Janis Antwerpen-Analytics - Paid Media - CRM
Check rate
Experience
Performance Marketing & E-Mail Automation Expert
INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Online Marketing & Public Relations Consultant (Self-Employed)
BOOTSHAUS Cologne | NIBIRII Festival | BLACKLIST Festival
- Planning and concepting e-mail campaigns and automations via Audience Republic
- Segmentation with A/B testing of target groups, content, and timings
- Optimization of automations with tags and triggers
- Coordination of line-up releases for website, press, and mailings
- Writing and editing press releases and announcements
- Creation of PR clippings and media impact analyses
Key Account Manager in Online Marketing & E-Mail Automation
Smart Lemon GmbH & Co. KG
- Consulting and support for key accounts: Tetra Pak and ARAG
- Planning of Google, Meta, TikTok, and e-mail campaigns
- Creation of automation flows via Pardot and Klaviyo
- B2B copywriting and creative strategy for ABM mailings
- Analysis of data using GA4, Excel, and Pardot
- Setup of conversion tracking and pixels
- Preparation and execution of pitches
- Creation of cost estimates, invoices, and reports
- Revision of offers and company presentations
Senior Online Marketing & Public Relations Manager - DACH
Influence.vision® SaaS & Agency
- Development of the annual marketing & PR plan for Germany, Austria, and Switzerland incl. KPI, budgeting, measures, and resource planning
- Leading a team of four: performance marketing, social media, design, and copywriting
- Planning and execution of digital campaigns via Meta, LinkedIn, SEA, e-mail, online and offline events, and audio ads
- Performance reporting and close cooperation with the CRM / sales team to optimize the customer journey
- Planning events to connect influencers and companies for HENKEL, SAMSUNG, GROUP M, WOOM BIKES, FOODORA
- Copywriting for corporate social channels and the website
- Development and digital video support for the OMR masterclass in cooperation with SAMSUNG "Influencer campaigns redefined: SAMSUNG's secrets for an innovative product launch"
Senior Performance Marketing Manager - EMEA
IBM EUROPE + MEA & Mindshare (Group M)
- Planning EMEA upper, middle, and lower funnel via
- LinkedIn, Twitter/X, Meta, Xing, and Reddit for IBM Europe & MEA markets
- Planning KPI media plans with seven- to eight-figure media volumes
- Development of prospecting B2B targetings in ABM marketing
- Campaign activation - copywriting, hooks, biddings, timings
- Planning and execution of A/B testings
- Setup of pixel tracking and analysis of LPs via GA4
- Evaluation of performance and testings via Tableau
- Delivering strategic recommendations in global IBM calls
- Presenting results with PowerPoint and Power BI
- Running brand lift studies with Meta, LinkedIn & Reddit
Project Manager - Online Marketing, Social Media & Events
Hopscotch Groupe France / Sopexa Agency
- Planning, coordination, and execution of national & international B2C/D2C marketing, PR, and social media campaigns in FMCG
- Full project budgeting, resource planning, and campaign planning
- Production coordination and print production
- Invoicing and performance analysis
- Strategic and operational implementation of paid social & SEA campaigns
- Design and development of landing pages on WordPress
- Content planning with editorial calendar, mockups & copywriting
- Negotiation, planning, and execution of trade marketing productions (e.g. EDEKA roadshow, REWE contests)
- Support for pitches through market analyses and PR requests
- Evaluation of surveys and consumer research
Junior Online Marketing & Public Relations Manager
Xpron Systems GmbH
- Planning and execution of conversion campaigns
- Writing press releases and blog posts
- Keyword, competitor, and ranking analyses with website optimization.
- Independent relaunch of the website on WordPress
- Creation of online and print graphics, posts, and videos
Student Assistant in Marketing & PR
Sopexa S.A., Germany
His tasks were in the area of the Promotions and PR & Social Media/Events departments with the following focus areas:
- Creation, design, and preparation of promotional flyers and customer presentations via PowerPoint
- Planning and coordination of travel for B2B partners (e.g. trade trips with sommeliers and influencers)
- Correspondence with B2B partners in English/French via phone and email
- Support for the event manager and marketing manager in day-to-day business
- Research on trends and general data maintenance in Excel
Working Student - Customer Relationship Management (CRM)
Metro Cash & Carry AG
- Organization and maintenance of customer data in the CRM system
- Sending newsletters for key accounts via HubSpot
- Support in customer service and at the checkout in the store
- Settlement of system cash registers with posting of cash balances
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Information Technology, Media and Entertainment, Food and Beverage, Education, and Insurance.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Accounting, Customer Service, Information Technology, and Project Management.
Summary
Hi there!
My name is Janis Antwerpen, a Lead Generation & CRM Expert, born and raised in the Rhineland of Germany.
I gained 6+ years of experience in Media, PR, Online Marketing and Influencer Marketing agencies with ABM, B2B and FMCG clients, and as a freelance consultant in Marketing & PR in the Music Industry.
Generated results like:
- Planned 4- to 8-figure advertising campaigns
- ROAS up to 25:1
1 Mio € revenue within 365 days
- CPA reductions of up to 85%
- MQL growth of 700% within 3 months
- Retention increases of up to 30%
My References
IBM | SAMSUNG | TETRA PAK | Mindshare (GroupM / WPP) | BOOTSHAUS Club & Label Cologne | NIBIRII Festival | BLACKLIST Festival | INeKO Institute at the University of Cologne | Influence.vision (Influencer Agency with SaaS)
Skills
Offline To Online Strategy & Analytics
Paid Ads: Social | Sea | Audio | C-Tv
Automations: E-Mail | Sms | App
Audience Creation, A/B + Ai Testing
Budget, Media And Data Planning
Asset Creation & Video Scripting
Emea - Abm | B2b | D2c | Music
Adobe Photoshop Since 2016 - Good Knowledge
Adobe Premiere Pro Since 2020 - Advanced Knowledge
Adobe Illustrator Since 2018 - Advanced Knowledge
Canva Since 2020 - Very Good Knowledge
Figma Since 2021 - Good Knowledge
Capcut Since 2023 - Advanced Knowledge
Claude Since 2024 - Good Knowledge
Asana / Notion Since 2020 - Very Good Knowledge
Chatgpt, 4.0 Since 2022 - Advanced Knowledge
Dall-E.Ai Since 2023 - Advanced Knowledge
Excel Since 2012 - Very Good Knowledge
Tableau Since 2022 - Good Knowledge
Google Ads Since 2020 - Very Good Knowledge
Google Analytics 4 / Ga4 Since 2020 - Very Good Knowledge
Google Tag Manager Since 2020 - Good Knowledge
Taboola - Since 2023 - Basic Knowledge
Wordpress & Joomla Since 2020 - Very Good Knowledge
Elementor Web Design - Since 2020 - Very Good Knowledge
Perspective Funnels Since 2023 - Good Knowledge
Sistrix Since 2020 - Advanced Knowledge
Meta Ads Manager Since 2020 - Very Good Knowledge
Linkedin Ads Manager Since 2021 - Very Good Knowledge
Tiktok Ads Manager Since 2022 - Good Knowledge
Reddit Ads Manager Since 2022 - Good Knowledge
Twitter/X Ads Manager Since 2022 - Good Knowledge
Xing Ads Manager Since 2021 - Good Knowledge
Pinterest Ads Manager Since 2022 - Advanced Knowledge
Hootsuite Since 2022 - Advanced Knowledge
Hubspot Marketing & Crm Since 2016 - Very Good Knowledge
Salesforce / Pardot - Since 2024 - Good Knowledge
Klaviyo - Since 2024 - Good Knowledge
Audience Republic Automation - Since 2025 - Good Knowledge
Braze Automation - Since 2024 - Good Knowledge
Languages
Education
MDH - University of Design & Computer Science
Bachelor of Arts · Design Management · Düsseldorf, Germany · 2.7
Walter Eucken Vocational College
University of Applied Sciences entrance qualification · Business & Administration · Düsseldorf, Germany · 2.8
Joseph Beuys Comprehensive School
Intermediate school leaving certificate with qualification · Secondary school - advanced courses: Math, English, Art · Düsseldorf, Germany · 2.2
Certifications & licenses
Goal, Time and Action Planning in Sales
Chamber of Industry and Commerce (IHK)
SEO-SEA Manager (IHK)
Chamber of Industry and Commerce in Düsseldorf
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
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