E-Commerce Consultants in Germany

• Lecturer for applied AI in the “AI Implementation Architect” and “AI Business Innovator” courses
• Conducting remote training to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
• Building n8n-based automations for the Digital Institut des Mittelstands

• Creation of complete bilingual (DE/EN) security and emergency documentation: Business Continuity Plan / Disaster Recovery Plan, Incident Response Plan v2.0 with four case-specific playbooks (PICERL), access control policy, Vulnerability Management Policy, Business Resilience Programme, Risk Governance Plan
• Consolidation into an integrated emergency manual (12 chapters) with immediate checklists for six emergency scenarios, a prioritized action table and a formal approval structure
• Review and documentation of the applicability of NIS2 and HinSchG, including the legal reasoning for non-applicability
• Processing of a penetration test report (Greenbone) with complete remediation of all findings and formal risk acceptance of a residual risk with a documented compensating control

• Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
• Creation of curriculum and content for career changers seeking to start a career in digital sales
• Teaching of methods and tactics for an exhaustive tech stack:
• AI Agents Zapier and make.com
• AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
• Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker

• More than 20 years of experience in optimizing digital business models, multichannel marketing strategies, traffic generation and conversion optimization.
• Developed a unique perspective across various industries and their challenges by working in multiple roles throughout the career.
• Service portfolio includes strategic alignment of all marketing disciplines (digital and analogue) to target groups, goals and KPIs.
• Analysis and optimization of all existing marketing channels, including SEA, SEO, TV, social media, display and affiliate.
• CRM focus on identification of cross-selling potential, expansion of customer lifetime value and strategies to minimize churn.
• Data-based marketing: tracking and analyzing all possible data across the user journey.
• Setup and implementation of new technologies such as advanced tracking methods (Server2Server), BI/web controlling and AI tools.
• Operational and strategic know-how in all marketing disciplines.
• Strong team player, developing new marketing potential collaboratively and sharing know-how at any time.
• Troubleshooting complex marketing and business problems in a structured and efficient manner.
• Coaching and development of employees, including onboarding, offboarding and recruitment of new team members.
• Experience across industries such as retail/eCommerce, telecommunication, entertainment, insurance, industrial manufacturing and digital agencies.
• Worked with or for customers and employers including Kind, Telefónica, Payback, Allianz, Home Shopping Europe, Amazon Prime Video, Maxdome, PosterXXL, Sky, Klickparts.com and Ration1.de.
• Experience in B2C, B2B and B2B2C projects.
• At KIND: management and execution of all affiliate marketing activities, Native and Display campaigns, CTV campaigns and approximately 30 campaigns simultaneously.
• Built and managed partnerships with Doctolib, DeutschlandCard, Payback and dm.
• Planning, management and performance monitoring using Google Analytics, Jentis, Looker, Power BI, ThoughtSpot, Salesforce and SAP.
• Managed budgets of approximately EUR 450,000 and individual campaign budgets between EUR 30,000 and EUR 300,000.

• Digital Marketing
• E-Commerce Consulting
• LinkedIn Marketing
• Google Marketing
• Search Engine Optimization (SEO)
• Web Project Management

• Define D2C business models and go-to-market strategies for consumer businesses. Develop business cases and prioritised roadmaps that help management evaluate commercial opportunities, decide where to invest and organise implementation.
• Lead commerce replatforming from business requirements and technology selection through implementation management. Coordinate internal teams and delivery partners, structure programme dependencies and clarify responsibility for key decisions.
• Design customer experience and lifecycle marketing strategies. Translate customer needs and commercial priorities into service and conversion initiatives, platform requirements and data models, and guide technology selection and migration planning.
• Structure commerce operating models with clear responsibilities across marketing, customer experience and technology. Prepare teams to take ownership of platforms and processes, with agreed priorities and clear handovers into internal operations.
• Advise businesses on AI applications in marketing, customer service and commerce operations. Draw on experience in AI-supported automation, process design and governance, alongside contributions to local systems development.

Consulting for a mechanical engineering company (20 employees)

• Analyzed and stabilized commercial and operational processes in a manufacturing mechanical engineering company
• Created transparency around key performance indicators (liquidity, order backlog, lead times, quality)
• Clarified responsibilities and introduced clear decision-making and communication structures
• Prioritized critical issues to quickly restore operational capacity
• Worked closely with management, engineering and production to provide operational support and structure
• Established pragmatic routines (reporting, meetings, decision-making processes) to sustainably stabilize processes

• Project leadership for the relaunch of the B2B online shop based on SAP Commerce (previously Shopware 5)
• Coordination of internal and external resources
• Stakeholder management and requirements management
• Support with the functional design of features
• Preparation of project reports and execution of SteerCo meetings
• Leadership and moderation of regular meetings and coordination sessions
• Consulting on the company’s E-Commerce strategy
• Sparring partner for the Head of E-Commerce

• Content management and SEO: Creation and management of content in the online shop (Magento) on self-diagnostics.com. Execution of search engine marketing (SEO & SEA), including Sistrix SEO analyses, on-page optimization, performance and competitor analyses.

• SEO optimization: Execution of technical SEO checks and optimization, post-relaunch SEO measures such as redirect management, link building, meta descriptions and sitemap management. Ensuring shop indexing and optimization for Google Core Web Vitals and Page Experience.

• Sales promotion measures: Planning and implementation of measures to increase visibility and sales volume, including up-selling and cross-selling strategies.

• Google and Amazon management: Configuration and management of the Google Merchant Center for various sales markets, optimization of pay-per-click campaigns (PPC) and product listings on Amazon and eBay.

• Technical management/setups including TikTok Shop, Merchant Center, Meta Shopping
• Strategic & operational campaign management (Meta, Google, TikTok)
• Creative development

With Klickreichweite, I handle operational performance marketing and strategic consulting for B2B companies and online stores.

My focus is on setting up and continuously scaling campaigns on Google Ads and Microsoft Ads. The foundation of my work is always a clean tracking structure and data-driven optimization to use budgets efficiently and measurably.

• I carried out a software audit and architecture consulting for an existing portal software for infrastructure provisioning for a company that offers virtual reality environments.
• Role: Mentoring and consulting
• Technologies used: Java

• Support and consulting for the integration of SAP ECC into an SAP S/4HANA system, retirement of legacy systems, implementation, and process optimization in the new harmonized system
• Project implementation of S/4HANA Cloud Private & Public Sales & Services with SAP SCM/OTC/MM/LE/CS/PS, S/4HANA Cloud, CPI, BTP, EDI, IDOC, ABAP, User-Exit, SolMan, ITIL, SAP Cloud AL
• Customizing and optimization in OTC and MM, including condition maintenance, document type and item category extensions, integration with FI/CO, scheduling agreement configuration, material master and purchasing info record maintenance, release procedures, message control, and master data quality
• Ensuring integration of PTP with FI/CO, SD, and WM, process analysis, and efficiency improvement for the S/4HANA environment
• Process modeling in Signavio, workshops, and trainings
• 2nd & 3rd level support in OTC, MM, CS, PS, C4C Sales & Services, GTS, and MDG: incident and change tickets, feasibility analyses, service management, embedded analytics, customizing, tests, documentation, training, debugging, IDOC/EDI monitoring
• SAP S/4HANA migration: data migration, system harmonization, global rollouts, and template development
• ABAP development and optimization: reports, dialog programs, user exits, IDOC/EDI monitoring

With DIGIDY, I support companies and agencies with the planning, development and ongoing improvement of Shopify and Shopify Plus stores. As a freelance Senior Shopify Consultant, I combine strategic consulting, technical implementation and operational E-Commerce Management – for D2C brands, B2B companies and internationally oriented online retailers.

I support existing teams as a Shopify specialist, take over the management of projects and sub-projects, or support companies as an external E-Commerce Manager. I translate business requirements into specific technical solutions and coordinate implementation with internal teams, agencies and other service providers.

My areas of focus:

• Consulting & Project Management Shopify consulting, requirements analysis, technical planning, feasibility checks and selection of suitable apps and integrations. Project planning, prioritization, coordination and quality assurance through go-live and beyond.

• E-Commerce Management & Ongoing Support Operational and strategic development of existing stores: identifying optimization opportunities, planning measures, improving store processes and coordinating implementation with marketing, development and logistics.

• Shopify Development & Theme Editing Custom programming with Liquid, JavaScript, HTML and CSS. Theme development, theme customization and implementation of UX/UI designs, as well as development of custom sections, blocks, templates and store features.

• Conversion Rate Optimization (CRO) Store audits and optimization of the customer journey – from navigation, search and filters through product pages and the buy box to the cart and checkout. Focus on mobile user guidance, clear purchase decisions and fewer abandoned purchases.

• Shopify Plus & B2B E-Commerce Planning and implementation of B2B stores and retailer portals with custom catalogs, price lists, customer approvals and ordering processes. Checkout customizations with Checkout Extensibility, Checkout UI Extensions and Shopify Functions.

• Internationalization, Shopify Markets & Multilingual Stores Setup and optimization of international store structures with country-specific markets, languages, currencies, prices and product ranges. Implementation of translation processes and localized content, as well as coordination of domains and URL structures.

• Complex Shipping Requirements & Shipping Planning and configuration of shipping profiles, shipping zones and shipping rates. Implementation of product-, customer-, country- and postal-code-dependent shipping rules, as well as coordination of multiple warehouse locations and fulfillment processes via Shopify, apps and integrations.

• Tax Settings & B2B Tax Logic Technical configuration of tax settings, net/gross prices, tax exemptions and VAT ID processes according to the requirements of the company and its tax advisors – coordinated for markets, customer groups and shipping locations.

• Store Setup, Relaunch & Migration Support for Shopify projects from planning through data migration and system integration to launch. Support when switching from existing store systems to Shopify or Shopify Plus.

• Integrations & Automation Integration of ERP, inventory management and other third-party systems via APIs and webhooks. Automation of recurring processes with Shopify Flow and custom integrations.

• AI-Assisted Development, Vibe Coding & MCP Use of Cursor, Codex and AI-assisted development tools for prototypes, custom features and automations. Use of the Model Context Protocol (MCP) to integrate documentation and tools into development processes – with technical review and a focus on maintainable code.

Collaboration as needed: project-based support, management of projects and sub-projects, long-term agency cooperation or ongoing support as an external E-Commerce Manager and Shopify Consultant.

Stuttgart · Remote worldwide · German and English