Performance Marketing Managers in Germany
in minutes from 15,000 CVs with the power of AINeed support with Google Ads, Meta campaigns, landing page testing, or full-funnel growth tracking? Bring in freelance performance marketing managers who know how to turn spend into measurable results, with fast and precise matching to vetted, available experts.
Meet FRATCH Performance Marketing Managers in Germany
Janis A.
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Sofia H.
Last position:
Creative Producer & Content Creator at Self-employed
- Conceptualization and production of UGC and social media content for brands
- Development of creative concepts, hooks, scripts and video formats for TikTok and Instagram
- In front of and behind the camera: video production, editing, storytelling and on- and off-camera work
- Social media consulting: content strategy, platform logic and brand presence
Jonas H.
Last position:
Senior Performance Marketing Manager at HDI Versicherung AG
- Developed data-driven performance strategies and managed cross-functional agency teams.
- Led KPI forecasting, budgeting, and implemented scalable creative solutions.
- Linked creative insights with analytics to increase marketing efficiency.
- Developed inspiring campaigns based on brand strategy and data-driven insights.
- Performed budget planning, forecasting, and full KPI accountability.
- Led and executed an agency pitch for performance marketing.
Alexander U.
Last position:
Agency & Digital Consultant at JANUS DIE WERBEMANUFAKTUR
- Digital Marketing
- E-Commerce Consulting
- LinkedIn Marketing
- Google Marketing
- Search Engine Optimization (SEO)
- Web Project Management
Eduard K.
Last position:
Performance Marketing Manager at Acceleratiq Agentur
- Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
- Developing and A/B testing ad creatives, offers, and landing pages
- Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)
Robert K.
Last position:
Mailing & Paid Ads Manager (Mautic & Meta) at Imagetown GmbH
- Mailing & Paid Ads Manager (Mautic & Meta)
- MailChimp to Mautic migration including technical setup for newsletter/email marketing
- Website adjustments: WordPress (Elementor)
- Strategic & operational management for ads
Beate M.
Last position:
Interim Senior Affiliate Marketing Manager | MediaMarkt & Saturn | Affiliate and Partner Programs at Publicis Media
- Interim responsibility for the affiliate marketing activities of MediaMarkt and Saturn
- Planning and execution of Q3 activities with a focus on Black Friday preparation
- Management and development of existing partner programs through EasyMarketing
- Expansion and activation of publisher and partner networks
- Project and account management, as well as campaign control and reporting
- Analysis and optimization of performance to increase revenue and efficiency
- Ensuring a smooth handover to internal teams
Christopher G.
Last position:
UX/UI Specialist & Online Performance Marketer at Sara Weigandt Friseurmeisterin
- Branding and discoverability
- UX/UI design and conversion optimization
- Increased impressions
- Increased lead generation
- Increased visibility and recognition
- Increased word-of-mouth referrals
- Managed social media campaigns
Tim T.
Last position:
Paid Social Lead at AdStrat GmbH
- Lead for Paid Social campaigns (Meta, TikTok)
- Campaign strategy, UGC direction, audience scaling
- Tracking setup (Pixel, Events), coordination with dev teams
- Client consulting and team training
- Key contributor to annual ad spend growth of +500K€
- Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)
Benjamin S.
Last position:
CRM strategy & requirements analysis for marketing campaigns in the automotive sector at AUDI AG
- Development of strategies, processes and system requirements to further develop the lead and campaign streams of a Salesforce system for the subsystems Sales Cloud, Marketing Cloud and Analytics Cloud
- Gathering and creation of marketing strategy concepts for direct sales, focusing on lead generation for new and existing customers
- Analysis and optimization of existing and new contact points
- Derivation of system requirements and user tests for new developments
- Establishment of a requirements and implementation process for business needs at the interface between CRM strategy and marketing system operations
- Facilitation of ideation workshops with the project's stakeholders
- Mediation between business and technical project stakeholders
- Analysis and post-documentation of existing marketing strategies and the system functions already created for them
- Analysis of target groups and pre-system data quality as a foundation for new CRM strategies
- Consultation on content and asset strategy for marketing campaigns
- Definition of KPIs and other performance criteria for the system and CRM strategy
Tim A.
Last position:
Performance Marketing Freelancer at Self Employed
- I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
- My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
- Strategic and operational marketing support, strategy development and implementation
- Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
- Generation of reports including interpretations and action recommendations for the media part
Jonas H.
Last position:
Head of Performance Marketing at Adam & Eve Beautylounge GmbH
- Responsible for all online marketing activities of the brands Adam & Eve, Augenmanufaktur and fleeky
Tim K.
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Andzelika G.
Last position:
Axel Springer SE
Travelbook & MyHomeBook
- › Short-form video formats for Travelbook & MyHomeBook.
- › Editorial preparation of travel and home topics.
Roxana B.
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Discover over 15,000 top freelancers
Performance Marketing Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
13 years
Position duration
2.7 years
Positions per freelancer
12
Top business areas
Marketing, Project Management, Business Intelligence
Top industries
Advertising, Retail, Information Technology
Certification focus areas
Marketing, Business Intelligence, Finance
Bachelor's degree or higher
92%
Master's degree or higher
31%
Certifications per freelancer
1
Most common languages
German, English, Spanish
Speak two or more languages
97%
Based on our profile pool as of 15 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Performance Marketing Managers in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Performance Marketing Managers experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (81%)
- Retail (68%)
- Information Technology (62%)
- Professional Services (57%)
- Media and Entertainment (49%)
- Manufacturing (38%)
- Tourism (35%)
- Healthcare (27%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
Campaign control
A Performance Marketing Manager plans, runs, and improves paid campaigns across search, social, display, and shopping channels. The focus is simple: bring in qualified traffic, protect budget, and turn spend into measurable leads or sales.
Typical deliverables include:
- campaign setup and account structure
- keyword, audience, and competitor analysis
- ad copy, creative testing, and landing page input
- bid, budget, and feed optimisation
- reporting with clear actions, not just dashboards
What they handle
This role sits between media buying, analytics, and growth marketing. Strong Performance Marketing Managers work with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4, Tag Manager, and often Shopify, HubSpot, or other CRM and e-commerce tools.
They are expected to understand conversion tracking, attribution limits, UTM hygiene, and how creative, offer, and page experience affect CPA and ROAS. In many teams, they also coordinate with designers, copywriters, developers, and sales.
When to hire freelance
Companies bring in a freelance Performance Marketing Manager when internal teams need extra hands, a channel launch, or a fresh view on underperforming spend. It is also a good fit for short-term growth pushes, tracking fixes, account audits, or support during hiring gaps.
This is common for e-commerce brands, B2B companies, SaaS teams, agencies, and businesses in Germany that need fast execution without a long onboarding cycle. Remote work is often enough, but on-site sessions can help when the team needs close alignment on goals, offers, and reporting.
Signs you need one
- ad spend is rising but results are unclear
- conversion tracking is broken or inconsistent
- you need someone to test channels quickly
- internal teams lack paid media depth
- campaigns exist, but nobody owns performance
- reporting is too generic for real decisions
What good looks like
A strong Performance Marketing Manager does not just launch campaigns. They build a clear hypothesis, test it, read the data correctly, and act on it. They know when a problem comes from the ad account, the offer, the audience, or the landing page.
Look for sharp prioritisation, clean communication, and a habit of linking activity to business goals. The best freelancers can step into an existing setup, improve it without drama, and explain trade-offs in plain language.
Working together
Expect a practical setup: access to ad accounts, analytics tools, product or lead data, brand guidelines, and a clear definition of success. Good collaboration includes weekly reviews, transparent test plans, and fast feedback on creative and landing pages.
In Germany, teams often value clear documentation and direct communication. A good Performance Marketing Manager adapts to that style, whether they work with in-house marketing, founders, or agency partners.
Frequently asked questions
Key details about Performance Marketing Managers, drawn from the questions we get asked most.
A Performance Marketing Manager plans and improves paid campaigns with a focus on measurable results. That usually means account structure, targeting, budgets, ad testing, and reporting across channels like Google Ads, Meta Ads, or LinkedIn Ads. The best freelancers also look at tracking, landing pages, and conversion paths, not only the media account.
A strong performance marketing manager understands paid media, analytics, and conversion tracking. They should be comfortable with GA4, Tag Manager, ad platforms, and basic CRM or e-commerce data. Just as important is the ability to translate numbers into clear next steps.
The roles overlap, but they are not always identical. A paid media manager may focus mainly on campaign buying and daily optimisation, while a Performance Marketing Manager often takes a broader view that includes funnel performance, tracking quality, and business impact. In some companies, the titles are used interchangeably.
A freelance Performance Marketing Manager is a strong choice when you need help quickly, have a temporary gap, or want specialist support for a channel launch or account audit. It also works well when your internal team needs extra capacity without adding a permanent role. For fast-moving growth work, freelance often gets you to action sooner.
Prepare access to ad accounts, analytics, conversion tracking, landing pages, and any CRM or e-commerce data that matters. Share your business goals, target audiences, budget limits, and what has already been tested. A good Performance Marketing Manager can move faster when the setup is clear from day one.
Yes, most Performance Marketing Managers can work remotely without any issue. For Germany-based teams, remote collaboration is common as long as the freelancer has access to the right systems and the team communicates clearly. On-site meetings can still help at the start of a project or when marketing, sales, and product need close alignment.
Look for clear thinking, not just platform knowledge. A good performance marketing manager can explain why a campaign is underperforming, what they would test first, and how they decide whether to scale, pause, or rebuild. They should also show structured reporting and a habit of tying actions to business outcomes.
In Germany, this role is common in e-commerce, SaaS, lead generation, and service businesses that rely on paid traffic. A Performance Marketing Manager is especially useful when campaigns need local language expertise, market-specific messaging, or close coordination with in-house teams. The actual channel mix depends on the business model and sales cycle.
The average hourly rate for Performance Marketing Managers in Germany is 85 €, which corresponds to a daily rate of about 683 € based on an 8-hour working day.
Of the freelancers working as Performance Marketing Managers in Germany, 92% hold at least a Bachelor's degree and 31% hold at least a Master's degree.
On average, freelancers working as Performance Marketing Managers in Germany have 13 years of professional experience, with a single engagement typically lasting around 2.7 years.
The most common languages among freelancers working as Performance Marketing Managers in Germany are German (97%), English (97%), and Spanish (22%).
The most common industries among freelancers working as Performance Marketing Managers in Germany are Advertising (81%), Retail (68%), and Information Technology (62%).
The most common business areas among freelancers working as Performance Marketing Managers in Germany are Marketing (100%), Project Management (54%), and Business Intelligence (51%).
FRATCH Performance Marketing Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
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FRATCH CEO
