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Find the perfect E-Commerce Consultants in Germany in minutes from over 15,000 CVs with the power of AI.

Shop setup, conversion optimisation, platform migrations, and checkout fixes need people who can work across strategy and execution. Get vetted, available e-commerce consultants matched fast and precisely.

About the role

What they do

E-Commerce consultants help companies improve online sales, shop performance, and the full buying journey. They connect business goals with practical changes in the store, product pages, checkout, content, and operations.

  • Review the shop, analytics, and customer flow
  • Define priorities for conversion, UX, and merchandising
  • Shape the roadmap for launches, relaunches, or migration work
  • Align marketing, tech, and commercial teams
  • Guide decisions on platform, plugins, and process setup

Core skills

A strong E-Commerce Consultant understands both the commercial side and the technical side. They know how to turn traffic into revenue without breaking the site or adding unnecessary complexity.

  • Storefront strategy and conversion rate optimisation
  • Product page structure, navigation, search, and filtering
  • Checkout, payment, shipping, and basket optimisation
  • Analytics, tracking setup, A/B testing, and reporting
  • Collaboration with developers, designers, and performance marketing teams

Tools and platforms

The right consultant usually works across the main shop systems and the data behind them. Many companies also look for people who know common commerce stacks and can speak the language of both business and delivery.

  • Shopify, Shopware, Magento, and WooCommerce
  • Google Analytics, Tag Manager, and dashboard tools
  • CMS, PIM, ERP, and CRM integrations
  • Feed management, marketplace setup, and campaign tracking

When companies bring one in

Companies hire an e-commerce consultant when growth stalls, a shop needs a relaunch, or an internal team lacks specialist depth. The role is also common when a migration is planned, conversion drops after a redesign, or trading teams need clearer ownership.

In Germany, this is often a fit for manufacturers, B2B suppliers, retail brands, and D2C companies that want local market knowledge, German-language coordination, and close work with internal stakeholders.

What strong consultants deliver

Good consultants do more than give advice. They leave behind clear decisions, working priorities, and changes that teams can execute without confusion.

  • A structured audit with concrete findings
  • A prioritised action plan for quick wins and longer-term work
  • Requirements for developers, designers, and marketers
  • Clear recommendations for metrics, testing, and ownership
  • Support during implementation, launch, or optimisation cycles

What sets them apart

The best shopware consultant or commerce specialist is specific, calm, and practical. They ask for data, inspect the customer journey, and separate real blockers from opinions.

They know when to improve content, when to fix tracking, and when a technical issue is the real problem. They also write clearly, work well with remote teams, and can join on-site meetings in Germany when needed.

Meet FRATCH E-Commerce Consultants

Gudrun Aydt

Retail & E-Commerce Transformation | Omnichannel Growth | Program & PMO Leadership

Krefeld

Last position:

Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.

Project: Consulting & design of programmatic print / donor communication Activities:

  • Analyzing existing print marketing materials and donor communication
  • Developing a new thank-you letter and dialogue marketing concept
  • Advising on emotional and target-group-appropriate donor messaging
  • Designing an omnichannel marketing mix for online and offline
  • Aligning print, email, and CRM communication as part of new marketing processes
  • Supporting the introduction of new communication workflows around the future email software
  • Creating briefing materials and campaign approaches for different target groups
  • Researching, selecting, and managing suitable printing and production service providers
  • Advising on personalization and automation options in programmatic print

Technical implementation:

  • Aligning print and digital processes
  • Managing external service providers and printing partners
  • Supporting integration of new marketing and communication processes

Reporting:

  • Analyzing existing response mechanisms
  • Assessing optimization potentials in donor communication
  • Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Gudrun Aydt

Vadim Bünger

E-Commerce Consultant & Product Owner

Hamburg

Last position:

Dozent Applied AI at Digital Institut des Mittelstands GmbH

  • Instructor for applied AI in the courses "AI Implementation Architect" and "AI Business Innovator"
  • Running remote training sessions to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
  • Building n8n-based automations for the Digital Institut des Mittelstands
Vadim Bünger

Alexander Uhde

Agency & Digital Consultant

Mannheim

Last position:

Agency & Digital Consultant at JANUS DIE WERBEMANUFAKTUR

  • Digital Marketing
  • E-Commerce Consulting
  • LinkedIn Marketing
  • Google Marketing
  • Search Engine Optimization (SEO)
  • Web Project Management
Alexander Uhde

Nazanin Hemmati

E-Commerce & Marketing Consultant

Hamburg

Last position:

E-Commerce & Marketing Consultant at Freelance

  • Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
  • Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
  • Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
  • optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
  • Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
  • Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.
Nazanin Hemmati

Jasmin Kirst

Digital / E-Commerce Consultant

München

Last position:

Digital / E-Commerce Consultant at jasminkirst.de

  • Holistic consulting for e-commerce companies and retailers
  • Planning, implementation, and analysis of online and performance marketing activities
  • Developing and optimizing e-commerce strategies
  • Conversion and process optimizations, user experience, and usability testing
  • Conducting workshops and seminars
  • Developing sustainability strategies and concepts
Jasmin Kirst

Erik Trinkaus

Managing Director & Founder

Delingsdorf

Last position:

Managing Director & Founder at Dasqualitätssiegel.de

Development and operation of an independent trust seal service for e-commerce products Building testing, licensing, and trust processes for brands in online retail Advising e-commerce brands on product trust, product presentation, and trust-building communication Strategic development and operational management of the business model

Erik Trinkaus

Philipp Lammers

Product Manager

Heek

Last position:

Product Manager at Brainverse UG

  • Consumer goods, tourism
  • Building a comprehensive e-commerce strategy
  • Leading all e-commerce activities in an agile environment
  • Automating order management
Philipp Lammers

Discover over 15,000 top freelancers

E-Commerce Consultants statistics

Typical experience

23 years

Average project duration

3.9 years

Certifications per freelancer

2

Top business areas

Marketing, Project Management, Strategy

Top industries

Retail, Advertising, Information Technology

Most common languages

German, English, French

Bachelor's degree or higher

100%

Master's degree or higher

20%

Daily Rate Distribution

0 1 2 3 4
<€560 €560-640 €640-720 €720-800 €960+

The chart shows how the daily rates of freelancers in this role are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for E-Commerce Consultants & Seniority distribution

Rates are based on recent contracts and do not include FRATCH margin.

800
600
400
200
Rate comparison chart
Daily rate avg. 722 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
600
400
200
Rate comparison chart
Median rate 680 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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Frequently Asked Questions

Curious about FRATCH? Find the answers you need

An E-Commerce Consultant improves how an online shop works, sells, and scales. They look at the full path from traffic to checkout and identify what blocks conversion, efficiency, or growth. Their work often includes audits, roadmap planning, platform advice, and support during implementation.

A freelance e-commerce consultant makes sense when you need specialist support for a project, a redesign, or a short period of restructuring. It is often the better choice if the need is urgent, the scope is clearly defined, or your internal team already handles day-to-day operations. A permanent hire is better when the role needs to own the channel long term.

A strong E-Commerce Consultant combines commercial thinking with hands-on platform knowledge. They should understand conversion optimisation, analytics, checkout flows, and basic technical constraints. Clear communication matters too, because they often work between management, developers, and marketing.

A e-commerce consultant usually covers the broader business and channel strategy, not just one system. A Shopware consultant or Shopify expert is often deeper in a specific platform and handles configuration, development, or migration work there. Many companies need both: one person for the commerce strategy and another for platform execution.

Freelance E-Commerce Consultants are often brought in for store launches, relaunches, migrations, checkout issues, or conversion audits. They also help when product data is messy, reporting is unreliable, or teams need outside structure for a growth plan. Shorter projects work well because the scope can be tied to a clear outcome.

Many e-commerce consultant tasks can be done remotely, especially audits, planning, and coordination. On-site work in Germany is useful for workshops, stakeholder alignment, or complex launch phases. The best setup is often hybrid: remote for analysis and delivery, on-site for key meetings and decision points.

Look for evidence that the E-Commerce Consultant has solved similar problems, not just listed tools. Good signs are clear recommendations, a structured way of working, and the ability to explain trade-offs in plain language. Ask for examples of audits, launch support, or optimisation work that led to measurable business decisions.

An E-Commerce Consultant assignment usually works best when the scope, stakeholders, and decision path are clear. Freelancers should expect to spend time on analysis, workshops, and coordination, not only on writing recommendations. It also helps to be comfortable with mixed teams, because the work often touches commercial, content, and technical areas at the same time.

The average hourly rate for E-Commerce Consultants in Germany is 90 €, which corresponds to a daily rate of about 722 € based on an 8-hour working day.

Of the freelancers working as E-Commerce Consultants in Germany, 100% hold at least a Bachelor's degree and 20% hold at least a Master's degree.

On average, freelancers working as E-Commerce Consultants in Germany have 23 years of professional experience, with a single engagement typically lasting around 3.9 years.

The most common languages among freelancers working as E-Commerce Consultants in Germany are German (100%), English (71%), and French (29%).

The most common industries among freelancers working as E-Commerce Consultants in Germany are Retail (100%), Advertising (57%), and Information Technology (57%).

The most common business areas among freelancers working as E-Commerce Consultants in Germany are Marketing (100%), Project Management (100%), and Strategy (86%).

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Philipp Thomaschewski

FRATCH CEO

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