Thi (Khanh Vinh) Vu-Strategic Social Media & Content Manager
Check rate
Experience
Operations Manager - Marketing & Customer Experience
Luckhouse GmbH
- Planning and managing cross-media marketing and content projects for a provider in the high-end designer and luxury furniture space
- Developing and improving the customer journey for a design- and luxury-oriented target group
- Managing external service providers as well as internal campaign and content processes
- Responsible for customer communication and service processes in the premium segment
Project Manager / Marketing Consultant
Zum goldenen Hirschen
- End-to-end management of national 360° marketing and social campaigns (including OBI, CHRIST)
- Managing interdisciplinary creative, production, and marketing teams
- Ensuring brand and communication quality across all touchpoints
- Close collaboration with clients, creative teams, media, and production
- Award-winning campaign execution
Awards:
- Gold Award GBA 2023
- DEPOK "Most Courageous Campaign" 2023
Senior Social Media & Content Manager
cemotion.media GmbH
- Developing and implementing social media strategies (Instagram, TikTok, Meta Ads)
- Conceptualizing and producing high-quality photo and video content in the fashion and lifestyle space
- Planning and managing content formats as well as editorial calendars
- Creative direction for campaigns, editorials, and shortform content
- Building and managing social media presences, including community management
- Working with photographers, creators, and brand partners
- Developing content and brand strategies for digital platforms
Operations & Customer Experience Manager
Revive Interior GmbH
- Responsible for operations and customer experience at a Europe-wide e-commerce company for used designer and premium furniture
- Interface between marketing, sales, logistics, and international customers in the premium segment
- Managing goods flows, quality management, and invoice control in the designer furniture sector
- Improving the customer journey, service quality, and brand perception in the high-end interior segment
- Leading and coordinating customer support and after-sales processes
Social Media Manager
Karrieretutor GmbH
- Building the marketing and communication strategy
- Planning and implementing multimedia content projects
- Producing webshop, social media, and print content
- Client interface from concept through to final delivery
Shop Manager
ROECKL Handschuhe & Accessoires GmbH & Co. KG
- Responsibility for sales and stock levels, implementation of visual merchandising & promotions
- Carrying out operational tasks such as creating shift schedules and regularly reviewing sales figures.
- Active development and implementation of sales strategies and marketing campaigns.
- Optimal representation of the company and presentation of the products to achieve the best possible increase in sales.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Operations, Customer Service, Strategy, Sales, and Project Management.
Summary
Strategic Social Media & Content Manager with experience in building and developing brands in the fashion and lifestyle space.
Specialized in visual brand management, content creation (photo & video), and Instagram and TikTok strategies.
Strong in connecting aesthetics, storytelling, and performance with a sharp feel for trends, community building, and high-quality brand communication.
Skills
Social Media & Content
Social Media Strategy & Brand Building
Content Creation (Photo & Video)
Storytelling & Visual Brand Management
Community Management & Engagement
Influencer & Creator Relations
Meta Business Suite & Ads Manager
Instagram, Tiktok, Linkedin
Capcut / Vn / Davinci Resolve
Canva / Lightroom
Content Planning
Organic Growth
Reels & Shortform Strategy
Trend Research
Brand Positioning
Fashion & Beauty Photography
Reels Production
Behind The Scenes Content
Ugc Direction
Visual Storytelling
Creator Communication
Community Engagement
Talent Coordination
Event & Shooting Communication
Languages
Education
University of Cologne
Bachelor of Science · Geosciences · Cologne, Germany
Academy of Fashion and Design Düsseldorf
Fashion Photography & Styling · Düsseldorf, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Thi is based in Cologne, Germany.
Thi speaks the following languages: Vietnamese (Native), German (Advanced), English (Intermediate), Spanish (Elementary).
Thi has at least 12 years of experience. During this time, Thi has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 1 month. Note that Thi may not have shared all experience and actually has more experience.
Based on recent experience, Thi would be well-suited for roles such as: Operations Manager - Marketing & Customer Experience, Project Manager / Marketing Consultant, Senior Social Media & Content Manager.
Thi's most recent position is Operations Manager - Marketing & Customer Experience at Luckhouse GmbH.
In recent years, Thi has worked for Luckhouse GmbH, Zum goldenen Hirschen, cemotion.media GmbH, and Revive Interior GmbH.
Thi is most experienced in industries like Retail, Fashion, and Media and Entertainment.
Thi is most experienced in business areas like Marketing, Operations, and Customer Service. Thi also has some experience in Strategy, Sales, and Project Management.
Thi has recently worked in industries like Retail, Fashion, and Media and Entertainment.
Thi has recently worked in business areas like Customer Service, Operations, and Marketing.
Thi holds a Bachelor in Geosciences from University of Cologne.
Thi is immediately available for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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