Sofia H.-Creative Producer & Content Creator | UGC | Paid Social | Brand Campaigns
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Experience
Creative Producer & Content Creator
Self-employed
- Conceptualization and production of UGC and social media content for brands
- Development of creative concepts, hooks, scripts and video formats for TikTok and Instagram
- In front of and behind the camera: video production, editing, storytelling and on- and off-camera work
- Social media consulting: content strategy, platform logic and brand presence
Social Media Manager / Creative Producer
Zum goldenen Hirschen Valley GmbH
- Main point of contact for clients such as OBI and L'Oréal Paris
- End-to-end creative producing: planning, budgeting, coordination, management and execution of digital social campaigns (for OBI Baumarkt & L'Oréal Paris)
- Team and production management, social media workshops internally and for clients (L'Oréal Paris)
- Social media management for YouTube and Instagram (OBI Baumarkt, CREATE! by OBI)
- Content Creator in the internal creator pool
Social Media Manager / Creator
etui GmbH
- Development of social media strategies for Instagram and TikTok
- Platform-specific content, editorial planning and trend analysis
- Market and competitor analysis as well as KPI screening
- Management of photo and video productions
Casting Editorial Assistant
ITV Studios Germany
- Casting research, participant research and interviews: Love Island
- Creation of candidate dossiers and presentations
- Organization and execution of digital and in-person castings
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Cosmetics, Retail, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Operations, Project Management, Human Resources, Research and Development, and Strategy.
Summary
Creative with strategic know-how
Creative Producer and Social Media Strategist for UGC and content production with an advertising agency background. I develop social-first concepts, manage productions and translate brand messages into engaging content for TikTok, Instagram and Paid Social.
Skills
- Video Production
- Content Creation
- Ugc Production
- Paid Social Creatives
- Storytelling
- Social Media Strategy
- Project Management
Tools
- Capcut
- Canva
- Microsoft Office
- Ai: Chatgpt, Claude (Content Ideation, Workflow Optimization Through Generative Ai)
Languages
Education
Hochschule RheinMain
B.Sc., focus: Interactive Media · Media Management · Wiesbaden, Germany
Staatliche Glasfachschule Rheinbach
GTA Media & Communication · Media & Communication · Rheinbach, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sofia is based in Cologne, Germany.
Sofia speaks the following languages: German (Advanced), English (Advanced), Russian (Advanced).
Sofia has at least 7 years of experience. During this time, Sofia has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 2 years and 8 months. Note that Sofia may not have shared all experience and actually has more experience.
Based on recent experience, Sofia would be well-suited for roles such as: Creative Producer & Content Creator, Social Media Manager / Creative Producer, Social Media Manager / Creator.
Sofia's most recent position is Creative Producer & Content Creator at Self-employed.
In recent years, Sofia has worked for Self-employed, Zum goldenen Hirschen Valley GmbH, etui GmbH, and ITV Studios Germany.
Sofia is most experienced in industries like Media and Entertainment, Cosmetics, and Retail. Sofia also has some experience in Advertising.
Sofia is most experienced in business areas like Marketing, Operations, and Project Management. Sofia also has some experience in Human Resources, Research and Development, and Strategy.
Sofia has recently worked in industries like Media and Entertainment, Cosmetics, and Retail.
Sofia has recently worked in business areas like Marketing, Operations, and Project Management.
Sofia holds a Bachelor in Media Management from Hochschule RheinMain.
Sofia is immediately available full-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 10 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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