Daniel Rohde - Senior Digital Marketing Manager

Q: Where is Daniel based?

Daniel is based in Bergheim, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Daniel speak?

Daniel speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Daniel have?

Daniel has at least 21 years of experience. During this time, Daniel has worked in at least 12 different roles and for 11 different companies . The average length of individual experience is 2 years and 9 months . Note that Daniel may not have shared all experience and actually has more experience.

Q: What is Daniel's latest experience?

Daniel's most recent position is Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company .

Q: What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for Zenithmedia x Publicis | The Walt Disney Company , Zalando , Zenith Media x Publicis Media , Spark Foundry x Publicis Media , and Zooplus .

Q: Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Advertising , Education , and Retail . Daniel also has some experience in Fashion and Media and Entertainment .

Q: Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Marketing , Business Intelligence , and Strategy . Daniel also has some experience in Project Management , Information Technology , and Operations .

Q: Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Advertising , Media and Entertainment , and Retail .

Q: Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Marketing , Business Intelligence , and Strategy .

Recommended expert

Bergheim, Germany

Experience

Jul 2025 - Aug 2025

2 months

Düsseldorf, Germany

Senior Digital Marketing Manager

Zenithmedia x Publicis | The Walt Disney Company

Served as point of contact for Disney Studios GSA
Identified growth hacks to increase cinema ticket bookings, maximize reach, optimize frequency, and achieve 100% VTR
Managed stakeholder relationships and collaborated with an interdisciplinary team
Performed hands-on optimizations based on operational implementations on Meta (Facebook, Instagram), TikTok, Pinterest, Reddit, and Snapchat

Apr 2025 - Jul 2025

4 months

Berlin, Germany

Paid Digital Marketing Specialist

Zalando

Planned, activated, and optimized Google DV360 (YouTube) and paid social campaigns on YouTube, Meta (Facebook, Instagram), TikTok, Snapchat, Pinterest, Netflix, Uber, and Spotify via Smartly
Achieved awareness and consideration goals through upper- and mid-funnel campaigns
Drove campaign performance improvements
Coordinated with internal media teams and digital media stakeholders
Provided ongoing consulting and ensured consistent execution according to Zalando media guidelines and quality standards
Prepared H1 and H2 presentations

Apr 2024 - Jul 2024

4 months

Düsseldorf, Germany

Senior Paid Social Manager • Data Analyst / Account Management

Zenith Media x Publicis Media

Onboarded new talent as campaign lead and defined paid social strategies
Managed tracking, data analysis, and reporting
Delivered recommendations for The Walt Disney Company GSA/DACH on Disney+, EHV, SVoD, and theatrical releases
Provided team support for EDEKA/NETTO in paid social campaigns

Dec 2023 - Mar 2024

4 months

Düsseldorf, Germany

Team Lead - Senior Marketing Manager • Account Management

Spark Foundry x Publicis Media

Analyzed previous years’ data and developed a full-funnel strategy for Miele and STADA Arzneimittel
Executed high-impact campaigns including CTV, 3rd-party data, and paid social cross-channel initiatives

Nov 2023 - Jul 2024

9 months

Düsseldorf, Germany

Digital Marketing Advisor

Zooplus

Advised on rebranding strategy with the claim “Europe's number 1 online pet supplier”
Conducted potential analyses for social media, display, and video campaigns
Realigned digital brand communication and ran test campaigns in GSA
Performed data analysis, reporting, and provided recommendations to the client

Jun 2023 - Nov 2023

6 months

Hamburg, Germany

Paid Social Expert • Display Video Campaign Lead

HAVAS Eprofessional / Hugo Boss

Owned media planning, campaign setup, reporting, and consulting
Conducted web and performance analyses using Google Analytics
Derived KPI-based optimization measures
Developed and presented strategic recommendations for H1 and H2
Executed A/B tests on platform level using Smartly to drive data-driven optimizations
Managed cross-channel analysis on Netflix, DV360 CTV, Instagram, TikTok, YouTube, Pinterest, and Snapchat

Jun 2022 - Mar 2023

10 months

Munich, Germany

Senior Performance Marketing Manager

Zenithmedia x Publicis

Led strategic development for The Walt Disney Company GSA
Delivered regular performance reports and identified trends and weaknesses, such as high video view drop-off rates
Recommended campaign optimizations based on data insights
Managed channels including Meta, Facebook, Instagram, TikTok, X, Pinterest, Reddit, and Snapchat

Jul 2018 - Aug 2021

3 years 2 months

Cologne, Germany

Project Lead | Head of Performance Marketing

Absolutweb

Led performance marketing, supervised marketing operations, and provided web analytics
Managed SEA, SMA, affiliate marketing, Amazon, classifieds, DV360, and programmatic campaigns
Cases:
Wolford.com: conducted web analysis with Econda and shifted budget from SEA to SMA
1und1.de: developed creative storyboards and managed first paid social measures, including 9:16 creatives and TikTok influencer ads, and rolled out cross-channel optimizations
livefastdieyoung.com: scaled annual revenue from €800k to over €55M through data-driven customer journey optimization, platform targeting, budget management, and funnel optimization

Oct 2014 - Sep 2017

3 years

Düsseldorf, Germany

IT Manager

Adenauer & Co. GmbH

Managed sales reports and analyses, SQL, and EDI data exchange for 50 POS systems and Breuninger EDI
Conducted technical quarter-end inventory closures across five stores
Supported PCs and Apple computers for 25 in-house employees
Administered the ERP system and Windows Server 2012
Served as liaison with service providers and negotiated pricing
Generated sales and reporting data
Managed EDI data for STAFF JEANS with Breuninger Germany

Oct 2014 - Sep 2017

3 years

Düsseldorf, Germany

Marketing Manager (Digital and Print) & Social Media Manager

Adenauer & Co. GmbH

Built and managed social media channels (Facebook, Instagram, YouTube, Twitter)
Executed newsletter marketing and performance marketing in social networks
Performed target group analysis and KPI evaluation
Developed website structures to increase dwell time and purchases
Monitored retail trends and analyzed online shop performance via Google Analytics
Designed brand communications and conducted competitive analysis
Organized procurement of advertising materials and managed influencers, VIPs, and promoters
Executed local marketing activities and roadshows
Conducted affiliate marketing potential analyses
Coordinated with agencies, photographers, service providers, and press

Jan 2010 - Present

16 years 3 months

Founder & Freelancer

NEWCREATIONMEDIA

Developed and implemented cross-channel full-funnel campaigns (upper, mid, and lower funnel) for awareness, engagement, and consideration
Performed web analytics with Google tools and platforms such as Emarsys, Econda, Adobe Analytics, and Hotjar
Championed paid social strategies on all major platforms, managing budgets over €2M/month to maximize reach, engagement, and conversions
Directed retail media management for onsite and offsite campaigns
Advised on programmatic advertising with DSPs like DV360 and Smartly
Built and managed affiliate partnerships, negotiated network fees, and optimized publisher incentives
Conceived and optimized newsletter campaigns with audience personalization to boost open, click, and conversion rates
Conducted competitor analyses to identify opportunities and benchmarks
Enhanced e-commerce UX/UI and CRO across all channels
Optimized customer journeys across touchpoints
Developed pitch strategies, market research, and creative campaign ideas
Trained and mentored juniors and trainees in paid social, digital advertising (SEA, SMA, DV360), campaign management, and digital strategy development
Executed organic and paid social media on platforms including BeReal, Instagram, TikTok, Pinterest, Facebook, Snapchat, YouTube, X, Reddit, Twitch, and Uber

Sep 2005 - Aug 2013

8 years

Buxtehude, Germany

Vicar / Pastor

BFP

Led church services, provided pastoral care, and spiritual guidance
Developed and ran social projects for children and youth in disadvantaged areas
Organized weekly scout meetings and annual camps to foster community and team development
Established and managed a weekly open café for youth, featuring breakdance and open discussion
Prepared and delivered weekly sermons addressing spiritual and contemporary issues
Created multimedia presentations, mock-ups, posters, and flyers using PowerPoint, Photoshop, and InDesign
Managed social media content on Facebook and Twitter to strengthen community engagement
Produced and published podcasts and MP3 recordings of sermons and thematic content
Conducted trend analysis to develop relevant content
Facilitated interchurch collaboration through meetings and workshops
Led working groups and workshops for spiritual and social development
Performed renovation and maintenance tasks around the church premises
Mentored congregants and staff to support personal and professional development

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Education, Retail, Fashion, and Media and Entertainment.

Advertising

Education

Retail

Fashion

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Business Intelligence, Strategy, Project Management, Information Technology, and Operations.

Marketing

Business Intelligence

Strategy

Project Management

Information Technology

Operations

Summary

Experienced performance marketer with extensive experience.

Expertise and leadership: Successful planning and implementation of cross-media campaigns on all relevant platforms, where I consistently met my clients' targets and delivered measurable results.

Credo: Driven by passion, I strive for excellence in everything I do. I empower clients to achieve fast, sustainable growth through targeted digital marketing transformation.

Skills

Web Analytics
Digital Strategy
Affiliate Marketing
Online Paid Media (Sma, Sea, Display, Dv360, Programmatic, Lead Gen)
Media Planning
Budget Allocation & Optimization
Social Media & Social Advertising Strategy
Digital 360° Strategy + Progress & Performance Data Analysis
Reportings
Media Planning & Media Strategy: Development Of Tailored Media Plans And Strategies For Sustainable Success In Digital Advertising Through Effective, Data-driven Campaigns
Full-funnel Consulting & Campaign Structure: Optimizing Campaigns Across All Funnel Stages For Sustainable Growth And Increased Conversions
Performance Marketing: Strategic Planning And Execution Of Performance Marketing Campaigns With Clear, Measurable Results (Roi)
Paid Social Expertise: Over 10 Years Of Experience Executing And Leading Paid Social Campaigns On All Major Platforms (Xing, Linkedin, Facebook, Instagram, Tiktok, Snapchat, Pinterest, Youtube, Reddit, Bereal, Etc.)
Affiliate Marketing: Advising And Implementing Affiliate Marketing Programs, From Partnership Strategies And Negotiating Network Fees To Performance Optimization, To Get The Best Value From Publishers
Email Marketing: Creating And Executing Effective Email Marketing Strategies To Foster Long-term Customer Loyalty, Including Competitor Analysis To Align The Strategy With Market Trends And Best Practices
Marketing Training & Workshops: Hands-on Training That Imparts Strategic And Operational Marketing Knowledge
Online Marketing: Holistic Digital Marketing Strategies Focused On The Customer Journey, Conversion Optimization, And Cross-channel Integration Across All Touchpoints
Sea / Sma / Programmatic Ads / Dv360: Expertise In Search Engine Advertising (Sea), Social Media Ads (Sma), As Well As Programmatic Advertising, Advising And Executing Programmatic Ads And Sea/sma For An Optimal Media Mix
Sales Funnel Optimization: Analysis And Continuous Optimization Of Sales Funnels To Increase Conversion Rates And Revenue
Pitch Support & Strategy Development: Assisting In Creating Tailored Pitches And Strategic Marketing Concepts For Prospective Clients
Viral Marketing: Developing Viral Campaigns To Boost Brand Awareness And Engagement In The Shortest Time

Languages

German

Native

English

Advanced

Education

Oct 2005 - Jun 2010

BFP

Ordination as Pastor · Theology studies · Erzhausen, Germany

Oct 2002 - Jun 2005

Theology studies · Bern, Switzerland

Oct 2000 - Jun 2001

FOS-Wirtschaft

Economics · Verden, Germany

...and 1 more

Statistics

Experience

Total positions 12

Experience in Advertising 16 y

Avg length 3 y

Longest experience 16 y 2 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Senior Digital Marketing Manager, Paid Digital Marketing Specialist, Senior Paid Social Manager • Data Analyst / Account Management

Main industries Advertising, Education, Retail

Main business areas Marketing, Business Intelligence, Strategy

Qualifications

Profile

Created

November 2024

Last Update

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Daniel based?

Daniel is based in Bergheim, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Daniel speak?

Daniel speaks the following languages: German (Native), English (Advanced).

How many years of experience does Daniel have?

Daniel has at least 21 years of experience. During this time, Daniel has worked in at least 12 different roles and for 11 different companies. The average length of individual experience is 2 years and 9 months. Note that Daniel may not have shared all experience and actually has more experience.

What roles would Daniel be best suited for?

Based on recent experience, Daniel would be well-suited for roles such as: Senior Digital Marketing Manager, Paid Digital Marketing Specialist, Senior Paid Social Manager • Data Analyst / Account Management.

What is Daniel's latest experience?

Daniel's most recent position is Senior Digital Marketing Manager at Zenithmedia x Publicis | The Walt Disney Company.

What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for Zenithmedia x Publicis | The Walt Disney Company, Zalando, Zenith Media x Publicis Media, Spark Foundry x Publicis Media, and Zooplus.

Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Advertising, Education, and Retail. Daniel also has some experience in Fashion and Media and Entertainment.

Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Marketing, Business Intelligence, and Strategy. Daniel also has some experience in Project Management, Information Technology, and Operations.

Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Advertising, Media and Entertainment, and Retail.

Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Marketing, Business Intelligence, and Strategy.

What is Daniel's education?

Daniel attended BFP for Theology studies.

What is the availability of Daniel?

Daniel is immediately available full-time for suitable projects.

What is the rate of Daniel?

Daniel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.