LinkedIn Expert in Hamburg

Torben S.

Fractional Chief Marketing Officer (CMO)

Last position:

Fractional CMO / Digital Freelancer at Brandancy

With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.

Responsibilities

Development of marketing strategy and positioning, from analysis to a concrete action plan
Building and managing funnels, campaign structures, and conversion optimization
Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate

Results

Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption

Focus areas

Fractional CMO for mid-sized companies, growing businesses, and startups
Performance marketing and SEA with more than 14 years of hands-on experience
AI in marketing processes, as a way of working rather than a tool demo

Isabelle R.

Social Media Specialist

Last position:

Content Specialist at ECE Market Places

Strategic development and operational execution of newsletter and content projects in a B2C environment. Working with reporting and performance data, deriving concrete optimization measures, and data-driven content optimization for more than 500,000 subscribers.

Oliver R.

Senior Digital Project & Account Director

Last position:

Freelance Brand Content Manager at OPTIVISM GmbH

Responsible for the overall planning, concept development, and operational implementation of content production for Queisser Pharma and Doppelherz International, including the coordination of video and photo productions for international content.
Strategic planning, management, and implementation of the D2C content strategy for Doppelherz Germany, especially for platforms such as Amazon, to increase reach, engagement, and conversion.
Independently developed and implemented the collagen beauty campaign and organized and managed the Doppelherz brand film project, including close coordination with internal departments, external agencies, and production service providers.
Ensured deadlines, budgets, and quality standards while consistently following the Doppelherz guidelines.

Amina A.

Freelancer for Social Media, Project Management & Strategy

Last position:

Amazon Prime Video

Implementation of international social media guidelines for Facebook, Instagram, and TikTok
Client briefings, posting, briefings, screening, and quality assurance of video trailer production
Key account support

Julia R.

Senior Communications & Content Specialist (Part-time)

Last position:

Senior Communications & Content Specialist (Part-time) at Radio Marketing Service

Focus on B2B and social media communication, especially LinkedIn
Content management and content creation to make complex topics easy to understand
Brand positioning and development of sustainable content with strategic vision
Copywriting & content creation (Canva)
Cross-departmental content and project coordination
Use of AI tools to automate content workflows: Make, n8n, Manus

Tim A.

Performance Marketing Freelancer

Last position:

Performance Marketing Freelancer at Self Employed

I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
Strategic and operational marketing support, strategy development and implementation
Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
Generation of reports including interpretations and action recommendations for the media part

Frank H.

Process Manager/CPQ Expert

Last position:

Process Manager/CPQ Expert at Liebherr Mischtechnik

With the CPQ process change from "ETO" to "CTO", the previous tools "Selling" and "Camos CPQ" are replaced by "MS Dynamics 365" and "Configure One CPQ".
Assessment of the current vs. target state and recommendations for action.
Assessing the project from an external perspective (both technically and in terms of content).
Evaluating the Configure One system in the context of LMT.
Jointly develop a concept for further CPQ implementation and create an MVP.
Change and stakeholder management.
Product Owner for setting up follow-up projects.
Handover to business units.
Final consulting on open issues (e.g. future controlling).

Anneke J.

Interim Assistant and Recruiter

Last position:

Interim Assistant and Recruiter at Self-employed

Taking on temporary tasks (e.g., vacation or sick leave cover)
Supporting companies as an external assistant in daily operations and on projects
Taking on temporary cover (e.g., vacation or sick leave cover in the HR department)
Recruiting specialists and managers, including active sourcing, conducting interviews, and selecting candidates
Advising SMEs on recruiting processes and onboarding
One-on-one coaching for applicants on applications, career planning, and interviews
Running workshops and presentations (e.g., applicant management for assistants)

John V.

Interim Head of Content & Social Media

Last position:

Interim Head of Content & Social Media at Luckychef.com

Creation and planning of the content plan
Editorial planning for 10 channels
Image shoot (organization, coordination, execution)
Selection of image, text and video content

Ehlen K.

Social Media Marketing & Performance Freelancer

Last position:

Social Media Marketing & Performance Freelancer at Self-Employed

Development, planning & implementation of performance campaigns, including media planning
Editorial planning and content creation for various social media channels
Ad content creation
Creation of regular reports, derivation of learnings & optimizations
Consulting & project management
Agency management
Community management
Influencer marketing
Website maintenance

Maren E.

Digital Marketing Strategy & Performance

Last position:

Digital Marketing Lead at Volt Deutschland

Digital strategies for the federal and state elections
Building digital channels, community growth, and performance marketing
Advising the board and candidates

Florian S.

Interim Recruiting Specialist

Last position:

Interim Recruiting Specialist at Elis Group Services GmbH

Candidate management
Conducting interviews
Advising and communicating with the business units
Active Sourcing

Susanne S.

PR and Communications Consultant

Last position:

PR and Communications Consultant at Independent PR and Communications Consultant

Advising and implementing PR and communication projects for various clients
Developing and implementing communication strategies and concepts
Writing press releases, statements, articles and interviews
Media relations and stakeholder communication
Creating content for websites, social media, newsletters and intranet
Project coordination and event support (workshops, trade fairs, events)
LinkedIn management: strategy, editorial calendar, content creation, community management
Use of tools: Windows, Teams, WIX, Google Workspace, Zoom, Zimpel, Mailchimp, Content Lab, CapCut, ChatGPT, Perplexity, Gamma AI and other AI programs
Sample clients: PickMeUp Communications (Pahnke Group), GlaxoSmithKline, Malt Community, Bureau Veritas Marine & Offshore, Lufthansa World Shop, British American Tobacco and others

Sheila H.

Recruiting Team Support (Consumer Goods Company)

Last position:

Recruiting Team Support (Consumer Goods Company)

Part-time freelance support for the recruiting team of a consumer goods company, 100% remote
Operational support in filling open positions
Strategic cooperation in the further development of recruiting activities

Khalid A.

PPC Specialist