Darius Malekzadeh-Global Head of E-Commerce
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Experience
Global Head of E-Commerce
Believe SA
- Global P&L responsibility for direct-to-fan, e-commerce and merchandise, including onboarding regional markets and steering budget and resource allocation
- Managed an international team of more than 40 FTEs running all e-commerce activities for the company's various brands
- Implemented a global technology overhaul, replacing legacy systems and building and improving a Magento-based technology infrastructure
- Developed content, marketing and CRM strategies while continuously improving design and usability (UI, UX) with a focus on improving conversion rates
- Contributed to 25% year-over-year growth over two years and played an integral role in the 2021 relaunches
Interim C-Level Manager
Various B2C and B2B clients
- Strategic planning of clients' e-commerce, omni-channel, digital marketing and data strategy activities
- Managed seven-figure marketing budgets by supporting customer acquisition and retention channels, and allocating resources to organic and paid channels including Social, SEA and SEO
- Led a corporate start-up venture with a team of 15 FTEs by setting up a new digital business unit, from hiring and training the management team to building and rolling out software MVPs and e-commerce infrastructure projects
- Clients range from medium-sized companies to corporate ventures, including Versicherungskammer Bayern, Frankenstolz Gruppe, Ostermann and Begros
Managing Director
21Diamonds GmbH
- Managed a team of 20 FTEs to reposition the company from an online pure player to a fine jewelry omni-channel business by managing the product and service portfolio, budgeting and forecasting
- Led the business to break even in 2017 at an annual growth rate of 15% by executing across the finance, marketing, international and software development departments
- Raised three investment rounds until successfully exiting the company to better ventures group in 2019
Head of Internationalization / Chief Marketing Officer
21Diamonds GmbH
- Managed the internationalization department (direct reports: 20 country managers and marketing channel experts) accounting for 40% of overall revenue in less than a year
- Managed €1.5 million in yearly marketing budget across SEM, SEO, affiliate, display, social, content development and branding
- Led business intelligence initiatives using a combination of tools including SQL, Excel and ERP to develop and optimize analytically driven traffic and product funnel performance
Managing Director & Co-Founder
M5 Solutions B.V.
- Co-founded an innovative product development spin-off that develops and markets daily living solutions for the eldercare and disability sectors, sold through B2B channel partners
- Responsible for acquiring sales channel partners to resell the products in hardware and assisted living stores in Germany, Belgium, and the Netherlands
Industry Experience
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Experienced in Professional Services, Retail, Fashion, Healthcare, and Media and Entertainment.
Business Area Experience
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Experienced in Marketing, Business Intelligence, Information Technology, Product Development, Finance, and Sales.
Summary
Experienced C-level manager and e-commerce and omni-channel innovator with a proven track record in digital transformation projects.
I bring a diverse background in performance marketing, customer analytics and business intelligence strategy, finance, and P&L management.
A proven leader with the ability to build and unite teams, implement new tech stacks and processes, and deliver measurable results.
Languages
Education
Maastricht University, School of Business and Economics
Master of Science · Entrepreneurship and SME Management · Maastricht, Netherlands
Maastricht University, School of Business and Economics
Bachelor of Science · International Business · Maastricht, Netherlands
Universitat Barcelona
Barcelona, Spain
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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