Sonja Gottschalk - Performance Marketing Consultant

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Cologne, Germany

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Experience

Nov 2014 - Present

11 years 11 months

Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor

Self-employed

Offering online courses and mentoring in online marketing, SEO and Google Ads, used by 600 customers (since 2020-10-01)
Offering Google Ads agency services as a certified Google Partner (since 2020-05-01)
Consulting Sidroga Pharma in online marketing, social media, Google Ads & Analytics, mail-order cooperation and campaign planning for the Sidroga, Emser, Emcur, Emsan and Aquilea brands (2022-07-01 – 2022-11-30)
Consulting Shop Apotheke in retail media and project management for the development of new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
Consulting Merkur Sportwetten GmbH in online marketing & media planning: media planning, forecasts, controlling, campaign management and optimization, especially for display, programmatic and TV (2021-03-01 – 2021-09-30)
Consulting GALERIA Karstadt Kaufhof GmbH in SEO: developing an SEO content strategy for brands, products and product ranges; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations for action; cross-functional consulting (2020-01-01 – 2020-12-31)
Project management and marketing consulting on behalf of nexum AG for clients in FMCG and healthcare
Consulting OBI Next in performance marketing: planning, managing, attributed analysis and optimizing digital campaigns for new customer acquisition and reactivation of existing customers; strategic analysis and identification of optimization potential in SEA, SEO, display, social advertising, newsletter and affiliate marketing; developing lead generation and traffic initiatives
Consulting REWE Digital GmbH in CRM campaign management
Developing a marketing strategy including a business plan and resource selection for DIOPTIC GmbH
Preparing a potential analysis and developing an online marketing strategy for an electronics provider
Consulting and project management in content migration, on-page optimization and SEO for the relaunch of toom Baumarkt
Optimizing the B2B online presence of a sports betting provider
Consulting on agency selection

Aug 2014 - Nov 2014

4 months

Düsseldorf, Germany

Director Marketing

LOTTOWELT AG

Managing the online marketing, print, TV and branding departments
Reporting to the gambling regulatory authority

Feb 2014 - Jul 2014

6 months

Düsseldorf, Germany

Country Manager E-Commerce Germany

C&A Online GmbH

Responsibility for the overall performance of the German C&A online shop
Managing a team of two Junior Country Managers
Managing the marketing budget and all measures generating nine-figure revenue
Sales forecasting, budget and promotion planning, agency management, marketing planning and optimization, and profitability analyses
Designing and implementing a sales and cost forecasting tool for eight country shops
Optimizing all online marketing channels and increasing RoAS

Aug 2013 - Dec 2013

5 months

Cologne, Germany

Management Consultant

wdp GmbH – Wachter Digital Partners

Main areas of consulting: digital marketing and controlling digital ecosystems
Optimizing the online and monetization strategy for an Austrian publisher (women, fashion & lifestyle)
Restructuring the digital division of an academic publisher
Designing and implementing a smart home online shop
Taking over the management of a wdp-owned shop
Managing online activities for B2B customer acquisition

Aug 2011 - Aug 2015

4 years 1 month

Cologne, Germany

Freelance Lecturer for Online Marketing, E-Commerce and Social Media

SAE Institute

Apr 2011 - Jul 2013

2 years 4 months

Cologne, Germany

Deputy Managing Director, Head of Online Marketing, Product Management and Business Development

AD Eleven GmbH

Built and managed a team of nine employees
Reached end customers in Germany, Austria, the UK, Turkey and the Czech Republic
Managed service providers in Germany, the UK, Malta, Canada and Austria
Launched and relaunched online platforms for sports betting and prediction games
Achieved a Net Promoter Score of over 90
Designed and implemented a message box to increase revenue and customer satisfaction
Developed and implemented online marketing strategies

Apr 2010 - Mar 2011

1 year

Cologne, Germany

Manager Online Marketing and Sales

RTL DISNEY Fernsehen GmbH & Co. KG (SUPER RTL)

Managed SUPER RTL's online marketing activities
SEM, SEO, affiliate marketing, display advertising, online partnerships, email marketing and web analytics
Advised the Marketing & Brand Management, Merchandising and Communications departments

Dec 2009 - Feb 2010

3 months

Düsseldorf, Germany

Freelance Social Media Marketing and Digital Project Concept Consultant

richtwert – Gesellschaft für Kommunikationskultur mbH

Mar 2006 - Nov 2009

3 years 9 months

Cologne, Germany

Student Marketing and New Media Sales Assistant

RTL DISNEY Fernsehen GmbH & Co. KG

Affiliate marketing, search engine marketing and optimization
Online partnerships and cost-benefit analyses

Nov 2003 - Apr 2006

2 years 6 months

Cologne, Germany

Student Project Assistant, JUNIOR Project

Institut der deutschen Wirtschaft Köln e.V.

Supported student-run companies
Designed and conducted workshops on business management, marketing and bookkeeping

Jan 2003 - Mar 2010

7 years 3 months

Cologne, Germany

Self-employed: Design, SEO and Affiliate Marketing for Fashion, Beauty and Interior Design

Sonja Gottschalk Web and Graphic Design

Aug 2001 - Dec 2002

1 year 5 months

Düsseldorf, Germany

Part-time employee, later student assistant

LandesMusikRat NRW e.V.

Planning, organizing and carrying out music competitions
Creating and maintaining websites, marketing and PR
Participant support, jury member and concert moderator

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Advertising, Pharmaceutical, Arts and Crafts, Fashion, and Media and Entertainment.

Retail

Advertising

Pharmaceutical

Arts and Crafts

Fashion

Media and Entertainment

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Sales, Strategy, Product Development, and Accounting.

Marketing

Project Management

Sales

Strategy

Product Development

Accounting

Skills

Activecampaign
Deadlinefunnel
Google Tag Manager
Adform
Ebay
Ibm Websphere
Adobe Analytics
Ecamm Live
Instagram Ads
Adtech
Elopage
Intelliad
Amazon
Etracker
Jira
Awin
Exactag
Linkedin (Organic Marketing & Ads)
Belboon
Facebook Ads
Bing Ads
Geru
Mailchimp
Chatfuel
Google Ads
Make / Integromat
Cleverelements
Google Analytics 4
Mediaplex
Criteo
Google Looker Studio
Merlin
Dart For Publishers
Google Merchant Center
Modified Ecommerce
Dataxu
Google Search Console
Openx
Opteo
Salesforce Business Manager
Tradedoubler
Optimizely
Optivo Broadmail
Silverpop
Typo3
Optmyzr
Sistrix
Visual Website Optimizer
Otrs
Siteimprove
Wordpress
Photoshop
Sizmek
Xovi
Pinterest
Spoteffects
Youtube
Productsup
Termlabs
Zapier
Ryte
Tiktok
Searchmetrics
Trac

Languages

German

Native

English

Advanced

Education

Apr 2002 - Feb 2011

University of Cologne

Diploma · Business Administration · Cologne, Germany

Aug 1992 - Jun 2001

Stadtgymnasium Köln-Porz

Abitur · Cologne, Germany

Aug 1988 - Jun 1992

Gemeinschaftsgrundschule Porz-Eil

Cologne, Germany

Certifications & licenses

Google Partner

Google

BDU Seminar “Successfully Identifying and Setting Up Digitalization Projects”

Bundesverband Deutscher Unternehmensberater BDU e.V.

BDU Seminar “Successful Negotiation Strategies for Consultants”

Bundesverband Deutscher Unternehmensberater BDU e.V.

Management Training: “Change, Power, Courage”

3lines AG

RTL TV Summer School: “Management Skills for the Digital Media World”

RTL Journalistenschule für TV und Multimedia

Certification as a Zanox Affiliate Manager (now Awin)

Statistics

Experience

Total positions 12

Experience in Retail 12.5 y

Avg length 2 y 11 m

Longest experience 11 y 10 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor, Director Marketing, Country Manager E-Commerce Germany

Main industries Retail, Advertising, Pharmaceutical

Main business areas Marketing, Project Management, Sales

Qualifications

Certifications earned 6

Profile

Member since

April 2024

Last update

September 2026

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Frequently asked questions

Have questions? Find more information here.

Sonja is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.

Sonja speaks the following languages: German (Native), English (Advanced).

Sonja has at least 25 years of experience. During this time, Sonja has worked in at least 12 different roles and for 12 different companies. The average length of individual experience is 2 years and 1 month. Note that Sonja may not have shared all experience and actually has more experience.

Based on recent experience, Sonja would be well-suited for roles such as: Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor, Director Marketing, Country Manager E-Commerce Germany.

Sonja's most recent position is Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed.

In recent years, Sonja has worked for Self-employed.

Sonja is most experienced in industries like Retail, Advertising, and Pharmaceutical. Sonja also has some experience in Arts and Crafts, Fashion, and Cosmetics.

Sonja is most experienced in business areas like Marketing, Project Management, and Sales. Sonja also has some experience in Strategy, Product Development, and Accounting.

Sonja has recently worked in industries like Advertising, Pharmaceutical, and Retail.

Sonja has recently worked in business areas like Marketing and Project Management.

Sonja attended University of Cologne for Business Administration.

Sonja has 6 certificates. Among them, these include: Google Partner, BDU Seminar “Successfully Identifying and Setting Up Digitalization Projects”, and BDU Seminar “Successful Negotiation Strategies for Consultants”.

The availability of Sonja needs to be confirmed.

Daily rate distribution

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<€640 €640-800 €800-960 €960-1120 €1440+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

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Daily rate avg. 775 €

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Median rate 740 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 26 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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