Mark Karasira-Fractional CMO: Strategy, AI Workflows & High-End Marketing

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Experience
Whitelabel AI projects
Self-employed
- Use of AI tools (ChatGPT Pro, Google Gemini Plus, Claude Pro, Make.com Pro, n8n, Sora, Google Veo3, Octoparse Professional)
- Creation of high-quality sales pipelines in CRM Pipedrive
- Automated lead generation and qualification via web scraping and AI analysis
- Development of social selling and sales materials
- 56% lead-to-deal conversion; approx. €140k in own closings
Senior Project Consultant
rheinmetall
- Consulting and planning of an eCommerce platform for a personal protection product
- Managing 4 FTE; budget €350,000 p.a.
- Planning and budgeting of fulfillment, advertising measures (Google Ads, Meta, newsletter), and sales measures
- Creation of prospect lists for first contacts using AI
Managing Director, Project Lead
Karasira.de GmbH
- Planning and setup of the 2nd and 3rd recording studio (voice recording, mix/master, band recording)
- Disciplinary responsibility for 0.5 FTE; project budget €230,000
- Purchasing, studio planning, and signing long-term rental agreements over three years
Senior Project Consultant
NDR Social Media Town Hall
- Analysis of 18 NDR formats on Meta, TikTok, and YouTube (Shorts, CommunityTab, Live)
- Creation of annual performance reports
- Recommendations and review of the 2025 annual goals with the supporting teams
Sabbatical
- Caring for and supporting my mother until her death
Interim Marketing & Partnership Lead
Secra Bookings GmbH (HomeToGo Group)
- Disciplinary leadership of 2.5 FTE and functional leadership of 3 FTE
- Responsibility for a marketing and partnerships budget of approx. EUR 650,000 p.a.
- Development of data-driven marketing and partnership strategies for 2025
- Implementation of long-term analytics tools
- Initiator and trainer of AI training initiatives (LLMs, Synthesia)
- External training "TikTok in Tourism" for the Mecklenburg-Vorpommern Tourism Board
- Internal workshops on marketing strategy, LinkedIn, KPIs & tracking, sales intros
- Development of practical guides on KPIs, AI prompting, gamification, feedback masterclass
- Introduction of fully trackable email marketing (Mailchimp) and performance boost through multivariate tests
- Realignment of Google Ads accounts for greater efficiency
- Creation of prospect lists via AI for business development
Interim Lead Social Media Management
NDR Klassik
- Analysis and benchmarking of the NDR Radiophilharmonie, NDR Elbphilharmonie Orchestra, and NDR Vocal Ensemble channels
- Content planning, creation, and management
- Strategy development for social media accounts
- Multiplier marketing and community management
- Internal training for NDR employees in marketing
- Targeted advertising measures to support organic results
- Results:
- 6% page growth (vs. 0.39%)
- 62% more page views
- 286% more likes (>10.5k)
- 325% increase in reach
- 25% more concert ticket sales
Marketing Manager (Growth Hacking)
timbertools.de
- Disciplinary leadership of 0.5 FTE; budget of EUR 70,000 p.a. generated independently
- Setup and further development of social media channels
- Community building and management
- Content and video production
- Support in purchasing and category management
- WKZ negotiations
- Targeted advertising measures to increase organic reach
- Results:
- Reactivated the community within 4 weeks
- Follower growth from 1,734 to >7,000
- Organic reach from 3.5k to 29.4k
- Impressions from 17k to 360.5k
Leader Online Business & Marketing
D/Maske (exbert GmbH & Co. KG)
- Disciplinary leadership of 2 FTE, functional leadership of 3 FTE; budget approx. EUR 750,000 p.a.
- Strategic responsibility for shop, payment, website, and campaigns
- Campaign planning and category management
- New customer and existing customer marketing
- Technical oversight of the online shop
- Management of 5 agency partners and the customer service team
- Direct customer contact with major clients via the online shop
- Results:
- Introduction of new FFP2 masks during and after the mask mandate
- 34% efficiency increase in the Google Ads account within 4 weeks
- 17% newsletter growth (>60k subscribers)
- Acquisition of 16 major customers
Trainer
Google Zukunftswerkstatt
- Training on Google Ads, Analytics, and online marketing
- Professional support in selection interviews for additional trainers
Managing Director
Karasira.de GmbH
- Strategic and operational management of all online sales channels
- Focus on new customer acquisition (Google Ads, social ads, automation)
- Sales and distribution of marketing services; commission models
- Design and moderation of marketing workshops
- Leading and delivering consulting projects (analytics, growth hacking, active sourcing, HR topics, sales)
- Lecturer, examiner, and program lead for IHK certificate courses in social media & online marketing
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Information Technology, Education, Retail, Healthcare, and Aerospace and Defense.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Project Management, Human Resources, Information Technology, and Customer Service.
Summary
Strategic depth meets operational excellence: your Fractional Head of Marketing.
I fill the gap between expensive agency overheads and lengthy recruiting processes. As a Fractional CMO, I do not deliver just consulting hours, but fully integrated marketing systems that scale.
What sets me apart as a Fractional Expert:
- Senior experience: 18+ years of expertise in marketing & sales, including as a trainer for Google Zukunftswerkstatt and program lead at the Chamber of Industry and Commerce (IHK).
- Management track record: Leading teams of up to 16.5 FTE and managing budgets of up to €7 million.
- AI transformation: I implement efficient AI workflows (Make, n8n, LLMs) that replace manual processes and improve lead performance – proven by lead-to-deal conversions of up to 56%.
- Own infrastructure: Access to my €150,000 in-house studio for video, image, and audio content.
My working model for your company: I work on a "skill-swap" basis: you book a flexible hourly block and decide each month whether we focus on strategy, performance ads, or high-end content. Internally, if needed, I lead your teams on a "tight-loose-tight" basis: clear guardrails at the start, with maximum freedom in execution.
Do the math: Small daily progress ($1,005^{250} = 3,48$) triples yearly performance. I make sure your marketing contributes measurably to business growth – agile, data-driven, and without recruiting risk.
Let's use a discovery call to see whether I am the strategic fit for your current challenge.
Skills
- Marketing Automation
- Performance Marketing
- Digital Strategy
- Personal & Business Coach
- Junior Coach
- Google Analytics
Languages
Education
HOFA
Audio Engineering · Jordan
Justus-Liebig-Universität Giessen
B.A. · History and Cultural Studies · Giessen, Germany
FH Ludwigshafen
B.A. · International Human Resource Management and Organization (Business Administration) · Ludwigshafen, Germany
Statistics
Experience
Expertise
Qualifications
Profile
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Calculated based on our freelancers’ daily rates as of 21 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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