Find the best Performance Marketing Managers in Germany in minutes from 15,000 CVs with the power of AI
Need support with Google Ads, Meta campaigns, landing page testing, or full-funnel growth tracking? Bring in freelance performance marketing managers who know how to turn spend into measurable results, with fast and precise matching to vetted, available experts.
About the role
Campaign control
A Performance Marketing Manager plans, runs, and improves paid campaigns across search, social, display, and shopping channels. The focus is simple: bring in qualified traffic, protect budget, and turn spend into measurable leads or sales.
Typical deliverables include:
- campaign setup and account structure
- keyword, audience, and competitor analysis
- ad copy, creative testing, and landing page input
- bid, budget, and feed optimisation
- reporting with clear actions, not just dashboards
What they handle
This role sits between media buying, analytics, and growth marketing. Strong Performance Marketing Managers work with Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, GA4, Tag Manager, and often Shopify, HubSpot, or other CRM and e-commerce tools.
They are expected to understand conversion tracking, attribution limits, UTM hygiene, and how creative, offer, and page experience affect CPA and ROAS. In many teams, they also coordinate with designers, copywriters, developers, and sales.
When to hire freelance
Companies bring in a freelance Performance Marketing Manager when internal teams need extra hands, a channel launch, or a fresh view on underperforming spend. It is also a good fit for short-term growth pushes, tracking fixes, account audits, or support during hiring gaps.
This is common for e-commerce brands, B2B companies, SaaS teams, agencies, and businesses in Germany that need fast execution without a long onboarding cycle. Remote work is often enough, but on-site sessions can help when the team needs close alignment on goals, offers, and reporting.
Signs you need one
- ad spend is rising but results are unclear
- conversion tracking is broken or inconsistent
- you need someone to test channels quickly
- internal teams lack paid media depth
- campaigns exist, but nobody owns performance
- reporting is too generic for real decisions
What good looks like
A strong Performance Marketing Manager does not just launch campaigns. They build a clear hypothesis, test it, read the data correctly, and act on it. They know when a problem comes from the ad account, the offer, the audience, or the landing page.
Look for sharp prioritisation, clean communication, and a habit of linking activity to business goals. The best freelancers can step into an existing setup, improve it without drama, and explain trade-offs in plain language.
Working together
Expect a practical setup: access to ad accounts, analytics tools, product or lead data, brand guidelines, and a clear definition of success. Good collaboration includes weekly reviews, transparent test plans, and fast feedback on creative and landing pages.
In Germany, teams often value clear documentation and direct communication. A good Performance Marketing Manager adapts to that style, whether they work with in-house marketing, founders, or agency partners.
Meet FRATCH Performance Marketing Managers
Jonas Haid
Senior Performance Marketing Manager
Last position:
Senior Performance Marketing Manager at HDI Versicherung AG
- Developed data-driven performance strategies and managed cross-functional agency teams.
- Led KPI forecasting, budgeting, and implemented scalable creative solutions.
- Linked creative insights with analytics to increase marketing efficiency.
- Developed inspiring campaigns based on brand strategy and data-driven insights.
- Performed budget planning, forecasting, and full KPI accountability.
- Led and executed an agency pitch for performance marketing.
Alexander Uhde
Agency & Digital Consultant
Last position:
Agency & Digital Consultant at JANUS DIE WERBEMANUFAKTUR
- Digital Marketing
- E-Commerce Consulting
- LinkedIn Marketing
- Google Marketing
- Search Engine Optimization (SEO)
- Web Project Management
Robert Koch
Online Marketing Specialist (Content & Performance Marketing)
Last position:
Mailing & Paid Ads Manager (Mautic & Meta) at Imagetown GmbH
- Mailing & Paid Ads Manager (Mautic & Meta)
- MailChimp to Mautic migration including technical setup for newsletter/email marketing
- Website adjustments: WordPress (Elementor)
- Strategic & operational management for ads
Tim Toh
Paid Social Lead
Last position:
Paid Social Lead at AdStrat GmbH
- Lead for Paid Social campaigns (Meta, TikTok)
- Campaign strategy, UGC direction, audience scaling
- Tracking setup (Pixel, Events), coordination with dev teams
- Client consulting and team training
- Key contributor to annual ad spend growth of +500K€
- Industries: Health (7Mind), E-commerce, SaaS (awork), Tourism (Hamburg Tourismus), Real Estate (Evernest)
Benjamin Schötz
CRM strategy & requirements analysis for marketing campaigns in the automotive sector
Last position:
CRM strategy & requirements analysis for marketing campaigns in the automotive sector at AUDI AG
- Development of strategies, processes and system requirements to further develop the lead and campaign streams of a Salesforce system for the subsystems Sales Cloud, Marketing Cloud and Analytics Cloud
- Gathering and creation of marketing strategy concepts for direct sales, focusing on lead generation for new and existing customers
- Analysis and optimization of existing and new contact points
- Derivation of system requirements and user tests for new developments
- Establishment of a requirements and implementation process for business needs at the interface between CRM strategy and marketing system operations
- Facilitation of ideation workshops with the project's stakeholders
- Mediation between business and technical project stakeholders
- Analysis and post-documentation of existing marketing strategies and the system functions already created for them
- Analysis of target groups and pre-system data quality as a foundation for new CRM strategies
- Consultation on content and asset strategy for marketing campaigns
- Definition of KPIs and other performance criteria for the system and CRM strategy
Tim Adamitz
Performance Marketing Freelancer
Last position:
Performance Marketing Freelancer at Self Employed
- I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
- My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
- Strategic and operational marketing support, strategy development and implementation
- Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
- Generation of reports including interpretations and action recommendations for the media part
Tim Knebel
Online & Performance Marketing
Last position:
Online & Performance Marketing at Argentum Pflege Holding GmbH
- Social media and account management for 40 senior residences
- Cross-functional leadership
- B2B2C content creation
- Editorial and campaign planning
- Employer marketing
- SEO optimizations
Jonas Harms
Head of Performance Marketing
Last position:
Head of Performance Marketing at Adam & Eve Beautylounge GmbH
- Responsible for all online marketing activities of the brands Adam & Eve, Augenmanufaktur and fleeky
Roxana Bieber
Omnichannel Strategy Lead & Transformation Management
Last position:
Omnichannel Strategy Lead & Transformation Management at emetriq GmbH
- Development and optimization of holistic full-funnel marketing strategies
- Analysis and evaluation of existing tracking and attribution models
- Development of recommendations to optimize data flow and tool integration
- Deriving insights based on performance data
- Creating management reports and deriving strategic recommendations for the C-level
- Developing an integrated, data-driven approach to manage digital marketing and communication activities
Baljinder Kaur
Paid Media Manager
Last position:
Paid Media Manager at Peak Ace AG
- Develop comprehensive media plans and strategies aligned with client goals, target audience insights, and industry best practices
- Oversee the entire lifecycle of PPC and PSA campaigns, from planning and execution to optimisation and reporting
- Prepare and share detailed campaign performance reports with Looker Studio, highlighting key metrics, insights, and recommendations
- Utilise project management tools like Asana Board to efficiently organise, track, and prioritise tasks related to campaign management and client communication
- Regularly communicate with clients via email and phone calls to discuss campaign progress, address concerns, and provide updates as main point of contact
- Prepare and facilitate monthly, quarterly, and annual business reviews or strategy meetings with clients to review campaign performance, discuss strategic initiatives, and align on future objectives
- Provide strategic recommendations and insights to help clients achieve their business objectives and drive growth
- Collaborate with internal teams, such as creative, copywriting, and analytics, to ensure timely execution and delivery of campaign assets and materials
Projects:
- Skyrocketing Sales in Travel: Developed and executed a comprehensive paid advertising campaign encompassing paid search and display advertising for a leading travel company. Targeted audiences researching flights and holiday packages using keyword research, compelling ad copy, and strategic bid optimization to maximize reach and impact.
Franziska Hübscher
Social & Native Performance Marketing
Last position:
Social & Native Performance Marketing
- Cost per visit consistently better than benchmark
- Consulting and campaign management (paid social & native) for distributing marketing content to corporate clients, including setting up performance tracking and reports
- Building a lead funnel and running lead generation campaigns
Khalid Ahmadov
PPC Specialist
Last position:
PPC Specialist at BestComp Group
Conducted market and keyword research targeting enterprise buyers and procurement managers
Built and managed Google Search campaigns focused on high-intent keywords such as “network infrastructure Baku” and “enterprise IT procurement”
Wrote high-performing ad copy that emphasized BestComp’s vendor partnerships and reliability
Developed dedicated landing pages aligned with search intent to boost Quality Score and conversions
Set up conversion tracking using Google Tag Manager and GA4
Continuously optimized CPC bidding, ad extensions, and negative keyword filtering
Decreased cost per lead by 38%
Improved conversion rate by 157%
Increased click-through rate by 42%
Dropped cost-per-click by 22%
Achieved top-of-page rate exceeding 85% for strategic keywords
Sonja Gottschalk
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor
Last position:
Performance Marketing Consultant, Google Partner Agency, Google Ads Coach and Mentor at Self-employed
- Offering online courses and mentoring in online marketing, SEO, and Google Ads, used by 600 customers (since 2020-10-01)
- Providing agency services for Google Ads as a certified Google Partner (since 2020-05-01)
- Advising Sidroga Pharma on online marketing, social media, Google Ads & Analytics, e-commerce partnerships, and campaign planning for the brands Sidroga, Emser, Emcur, Emsan, and Aquilea (2022-07-01 – 2022-11-30)
- Advising Shop Apotheke on retail media and project management for developing new advertising formats for media clients and pharmaceutical manufacturers (2021-10-01 – 2022-06-30)
- Advising Merkur Sportwetten GmbH on online marketing & media planning: media planning, forecasting, controlling, campaign management and optimization, especially for display, programmatic, and TV (2021-03-01 – 2021-09-30)
- Advising GALERIA Karstadt Kaufhof GmbH on SEO: developing an SEO content strategy for brands, products, and assortments; prioritizing new content; on-page optimization; monitoring and reporting; analyzing new opportunities and deriving recommendations; cross-departmental consulting (2020-01-01 – 2020-12-31)
- Project management and marketing consulting for nexum AG’s clients in FMCG and health
- Advising OBI Next on performance marketing: planning, execution, attributed analysis, and optimization of digital campaigns for acquiring new customers and reactivating existing ones; strategic analysis and identification of optimization opportunities in SEA, SEO, display, social advertising, newsletter and affiliate marketing; designing lead generation and traffic measures
- Advising REWE Digital GmbH on CRM campaign management
- Developing a marketing strategy including a business plan and resource planning for DIOPTIC GmbH
- Creating a potential analysis and developing an online marketing strategy for an electronics provider
- Consulting and project management for content migration, on-page optimization, and SEO during the relaunch of toom Baumarkt
- Optimizing the B2B online presence of a sports betting provider
- Advising on agency selection
Nina-Christin Pfanz
Senior Performance Marketing Manager
Last position:
Senior Performance Marketing Manager at Yama Performance Marketing
- SEA
- Paid social (PS)
- Conversion tracking for clients from various industries and different sizes
Phillip Janzen
Facebook (Meta) Ads Campaign Manager and Shop Optimization
Last position:
Facebook (Meta) Ads Campaign Manager and Shop Optimization at Daily Exclusiv GmbH
Discover over 15,000 top freelancers
Performance Marketing Managers statistics
Typical experience
14 years
Average project duration
3 years
Certifications per freelancer
1
Top business areas
Marketing, Sales, Business Intelligence
Top industries
Advertising, Information Technology, Professional Services
Most common languages
German, English, Spanish
Bachelor's degree or higher
93%
Master's degree or higher
27%
Salary / Daily Rate Distribution
The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Average rates for Performance Marketing Managers & Seniority distribution
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Frequently Asked Questions
Need clarity? Check out our simple overview of FRATCH
A Performance Marketing Manager plans and improves paid campaigns with a focus on measurable results. That usually means account structure, targeting, budgets, ad testing, and reporting across channels like Google Ads, Meta Ads, or LinkedIn Ads. The best freelancers also look at tracking, landing pages, and conversion paths, not only the media account.
A strong performance marketing manager understands paid media, analytics, and conversion tracking. They should be comfortable with GA4, Tag Manager, ad platforms, and basic CRM or e-commerce data. Just as important is the ability to translate numbers into clear next steps.
The roles overlap, but they are not always identical. A paid media manager may focus mainly on campaign buying and daily optimisation, while a Performance Marketing Manager often takes a broader view that includes funnel performance, tracking quality, and business impact. In some companies, the titles are used interchangeably.
A freelance Performance Marketing Manager is a strong choice when you need help quickly, have a temporary gap, or want specialist support for a channel launch or account audit. It also works well when your internal team needs extra capacity without adding a permanent role. For fast-moving growth work, freelance often gets you to action sooner.
Prepare access to ad accounts, analytics, conversion tracking, landing pages, and any CRM or e-commerce data that matters. Share your business goals, target audiences, budget limits, and what has already been tested. A good Performance Marketing Manager can move faster when the setup is clear from day one.
Yes, most Performance Marketing Managers can work remotely without any issue. For Germany-based teams, remote collaboration is common as long as the freelancer has access to the right systems and the team communicates clearly. On-site meetings can still help at the start of a project or when marketing, sales, and product need close alignment.
Look for clear thinking, not just platform knowledge. A good performance marketing manager can explain why a campaign is underperforming, what they would test first, and how they decide whether to scale, pause, or rebuild. They should also show structured reporting and a habit of tying actions to business outcomes.
In Germany, this role is common in e-commerce, SaaS, lead generation, and service businesses that rely on paid traffic. A Performance Marketing Manager is especially useful when campaigns need local language expertise, market-specific messaging, or close coordination with in-house teams. The actual channel mix depends on the business model and sales cycle.
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Philipp Thomaschewski
FRATCH CEO
