Tobias K.-Digital Commerce Advisor
Check rate
Experience
Digital Commerce Advisor
Self-employed
- Define D2C business models and go-to-market strategies for consumer businesses. Develop business cases and prioritised roadmaps that help management evaluate commercial opportunities, decide where to invest and organise implementation.
- Lead commerce replatforming from business requirements and technology selection through implementation management. Coordinate internal teams and delivery partners, structure programme dependencies and clarify responsibility for key decisions.
- Design customer experience and lifecycle marketing strategies. Translate customer needs and commercial priorities into service and conversion initiatives, platform requirements and data models, and guide technology selection and migration planning.
- Structure commerce operating models with clear responsibilities across marketing, customer experience and technology. Prepare teams to take ownership of platforms and processes, with agreed priorities and clear handovers into internal operations.
- Advise businesses on AI applications in marketing, customer service and commerce operations. Draw on experience in AI-supported automation, process design and governance, alongside contributions to local systems development.
Head of Digital
Red Bull GmbH
- Held full P&L responsibility for shops and marketplaces within Red Bull Global Consumer Products, reporting to the unit's CEO and serving on its Management Board. Aligned the commercial and digital marketing strategies of Red Bull Merchandising and AlphaTauri, with the shop business as the primary focus.
- Led functional heads and their teams across Digital Marketing, Customer Experience, Technology and Data & Analytics, with functional and line management responsibility. Restructured the digital organisation and its decision processes while overseeing global operations, including the local US team.
- Evaluated marketing investment and allocated paid media budgets against commercial objectives, balancing acquisition, repeat purchasing and profitability. Prepared investment recommendations for the CEO and Management Board and directed agency priorities.
- Prioritised customer experience and shop development around commercial performance. Shop conversion improved with lower traffic. More targeted customer communication was accompanied by higher revenue and a lower returns rate.
- Directed CRM and lifecycle strategy around acquisition, retention and customer experience. Established shared performance measures and regular reviews to inform commercial decisions and set priorities across marketing, customer experience and technology.
Head of Technical Product
The Social Chain AG
- Established a shared commerce platform strategy for the brand portfolio, with common architecture principles and clear boundaries between standard solutions and brand-specific requirements.
- Set technology development priorities across commerce, product information, digital assets, marketing technology and enterprise systems. Balanced individual brand needs with the integration requirements and reuse of shared platform capabilities.
- Built technical and product teams and led functional heads across development, user experience, shop management and enterprise systems. Aligned product goals, decision responsibilities and capacity across these functions.
- Allocated funds within the development budget and evaluated in-house development against external solutions, considering reuse, integration effort and ongoing operations. Advised executive management on technical investment choices and development priorities.
- Standardised the integration of additional brands into the commerce platform through reusable processes and clear data responsibilities. Established common quality expectations and release criteria across product information, digital assets and live systems.
Project Manager E-Commerce
42thinx GmbH
- Developed e-commerce strategies for brand and marketplace integration across digital channels, with responsibility for Amazon and eBay channel management, sales development and brand visibility.
- Coordinated technology, operations and customer service to improve workflows and customer experience, supporting a more consistent approach to cross-functional implementation.
- Analysed growth and conversion opportunities across digital channels and supported process automation, using these insights to guide priorities for e-commerce development and operational improvements.
Manager E-Commerce & Operations
8bar bikes GmbH
- Oversaw day-to-day operations and performance of the D2C shop and its backend systems, developing the digital infrastructure to support customer experience and the growth of online operations.
- Implemented an ERP system to structure order flow and supply chain processes. Managed OEM sourcing, procurement and logistics alongside the operational requirements of the e-commerce business.
- Assessed market opportunities to inform positioning and revenue development, and defined operating KPIs to monitor performance and align shop and operational priorities with commercial objectives.
Business Development Manager
LR Mobility GmbH
- Secured B2B partners and customers through targeted outreach and negotiation, developing commercial relationships in support of the product and service portfolio.
- Examined customer needs and market developments to identify growth opportunities, inform competitive positioning and translate market requirements into input for product development.
- Created performance measures for the sales pipeline and partner activity, giving sales, product and management teams a shared basis for monitoring progress and aligning commercial priorities.
Team Coordinator
FLYERALARM GmbH
- Managed design and sales teams, combining day-to-day coordination with training and goal setting to develop capabilities and align work with commercial priorities.
- Organised B2B and B2C account management, including key client relationships. Set team KPIs and reviewed working priorities against commercial objectives.
- Improved sales workflows through process optimisation and supporting tools, connecting day-to-day execution with sales enablement and cooperation between design and sales.
Sales Advisor
FLYERALARM GmbH
- Supported B2B and B2C customers with tailored advice on print and digital products, matching product recommendations to their requirements and resolving service enquiries.
- Maintained customer relationships through ongoing consultation and personalised service, using upselling and cross-selling to identify relevant additional products and develop the commercial value of accounts.
- Used sales KPIs and customer feedback to review personal performance, identify opportunities for improvement and refine the approach to customer advice, sales conversations and service.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Media and Entertainment, and Fashion.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Information Technology, Customer Service, Strategy, and Project Management.
Summary
Digital commerce leader with a background in consumer and D2C businesses, combining commercial responsibility with technical product and organisational leadership. My experience includes full P&L responsibility for shops and marketplaces, leadership of functional heads and international teams, and the alignment of marketing, customer experience and technology around shared business priorities.
I translate commercial priorities into decisions on investment, organisation and technology. My work spans international D2C strategy, organisational restructuring and shared commerce platforms for multi-brand portfolios, connecting strategic direction with operational delivery. In advisory work, I help management teams define business models, evaluate investment options and organise commerce transformation. I also advise on AI applications, drawing on experience in process automation and contributions to the development of local systems.
Skills
Commercial Strategy & Growth
- Digital Commerce And D2c Strategy
- P&L Management
- Go-To-Market Planning
- International Expansion
- Investment Evaluation
- Data-Informed Performance Management
Leadership & Organisation
- Leading Functional Heads
- International Team Leadership
- Organisational Restructuring
- Team Development
- Cross-Functional Decision-Making
- Executive Stakeholder Management
Customer & Marketing Strategy
- Customer Experience
- Conversion Optimisation
- Acquisition And Retention Strategy
- Crm And Lifecycle Marketing
- Marketing Investment Allocation
- Omnichannel Strategy
Technology & Transformation
- Commerce Platform Strategy
- Technical Product Leadership
- Replatforming Programmes
- Commerce Operating Models
- Process Automation
- Ai Advisory
Languages
Statistics
Experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Tobias is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Tobias speaks the following languages: German (Native), English (Advanced).
Tobias has at least 13 years of experience. During this time, Tobias has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 2 years and 8 months. Note that Tobias may not have shared all experience and actually has more experience.
Based on recent experience, Tobias would be well-suited for roles such as: Digital Commerce Advisor, Head of Digital, Head of Technical Product.
Tobias's most recent position is Digital Commerce Advisor at Self-employed.
In recent years, Tobias has worked for Self-employed, Red Bull GmbH, and The Social Chain AG.
Tobias is most experienced in industries like Retail, Professional Services, and Media and Entertainment. Tobias also has some experience in Fashion.
Tobias is most experienced in business areas like Marketing, Sales, and Customer Service. Tobias also has some experience in Information Technology, Strategy, and Project Management.
Tobias has recently worked in industries like Retail, Professional Services, and Fashion.
Tobias has recently worked in business areas like Information Technology, Marketing, and Strategy.
Tobias is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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