E-Commerce Consultants in Germany
in minutes from over 15,000 CVs with the power of AI.Shop setup, conversion optimisation, platform migrations, and checkout fixes need people who can work across strategy and execution. Get vetted, available e-commerce consultants matched fast and precisely.
Meet FRATCH E-Commerce Consultants in Germany
Alicja Wilczek
Last position:
Integrated security and emergency documentation for a 24/7 logistics company at Medium-sized logistics company
- Creation of complete bilingual (DE/EN) security and emergency documentation: Business Continuity Plan / Disaster Recovery Plan, Incident Response Plan v2.0 with four case-specific playbooks (PICERL), access control policy, vulnerability management policy, business resilience programme, risk governance plan
- Consolidation into an integrated emergency handbook (12 chapters) with immediate checklists for six emergency scenarios, a prioritized action table, and a formal approval structure
- Review of a penetration test report (Greenbone) with complete remediation of all findings and formal risk acceptance of a residual risk with documented compensating control
- Review and documentation of NIS2 and HinSchG applicability, including the legal reasoning for non-applicability
Vadim Bünger
Last position:
Dozent Applied AI at Digital Institut des Mittelstands GmbH
- Instructor for applied AI in the courses "AI Implementation Architect" and "AI Business Innovator"
- Running remote training sessions to qualify participants as "AI Implementation Architect" and "AI Business Innovator"
- Building n8n-based automations for the Digital Institut des Mittelstands
Alexander Uhde
Last position:
Agency & Digital Consultant at JANUS DIE WERBEMANUFAKTUR
- Digital Marketing
- E-Commerce Consulting
- LinkedIn Marketing
- Google Marketing
- Search Engine Optimization (SEO)
- Web Project Management
Orhan Yazar
Last position:
SAP Senior Consultant OTC/MM/WM/LE/CS/PS/GTS, C4C-Cloud (Sales, Services, E-Commerce) at High-Technologie
- Support and consulting for the integration of SAP ECC into an SAP S/4HANA system, retirement of legacy systems, implementation, and process optimization in the new harmonized system
- Project implementation of S/4HANA Cloud Private & Public Sales & Services with SAP SCM/OTC/MM/LE/CS/PS, S/4HANA Cloud, CPI, BTP, EDI, IDOC, ABAP, User-Exit, SolMan, ITIL, SAP Cloud AL
- Customizing and optimization in OTC and MM, including condition maintenance, document type and item category extensions, integration with FI/CO, scheduling agreement configuration, material master and purchasing info record maintenance, release procedures, message control, and master data quality
- Ensuring integration of PTP with FI/CO, SD, and WM, process analysis, and efficiency improvement for the S/4HANA environment
- Process modeling in Signavio, workshops, and trainings
- 2nd & 3rd level support in OTC, MM, CS, PS, C4C Sales & Services, GTS, and MDG: incident and change tickets, feasibility analyses, service management, embedded analytics, customizing, tests, documentation, training, debugging, IDOC/EDI monitoring
- SAP S/4HANA migration: data migration, system harmonization, global rollouts, and template development
- ABAP development and optimization: reports, dialog programs, user exits, IDOC/EDI monitoring
Gudrun Aydt
Last position:
Project: Consulting & design of programmatic print / donor communication at Kindernothilfe e.V.
Project: Consulting & design of programmatic print / donor communication Activities:
- Analyzing existing print marketing materials and donor communication
- Developing a new thank-you letter and dialogue marketing concept
- Advising on emotional and target-group-appropriate donor messaging
- Designing an omnichannel marketing mix for online and offline
- Aligning print, email, and CRM communication as part of new marketing processes
- Supporting the introduction of new communication workflows around the future email software
- Creating briefing materials and campaign approaches for different target groups
- Researching, selecting, and managing suitable printing and production service providers
- Advising on personalization and automation options in programmatic print
Technical implementation:
- Aligning print and digital processes
- Managing external service providers and printing partners
- Supporting integration of new marketing and communication processes
Reporting:
- Analyzing existing response mechanisms
- Assessing optimization potentials in donor communication
- Making recommendations to improve effectiveness, personalization, and efficiency Markets: Germany [link]
Björn Wilmsmann
Last position:
Software Audit and Architecture Consulting: Portal Software
- I conducted a software audit and architecture consulting for an existing portal software for infrastructure provisioning at a company that offers virtual reality environments.
- Role: Mentoring and Consulting
- Technologies used: Java
Marko Lasnia
Last position:
Interim Project Lead for Website and Webshop Relaunch at Thüringer Netkom GmbH
Nazanin Hemmati
Last position:
E-Commerce & Marketing Consultant at Freelance
- Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
- Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
- Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
- optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
- Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
- Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.
Timo Daedrich
Last position:
External Consultant for E-Commerce and Online Shops at Wörner Medizinprodukte und Logistik GmbH
- Project leadership for the relaunch of the B2B online shop based on SAP Commerce (formerly Shopware 5)
- Coordination of internal and external resources
- Stakeholder management and requirements management
- Support in the functional concept design of features
- Creation of project reports and running SteerCo meetings
- Leading and moderating regular meetings and alignments
- Consulting on the company's e-commerce strategy
- Sparring partner for the Head of E-Commerce
Stefan Mironczyk
Last position:
E-Commerce Marketing Manager at nal von minden GmbH
Content management and SEO: creating and managing content in the online shop (Magento) on self-diagnostics.com. Performing search engine marketing (SEO & SEA) including Sistrix SEO analyses, on-page optimizations, performance and competitor analyses.
SEO optimizations: carrying out technical SEO audits and optimizations, post-relaunch SEO measures such as redirect management, link building, meta descriptions, and sitemap management. Ensuring shop indexing and optimizing for Google Core Web Vitals and Page Experience.
Sales promotion measures: planning and implementing actions to increase visibility and sales volume, including up-selling and cross-selling strategies.
Google and Amazon management: configuring and managing the Google Merchant Center for different markets, optimizing pay-per-click campaigns (PPC) as well as product listings on Amazon and eBay.
Robert Giering
Last position:
Product Owner Development Client / Project Manager at DVZ
- Overall responsibility for managing, prioritizing and further developing a strategic IT product
- Responsibility for budget, profitability and cost centers
- Project management of strategic subprojects (e.g. MacBook interim solution)
- Management of interdisciplinary teams and stakeholders
- Governance, decision-making and communication structures
- Integration of new technologies and automation as well as AI-related approaches
Andreas Hartleb
Last position:
Business Owner / PIC for SMB B2B eStore / Product Owner at SAMSUNG
- Channel management for the SMB B2B eStore
- Strategic implementation and ongoing development
- Marketing and commercial design of the channel
- Technologies: SAP Hybris, SAP N-ERP
Alexander Karl
Last position:
PMO Marketing & E-Commerce at DICTUM GmbH
- Led the marketing project management office focusing on e-commerce projects and coordinated all marketing activities for the Shopware store
- Managed SEM agencies for optimized campaign execution and efficient budget allocation
- Implemented traditional project management with clear work packages and milestone planning
- Carried out SEO optimization measures that led to significant improvements in organic traffic
- Created targeted copywriting for landing pages with high conversion rates
- Established structured processes for landing page creation and content distribution
- Linked marketing activities to e-commerce goals to boost overall performance
René Schädlich
Last position:
Head of Marketing & Communication at infoteam Software AG
Christoph Neumann
Last position:
Technical Advisor at Leximate
- Set up AI-first Legal-Tech platform using latest LLM models and agentic development workflows.
- Launched MVP in under 5 days from idea to code.
- Setup AI-first development workflows "from call to shipped feature".
Discover over 15,000 top freelancers
E-Commerce Consultants statistics
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
2.9 years
Positions per freelancer
13
Top business areas
Project Management, Marketing, Information Technology
Top industries
Retail, Information Technology, Professional Services
Certification focus areas
Project Management, Information Technology, Marketing
Bachelor's degree or higher
73%
Master's degree or higher
36%
Doctorate
5%
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
87%
Based on our profile pool as of 27 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for E-Commerce Consultants in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
What they do
E-Commerce consultants help companies improve online sales, shop performance, and the full buying journey. They connect business goals with practical changes in the store, product pages, checkout, content, and operations.
- Review the shop, analytics, and customer flow
- Define priorities for conversion, UX, and merchandising
- Shape the roadmap for launches, relaunches, or migration work
- Align marketing, tech, and commercial teams
- Guide decisions on platform, plugins, and process setup
Core skills
A strong E-Commerce Consultant understands both the commercial side and the technical side. They know how to turn traffic into revenue without breaking the site or adding unnecessary complexity.
- Storefront strategy and conversion rate optimisation
- Product page structure, navigation, search, and filtering
- Checkout, payment, shipping, and basket optimisation
- Analytics, tracking setup, A/B testing, and reporting
- Collaboration with developers, designers, and performance marketing teams
Tools and platforms
The right consultant usually works across the main shop systems and the data behind them. Many companies also look for people who know common commerce stacks and can speak the language of both business and delivery.
- Shopify, Shopware, Magento, and WooCommerce
- Google Analytics, Tag Manager, and dashboard tools
- CMS, PIM, ERP, and CRM integrations
- Feed management, marketplace setup, and campaign tracking
When companies bring one in
Companies hire an e-commerce consultant when growth stalls, a shop needs a relaunch, or an internal team lacks specialist depth. The role is also common when a migration is planned, conversion drops after a redesign, or trading teams need clearer ownership.
In Germany, this is often a fit for manufacturers, B2B suppliers, retail brands, and D2C companies that want local market knowledge, German-language coordination, and close work with internal stakeholders.
What strong consultants deliver
Good consultants do more than give advice. They leave behind clear decisions, working priorities, and changes that teams can execute without confusion.
- A structured audit with concrete findings
- A prioritised action plan for quick wins and longer-term work
- Requirements for developers, designers, and marketers
- Clear recommendations for metrics, testing, and ownership
- Support during implementation, launch, or optimisation cycles
What sets them apart
The best shopware consultant or commerce specialist is specific, calm, and practical. They ask for data, inspect the customer journey, and separate real blockers from opinions.
They know when to improve content, when to fix tracking, and when a technical issue is the real problem. They also write clearly, work well with remote teams, and can join on-site meetings in Germany when needed.
Frequently asked questions
Before you brief your next project: the most common questions about E-Commerce Consultants.
An E-Commerce Consultant improves how an online shop works, sells, and scales. They look at the full path from traffic to checkout and identify what blocks conversion, efficiency, or growth. Their work often includes audits, roadmap planning, platform advice, and support during implementation.
A freelance e-commerce consultant makes sense when you need specialist support for a project, a redesign, or a short period of restructuring. It is often the better choice if the need is urgent, the scope is clearly defined, or your internal team already handles day-to-day operations. A permanent hire is better when the role needs to own the channel long term.
A strong E-Commerce Consultant combines commercial thinking with hands-on platform knowledge. They should understand conversion optimisation, analytics, checkout flows, and basic technical constraints. Clear communication matters too, because they often work between management, developers, and marketing.
A e-commerce consultant usually covers the broader business and channel strategy, not just one system. A Shopware consultant or Shopify expert is often deeper in a specific platform and handles configuration, development, or migration work there. Many companies need both: one person for the commerce strategy and another for platform execution.
Freelance E-Commerce Consultants are often brought in for store launches, relaunches, migrations, checkout issues, or conversion audits. They also help when product data is messy, reporting is unreliable, or teams need outside structure for a growth plan. Shorter projects work well because the scope can be tied to a clear outcome.
Many e-commerce consultant tasks can be done remotely, especially audits, planning, and coordination. On-site work in Germany is useful for workshops, stakeholder alignment, or complex launch phases. The best setup is often hybrid: remote for analysis and delivery, on-site for key meetings and decision points.
Look for evidence that the E-Commerce Consultant has solved similar problems, not just listed tools. Good signs are clear recommendations, a structured way of working, and the ability to explain trade-offs in plain language. Ask for examples of audits, launch support, or optimisation work that led to measurable business decisions.
An E-Commerce Consultant assignment usually works best when the scope, stakeholders, and decision path are clear. Freelancers should expect to spend time on analysis, workshops, and coordination, not only on writing recommendations. It also helps to be comfortable with mixed teams, because the work often touches commercial, content, and technical areas at the same time.
The average hourly rate for E-Commerce Consultants in Germany is 101 €, which corresponds to a daily rate of about 812 € based on an 8-hour working day.
Of the freelancers working as E-Commerce Consultants in Germany, 73% hold at least a Bachelor's degree, 36% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers working as E-Commerce Consultants in Germany have 20 years of professional experience, with a single engagement typically lasting around 2.9 years.
The most common languages among freelancers working as E-Commerce Consultants in Germany are German (100%), English (87%), and Spanish (20%).
The most common industries among freelancers working as E-Commerce Consultants in Germany are Retail (90%), Information Technology (73%), and Professional Services (60%).
The most common business areas among freelancers working as E-Commerce Consultants in Germany are Project Management (87%), Marketing (80%), and Information Technology (70%).
FRATCH E-Commerce Consultants main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
