Bernd M.-Performance Marketing Advisor and eCommerce Consultant
Check rate
Experience
Senior Digital Marketing Advisor and eCommerce Consultant
KIND, Payback, DYN, SKY, Amazon, posterXXl
- More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
- Developed a unique perspective across various industries and their challenges by working in multiple roles throughout the career.
- Service portfolio includes strategic alignment of all marketing disciplines (digital and analogue) to target groups, goals and KPIs.
- Analysis and optimization of all existing marketing channels, including SEA, SEO, TV, social media, display and affiliate.
- CRM focus on identification of cross-selling potential, expansion of customer lifetime value and strategies to minimize churn.
- Data-based marketing: tracking and analyzing all possible data across the user journey.
- Setup and implementation of new technologies such as advanced tracking methods (Server2Server), BI/web controlling and AI tools.
- Operational and strategic know-how in all marketing disciplines.
- Strong team player, developing new marketing potential collaboratively and sharing know-how at any time.
- Troubleshooting complex marketing and business problems in a structured and efficient manner.
- Coaching and development of employees, including onboarding, offboarding and recruitment of new team members.
- Experience across industries such as retail/eCommerce, telecommunication, entertainment, insurance, industrial manufacturing and digital agencies.
- Worked with or for customers and employers including Kind, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com and Ration1.de.
- Experience in B2C, B2B and B2B2C projects.
- At KIND: management and execution of all affiliate marketing activities, Native and Display campaigns, CTV campaigns and approximately 30 campaigns simultaneously.
- Built and managed partnerships with Doctolib, DeutschlandCard, Payback and dm.
- Planning, management and performance monitoring using Google Analytics, Jentis, Looker, Power BI, ThoughtSpot, Salesforce and SAP.
- Managed budgets of approximately EUR 450,000 and individual campaign budgets between EUR 30,000 and EUR 300,000.
Director Performance Marketing
karanga GmbH
- Responsibility for all performance marketing activities on a CPO basis across affiliate, SEM, email and media/banner campaigns for Sky.
- Management of smaller clients including BavariaDirekt and ADAC Verlag.
- Representation of interests and networking with organizations including BvDW and DDV.
- Acquisition and new business development.
- Recruitment of senior and junior managers and trainees.
Head of Marketing
posterXXL AG
- 9000% growth in five years, with sales exceeding one million posters annually.
- Management of all national and international online marketing activities, including SEM, SEO, affiliate, email, CRM and media/banner campaigns across DACH, France, the Netherlands, the UK, the US and Italy.
- Management of viral and social marketing and protection against black-hat activities.
- Planning, management and performance monitoring of TV campaigns and spot production in cooperation with a TV agency.
- Leadership of the marketing team.
Senior Publisher Manager
TradeDoubler Germany GmbH
Head of Account Management
effective Traffic GmbH
Marketing Manager
Haufe Mediengruppe/ WRS Verlag
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Banking and Finance, Insurance, Retail, Cosmetics, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Human Resources, Business Intelligence, and Customer Service.
Summary
More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
During my career I had the opportunity to wear many hats. This wealth of experience allowed me to develop a unique perspective across various industries and their challenges.
Skills
Strategic Alignment Of All Marketing Disciplines (Digital/Analogue) To Target Groups, Goals And Kpis.
Analysis And Optimization Of All Existing Marketing Channels (Display, Native, Tv, Affiliate, Social, Sea And Seo).
Crm: Identification Of Cross-Selling Potential, Expansion Of Clv, Strategies On Minimizing Churn.
Databased Marketing: Tracking And Analyzing All Possible Data Across The User Journey.
Setup Of New Technologies: Advanced Tracking Methods (Server2server), Bi/Web Controlling, Ki Tools.
Marketing Professional: Operational And Strategic Know-How In All Marketing Disciplines.
Team Players: New Marketing Potentials Are Developed Together; Knowhow Is Shared At Any Time.
Troubleshooting: Problems Are Solved In A Structured Manner And Quickly.
Coaching: Development Of Employees, On- And Off-Boarding, Recruitment Of New Employees.
Retail/Ecommerce
Telecommunication
Entertainment
Insurance
Industrial Manufacturer
Digital Agencies
B2c
B2b
B2b2c
Affiliate Marketing: Direct Acquisition Of Affiliates, Negotiation Of Premium Cpo And Wkz-Based Remuneration Models, And Development Of Cpo Partnerships With Influencers, Feed/Csv Publishers And Bonus Systems.
Affiliate Portfolio Optimization Based On Margins, Profitability, Cancellation Rates And Customer Lifetime Value.
Contract Optimization And Management Of The Awin, Tradedoubler And Financeads Networks.
Analysis, Expansion And Optimization Of Affiliate, Native, Display And Ctv Campaigns.
Development Of New Traffic Opportunities Through Ctv, Product Feeds/Shopping, Marketplaces, Partnerships And Deal Campaigns.
Budget Management And Attribution-Based Kpi Evaluation.
Introduction Of Cookie-Consent Tools And Professional Leadership Of Online Marketing Teams.
Preferred Ai Tools Include Anthropic, Murfai, Influencity, Adcreative.Ai, Midjourney, Radoor, Seedtag And Synthesia.
Languages
Education
Universität Passau; European Business College München; European Management Academy Paris/Salamanca
Dipl.-Betriebswirt · International Business Administration · Munich, Germany
International Business Administration, universities: Universität Passau, European Business College München, European Management Academy Paris/Salamanca, 1995 – 2001. Diploma thesis topic: Opportunities and risks of marketing options in search directories and search engines. Degree completed: July 01 as Dipl.-Betriebswirt.
Certifications & licenses
Datenschutz-Koordinator
TÜV Süd
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Bernd is based in Planegg, Germany and can operate in on-site, hybrid, and remote work models.
Bernd speaks the following languages: German (Native), English (Advanced).
Bernd has at least 24 years of experience. During this time, Bernd has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 4 years and 11 months. Note that Bernd may not have shared all experience and actually has more experience.
Based on recent experience, Bernd would be well-suited for roles such as: Senior Digital Marketing Advisor and eCommerce Consultant, Director Performance Marketing, Head of Marketing.
Bernd's most recent position is Senior Digital Marketing Advisor and eCommerce Consultant at KIND, Payback, DYN, SKY, Amazon, posterXXl.
In recent years, Bernd has worked for KIND, Payback, DYN, SKY, Amazon, posterXXl.
Bernd is most experienced in industries like Media and Entertainment, Banking and Finance, and Insurance. Bernd also has some experience in Retail, Cosmetics, and Healthcare.
Bernd is most experienced in business areas like Marketing, Sales, and Human Resources. Bernd also has some experience in Business Intelligence and Customer Service.
Bernd has recently worked in industries like Cosmetics, Banking and Finance, and Healthcare.
Bernd has recently worked in business areas like Business Intelligence, Human Resources, and Marketing.
Bernd holds a Master in International Business Administration from Universität Passau; European Business College München; European Management Academy Paris/Salamanca.
Bernd has 1 certificate: Datenschutz-Koordinator.
Bernd is immediately available part-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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