Performance Marketing Managers in Germany
in minutes from 15,000 CVs with the power of AINeed support with Google Ads, Meta campaigns, landing page testing, or full-funnel growth tracking? Bring in freelance performance marketing managers who know how to turn spend into measurable results, with fast and precise matching to vetted, available experts.
Meet FRATCH Performance Marketing Managers in Germany
Rebecca R.
Last position:
Senior Influencer Marketing Manager at HolidayCheck
- Strategic planning and overall management of influencer marketing across the customer journey
- Budget responsibility as well as planning, prioritization and efficient allocation of influencer marketing budgets
- Influencer research, selection and evaluation of suitable creators, as well as building and maintaining long-term partnerships
- Campaign planning, briefing and operational execution, including performance analysis, reporting and optimization
Ievgenii K.
Last position:
Founder | Performance Marketing & Web Analytics Specialist at AndEvgenix Digital
Founder and independent specialist at AndEvgenix Digital, focused on performance marketing, web analytics, conversion tracking, SEO, web development and e-commerce.
Support companies with the setup, audit and optimization of their digital marketing infrastructure – from websites and e-commerce platforms to advertising, analytics and conversion tracking.
Set up, manage and optimize Google Ads campaigns, including Search and Performance Max campaigns.
Audit existing Google Ads accounts, campaign structures, conversion tracking and analytics setups to identify technical and performance issues.
Implement and audit Google Analytics 4 (GA4), including events, conversions, custom tracking requirements and data collection.
Set up and manage Google Tag Manager (GTM), including tags, triggers, variables and custom tracking implementations.
Implement conversion and event tracking for websites, landing pages and e-commerce platforms.
Implement Enhanced E-commerce tracking for online stores and verify correct transmission of product, cart, checkout and purchase data.
Configure and troubleshoot cross-domain tracking for websites and services operating across multiple domains.
Implement and audit Google Ads conversion tracking and resolve missing, duplicate or incorrectly recorded conversions.
Set up and work with Meta Ads, Meta Pixel and conversion tracking.
Implement and troubleshoot Meta Conversion API (CAPI) integrations.
Analyze tracking and attribution issues across websites, GA4, Google Ads, Meta Ads and other marketing systems.
Diagnose incorrect or inconsistent analytics data and troubleshoot technical tracking implementations.
Create analytics and performance reports using Google Analytics 4 and Looker Studio.
Perform SEO audits, technical SEO analysis and website optimization.
Work with WordPress and WooCommerce on website development, maintenance, technical improvements and e-commerce projects.
Work with Shopify and PrestaShop on e-commerce websites, tracking, integrations and technical improvements.
Develop and optimize websites and landing pages with a focus on performance, tracking, SEO and marketing requirements.
Work with Google Merchant Center, product feeds and e-commerce integrations.
Configure and troubleshoot product data feeds for advertising and e-commerce platforms.
Implement marketing, analytics and website integrations using APIs and existing platform integrations.
Use JavaScript for tracking implementations, custom website functionality and technical integrations.
Work with PHP and MySQL for website development, troubleshooting and custom technical tasks.
Implement automation for marketing and business processes where repetitive manual workflows can be simplified.
Work with both new implementations and existing setups, including audits, troubleshooting, migrations and optimization.
Handle individual technical tasks as well as long-term projects covering websites, analytics, tracking, SEO and paid advertising.
Work directly with clients to understand the existing setup, identify the actual technical or marketing problem and determine the required solution before implementation.
Focus on solving the actual problem without unnecessary rebuilding or adding work that does not contribute to the project goal.
Google certified in Google Ads, Google Ads Measurement and Google Analytics.
Linda S.
Last position:
Senior Consultant Paid Media at morefire GmbH
- Increased clients' affiliate revenues by at least 20 % p.a. each year and improved ROAS and profitability
- Managed and optimized affiliate and display campaigns for national and international E-Commerce clients
- Expanded and maintained partner networks and acquired new publishers
- Independently conducted pitches, affiliate audits and upselling consulting
- Tracking setups, data analysis, A/B tests, forecasting and reporting; AI training and Custom-GPTs
Christian Z.
Last position:
Owner & Performance Marketing Expert at klickreichweite.de
With Klickreichweite, I handle operational performance marketing and strategic consulting for B2B companies and online stores.
My focus is on setting up and continuously scaling campaigns on Google Ads and Microsoft Ads. The foundation of my work is always a clean tracking structure and data-driven optimization to use budgets efficiently and measurably.
Tatjana O.
Last position:
CEO & Founder at STRVE VANTGE UG
- SEA
- SEO
- Tracking & Analytics
- Data Feed Management
Ani D.
Last position:
Performance Marketing & Growth Manager
I consult and support companies in all their performance marketing activities. My clients include B2C and B2B businesses of all scales and vary in products and services.
As a hands-on industry expert, I combine strong analytical and problem-solving thinking, creative mindset and openness in communication to execute customized digital strategies, unique for each business.
My specialties include:
- complete set up, audit and management of paid search (Google, Bing), paid social (Facebook, Instagram, TikTok, LinkedIn, Pinterest), display (GDN), video (YouTube), native (Outbrain) campaigns
- planning and implementation of digital marketing strategies, budget allocation and forecast
- performance marketing from execution to optimization
- landing pages and CR optimization - A/B testing
E-Commerce:
- Allbirds
- Joe Nimble
- Hedoine
- Malfroy
- Ryenn's Eyes
- ADADA
- FINN Design
- Lachaume
- Elephant Gin
- Zirkulu
- Nani Berlin
Tech & FinTech:
- Conrad Connect
- SumUp
- Journee
- Bees & Bears
SaaS:
- Camunda
- Resourcify
- Govie
- Pluno
Marketing:
- Latana
- Muhlert Digital
- N'fuse Solutions
- Suchmeisterei
Consumer Goods:
- Nieu Cabinet Doors
- Distinctive Wood Products
Misc:
- Lassie
- Peter Pane
- Giles Norman
- ROLZO
- Metarina
Anusha B.
Last position:
Performance Marketing Analyst at Alavya Homes
eCommerce platform for home décor and furnishings, serving European customers.
- Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
- Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.
Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing
Nina P.
Last position:
Marketing Manager at Bodystreet
- Provide personalized marketing support to franchise partners, offering guidance on local marketing initiatives.
- Collaborate with the product development team to ensure effective product launches and promotions, enhancing the franchise partners ability to drive sales.
Krenar A.
Last position:
Performance Marketing at KAEFER, Caverion, REMONDIS, Wolf & Müller, Dickerhoff, Jaeger Ausbau, ASK Kulmbach, Wiebe u. a.
- Development and implementation of recruiting campaigns to fill specialist and management positions in the construction and industrial sectors.
- Running Meta, LinkedIn and Google Ads campaigns, including funnel optimization and retargeting.
- Creation and optimization of landing pages, forms and pre-qualification processes.
- Analysis and reporting of campaign performance, as well as continuous optimization of KPIs.
- Collaboration with HR departments and responsible specialist teams.
Alice C.
Last position:
Speaker at Growthphestival
Industry: International Mobile Marketing
- Speaker in English
- Beyond the App Store Tax - How to dodge the 30% App Tax-
Sofia H.
Last position:
Creative Producer & Content Creator at Self-employed
- Conceptualization and production of UGC and social media content for brands
- Development of creative concepts, hooks, scripts and video formats for TikTok and Instagram
- In front of and behind the camera: video production, editing, storytelling and on- and off-camera work
- Social media consulting: content strategy, platform logic and brand presence
Andreas B.
Last position:
Freelancer · Meta Paid Social & Creative Strategy at Agencies & Direct Clients (DACH)
E-COMMERCE
- Scaled Meta campaigns from €3,000 to up to €30,000 monthly budget
- Built creative testing frameworks for UGC, static, and video
- Typically raised ROAS from ~1 to 3 to 5
LEAD GENERATION
- Built funnels based on data and continuously optimized them
- Reduced average CPL from ~€30 to ~€10
- Generated up to 3,000 leads per month in peak campaigns
CREATIVE STRATEGY
- Tested 2,000+ creatives across e-commerce and lead gen
- Developed creative strategies for brands like Oatsome, Huel, and Hey Holy
- Analyzed paid UGC campaigns and turned them into new creative concepts
- Improved CTR, hook rate, and CPA through systematic analysis
Eduard K.
Last position:
Performance Marketing Manager at Acceleratiq Agentur
- Managing and scaling multiple client accounts (Meta & Google Ads) with a focus on ROAS and CPA
- Developing and A/B testing ad creatives, offers, and landing pages
- Building email and flow automations in Klaviyo (welcome, abandoned cart, post-purchase)
Denis T.
Last position:
HEAD OF E-COMMERCE & GROWTH at HANS Brainfood GmbH GmbH
- Building and managing the entire e-commerce strategy: funnel, CRO and revenue targets.
- Scaling organic and paid channels (SEO, Meta, Google) through ROAS and CAC.
- Marketplace growth on Amazon.
- Building the team and implementing scalable processes, tools and reporting structures.
Janis A.
Last position:
Performance Marketing & E-Mail Automation Expert at INeKO Institute at the University of Cologne
- Planning, optimization, and analysis of SEA and Meta campaigns
- Planning and execution of automations and mailings
- Optimization of landing pages (funnel, structure, copy, image)
- Creation of creatives, media plans, and reports
- Planning and support for the move to server-side tracking
Discover over 15,000 top freelancers
Performance Marketing Managers statistics
Aggregated from the professional profiles of matched freelancers.
Experience
13 years
Position duration
2.7 years
Positions per freelancer
12
Top business areas
Marketing, Sales, Business Intelligence
Top industries
Advertising, Retail, Information Technology
Certification focus areas
Marketing, Business Intelligence, Human Resources
Bachelor's degree or higher
86%
Master's degree or higher
32%
Certifications per freelancer
1
Most common languages
English, German, Spanish
Speak two or more languages
100%
Based on our profile pool as of 15 Nov 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Discover detailed Performance Marketing Managers rate benchmarks:
Explore rate insightsAverage rates for Performance Marketing Managers in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Performance Marketing Managers experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Advertising (81%)
- Retail (67%)
- Information Technology (58%)
- Professional Services (56%)
- Media and Entertainment (42%)
- Manufacturing (33%)
- Tourism (31%)
- Healthcare (29%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the role
Campaign control
A Performance Marketing Manager plans, runs, and improves paid campaigns across search, social, display, and shopping channels. The focus is simple: bring in qualified traffic, protect budget, and turn spend into measurable leads or sales.
Typical deliverables include:
- campaign setup and account structure
- keyword, audience, and competitor analysis
- ad copy, creative testing, and landing page input
- bid, budget, and feed optimisation
- reporting with clear actions, not just dashboards
What they handle
This role sits between media buying, analytics, and growth marketing. Strong Performance Marketing Managers work with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4, Tag Manager, and often Shopify, HubSpot, or other CRM and e-commerce tools.
They are expected to understand conversion tracking, attribution limits, UTM hygiene, and how creative, offer, and page experience affect CPA and ROAS. In many teams, they also coordinate with designers, copywriters, developers, and sales.
When to hire freelance
Companies bring in a freelance Performance Marketing Manager when internal teams need extra hands, a channel launch, or a fresh view on underperforming spend. It is also a good fit for short-term growth pushes, tracking fixes, account audits, or support during hiring gaps.
This is common for e-commerce brands, B2B companies, SaaS teams, agencies, and businesses in Germany that need fast execution without a long onboarding cycle. Remote work is often enough, but on-site sessions can help when the team needs close alignment on goals, offers, and reporting.
Signs you need one
- ad spend is rising but results are unclear
- conversion tracking is broken or inconsistent
- you need someone to test channels quickly
- internal teams lack paid media depth
- campaigns exist, but nobody owns performance
- reporting is too generic for real decisions
What good looks like
A strong Performance Marketing Manager does not just launch campaigns. They build a clear hypothesis, test it, read the data correctly, and act on it. They know when a problem comes from the ad account, the offer, the audience, or the landing page.
Look for sharp prioritisation, clean communication, and a habit of linking activity to business goals. The best freelancers can step into an existing setup, improve it without drama, and explain trade-offs in plain language.
Working together
Expect a practical setup: access to ad accounts, analytics tools, product or lead data, brand guidelines, and a clear definition of success. Good collaboration includes weekly reviews, transparent test plans, and fast feedback on creative and landing pages.
In Germany, teams often value clear documentation and direct communication. A good Performance Marketing Manager adapts to that style, whether they work with in-house marketing, founders, or agency partners.
Frequently asked questions
Key details about Performance Marketing Managers, drawn from the questions we get asked most.
A Performance Marketing Manager plans and improves paid campaigns with a focus on measurable results. That usually means account structure, targeting, budgets, ad testing, and reporting across channels like Google Ads, Meta Ads, or LinkedIn Ads. The best freelancers also look at tracking, landing pages, and conversion paths, not only the media account.
A strong performance marketing manager understands paid media, analytics, and conversion tracking. They should be comfortable with GA4, Tag Manager, ad platforms, and basic CRM or e-commerce data. Just as important is the ability to translate numbers into clear next steps.
The roles overlap, but they are not always identical. A paid media manager may focus mainly on campaign buying and daily optimisation, while a Performance Marketing Manager often takes a broader view that includes funnel performance, tracking quality, and business impact. In some companies, the titles are used interchangeably.
A freelance Performance Marketing Manager is a strong choice when you need help quickly, have a temporary gap, or want specialist support for a channel launch or account audit. It also works well when your internal team needs extra capacity without adding a permanent role. For fast-moving growth work, freelance often gets you to action sooner.
Prepare access to ad accounts, analytics, conversion tracking, landing pages, and any CRM or e-commerce data that matters. Share your business goals, target audiences, budget limits, and what has already been tested. A good Performance Marketing Manager can move faster when the setup is clear from day one.
Yes, most Performance Marketing Managers can work remotely without any issue. For Germany-based teams, remote collaboration is common as long as the freelancer has access to the right systems and the team communicates clearly. On-site meetings can still help at the start of a project or when marketing, sales, and product need close alignment.
Look for clear thinking, not just platform knowledge. A good performance marketing manager can explain why a campaign is underperforming, what they would test first, and how they decide whether to scale, pause, or rebuild. They should also show structured reporting and a habit of tying actions to business outcomes.
In Germany, this role is common in e-commerce, SaaS, lead generation, and service businesses that rely on paid traffic. A Performance Marketing Manager is especially useful when campaigns need local language expertise, market-specific messaging, or close coordination with in-house teams. The actual channel mix depends on the business model and sales cycle.
The average hourly rate for Performance Marketing Managers in Germany is 83 €, which corresponds to a daily rate of about 666 € based on an 8-hour working day.
Of the freelancers working as Performance Marketing Managers in Germany, 86% hold at least a Bachelor's degree and 32% hold at least a Master's degree.
On average, freelancers working as Performance Marketing Managers in Germany have 13 years of professional experience, with a single engagement typically lasting around 2.7 years.
The most common languages among freelancers working as Performance Marketing Managers in Germany are English (100%), German (98%), and Spanish (25%).
The most common industries among freelancers working as Performance Marketing Managers in Germany are Advertising (81%), Retail (67%), and Information Technology (58%).
The most common business areas among freelancers working as Performance Marketing Managers in Germany are Marketing (100%), Sales (52%), and Business Intelligence (50%).
FRATCH Performance Marketing Managers main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
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FRATCH CEO
