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Mark Karasira-Fractional CMO: Strategy, AI Workflows & High-End Marketing

Mark Karasira - Fractional CMO: Strategy, AI Workflows & High-End Marketing - profile avatar
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Available
Kirchlinteln, Germany

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Experience

Mar 2025 - Nov 2025

Whitelabel AI projects

Self-employed

Position summary
Whitelabel AI projects at Self-employed
Industries
Information Technology
Professional Services
Business areas
Information Technology
Marketing
Sales
  • Use of AI tools (ChatGPT Pro, Google Gemini Plus, Claude Pro, Make.com Pro, n8n, Sora, Google Veo3, Octoparse Professional)
  • Creation of high-quality sales pipelines in CRM Pipedrive
  • Automated lead generation and qualification via web scraping and AI analysis
  • Development of social selling and sales materials
  • 56% lead-to-deal conversion; approx. €140k in own closings
Jan 2025 - May 2025

Senior Project Consultant

rheinmetall

Position summary
Senior Project Consultant at rheinmetall
Industries
Aerospace and Defense
Business areas
Marketing
Project Management
Sales
  • Consulting and planning of an eCommerce platform for a personal protection product
  • Managing 4 FTE; budget €350,000 p.a.
  • Planning and budgeting of fulfillment, advertising measures (Google Ads, Meta, newsletter), and sales measures
  • Creation of prospect lists for first contacts using AI
Dec 2024 - Mar 2025

Managing Director, Project Lead

Karasira.de GmbH

Position summary
Managing Director, Project Lead at Karasira.de GmbH
Industries
Media and Entertainment
Business areas
Procurement
Project Management
  • Planning and setup of the 2nd and 3rd recording studio (voice recording, mix/master, band recording)
  • Disciplinary responsibility for 0.5 FTE; project budget €230,000
  • Purchasing, studio planning, and signing long-term rental agreements over three years
Dec 2024 - Jan 2025

Senior Project Consultant

NDR Social Media Town Hall

Position summary
Senior Project Consultant at NDR Social Media Town Hall
Industries
Media and Entertainment
Business areas
Business Intelligence
Marketing
  • Analysis of 18 NDR formats on Meta, TikTok, and YouTube (Shorts, CommunityTab, Live)
  • Creation of annual performance reports
  • Recommendations and review of the 2025 annual goals with the supporting teams
Aug 2024 - Mar 2025

Sabbatical

  • Caring for and supporting my mother until her death
May 2024 - Oct 2024

Interim Marketing & Partnership Lead

Secra Bookings GmbH (HomeToGo Group)

Position summary
Interim Marketing & Partnership Lead at Secra Bookings GmbH (HomeToGo Group)
Industries
Tourism
Business areas
Marketing
Sales
  • Disciplinary leadership of 2.5 FTE and functional leadership of 3 FTE
  • Responsibility for a marketing and partnerships budget of approx. EUR 650,000 p.a.
  • Development of data-driven marketing and partnership strategies for 2025
  • Implementation of long-term analytics tools
  • Initiator and trainer of AI training initiatives (LLMs, Synthesia)
  • External training "TikTok in Tourism" for the Mecklenburg-Vorpommern Tourism Board
  • Internal workshops on marketing strategy, LinkedIn, KPIs & tracking, sales intros
  • Development of practical guides on KPIs, AI prompting, gamification, feedback masterclass
  • Introduction of fully trackable email marketing (Mailchimp) and performance boost through multivariate tests
  • Realignment of Google Ads accounts for greater efficiency
  • Creation of prospect lists via AI for business development
Nov 2023 - Feb 2024

Interim Lead Social Media Management

NDR Klassik

Position summary
Interim Lead Social Media Management at NDR Klassik
Industries
Media and Entertainment
Business areas
Marketing
  • Analysis and benchmarking of the NDR Radiophilharmonie, NDR Elbphilharmonie Orchestra, and NDR Vocal Ensemble channels
  • Content planning, creation, and management
  • Strategy development for social media accounts
  • Multiplier marketing and community management
  • Internal training for NDR employees in marketing
  • Targeted advertising measures to support organic results
  • Results:
  • 6% page growth (vs. 0.39%)
  • 62% more page views
  • 286% more likes (>10.5k)
  • 325% increase in reach
  • 25% more concert ticket sales
Jan 2023 - Jun 2023

Marketing Manager (Growth Hacking)

timbertools.de

Position summary
Marketing Manager (Growth Hacking) at timbertools.de
Industries
Retail
Business areas
Marketing
  • Disciplinary leadership of 0.5 FTE; budget of EUR 70,000 p.a. generated independently
  • Setup and further development of social media channels
  • Community building and management
  • Content and video production
  • Support in purchasing and category management
  • WKZ negotiations
  • Targeted advertising measures to increase organic reach
  • Results:
  • Reactivated the community within 4 weeks
  • Follower growth from 1,734 to >7,000
  • Organic reach from 3.5k to 29.4k
  • Impressions from 17k to 360.5k
Aug 2022 - Sep 2023

Leader Online Business & Marketing

D/Maske (exbert GmbH & Co. KG)

Position summary
Leader Online Business & Marketing at D/Maske (exbert GmbH & Co. KG)
Industries
Healthcare
Retail
Business areas
Customer Service
Information Technology
Marketing
  • Disciplinary leadership of 2 FTE, functional leadership of 3 FTE; budget approx. EUR 750,000 p.a.
  • Strategic responsibility for shop, payment, website, and campaigns
  • Campaign planning and category management
  • New customer and existing customer marketing
  • Technical oversight of the online shop
  • Management of 5 agency partners and the customer service team
  • Direct customer contact with major clients via the online shop
  • Results:
  • Introduction of new FFP2 masks during and after the mask mandate
  • 34% efficiency increase in the Google Ads account within 4 weeks
  • 17% newsletter growth (>60k subscribers)
  • Acquisition of 16 major customers
Apr 2018 - Present

Trainer

Google Zukunftswerkstatt

Position summary
Trainer at Google Zukunftswerkstatt
Industries
Education
Information Technology
Business areas
Human Resources
Marketing
  • Training on Google Ads, Analytics, and online marketing
  • Professional support in selection interviews for additional trainers
Jun 2016 - Present

Managing Director

Karasira.de GmbH

Position summary
Managing Director at Karasira.de GmbH
Industries
Professional Services
Business areas
Marketing
Project Management
Sales
  • Strategic and operational management of all online sales channels
  • Focus on new customer acquisition (Google Ads, social ads, automation)
  • Sales and distribution of marketing services; commission models
  • Design and moderation of marketing workshops
  • Leading and delivering consulting projects (analytics, growth hacking, active sourcing, HR topics, sales)
  • Lecturer, examiner, and program lead for IHK certificate courses in social media & online marketing

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Information Technology, Education, Retail, Healthcare, and Aerospace and Defense.

Professional Services
Information Technology
Education
Retail
Healthcare
Aerospace and Defense
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Project Management, Human Resources, Information Technology, and Customer Service.

Marketing
Sales
Project Management
Human Resources
Information Technology
Customer Service
Profile match chart

Summary

Strategic depth meets operational excellence: your Fractional Head of Marketing.

I fill the gap between expensive agency overheads and lengthy recruiting processes. As a Fractional CMO, I do not deliver just consulting hours, but fully integrated marketing systems that scale.

What sets me apart as a Fractional Expert:

  • Senior experience: 18+ years of expertise in marketing & sales, including as a trainer for Google Zukunftswerkstatt and program lead at the Chamber of Industry and Commerce (IHK).
  • Management track record: Leading teams of up to 16.5 FTE and managing budgets of up to €7 million.
  • AI transformation: I implement efficient AI workflows (Make, n8n, LLMs) that replace manual processes and improve lead performance – proven by lead-to-deal conversions of up to 56%.
  • Own infrastructure: Access to my €150,000 in-house studio for video, image, and audio content.

My working model for your company: I work on a "skill-swap" basis: you book a flexible hourly block and decide each month whether we focus on strategy, performance ads, or high-end content. Internally, if needed, I lead your teams on a "tight-loose-tight" basis: clear guardrails at the start, with maximum freedom in execution.

Do the math: Small daily progress ($1,005^{250} = 3,48$) triples yearly performance. I make sure your marketing contributes measurably to business growth – agile, data-driven, and without recruiting risk.

Let's use a discovery call to see whether I am the strategic fit for your current challenge.

Skills

  • Marketing Automation
  • Performance Marketing
  • Digital Strategy
  • Personal & Business Coach
  • Junior Coach
  • Google Analytics

Languages

German
Native
English
Advanced
French
Intermediate

Education

Oct 2023 - Present

HOFA

Audio Engineering · Jordan

Oct 2012 - Sep 2015

Justus-Liebig-Universität Giessen

B.A. · History and Cultural Studies · Giessen, Germany

Oct 2008 - Aug 2011

FH Ludwigshafen

B.A. · International Human Resource Management and Organization (Business Administration) · Ludwigshafen, Germany

Statistics

Experience

Total positions 11
Experience in Professional Services 10 y
Avg length 2 y 1 m
Longest experience 10 y 2 m

Expertise

Recent roles Whitelabel AI projects, Senior Project Consultant, Managing Director, Project Lead
Main industries Professional Services, Information Technology, Education
Main business areas Marketing, Sales, Project Management

Qualifications

Highest degree Bachelor

Profile

Member since
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Frequently asked questions

Have questions? Find more information here.

Mark is based in Kirchlinteln, Germany and can operate in on-site, hybrid, and remote work models.

Mark speaks the following languages: German (Native), English (Advanced), French (Intermediate).

Mark has at least 10 years of experience. During this time, Mark has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 1 year and 11 months. Note that Mark may not have shared all experience and actually has more experience.

Based on recent experience, Mark would be well-suited for roles such as: Whitelabel AI projects, Senior Project Consultant, Managing Director, Project Lead.

Mark's most recent position is Whitelabel AI projects at Self-employed.

In recent years, Mark has worked for Self-employed, rheinmetall, Karasira.de GmbH, NDR Social Media Town Hall, and Secra Bookings GmbH (HomeToGo Group).

Mark is most experienced in industries like Professional Services, Information Technology, and Education. Mark also has some experience in Retail, Healthcare, and Media and Entertainment.

Mark is most experienced in business areas like Marketing, Sales, and Project Management. Mark also has some experience in Human Resources, Information Technology, and Customer Service.

Mark has recently worked in industries like Professional Services, Information Technology, and Education.

Mark has recently worked in business areas like Marketing, Sales, and Project Management.

Mark holds a Bachelor in Audio Engineering from HOFA, a Bachelor in History and Cultural Studies from Justus-Liebig-Universität Giessen and a Bachelor in International Human Resource Management and Organization (Business Administration) from FH Ludwigshafen.

Mark is immediately available full-time for suitable projects.

Daily rate distribution

0 2 4 6 8
<€640 €640-​800 €800-​960 €960-​1120 €1440+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
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Rate comparison chart
Daily rate avg. 828 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 820 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 21 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.