. They can work fully remote, hybrid, or partly on-site in Hamburg, depending on the amount of stakeholder contact and media coordination needed.
For freelancers, the role rewards clear boundaries, fast response, and strong coordination habits. For clients, it works best when goals, approvals, target audiences, and sensitive topics are clear from the start.
Frequently asked questions
Quick answers to the questions that come up most around PR Managers.
A PR Manager plans and runs external communication for a company or brand. That can include press releases, media outreach, spokesperson prep, issue handling, and campaign messaging. In freelance work, the scope is usually tied to a launch, a reputation task, or interim support.
A freelance PR Manager makes sense when the need is urgent, temporary, or clearly defined. Companies often choose this route for launches, restructuring, crisis response, or to bridge a gap in the comms team. It avoids a long hiring process and brings in targeted experience quickly.
Strong writing, media judgment, and calm coordination matter most for a PR Manager. They need to turn complex topics into clear messages and manage approvals without losing momentum. Familiarity with media relations, stakeholder communication, and crisis handling is especially important.
These titles often overlap, but the focus can differ. A PR Manager usually centers on earned media, reputation, and external messaging, while a Communications Manager may also cover broader internal and brand communication. A Press Officer is often more media-facing and operational, with less strategic scope.
In Hamburg, a PR Manager should be comfortable working with local media, B2B stakeholders, and teams that may operate in both German and English. That matters in sectors like logistics, trade, maritime services, and technology. On-site meetings can help, but much of the work can still be done remotely.
Look for clear thinking, strong writing samples, and examples of similar work such as launches, press outreach, or crisis support. A good PR Manager asks the right questions early, understands audience nuance, and produces messages that need little rewriting. References and a structured way of working are also good signs.
Yes, if the person has real crisis experience and not just general communications work. A PR Manager in this setting should help draft holding statements, align leadership, manage media questions, and protect message consistency. Speed, accuracy, and approval discipline matter more than volume of output.
The best PR Manager projects start with clear goals, a named decision-maker, and a simple approval flow. Freelancers should ask about audience, risks, sensitive topics, and existing messaging before they begin. That keeps the work focused and reduces last-minute changes.
The average hourly rate for PR Managers in Hamburg is 102 €, which corresponds to a daily rate of about 813 € based on an 8-hour working day.
Of the freelancers working as PR Managers in Hamburg, 67% hold at least a Bachelor's degree and 33% hold at least a Master's degree.
On average, freelancers working as PR Managers in Hamburg have 27 years of professional experience, with a single engagement typically lasting around 4.3 years.
The most common languages among freelancers working as PR Managers in Hamburg are German (100%), English (88%), and French (38%).
The most common industries among freelancers working as PR Managers in Hamburg are Advertising (75%), Media and Entertainment (75%), and Professional Services (75%).
The most common business areas among freelancers working as PR Managers in Hamburg are Marketing (100%), Project Management (75%), and Sales (50%).
FRATCH PR Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Berlin 
Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
