Krenar A.-Performance Marketing

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Experience
Performance Marketing
KAEFER, Caverion, REMONDIS, Wolf & Müller, Dickerhoff, Jaeger Ausbau, ASK Kulmbach, Wiebe u. a.
- Development and implementation of recruiting campaigns to fill specialist and management positions in the construction and industrial sectors.
- Running Meta, LinkedIn and Google Ads campaigns, including funnel optimization and retargeting.
- Creation and optimization of landing pages, forms and pre-qualification processes.
- Analysis and reporting of campaign performance, as well as continuous optimization of KPIs.
- Collaboration with HR departments and responsible specialist teams.
Performance Marketing
Keyperformance
- Planning, implementation and management of Google and social ads campaigns for various clients.
- Keyword research, target audience analysis and development of ad and landing page concepts.
- Use of retargeting strategies to increase the conversion rate.
- Monitoring, reporting and continuous campaign optimization.
Paid Social & Recruiting Marketing
Securitas
- Planning and implementation of LinkedIn and Meta Ads campaigns for recruitment (B2B & B2C) in several countries.
- Management of a monthly advertising budget of up to 200.000 €.
- Development of target audience-specific funnels, ad copy and creatives.
- Optimization of campaigns for qualified applications and low cost per lead.
- Close collaboration with HR teams and local sites.
Google Ads Lead
Vaillant Group
- Responsibility for national and international Google Ads campaigns (B2B & B2C).
- Management of a monthly advertising budget of approx. 2-3 Mio. €.
- Development and implementation of Search, Display and YouTube campaigns for lead generation and brand building.
- Optimization of campaign structure, bidding strategies and creatives based on data analysis.
- Collaboration with internal teams and external agencies.
Digital Marketing
Artefact
- Implementation of national Google Ads campaigns for B2B and B2C clients.
- Development of cross-channel performance strategies including Search, Display and YouTube.
- Analysis of data and development of recommendations for managing campaign performance.
- Close collaboration with data, analytics and creative teams.
Performance Marketing
RE/MAX, Königskinder and other real estate agents
- Development and implementation of Meta Ads campaigns for generating seller leads.
- Creation and optimization of landing pages, lead magnets, and online sales processes (e.g., “How much is your property worth?”).
- Implementation of tracking, funnels, and automated lead forwarding to sales teams.
- Use of retargeting and display campaigns to increase the conversion rate.
- Achieved a high ROAS and significantly increased the number of qualified inquiries.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Manufacturing, Construction, and Real Estate.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Business Intelligence.
Skills
Performance Marketing
Google Ads
Meta Ads (Facebook & Instagram)
Linkedin Ads
Youtube Ads
Display & Retargeting
Tracking & Analytics (Ga4, Gtm)
Strategy & Implementation
Funnel Development
Landing Page Optimization
A/B Testing
Keyword Research
Target Audience & Market Analysis
Reporting & Data Analysis
Additional Skills
Team Coordination
Project Management
Creative Briefings
Tools & Automation
Conversion Optimization
Languages
Statistics
Experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Krenar speaks the following languages: German (Native), English (Advanced).
Krenar has at least 7 years of experience. During this time, Krenar has worked in at least 4 different roles and for 6 different companies. The average length of individual experience is 1 year and 2 months. Note that Krenar may not have shared all experience and actually has more experience.
Based on recent experience, Krenar would be well-suited for roles such as: Performance Marketing, Paid Social & Recruiting Marketing, Google Ads Lead.
Krenar's most recent position is Performance Marketing at KAEFER, Caverion, REMONDIS, Wolf & Müller, Dickerhoff, Jaeger Ausbau, ASK Kulmbach, Wiebe u. a..
In recent years, Krenar has worked for KAEFER, Caverion, REMONDIS, Wolf & Müller, Dickerhoff, Jaeger Ausbau, ASK Kulmbach, Wiebe u. a., Keyperformance, Securitas, Vaillant Group, and Artefact.
Krenar is most experienced in industries like Advertising, Manufacturing, and Construction. Krenar also has some experience in Real Estate.
Krenar is most experienced in business areas like Marketing and Business Intelligence.
Krenar has recently worked in industries like Advertising, Manufacturing, and Construction.
Krenar has recently worked in business areas like Marketing and Business Intelligence.
Krenar is immediately available part-time for suitable projects.
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