LinkedIn Experts in Cologne

• Served as point of contact for Disney Studios GSA
• Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
• Managed stakeholder relationships and collaborated with an interdisciplinary team
• Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat

• Developed and implemented the overarching marketing strategy to increase brand awareness, lead generation and customer retention, closely aligned with sales and product.
• Strategically expanded market presence in Scandinavia, Belgium, Switzerland, Austria, the Netherlands and France, including country-specific communications activities.
• Established and optimized a CRM-based funnel and lead process, including the definition of KPIs, performance reporting and continuous optimization measures.
• Planned, managed and analyzed cross-channel campaigns across SEA/Google Ads, SEO, social media, email/newsletters, events, website and landing pages, as well as conversion optimization of information architecture and user journeys.
• Developed sales-supporting content such as whitepapers, case studies, newsletters and website content, and managed press and public relations as the primary contact, including for Handelsblatt.
• Built and professionally managed the marketing team with a designer and working student; briefed and managed external agencies and service providers and was responsible for a six-figure marketing budget.

Covering a vacancy in HR Operations, hiring HR Manager, active search, Personio automation and workflows, ATS implementation, setup of interfaces to HRMS

• Developed data-driven performance strategies and managed cross-functional agency teams.
• Led KPI forecasting, budgeting, and implemented scalable creative solutions.
• Linked creative insights with analytics to increase marketing efficiency.
• Developed inspiring campaigns based on brand strategy and data-driven insights.
• Performed budget planning, forecasting, and full KPI accountability.
• Led and executed an agency pitch for performance marketing.

• Planning and managing cross-media marketing and content projects for a provider in the high-end designer and luxury furniture space
• Developing and improving the customer journey for a design- and luxury-oriented target group
• Managing external service providers as well as internal campaign and content processes
• Responsible for customer communication and service processes in the premium segment

• Prepare complex content in a way that convinces funders, teams, and target groups alike.
• With structured grant management, clear processes, and precise language, I make sure ideas are not only funded, but also understood and visible.

• Planning, optimization, and analysis of SEA and Meta campaigns
• Planning and execution of automations and mailings
• Optimization of landing pages (funnel, structure, copy, image)
• Creation of creatives, media plans, and reports
• Planning and support for the move to server-side tracking

• End-to-end recruiting, consulting with specialist departments, writing job descriptions, scheduling interviews, building an automated recruiting process
• Focus on project environments, ERP rollout, project management, business process experts
• Active Sourcing, candidate identification and screening, requirements gathering, sourcing strategy, asset management and social media marketing, feedback discussions
• Direct outreach, social media recruiting, performance recruiting, online marketing, building a talent pool
• Employer branding, project controlling, leading and supporting interviews, Executive Search
• MS Office 365, Exchange, Word, Excel, Agile Recruiting, LinkedIn Recruiter, Boolean/-XRay Search, MS Teams, Recruitee ATS

• Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
• Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
• Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
• Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
• Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
• Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
• Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
• Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
• Consulting REWE Digital GmbH in CRM campaign management
• Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
• Preparing a potential analysis and developing an online marketing strategy for an electronics provider
• Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
• Optimizing the B2B online presence of a sports betting provider
• Consulting on agency selection

• Agile project management
• Support for marketing projects
• Building the marketing agency Brainverse UG
• Corporate communication
• Content creation
• Copywriting
• CI/CD development
• Technical consulting for digital transformation

• Optimization of inbound and outbound processes for lead generation for B2B sales with a focus on prospect data for the software and IT target group

• Setting up a structured cold e-mail marketing program for B2B lead generation in the German mid-sized market

• Derivation of various optimization measures for inbound growth processes (website, SEO)

• Generation of a double-digit number of leads from mid-sized companies through cold e-mail campaigns

• Optimization of the CRM system Pipedrive for structured growth campaigns

• Project support and coordination
• LinkedIn optimization and networking to increase reach
• Business administration and LinkedIn marketing
• Website management
• Preparing research and templates
• Taking things off your plate so you have more time for core tasks
• Working independently and thinking ahead
• A trusted sounding board

Specializing in: Auditors, management consultants, sales managers, business owners, executives

Additional areas of work:

• LinkedIn Marketing
• LinkedIn Management
• LinkedIn Lead Generation
• LinkedIn Outreach
• Social Media Management
• Social Selling
• LinkedIn Content Creation
• Search Engine Optimization (SEO)
• Generative Engine Optimization (GEO)
• On-Page SEO
• Keyword Research
• SEO Content Creation
• Content Marketing
• Landing Page Creation
• Sales Support
• Sales Research
• Virtual Assistance
• Executive Assistant
• Executive Assistance
• Project Management
• Project Coordination
• Back Office Management
• Operational Support
• Research & Analysis
• Audit Assistance
• Audit Support
• Audit Documentation
• Audit Report Formatting
• Excel Reporting
• Report Writing
• Document Management
• Copywriting
• SEO Writing
• Blog Writing
• Content Creation
• Social Media Strategy
• LinkedIn Outreach
• Google Business Profile Optimization
• SEO Analysis
• Process Optimization
• Invoice Management
• Data Preparation
• Management Consulting Assistance
• Website Copy

• Designed and deployed a cloud-based grocery list app using AWS EC2 for hosting and RDS for persistent data storage, achieving 99.9% uptime across all test environments
• Reduced average response time by 2× through efficient deployment logic and optimized database queries, resulting in a smoother user experience across devices
• Utilized AWS (EC2, S3, RDS, IAM), Azure basics, Terraform, CloudFormation, Docker, Kubernetes basics, Jenkins, GitHub Actions, TCP/IP, DNS, Python, Bash scripting

• Building a company-wide grassroots movement with over 500 employees around digital responsibility topics, tech ethics, and a human-centered focus
• Connecting top-down initiatives from innovation, corporate responsibility, and compliance with engaged employees
• Organizing flagship events like barcamps, dialogue formats, workshops, and discussion series
• Promoting ethical reflection, diversity, and societal perspectives in innovation and decision-making processes